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The 51Ƶ Blog>10 Actionable Ways to Increase Your Ecommerce Revenue

10 Actionable Ways to Increase Your Ecommerce Revenue

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  • Create orselect theproduct you would like toassociate with cross-sales
  • Assign related products totheitem individually orbycategory
  • Save your changes

    • 𳦰dzܳ:

    1. Ҵٴdzܰ
    2. Scroll down tothebottom ofthepage
    3. Enable showing the“You may also like” section onproduct pages andincart

    Note: make sure Related Products are activated forboth your cart andyour product pages.

    2.Offer Bulk orVolume Discounts

    Discounts forpurchasing items inbulk incentivises clients tobuy more, andcan, therefore, increase your average transaction size, andyour revenue. You may also want tooffer bulk discounts toliquidate older stock orreduce inventory. Bulk discounts can also help you offer your clients better shipping costs.

    The feature isunique in51Ƶ asituses their algorithm tosuggest users add more items toget higher discounts. Ifaclient adds abulk discounted item totheir cart, amessage will appear informing them that they can save more byadding one ortwo more items.

    How To

    1. Ҵٴdzܰ
    2. Configure your discounts based onthesubtotal (Venture Plan) orcustomer groups (Business Plan) orboth
    3. Save thechanges

    Note: You will need aVenture Plan oraBusiness Plan toset upBulk Discounts.

    3.Run aContest

    Acontest can increase your revenue byincreasing engagement onsocial media, brand awareness, subscribers, anddata, aswell asbylowering marketing costs ascustomers take part inyour marketing efforts toattract new customers.

    Depending onyour goals andniche, contest examples could include:

    • Photo caption contest
    • Sweepstakes
    • Video contest
    • Essay contest
    • Selfie contest
    • Best tips contest, etc

    How To

    Make sure you have aclear target goal andclear contest rules. Besure theprocess toselect thewinner iswell defined: itshould bestraightforward andraise noadditional questions.

    Use partnerships with influencers andlocal businesses topromote your contest andrun social media ads.

    Learn more: 25Proven Social Media Contest Ideas toPromote Your Online Business

    4.Sell ontheGo

    Take andsell your entire inventory with you thanks toyour online store, ondesktop, tablet ormobile— increase your revenue byselling from anywhere, online orinperson.

    With astable internet connexion andatablet, you can sell onthegoat:

    • Trade-shows
    • Sidewalk sales
    • Demo andsampling events
    • Pop-up shops
    • Roadshows

    Further ideas:

    • Bring samples andshow variations inyour online store (color forexample)
    • Accept deposits onyour client’s orders

    How To

    All you need is:

    • Astable internet connexion
    • Atablet oralaptop with your online store
    • 51Ƶ Mobile App

    You could take themost popular (physical) version ofyour product with you andsell variants (different colors, sizes, etc.) topotential clients byshowing them high-resolution photos ofyour product inyour online store. Take offer discounts onfuture purchases when selling inperson.

    5.Sell Using Youtube

    Use Youtube topromote andsell your products online.

    because:

    • Viewers are 64to85% more likely tobuy after watching aproduct video
    • Product videos can increase social shares andrecommendations

    Our brains process video content 60,000times faster than text according to.

    How To

    1. Create your own videos
    2. Partner with Youtubers tohave them promote your products
    3. Embed already made videos about theproducts you sell

    Make sure todeactivate controls, ads, andrelated video suggestions ifyou embed other videos. You want your traffic tofocus onyour product, not toget distracted andhead over toYoutube.

    Learn more:

    6.Create aSense ofUrgency

    Urgency isaform ofpersuasion that causes people towant toact quickly. This can improve conversion rates by:

    • Increasing impulse purchases
    • Decreasing abandoned orders
    • Decreasing friction inyour client’s purchase decision process

    How To

    Display asense ofurgency inyour online store using product labels, andmarketing tools provided by.

    Add visible indicators such asa:

    • Sidebar
    • Promotion bar
    • Low stock indicators onproducts
    • Clock orcountdown

    Add content tothese visible blocks such as:

    • Time-sensitive shipping rates
    • Limited-time deals
    • Scarcity indications

    Use words such as:

    • Now
    • Today
    • Fast
    • Quick
    • Rush
    • Hurry
    • Approaching
    • Seconds
    • Deadline
    • Over
    • Instant

    Use expressions such as:

    • Don’t Miss Out
    • One Day Only
    • Last Chance
    • Once inaLifetime
    • Now orNever

    7.Setup FOMO Alerts

    FOMO means Fear ofmissing out andtheFOMO app adds popups toyour online store that appear regularly while your client isonsite. This can increase your revenue inmany ways, forexample by:

    • Making your store look very busy
    • Creating asense ofurgency
    • Inspiring action
    • Building trust

    Examples

    • “Someone from Pennsylvania just bought handmade glasses”
    • “Someone inAustralia just signed uptoour newsletter”

    How To

    This isnot built into 51Ƶ, however, there’s anapp inthe51Ƶ App Market called Social Proof that shows order notifications just like theexamples above toyour visitors.

    8.Monetize your Expertise

    Creating timeless downloadable products can increase your revenue bycross-selling your physical goods, orbyreinforcing your brand’s image. When you take thetime todemonstrate that you are theexpert inyour domain, inashareable format, you will beable toreach abroader audience interested inyou andyour services.

    You can demonstrate your knowledge invarious formats andwith various content:

    • Tutorials
    • Instruction manuals
    • eBooks
    • Infographics
    • Templates
    • Photos
    • Code
    • Video

    Note: You will need aVenture Plan tosell downloadable products in51Ƶ.

    How To

    1. Ҵٴdzܰ 51Ƶ Control Panel
    2. Create anew downloadable product
    3. Your client will automatically receive their product once their payment issent toyou

    Learn more: 18Digital Product Ideas For Almost Every Small Business

    9.Cross-Promote with Other Businesses

    Reach new markets andexpand your customer base bymarketing toanother business’s audience. For example, partner with:

    • Influencers
    • Local businesses
    • Businesses outside your niche
    • Nonprofit organizations

    How To

    Reach out tocompanies that are non-competing andthat have arelevant market.

    Establish how you will work together. You could:

    • Run acontest
    • Cross-promote via email newsletters
    • Promote each other onsocial media
    • Shared content marketing
    • Co-create adownloadable product andshare theprofits

    Make sure your audiences are ofasimilar size orthat thetrade would befair before contacting acompany toask forapartnership.

    Learn more:

    10. Include aGift Category

    Include agifting section inyour online store, especially around holidays:

    • Bring innew traffic around theHoliday season
    • Help people decide onwhat tobuy
    • Promote your products andservices

    According toGoogle Trends, ”Holiday Gift Guide” isavery popular search phrase around November andDecember. You could create acategory called Holiday Gift Guide with subcategories divided by:

    Price

    • Gifts under $5
    • Gifts under $10
    • Gifts under $20

    Gender

    • For him
    • For her
    • For them

    Age

    • Gifts forteenagers
    • Gifts foradults
    • Gifts formillennials

    Relation

    • Gifts formoms
    • Gifts fordads
    • Gifts forgrandparents

    How To

    1. Ҵٴdzܰ 51Ƶ Control Panel
    2. Catalog →Categories
    3. Create anew category andsubcategories depending onyour needs
    4. Add your products toyour categories
    5. Don’t forget to inyour store sothat your customers can buy agreat last-minute present

    Read more about how topromote your ecommerce store around theholiday season.

    About The Author
    Daniella is an 51Ƶ eCommerce Expert and Digital Marketing Advisor with over 10 years eCommerce experience. She teaches SMBs how to create their online stores faster, better and cheaper via her and .

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