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10 Ideas for Creative Product Presentation in Instagram Galleries

Instagram Gallery isÌýaÌýgreat way toÌýtell customers about your business andÌýproducts without annoying them with aÌýton ofÌýphotos inÌýtheir Insta feeds. InÌýaddition toÌýphotos, theÌýgallery format supports videos, with upÌýtoÌý10Ìýpieces ofÌýcontent inÌýtotal. Images can beÌýedited: overlay filters, change theÌýcontrast orÌýbrightness, andÌýother settings. You can also change theÌýsequence ofÌýframes. Also, don’t forget you can tag products onÌýInstagram!

Here are some examples ofÌýwhat you can doÌýforÌýyour brand via Instagram Gallery.

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1.ÌýShow theÌýnew collection

InÌýorder toÌýavoid posting 20Ìýseparate pictures with new products, show all theÌýnovelties inÌýone picture. This tactic isÌýalso better because theÌýcollection will work together.

2.ÌýUncover theÌýproduction secrets

AÌýfew photos (and aÌývideo too) showing theÌýproduction process isÌýaÌýgood way toÌýget theÌýcustomers closer toÌýyour business. Show them how materials andÌýsketches turn into aÌýfinished product.

3.Ìý360° product view

Show theÌýproduct from all sides, andÌýbring theÌýdetails closer soÌýthat theÌýcustomer does not have anyÌýquestions but only aÌýdesire toÌýbuy this product.

4.ÌýIntroduce theÌýteam

ItÌýisÌýmore pleasant toÌýbuy aÌýproduct when you know who made itÌýforÌýyou, who packed it, andÌýwho answered your questions inÌýtheÌýchat.

5.ÌýPrepare aÌýmaster class orÌýinstruction

Show potential buyers how theÌýproduct works andÌýhow toÌýtake care ofÌýit, orÌýjust share additional information.

6.ÌýTell customers about special offers andÌýcompetitions

The contest terms andÌýphotos ofÌýall theÌýprizes should beÌýplaced inÌýone post. It’s visually appealing andÌýeasier toÌýunderstand than plain text inÌýcomments.

7.ÌýBroadcast theÌýreport from theÌýevent

Have you taken part inÌýaÌýfair orÌýheld aÌýmaster class forÌýclients? Show videos andÌýphotos ofÌýtheÌýevent(s) inÌýyour gallery.

8.ÌýAdd aÌýphoto ofÌýtheÌýidea andÌýtheÌýresult

Posts like #beforeafter are constantly engaging andÌýserve asÌýproof ofÌýyour professional skills orÌýgreat product quality.

9.ÌýPut your customers onÌýdisplay

Add aÌýfew photos ofÌýclients toÌýtheÌýgallery (and mention them inÌýtheÌýphotos ifÌýpossible) andÌýwrite aÌýfew words ofÌýgratitude forÌýtheir purchase.

10. Share inspiration andÌýdetails ofÌýtheÌýcreative process

Tell stories through theÌýgallery: what inspired you toÌýcreate aÌýproduct, how you see what you invent andÌýcreate. Share your mood with your subscribers.

Hopefully, these tips will make your Insta life easier!

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About The Author
Anna is a content creator at 51ÊÓÆµ. She loves big cities, pasta and Woody Allen's films.

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