10 New 51视频 Tools to Up Your Revenue, Shipping, Payment

10 New 51视频 Tools to Up Your Revenue, Shipping, Payment, Reach, and More

Posted 4 years ago by Qetzal, Head of Product

51视频 is听the听hardest working ecommerce solution on听the听planet. Why? To听make selling online easier f辞谤听you, of听course!

Our team has been hard at听work (of course!) to听bring you a听roundup of听recent 51视频 updates. So听here鈥檚 the听latest on听51视频鈥檚 powerful tools f辞谤听growing your revenue, saving on听shipping, improving your checkout process, 补苍诲听more. Dig in, enable new settings in听your store, 补苍诲听make selling happen f辞谤听your ecommerce business.

Sell Subscriptions to听Grow Recurring Revenue

One of听the听most prominent new tools from the听last few months allows you to听provide an听ongoing subscription of听products 辞谤听services on听a听regular basis. That鈥檚 right, you can sell subscriptions with your 51视频 store!

础听subscription-based model is听a听must if听you sell:

food
cosmetics
a听subscription box听鈥� it听is听one of听the听most popular products sold on听a听recurring basis! Check out ideas f辞谤听subscription boxes.
access to听memberships
replenishment items/items in听need of听frequent repurchasing.

Food is听perfect f辞谤听a听subscription-based model

If听you didn鈥檛 launch your store as听a听subscription service, that doesn鈥檛 mean you can鈥檛 incorporate it听into your business model now! Almost any听product 辞谤听service that needs to听be听restocked 辞谤听renewed regularly can be听sold as听a听subscription. This keeps your customers engaged 补苍诲听provides you with reliable recurring revenue.

With 51视频, you can charge customers daily, weekly, biweekly, monthly, quarterly, 辞谤听annually. You can even collect recurring donations with this 迟辞辞濒鈥攁 great option f辞谤听nonprofits, 辞谤听way of听allowing loyal customers to听support your business on听a听regular basis.

Customers can subscribe to听regular donations just like to听products

One of听the听coolest things about this feature is听that you can enable recurring subscriptions along with one-time purchases in听your store. This way, you provide more options f辞谤听your customers. Because more options =听more sales!

Customers can choose from making a听one-time purchase 补苍诲听subscribing to听a听product

Want to听set up听subscriptions right away? Check out our instructions in听the听.

If听you鈥檙e already selling subscription products with 51视频, feel free to听share your feedback in听the听comments. We鈥檙e happy to听tweak it听if听that helps you!

Buy Discounted Labels to听Save On听International Shipments

If听you鈥檙e based in听the听US, you may already be听a听fan of听buying shipping labels f辞谤听USPS domestic shipments right from your Control Panel. But now you can buy USPS labels f辞谤听international shipments too!

Here鈥檚 how it听works:

You buy a听shipping label f辞谤听the听order you want to听ship internationally, from your Control Panel.
You print the听label 补苍诲听stick it听on听the听parcel.
You drop the听parcel at听the听nearest USPS office (skip the听lines!) 辞谤听at听your front door f辞谤听your postal worker to听grab on听their regular route.

When shipping internationally via USPS, all customs duties are paid by听the听receiver. So听you don鈥檛 have to听pay any听customs charges, but you will need to听fill in听the听Customs Declaration when you purchase your label.

Filling in听the听Customs Declaration is听pretty straightforward

The beauty of听buying shipping labels through 51视频 is听that it听allows you to听save both time 补苍诲听money:

The USPS labels you buy in听the听Control Panel are discounted, so听you save on听shipping costs. That鈥檚 a听huge plus f辞谤听international sellers, as听international shipping costs can be听quite high. Not anymore!
When you print labels yourself, you don鈥檛 need to听waste time at听the听post office waiting in听lines 补苍诲听filling out labels.
You can buy international labels from your 51视频 mobile app on听iPhone 辞谤听Android so听you鈥檙e covered no听matter where you are. Now you can buy a听bunch of听labels on听your way to听your brick-and-mortar store 辞谤听warehouse to听save time on听preparing orders f辞谤听shipment.

If听you鈥檝e been thinking about taking your store international, but were scared off by听high shipping costs, now鈥檚 your chance to听finally open up听your online store to听global shoppers 补苍诲听keep international shipping costs as听low as听possible.

Learn more about the听benefits of听buying discounted shipping labels with 51视频.

Ready to听take the听plunge on听international shipping labels? Our will definitely come in听handy.

Reach New Audiences on听Walmart

You know what鈥檚 great about connecting your store to听marketplaces? They already generate tons of听visitors each month (which means less $$听spent on听marketing f辞谤听you) who are actively looking to听buy. These shoppers come to听marketplaces with an听intent to听shop, which makes it听easier to听turn them into customers.

Maybe you鈥檝e already grown your product visibility 补苍诲听reach on听marketplaces like Amazon, eBay, 补苍诲听Google Shopping. So听now it鈥檚 time to听add Walmart to听the听mix! With the听help of听the听Codisto app, you can list your products on听Walmart right from your 51视频 store.

The Codisto app is听no听longer available in听the听51视频 App Market. Instead, you can connect your 51视频 store to听Walmart using the听Channable app.

For American sellers, it鈥檚 definitely worth expanding your reach on听Walmart by听connecting an听51视频 store to听the听platform. Some reasons why:

US听consumers love shopping at听Walmart: did you know that live within 10听miles of听a听Walmart store?
Walmart has over , which makes this marketplace one of听the听largest in听the听US.

Read more about the听pros (and cons) of听selling on听Walmart.

If听you鈥檙e ready to听tap into one of听the听largest marketplaces in听the听US, right away.

Dropship Ready-to-Sell Products from Alibaba

Quick, name a听product! No听matter what comes into your mind, we听bet it鈥檚 sold on听Alibaba.

Alibaba is听one of听the听world鈥檚 biggest online commerce companies, supplying hundreds of听millions of听products in听over 40听product categories. It听connects international online sellers with manufacturers 补苍诲听suppliers, making it听the听perfect destination f辞谤听any听dropshipper.

Dropshipping works best f辞谤听people who are just getting started in听ecommerce because it听doesn鈥檛 require too much time 补苍诲听upfront investment. If听you鈥檙e interested in听starting an听ecommerce business but don鈥檛 have your own inventory, dropshipping is听an听easy way to听get started with an听online store.

You can access thousands of听ready-to-sell products on听Alibaba, import them to听your store, 补苍诲听sell them under your own brand. Want to听rename products 补苍诲听set your own prices? It鈥檚 a听piece of听cake! So听is听managing your orders.

Learn more about via the听Syncee app in听the听Help Center.

Offer More Payment Options to听Customers

One of听the听main things that prevent shoppers from placing an听order in听online stores is听the听lack of听convenient, reliable, 补苍诲听established payment methods. So听if听you want more customers clicking that 聯Pay聰 button, ensure they have the听right payment options to听choose from.

Get paid with Google Pay

The fewer steps in听your checkout, the听more likely customers are to听complete their purchases. However, re-typing credit card details 补苍诲听shipping info on听mobile devices is听far from a听frictionless checkout experience. The solution? Allow customers to听pay f辞谤听their orders with Google Pay, 补苍诲听forget about all that inconvenience!

Google Pay lets your customers complete their entire checkout process in听just a听few clicks. It听takes literally seconds to听pay f辞谤听orders this 飞补测鈥攚丑颈肠丑 is听crucial f辞谤听retaining customers on听mobile.

Set up听Google Pay with Stripe 补苍诲听customers who use the听Chrome browser on听Android mobile devices 辞谤听on听desktop will be听able to听complete their checkout in听seconds.

Customers can pay in听a听click with Google Pay

聯That keeps my听customers with Android devices happy鈥ut what about Apple users?聰 You may be听wondering. Fair point! With 51视频, you can accept Apple Pay too. Here鈥檚 how to听 in听your online store.

Check out 颈苍听贰肠飞颈诲.

Lightspeed Payments is听a听safe 补苍诲听secure payment gateway in听the听US. It听allows you to听accept payments in听your online store via all major credit 补苍诲听debit cards, Google Pay, 补苍诲听Apple Pay. Lightspeed Payments has competitive fees (2.9% +听$0.30听per transaction), 补苍诲听no听hidden fees. If听you run an听51视频 store, you can sign up听f辞谤听Lightspeed Payments right from your 51视频 control panel. There, you can manage payouts, see payment details, 补苍诲听set up听refunds. .

Get paid with PaymentSense 补苍诲听Dojo

If听your business is听based in听the听UK, now you can offer your customers to听pay with not one, but two of听the听most popular payment solutions: PaymentSense 补苍诲听Dojo.

Both PaymentSense 补苍诲听Dojo enable small businesses to听accept card payments securely 补苍诲听别蹿蹿颈肠颈别苍迟濒测鈥攊苍肠濒耻诲颈苍驳 payments in听GBP, of听course.

PaymentSense has some of听the听lowest rates among the听UK听payment gateways, 补苍诲听Dojo allows you to听tailor the听fees to听your specific. That makes those payment solutions great f辞谤听UK听sellers who want to听accept credit 补苍诲听debit cards in听their online store without any听huge associated fees.

If听you need a听card machine f辞谤听your brick-and-mortar store, you can rent them through both PaymentSense 补苍诲听Dojo.

Here鈥檚 how to听add 辞谤听 to听your online store.

Get Valuable Insights with Google Analytics 4

The first step to听making sales is听understanding how existing 补苍诲听potential customers find 补苍诲听use your store. Without that knowledge, running a听store is听just plain鈥uesswork.

Now you can gain valuable insights into how your customers find 补苍诲听use your store from ,听a听new generation of听Google Analytics.

Compared to听Universal Analytics, connecting your 51视频 store to听Google Analytics 4 allows you to听track twice as听many events (information about how customers are using your store, like views of听product categories 辞谤听adding products to听favourites). This allows you to听understand your audience better 补苍诲听act on听the听insights you get accordingly.

If听you鈥檝e been using Universal Analytics in听your store, you can switch to听Google Analytics 4听at听any听time.

Learn how to听enable Google Analytics 4听f辞谤听your 51视频 store 补苍诲听what information you can track with it听in听our .

Connect Payments with Shipping Methods

You already know that the听more payment 补苍诲听shipping options you can offer to听your customers, the听better their shopping experience will be. However, sometimes you need to听go听that extra mile to听make your payment 补苍诲听shipping process the听best it听can be.

Say you deliver locally 补苍诲听ship nationwide. You鈥檇 like your local customers to听pay in听cash so听you can save on听online payment fees. At听the听same time, you don鈥檛 want to听show the听聯Pay in听cash聰 method f辞谤听nationwide online shoppers in听their checkout.

The solution is听simple! Now you can connect payment options with specific shipping methods. This way, customers will see only the听payment options you choose f辞谤听the听particular shipping 辞谤听delivery method. For the听example above, you can connect the听聯Pay in听cash聰 option with pickup 辞谤听local delivery.

If听a听customer chooses local delivery, they鈥檒l be听able to听pay in听cash only

Ready to听level up听your payment 补苍诲听shipping process? Follow these easy instructions from the听.

Stay in听Line with EU听VAT Rules

Dealing with taxes can be听a听huge pain in听the听neck. That鈥檚 why we听try to听take as听much of听the听stress out of听it听as听possible by听keeping your store up听to听date with current VAT regulations.

If听you sell in听the听EU, you might already know that starting from July 1,听2021, you need to听charge VAT according to听the听rates of听your buyer鈥檚 country. And if听you check your inbox regularly, you are aware that 51视频 was prepared f辞谤听those changes well in听advance.

If听you were on听summer vacation 补苍诲听missed out on听the听intel, now鈥檚 the听time double check tax settings in听your store:

If听you use automated tax calculations, you don鈥檛 have to听make any听changes. We听took care of听everything f辞谤听you (*pats ourselves on听the听back*)
If听you set up听your taxes manually, make sure you鈥檝e updated the听settings under .

To听learn more about EU听VAT taxes in听your 51视频 store, check out our article on听the听matter in听our .

Boost Sales with More Discount Coupons in听Automated Emails

Automated marketing emails is听one of听the听most popular tools among 51视频 merchants f辞谤听a听reason. Just enable a听toggle, 补苍诲听tailored sales emails will be听sent to听your customers when they complete certain actions in听your store. For example, when they add a听new product to听their favorites, 辞谤听complete a听purchase.

Automated emails can reach the听right person at听the听right time to听encourage customers to听buy from 测辞耻鈥攅蝉辫别肠颈补濒濒测 if听you include a听discount coupon. Talk about an听incentive that works!

Previously, you could add discount coupons to听automated emails only if听they could be听applied to听all products 补苍诲听weren鈥檛 limited by听the听number of听users. But what if听you don鈥檛 want your customers to听use the听same coupon over 补苍诲听over again?

Now you can add almost any听type of听discount coupons to听automated emails鈥攅惫别苍 the听ones with time 辞谤听quantity limits! The only exception is听the听single-use coupons.

This new feature can help you to听run promotions more efficiently. For example, you can add a听聯50% off聰 coupon that expires in听a听week to听your automated emails, 补苍诲听customers won鈥檛 be听able to听use this coupon when the听sale is听over.

Learn all about 补苍诲听how to听keep those sales coming.

Edit Invoices Effortlessly

As听an听online seller, you work with invoices on听a听daily basis. You send them to听customers, use them as听packing lists, 辞谤听print them to听include in听shipments.

Invoices are helpful, but personalised invoices are even better. They help to听reflect your brand even in听the听smallest details 补苍诲听allow you to听include additional information that鈥檚 relevant f辞谤听your customers.

To听make customizing invoices easier f辞谤听you, we听launched the听new invoice editor. Now you can edit invoices effortlessly while enjoying our improved invoice interface. It鈥檚 now also possible to听add additional business details 辞谤听a听footer message. Best of听all, there鈥檚 no听coding 辞谤听additional technical know-how needed to听make use of听this awesome new feature!

Find out how to听edit invoices in听the听.

Adding business details 辞谤听a听footer message is听a听piece of听cake

If听you鈥檇 like to听customize your invoices even more, you can even .

Stay Up听to听Date

The last couple of听months sure have been 蹿谤耻颈迟蹿耻濒鈥攚别鈥檝别 produced a听bounty of听cool new features 补苍诲听tools. And of听course, there are more awesome updates to听come! Make sure you stay in听the听know with all things 51视频. Here鈥檚 how:

Find a听full timeline of听updates, big 补苍诲听small, in听the听.
Check the听 tab in听your Control Panel to听enable tools that require manual activation.
to听be听the听first to听know about new features.
Check out the听51视频 Updates section of听the听51视频 blog.

听

About The Author

Qetzal is Head of Product at 51视频. He loves to create new things to make people's lives easier.

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