51ÊÓƵ

WeÌýknow you’ve been waiting forÌýit. SoÌýwe’re happy toÌýreport it’s that time ²¹²µ²¹¾±²Ô—t¾±³¾±ð toÌýgive you aÌýrundown ofÌýtheÌýlatest ²¹²Ô»åÌýgreatest 51ÊÓƵ feature updates!

InÌýthis roundup ofÌýupdates toÌý51ÊÓƵ we’ve made inÌýtheÌýpast few months, we’re summarizing all theÌýnew tools we’ve created toÌýupÌýyour selling game. This list isÌýchock full ofÌýfeatures toÌýhelp you work with new sales channels, attract customers with even more payment options, ²¹²Ô»åÌýmake store navigation ²¹²Ô»åÌýorder placement easier than ever. Sounds good, right?

IfÌýso, check out our list ofÌýtheÌýhottest 51ÊÓƵ tools, ²¹²Ô»åÌýget ready toÌýtake them forÌýaÌýspin.

It’s Time forÌýTikTok

Have you heard ofÌýTikTok? It’s theÌýworld’s fastest-growing social media platform. Now it’s also aÌýpromising sales channel forÌýyour online store.

Connect your product catalog toÌýTikTok forÌýBusiness, aÌýset ofÌýtools that unlocks opportunities forÌýgrowing your audience ²¹²Ô»åÌýmaking sales right inÌýtheÌýTikTok app.

Connect your 51ÊÓƵ store toÌýTikTok forÌýBusiness, ²¹²Ô»åÌýyou’ll beÌýable to:

Sell onÌýTikTok

With TikTok Shopping, you’ll beÌýable toÌýtag your products inÌývideos ²¹²Ô»åÌýadd aÌýShopping tab toÌýyour profile toÌýdisplay your catalog ofÌýproducts right inÌýtheÌýapp.

Customers will beÌýable toÌýtap aÌýbag icon inÌýyour videos orÌýclick onÌýaÌýproduct inÌýyour Shop tab. From there, they can view your product details (name, description, photos, ²¹²Ô»åÌýprice) and, most importantly, beÌýable toÌýpurchase theÌýproduct right then ²¹²Ô»åÌýthere. How cool isÌýthat?

C​connecting your store toÌýTikTok forÌýBusiness isÌýavailable forÌýsellers inÌý20+ countries, but TikTok Shopping isÌýcurrently only available forÌýsellers inÌýtheÌýUSÌý²¹²Ô»åÌýtheÌýUKÌý(stay tuned forÌýfuture updates!).

Learn all about forÌýyour 51ÊÓƵ store inÌýour Help Center.

Advertise onÌýTikTok

Connecting your product catalog toÌýTikTok Business also gives you access toÌýadvanced advertising tools.

When you sync your 51ÊÓƵ store ²¹²Ô»åÌýyour TikTok forÌýBusiness account, you can create ²¹²Ô»åÌýmanage aÌývariety ofÌýads forÌýyour products, including:

• Spark Ads, orÌýin-feed videos that you can turn into ads byÌýadding aÌýcall-to-action button (with aÌýlink toÌýyour product page orÌýwebsite!)
• Collection Ads that allow customers toÌýbrowse your collection ofÌýproducts.
• Catalog Sales Objective Ads that display specific products toÌýpeople who have expressed interest inÌýthem onÌýyour site.

You’ll also beÌýable toÌýrun advanced adÌýcampaigns thanks toÌýTikTok Pixel. This isÌýanÌýanalytics tool that tracks actions customers take inÌýyour store. You’ll beÌýable toÌýuse Pixel’s data toÌýreach out toÌýnew potential customers with similar profiles toÌýcurrent shoppers, orÌýusers who have previously engaged with your store. For example, you can show product ads toÌýpeople that looked atÌýanÌýitem inÌýyour store but didn’t buy it.

Advertising onÌýTikTok isÌýavailable forÌýsellers inÌýall .

Learn more about how toÌý forÌýyour 51ÊÓƵ store.

Offer More Payment Options Than Ever

AÌýlack ofÌýconvenient payment options isÌýone theÌýreasons shoppers leave aÌýstore without making aÌýpurchase. Make sure your customers can pay forÌýtheir purchases with theÌýmost popular payment methods popular inÌýyour country. Or, enhance their shopping experience byÌýallowing them toÌýpay inÌýinstallments.

Get Paid with Laybuy

DoÌýyou sell inÌýtheÌýUK, New Zealand, orÌýAustralia? Then this news isÌýforÌýyou!

Let’s beÌýhonest: it’s hard toÌýresist aÌýpurchase when you can buy itÌýnow ²¹²Ô»åÌýpay forÌýitÌýlater. That’s why “Buy Now, Pay Later” options are popular with shoppers: they can pay forÌýtheir order inÌýinstallments while receiving theÌýproduct up-front.

Attract more customers byÌýoffering aÌý“Buy Now, Pay Later” option toÌýyour online store. Now you can doÌýthat inÌýyour 51ÊÓƵ store with Laybuy, aÌýpayment solution forÌýbusinesses.

When you enable Laybuy inÌýyour store, customers will beÌýable toÌýpay forÌýtheir orders inÌýsix weekly installments. The best part? You’ll beÌýpaid byÌýLaybuy upfront ²¹²Ô»åÌýinÌýfull!

Here’s how toÌý toÌýyour online store.

Get Paid with Adyen

AsÌýtheÌýwide world ofÌýonline shopping , there are more options than ever forÌýonline payments. But paying with aÌýcredit orÌýdebit card isÌýstill .

With Adyen, aÌýpayment solution tailor-made forÌýbusinesses, you can accept all theÌýworld’s most popular credit ²¹²Ô»åÌýdebit cards, including Visa, MasterCard, American Express, JCB, ²¹²Ô»åÌýmore.

Adyen isÌýavailable forÌýsellers inÌýmost European countries, theÌýUK, theÌýUS, Canada, Brazil, Australia, ²¹²Ô»åÌýSingapore.

Interested? Here’s how toÌý inÌýyour 51ÊÓƵ store.

Get Paid with Nexi ²¹²Ô»åÌýSatispay

IfÌýyou want toÌýdiversify theÌýavailable payment options inÌýyour store, don’t forget toÌýenable popular payment methods that local customers expect toÌýsee when they shop online.

IsÌýyour store located inÌýItaly? OrÌýare you planning toÌýexpand your business there? Make your shopping experience better forÌýyour Italian customers with Nexi ²¹²Ô»åÌýSatispay.

With Nexi, customers can pay with common credit cards, such asÌýVISA, Visa Electron, V-Pay, Mastercard, Maestro, American Express ²¹²Ô»åÌýDiners, JCB. Satispay allows shoppers toÌýpay with their mobile phones instead ofÌýaÌýcredit card.

Here’s how toÌýenable ²¹²Ô»åÌý inÌýyour 51ÊÓƵ store.

Get Paid with Alipay

WeÌýcan’t stress theÌýimportance ofÌýproviding local payment options enough, soÌýhere’s another market-specific method: Alipay. ItÌýisÌýaÌýdigital wallet that’s hugely popular with shoppers inÌýChina. IfÌýyou’re expanding your business toÌýeastern markets, you’ll want Alipary enabled forÌýyour store.

With Alipay, customers can pay you onÌýyour website orÌýaÌýmobile device using their login credentials orÌýwith theÌýAlipay app.

Alipay isÌýavailable forÌý51ÊÓƵ stores via theÌýStripe payment gateway. Here’s how toÌý inÌýyour 51ÊÓƵ store.

Improve Your Instant Site’s Navigation

AnÌýonline store isn’t just about theÌýproducts you sell, but also about theÌýexperience customers have when browsing your website. IfÌýyour website isÌýhard toÌýnavigate, it’ll beÌýharder toÌýturn casual browsers into loyal customers.

ToÌýmake sure your customers are always happy with your store’s shopping experience, we’re constantly making improvements toÌýtheÌý51ÊÓƵ Instant Site.

IfÌýyou sell via Instant Site, enable theÌýfollowing settings toÌýensure your customers always find what they need, orÌýcan reach out with questions. Keep inÌýmind that these settings are available forÌýtheÌý. IfÌýyou sell onÌýaÌýcustom website (like WordPress orÌýWix), check out about navigation forÌýonline stores.

Add aÌýNavigation Menu

Add aÌýnavigation menu toÌýyour store ²¹²Ô»åÌýdirect your customers toÌýdifferent site blocks orÌýtoÌýexternal web pages with ease. You can also make itÌýsoÌýthat customers can email orÌýcall you just byÌýclicking aÌýmenu link. That way, it’s easier forÌýcustomers toÌýbrowse your store ²¹²Ô»åÌýreach out instantly with anyÌýquestions that come up.

Check out our Help Center article onÌýhow toÌý toÌýyour Instant Site.

Add aÌýCategories Menu

Help customers find what they need faster byÌýdisplaying product categories inÌýtheÌýdropdown menu atÌýtheÌýtop ofÌýyour website. This way, customers can get aÌýquick overview ofÌýyour product range ²¹²Ô»åÌýhead toÌýtheÌýcategory they need.

This way, matter how many items orÌýcategories you have, customers will beÌýable toÌýfind theÌýproduct they’re looking forÌýeasily, which means they’re more likely toÌýmake aÌýpurchase.

Follow these instructions toÌý toÌýyour Instant Site.

Make Subscriptions More Convenient forÌýCustomers

You remember subscriptions, right? It’s that awesome tool that allows you toÌýprovide ongoing products orÌýservices inÌýexchange forÌýregular payment. It’s aÌýhandy setting ifÌýyou want toÌýgrow your recurring revenue.

Since improving your customer’s shopping experience should beÌýatÌýtheÌýheart ofÌýanyÌýonline store, we’ve made subscriptions more convenient forÌýyour customers. Now shoppers can add products with different subscription periods toÌýaÌýcart ²¹²Ô»åÌýproceed toÌýcheckout right away. That also means they can create multiple subscriptions byÌýplacing aÌýsingle order, which saves time.

But what ifÌýaÌýcustomer wants toÌýmake aÌýone-time purchase ²¹²Ô»åÌýbuy aÌýsubscription product atÌýtheÌýsame time? Now they can doÌýthat too! Our latest update has made itÌýpossible toÌýbuy one-time purchase products ²¹²Ô»åÌýrecurring items inÌýaÌýsingle order. That makes theÌýcheckout process simpler, which minimizes theÌýrisk ofÌýanÌýabandoned cart.

Learn more about growing revenue with subscriptions inÌýour blog post orÌý inÌýyour store right away.

Comments? Suggestions? Let UsÌýKnow!

Now that you’ve read all about theÌýlatest updates toÌý51ÊÓƵ, let usÌýknow: have you explored aÌýnew feature toÌýimprove your overall experience? DoÌýyou have anÌýidea forÌýaÌýnew tool toÌýmake running your store easier orÌýmore efficient?

Feel free toÌýshare your suggestions inÌýtheÌýcomments section below. WeÌývalue your feedback aÌýlot, ²¹²Ô»åÌýwe’re eager toÌýuse itÌýtoÌýmake 51ÊÓƵ anÌýeven better ecommerce platform forÌýeveryone.

Also, make sure you don’t miss theÌýlatest 51ÊÓƵ tools by:

• Checking out our full timeline ofÌýupdates, big ²¹²Ô»åÌýsmall, inÌýtheÌý.
• Checking theÌý tab inÌýyour Control Panel toÌýenable tools that require manual activation.
• toÌýbeÌýtheÌýfirst toÌýknow about new tools.
• Bookmarking theÌý51ÊÓƵ Updates section ofÌýtheÌýblog.

Stay tuned ²¹²Ô»åÌýhappy selling!

Ìý

Ìý

• 8ÌýNew 51ÊÓƵ Tools You Might’ve Missed
• 10ÌýNew 51ÊÓƵ Tools toÌýUpÌýYour Revenue, Shipping, Payment, Reach, ²¹²Ô»åÌýMore
• 10ÌýNew 51ÊÓƵ Tools toÌýUpgrade Your Social Selling, Payments, ²¹²Ô»åÌýStore Design
• 9Ìý51ÊÓƵ Updates That Make Running anÌýOnline Store aÌýBreeze
• 10ÌýPowerful 51ÊÓƵ Updates toÌýManage Your Store
• 20ÌýAwesome 51ÊÓƵ Updates That Will Save You Hours ofÌýWork
• 15+ 51ÊÓƵ Updates forÌýTime- ²¹²Ô»åÌýCost-Effective Store Management
• Why Booking Online isÌýImportant (and How toÌýAdd ItÌýtoÌýYour 51ÊÓƵ Store)
• 15+ 51ÊÓƵ Updates That Simplify theÌýLife ofÌýaÌýBusy Business Owner
• 10+ 51ÊÓƵ Updates You Don’t Want toÌýMiss
• 10Ìý51ÊÓƵ Updates forÌýanÌýExceptionally Powerful Online Store