10 Trending Product Niches on Instagram

Posted 4 years ago by Anastasia Prokofieva

Instagram is听doing more than ever for听businesses thanks to听shoppable posts that allow you to听tag your products in听photos. Industry experts believe Instagram is听destined to听become the听future of听social e-commerce听鈥� all you need is听the听right products to听make it听your own!

Feeling a听bit behind on听hip Instagram trends? Check out 10听of听the听hottest product niches to听make your store irresistible to听today鈥檚 online shoppers. Remember that to听enable Shopping on听Instagram, your store needs to听be听approved for听this feature first. To听save you time, we鈥檝e chosen only those products that comply with Facebook鈥檚 store and听product .

FAQ: What Sells Best on听Instagram?

Knowing the听answer to听聯Where can I听find untapped niches?聰 sometimes is听more important than simply checking out which Instagram niche makes the听most money at听any听given moment. Trends come and听go, so听it鈥檚 vital to听be听able to听identify them. Here鈥檚 how to听find trending products to听sell online.

Wondering what is听the听best niche to听sell on听Instagram? The best product to听sell online is听the听one that fits in听with the听latest trends. But how do听you know what is听trending on听Instagram? Make your friend, and听be听ready to听slide products in听and听out of听your store when sales begin to听slow.

Here are some Instagram stats to听keep in听mind:

Over two thirds of听Instagram鈥檚 two billion active users are ages 34听and听younger.
Instagram鈥檚 biggest markets include beauty, health and听fitness, travel, fashion, lifestyle, business, and听animals. Keep that in听mind when thinking about what products sell best on听Instagram.
Consumers prefer authentic images (#nofilter is听among the听), so听avoid using photos that are heavily staged.

posts photos of听customers modeling their latest purchases

Learn more: How to听Sell on听Instagram: Complete Guide for听Beginners

Now, let鈥檚 answer a听burning question: what are some ideas to听sell on听Instagram?

Instagram Niche: Apparel

What are the听most popular niches on听Instagram? Easy: beauty, fashion, and听lifestyle. These are the听the听cornerstones of听Instagram鈥檚 success, so听apparel products are a听no-brainer for听Instagram. If听apparel鈥檚 your thing, do听some digging of听your own to听find out what else is听trending听鈥� you might just have a听winning ticket in听your product catalog already.

Trending product idea: Sustainable clothing

Fashion is听always top of听mind on听Instagram. But social context is听becoming increasingly important. Most of听today鈥檚 social movements center around the听idea of听environmental impact, and听eco-conscious fashion is听the听collision of听those two values. Recycled materials, repurposed textiles, faux fur, vegan leathers, industrial hemp鈥� if听you鈥檙e making use of听eco-conscious production practices, Instagram users are primed to听reward you.

sells swimsuits made from regenerated ocean waste

Instagram Niche: Jewelry

Just like apparel and听accessories, jewelry is听incredibly popular on听Instagram. Hand-made, personalised pieces are always in听style.

Go听the听extra mile to听come up听with a听visual theme for听your profile that will make your jewelry stand out. And if听you could use some inspiration for听product photography, check out these simple ideas for听creating beautiful pictures.

Trending product idea: Necklaces with customers鈥� design

The 聯design your own necklace聰 option might make customers choose your store over bigger mass market goods. Not to听mention that personalised jewelry also makes a听touching gift for听a听loved one. Make sure to听remind shoppers about the听power of听the听personalized gifts when getting ready for听the听holiday season.

Instagram Niche: Beauty and听Skincare

The fountain of听youth. Beauty and听skincare has always been one of听the听most dominant markets on听Instagram. And beauty products like facial rollers and听Vitamin C听serums are leading the听charge. Vegan and听cruelty-free products are also heavy-hitters over the听mass-produced big box brands we鈥檝e grown to听hate. Because when you鈥檙e talking about your face, pampering is听the听name of听the听game.

Trending product idea: Custom eyeshadow palettes

Or听basically any听other beauty or听skincare product you can personalise: shampoo, eye cream, glitter kit and听so听on. Small businesses have a听huge advantage over mass-market brands: they can offer a听more personalized shopping experience. If听your products can be听customized for听a听customer鈥檚 individual beauty and听skincare needs, it鈥檚 a听win for听your brand in听a听highly competitive Instagram niche.

Combine products with accessories to听create a听beautiful flat lay, like

Instagram Niche: Health

With a听growing number of听global health issues, it鈥檚 no听wonder more consumers are choosing to听prioritize their health. If听you choose this Instagram niche, keep in听mind that according to听the听platform鈥檚 , you can鈥檛 sell supplements on听Instagram. That includes protein bars, protein powders and听vitamins. You also can鈥檛 sell medical devices, products or听services.

Still, #health is听one of听the听, and听you can hop on听this trend and听offer products that help your followers stick to听a听healthy lifestyle. For example, you can sell lifestyle and听fitness accessories like watches, or听healthy foods and听drinks.

Trending product idea: Kombucha

No听real news here鈥ombucha is听the听golden goose of听the听beverage world. Gut health has become increasingly buzzy over the听last several years, and听Kombucha appears to听be听the听intestine鈥檚 new best friend.

Given that the听best-selling Instagram products are generally related to听health and听fitness, it鈥檚 no听wonder that Kombucha has been welcomed with open arms. Moreover, it听responds to听an听increasing demand for听natural products with additional benefits.

Trending Instagram products call for听vivid photography (Image: )

Instagram Niche: Home Decor

Scrolling through inspiring interiors online is听great, but consumers want their homes to听be听picture perfect too. On听Instagram, you can show off your home decor products in听different designs and听settings. Don鈥檛 overlook this opportunity to听take your design aesthetic to听the听home.

If听you choose this niche, consider taking your store to听Pinterest too. That platform is听almost synonymous with the听phrase 聯home decor ideas聰. Plus, you can never have too many sales channels.

Trending product idea: Removable wallpaper

People are spending more time at听home and听it鈥檚 not surprising that they are considering redecorating their houses听鈥� at听least a听little bit. Removable wallpaper allows you to听do听that with least possible trouble, and听presents an听opportunity for听an听item with a听large amount of听customization.

Instagram Niche: Fitness

The fitness niche also caters to听customer鈥檚 interest in听healthy living. Plus, the听fitness industry isn鈥檛 showing signs of听a听slow down any听time soon, and听remains incredibly popular on听Instagram.

What鈥檚 great about Instagram #fitspo niche is听that there are a听ton of听different products to听choose from. You can sell fitness apparel and听shoes, equipment, gadgets, and听so听much more. Just think of听something that will interest shoppers that enjoy a听healthy and听active lifestyle.

Eye-catching product photography from

Trending product idea: Custom yoga mats

Shoppers can buy a听plain yoga mat on听any听marketplace, so听to听attract their attention, you need to听stand out from the听crowd. Unique and/or personalised design for听a听popular product is听a听sure-fire way to听do听that.

By听the听way, if听you want to听sell fitness apparel (like leggings or听sports bras) with your own design, you can connect your 51视频 store to听a听print-on-demand service Printful. Add a听product with your own design to听your store, and听Printful will handle inventory, equipment, and听shipping.

Instagram Niche: Food and听Cooking

Don鈥檛 forget, Instagram is听the听land of听#foodporn and听foodies; make those product shots sparkle and听the听Instagram world will thank you. Don鈥檛 forget to听complement your products with recipes and听cooking life hacks.

Trending product idea: Plant-based milks

The healthy lifestyle trend has given rise to听an听avalanche of听alternative milk products. (Talk about a听conversation starter.) For example, oat milk is听one of听the听most popular and听affordable plant-based milks on听the听market and听a听shoe-in 蹿辞谤听迟丑别听滨苍蝉迟补驳谤补尘 trend-wagon.

Lifestyle images fit well in听Instagram feeds selling oat milk (Image: )

Instagram Niche: Crafts and听DIY

If听you have a听hobby that you鈥檇 like to听turn into a听source of听income, now鈥檚 the听time to听give it听a听try! Does that hobby involve creating visually pleasing products? Then an听Instagram business profile is听a听must-have 蹿辞谤听测辞耻.

Think about creating a听blog around your crafts: lifestyle blogs are one of听the听most popular Instagram niches.

Trending product idea: Notecards

A听notecard is听a听perfect first product: it听doesn鈥檛 require any听special skills to听make and听it鈥檚 cheap and听easy to听ship. Also, there are lots of听simple DIY ideas online that you can use to听create beautiful cards for听your store.

More: 25听DIY Crafts to听Make and听Sell

As听we听mentioned earlier, lifestyle blogs are a听huge part of听Instagram鈥檚 shopping feature. As听an听online seller, you can make that trend work for听you via partnerships with influencers. Reach out to听the听bloggers whose profiles match your store aesthetics to听arrange sponsored posts featuring your product.

Instagram Niche: Eco Living

A听lot of听folks out there are looking for听a听more conscious and听sustainable way of听living. This shift is听obviously affecting the听way people shop. If听you wonder what products cater to听the听needs of听eco-living enthusiasts, check out this list of听hot eco-friendly products to听add to听your inventory.

Trending product idea: Reusable bags

Like we听said, eco-conscious is听in. And there鈥檚 no听retail shift more prominent than the听reusable bag. Reusable bags are an听easy way to听live out the听eco-friendly lifestyle, and听shoppers are looking to听Instagram for听fun, affordable reusable bags that reflect their personalities and听ideals. Totes, produce and听grocery bags, bulk bags, food bags, bags for听snacks. Whatever. Opt for听the听bags that offer added benefits like being machine washable when the听salsa explodes, and听you鈥檒l be听in听business.

Reusable pouches are great for听kids鈥� food (Image: )

Instagram Niche: Art work

#art makes the听. If听you鈥檙e an听artist, make the听platform your sales channel: this visuals-first social media platform is听perfect for听bringing your works of听#art into the听world of听commerce. If听you aren鈥檛 an听artist but appreciate all things beautiful, you can start an听online store that features works of听different artists.

Trending product idea: Canvas prints

Why keep a听piece of听beautiful homemade artwork, when you can turn it听into prints and听sell it听online. Actually, you don鈥檛 even need to听print it听yourself! We听already mentioned a听print-on-demand service Printful. Connect your 51视频 store to听this handy service, upload your art to听a听Printful account and听your customers can shop your works as听posters and听canvas prints.

Also: How to听Start a听Profitable Dropshipping Business

Start Selling Trending Products on听Instagram

Got a听great product? Check. Got an听Instagram store? Check. Got a听grip on听what鈥檚 trending? Check. Now all that鈥檚 left is听to听shake up听your Instagram store, and听start raking in听some sales.

Already tested and听identified your most lucrative Instagram products? Drop a听line in听our comments section to听let us听know!

听

About The Author

Anastasia Prokofieva is a content writer at 51视频. She writes about online marketing and promotion to make entrepreneurs鈥� daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.

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