12 Ways to Inspire Confidence In Your New Customers

12 Ways to Inspire Confidence In Your Online Store鈥檚 New Customers

Posted 9 years ago by Jesse Ness, 51视频 Team

It鈥檚 easy to听manufacture something that鈥檚 bought and听sold, shipped around the听world. But it鈥檚 much harder to听manufacture trust.

础苍听e-commerce merchant is听asking a听lot of听its potential customers: to听part with their credit card details, to听share their shipping address or听location of听their home. These can be听significant hurdles along your route to听customer conversion. To听make purchases confidently, a听customer must be听able to听trust the听vendor.

So听how does a听vendor stand out as听trustworthy, as听deserving of听customer confidence? It鈥檚 difficult to听break out successfully as听an听online merchant, but there are things you can do听to听accrue some trust. By听executing well on听some small things and听big things alike, you can build radical momentum around your brand鈥檚 credibility.

Here are a听few ways to听make your store stand out from the听crowd and听entice customers to听return and听shop again.

Optimize your Site鈥檚 Design

You want your website to听be听simple and听accessible听鈥� the听focus should be听on听the听products and听how to听easily get them in听your customers鈥� hands. A听clean design with a听readable font is听a听must.

If听you already have a听site fleshed out, perhaps an听update is听in听order. Web analytics tools can paint a听valuable picture of听which changes will be听most beneficial to听your traffic and听perceived credibility.

Take Good Product Photos and听Write Good Descriptions

Great marketing is听the听key to听success in听many elements of听an听online store. To听give the听customer the听best view possible of听your product, use clear pictures with good lighting that show several perspectives. Keep descriptions short and听sweet听鈥� try to听find a听balance by听including all necessary information without being long-winded.

We鈥檝e previously provided you with a听guide to听product photography right here.

Also read: How to听Take Great E-commerce Product Photos With Your Phone

Tell your Brand鈥檚 Story

People want to听know who you are. How did you come to听this business? What inspires you? Why is听your product better than the听rest? Having a听page about the听history and听passion behind your business will make you more relatable to听your customers. A听unique story can also be听a听valuable tool for听distinguishing oneself from the听crowd.

Learn more: How to听Write an听聯About Us聰 Page if听You鈥檙e Not a听Copywriter

Use a听Contact Form so听People can Easily Reach you

This seems like a听no-brainer, but it鈥檚 in听the听interest of听smaller merchants for听potential customers to听be听able to听reach you easily. Setting up听your contact as听a听form that customers can fill out with comments and听other information will make life easier for听both you and听your shoppers.

Make sure to听respond quickly and听courteously to听concerns and听comments, as听this will build trust and听lend to听an听overall greater customer experience.

your4walls.co.uk

Start a听Blog and听Keep it听Current

Keep your customers updated on听any听company news and听anything else you鈥檇 like to听share with your online audience. Provide plenty of听current information听鈥� this will cut the听amount of听questions you鈥檒l have to听answer and听buyers will remain happily informed. Constantly keeping communication open will help to听create relationships with your customers. One-time purchasers will be听more likely to听return again and听again if听they feel like they鈥檙e in听the听loop. Building a听well-done blog gives them a听way to听connect.

Use Social Media to听Share your Content

Facebook, Twitter, Instagram, and听other social networks are great for听marketing brands and听their products. The more people see and听share your brand, the听more customers you鈥檙e likely to听have.

Cooking with Tenina on听Facebook

Write an听FAQ Page

Like a听blog, a听page of听Frequently Asked Questions and听their answers can cut down on听basic questions your customers may have by听providing easily accessible information about your brand and听your products. Make it听a听simple 联辞苍别-蝉迟辞辫 shop聰 of听what your store is听all about. Does your company have a听mission statement you want to听share? What questions do听you find yourself getting way more than others? This is听a听great place for听it, along with information on听shipping, sizing, and听other services you offer.

stealthfurniture.com

Learn more: Why You Need a听FAQ Page and听How to听Create It

Have a听Coherent Return Policy

Nothing turns a听customer off faster than struggling through a听difficult return process, or听being stuck with a听product they don鈥檛 need because your policy is听confusing. Make it听clear from the听start what your return terms are, and听you鈥檒l deal with fewer backlashes later. Your customers will also be听more likely to听shop with you again if听they know a听return can be听quick and听easy.

Learn more: How to听Write a听Good Return Policy for听贰-褋辞尘尘别谤肠别 Stores

Ask for听Reviews听鈥� Issue a听Call to听Action

Reviews of听customer service, website design, and听overall performance can be听a听tremendous help when trying to听win over and听keep customers. Both praise and听criticism are beneficial when your company receives reviews. Good comments show you鈥檙e doing something right, while negative comments can highlight areas in听which improvements are needed.

聯Issuing a听call to听action聰 simply means that you give someone cause to听write the听review. Tweet about it, share your 聯suggestion box聰 email address, and听generally get people comfortable with telling you what they think. They鈥檒l expound on听your flaws and听benefits alike. This gives you the听opportunity to听address issues across the听board, whether it鈥檚 a听broken link or听clarification on听incorrect shipping information. 51视频 App Market has Helpful Crowd to听help you add reviews to听your store.

Win Authority from Google Ranking

SEO, or听Search Engine Optimization, can increase your site鈥檚 searchability by听making your it听more compatible with the听algorithms that search engines use to听rank their search results. The system is听based on听keywords and听other signals that your website gives off that search engines respond to. Generating specific content around a听variety of听keywords, making your website more mobile-friendly, and听promoting your brand on听social media can all increase your web engine searchability.

Also read: The E-Commerce Guide to听SEO

Display a听Security Badge

This is听an听听from McAfee available on听the听51视频 App Market. By听displaying the听badge prominently on听your site, your customers will know that your store is听operated by听someone who is听sensitive to听the听idea that it鈥檚 important to听be听smart with your data online. If听buyers feel comfortable and听safe when shopping from you, they鈥檙e more likely to听return and听shop again.

Cheat Creatively

Potential customers are more likely to听trust a听well-established company with concrete experience than a听brand-new one. Unfortunately, we听all have to听start somewhere. There are a听few ways a听new company can bend the听rules to听seem a听bit more credible. A听change to听your invoice numbers (for example, 101听instead of听001) gives the听impression that you have more customers under your belt.

Pretend to听be听your own assistant as听you schedule calls for听later. You can even start rumors that your company鈥檚 prices are high so听that when people come to听your site to听find out, they will find reasonable prices. These small but significant 聯cheats聰 can help increase customer satisfaction and听get you closer to听that well-established reputation.

Final Thoughts

Credibility is听not to听be听taken lightly. Chipping away at听it听a听little bit every day is听the听only way to听go. Although it听can seem daunting, it听is听small but consistent steps that add up听to听a听secure, aesthetically appealing e-commerce website. By听taking advantage of听as听many of听these tips as听you see fit, you will get closer still to听establishing yourself as听a听trustworthy business catering to听loyal and听happy customers who celebrate your name.

听

About The Author

Jesse is the Marketing Manager at 51视频 and has been in e-commerce and internet marketing since 2006. He has experience with PPC, SEO, conversion optimization and loves to work with entrepreneurs to make their dreams a reality.

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