51ÊÓƵ

Get ready forÌýaÌýlittle game. The game can make you money, because you play itÌýwith your customers.

IfÌýthis gets aÌýskeptical smile onÌýyour face, have aÌýlook atÌýtheÌýportrait ofÌýaÌýtypical gamer:

• Gamers are .
• guy who plays games isÌý35; theÌýaverage woman isÌý44.
• Gamers are toÌýhave been college-educated than non-gamers.
• Gamers are toÌýuse technology like smartphones andÌýtablets.

DoÌýyou recognize your target audience?

People ofÌýall ages andÌýjobs love toÌýplay games. This post explains how toÌýadd some Las Vegas spirit toÌýyour social media marketing toÌýgenerate clicks andÌýsales.

Active social media audiences can beÌýdivided into four psychological types:

You can define theÌýpsychological type ofÌýyour audience byÌýlooking closer atÌýyour customer persona. Below, weÌýreview every type andÌýtheÌýactivities that engage them theÌýmost.

The Curious

These are previous “A” students andÌýdiligent learners. They love toÌýget new knowledge, solve complex problems, andÌýshow off theÌýprogress onÌýtheir timeline.

People ofÌýthis type are unlikely toÌýengage with giveaways. The best lure forÌýthem isÌýintellectual games. The curious would check their answers 100Ìýtimes before sharing them. That gives usÌýtheÌýclue toÌýattracting them toÌýyour store.

Publish aÌýpiece ofÌýcontent onÌýyour website (company’s history, aÌýset ofÌýlifehacks, anÌýinterview with theÌýfounders andÌýstaff, aÌýtrends overview, aÌýcustomer story, product test drives, andÌýreviews). OnÌýyour social media, hint that theÌýcorrect answer forÌýyour contest activity can beÌýfound inÌýtheÌýcontent. Clicks guaranteed!

IfÌýyour website isÌýreally engaging, people ofÌýthis psycho type won’t stop onÌýone page only but will proceed toÌýyour product catalog. Hence theÌýname, theÌýcurious.

Here are some ofÌýtheÌýgames andÌýcontests theÌýcurious can’t resist toÌýtake part in.

Speaking Numbers

It’s likely that, since theÌýlaunch ofÌýyour business, you have stored aÌýlot ofÌýmilestone trophies that you would like toÌýshare with your customers.

That might beÌýtheÌýlaunch date, theÌýnumber ofÌýcups ofÌýcoffee you’ve had working onÌýyour new collection, theÌýnumber ofÌývisitors inÌýyour online store since opening, etc. The more lively those facts are, theÌýmore interesting it’ll beÌýforÌýyour customers toÌýguess them.

Put your numbers onÌýaÌýpicture. The task isÌýtoÌýmatch theÌýnumbers andÌýwhat stands forÌýthem. BeÌýsure toÌýhave theÌýanswers onÌýyour website.

Blog Preview

Don’t share theÌýwhole piece ofÌýcontent onÌýsocial media. Show your main point, andÌýlet theÌýcurious discover theÌýrest byÌýtheir own.

Where toÌýBuy/How toÌýOrder

It’s possible toÌýplay with less exciting, but important content asÌýwell. Ask your followers toÌýcount your points ofÌýsale, toÌýcreate aÌýroute from anyÌýplace inÌýtheÌýcity toÌýyour store, orÌýtoÌýcount all theÌýpossible options forÌýplacing anÌýorder. This way, you not only attract anÌýaudience toÌýyour online store, but you also bring them aÌýstep closer toÌýtheÌýpurchase.

Puzzles/Riddles

IfÌýyour store has aÌýwide product range orÌýsells seasonal products, you can safely create different puzzles using product images. Such addictive tasks always provoke aÌýlot ofÌýdiscussions among “A” students andÌýthose who guessed toÌýfind theÌýcorrect answer onÌýyour website (for example, you could share theÌýlink toÌýyour “special offers” page andÌýencrypt real prices inÌýyour puzzle).

Quiz

Don’t beÌýafraid toÌýask questions, but don’t ask questions only onÌýyour product orÌýcompany history. Pay attention toÌýrelated upcoming holidays, events, fields ofÌýknowledge, memesÌý— this will awaken your activity andÌýincrease engagement.

The Experts

These guys clearly know what they want andÌýdoÌýnot need extra proof that they are right. They are defiantly andÌýreasonably defending their point ofÌýview. They are open toÌýnew activities only onÌýtheÌýcondition that they enter theÌýpool ofÌýtheir interests andÌýprovide anÌýextra reason to… well, show off.

How toÌýinvolve theÌýexperts inÌýtheÌýgame? Just give them theÌýopportunity toÌýdemonstrate their flawless taste orÌýleave anÌýexpert review forÌýyour goods. The experts are easily involved inÌýtheÌýprocess, but there isÌýaÌýdanger behind it: they can become aggressive ifÌýyou doubt their expertise.

Let’s see what games andÌýcontests can please them.

Choose Your Favorite

This isÌýone ofÌýtheÌýsimplest mechanics. Your customers goÌýtoÌýyour online store toÌýpick aÌýproduct they’d like toÌýwin. You can ask your participants toÌýpost theÌýlink toÌýtheÌýcomments andÌýshare this post onÌýtheir page. ItÌýwill get you free clicks from their friends.

Important: don’t forget toÌýset aÌýthreshold forÌýthis contest (or use products from one category), otherwise you can bump into unexpected expenses when theÌýwinner isÌýdefined.

Choose aÌýGift forÌýYour Friend

The experts are always careful about choosing something forÌýtheir friends. ItÌýisÌýthem who can notably increase your time spent onÌýpage metrics. Ask them toÌýadd theÌýlink toÌýtheÌýcomments andÌýtoÌýmention aÌýfriend. Define theÌýwinner randomly.

Their friends will notice your contest, asÌýsocial media send notifications when someone isÌýmentioned. It’s likely that they will goÌýtoÌýyour store toÌýchoose aÌýgift inÌýreturn.

Find theÌýBest Match

Clothing andÌýjewelry stores can showcase their assortment with this tactic. Publish aÌýproduct image onÌýsocial media andÌýask your followers toÌýfind theÌýbest match inÌýyour online store toÌýfinish theÌýlook.

The winner can beÌýtheÌýperson who scored theÌýmost likes orÌýwho suggested theÌýmost options.

Create aÌýLook

AÌýparticipant creates aÌýlook from theÌýitems they already bought inÌýyour store. Within this option, ask subscribers toÌýattach links toÌýproducts andÌýpost all this onÌýtheir profile.

Alternatively, you could ask them toÌýcreate aÌýlook from theÌýproducts they would like toÌýhave. InÌýthis case, you can promise theÌýwhole look asÌýaÌýprize toÌýtheÌýwinner.

Leave aÌýReview

IfÌýyou are sure ofÌýyour product quality andÌýcan openly ask your customers forÌýtheir feedback, then this plan isÌýforÌýyou. Don’t hesitate toÌýask your followersÌý— suggest leaving aÌýreview onÌýyour website, drop surveys, andÌýgive away products forÌýaÌýtest drive toÌýtheÌýmost active subscribers. This attracts returning customers, andÌýsooner orÌýlater, new customers.

Adventurers andÌýSeekers

Adventurers appreciate challenges, not results. You can capture them with multi-level quizzes orÌýsimply addictive tasks (search quests).

How toÌýmotivate them? It’s enough toÌýoffer some more points inÌýtheÌýloyalty program orÌýmore chances toÌýwin. They don’t depend aÌýlot onÌýyour prize fund.

Find Differences

Not only children love this game. Publish aÌýstandard image toÌýyour social media andÌýtheÌýlarger versionÌý— toÌýyour website. Your followers get interested andÌýclick toÌýfinish theÌýgame.

AÌýPrice War

Motivate your audience toÌýcompare andÌýsearch theÌýbest price forÌýaÌýparticular product inÌýyour online store. IfÌýyou are selling clothes andÌýthere are several types ofÌýwhite blouses inÌýyour assortment, ask theÌýparticipants toÌýsend aÌýlink toÌýtheÌýmost profitable purchase (at theÌýlowest price). AnÌýexcellent occasion forÌýthis idea can beÌýback-to-school promotion.

Double Chances forÌýtheÌýTarget Action

InÌýaddition toÌýtheÌýmain contest terms, offer points orÌýdiscounts forÌýsubscribing toÌýyour newsletter.

Extra inÌýaÌýRow

Replace one ofÌýtheÌýproduct pics onÌýyour storefront with aÌýtrending meme/sticker. The players need toÌýfind this product andÌýsend theÌýlink toÌýit.

Macro Look

Post aÌýfragment ofÌýyour product onÌýsocial media andÌýsuggest your followers toÌýfind this product inÌýyour online store.

The Progressive

This group consists ofÌýtheÌýmost active users that are hungry forÌýnew technologies. They can react equally toÌýanÌýunusual ad, new visuals, orÌýanÌýunknown prize. These people collect everything unusual andÌýshow their trendiness toÌýtheir audience.

They won’t take part inÌýcomplicated games, but they can support your craziest ideas. They just want toÌýtry everything first. IfÌýyou want toÌýtarget these people, your company needs toÌýbeÌýone step forward.

Playful Instagram Stories

It’s possible toÌý into your Stories images. The users are required toÌýclick “More” orÌýswipe upÌýtoÌýcomplete your target action. ToÌýmotivate your users toÌýdoÌýthat, use theÌýfollowing games:

NoÌýmatter how creative your game is, it’s important toÌýprovide quality content onÌýtheÌýpages you’ll lead your audience to. Abstract orÌýboring content will cause disappointment andÌýaÌýhigh bounce rate.

Emoji Contests

Ask followers toÌýexplain something using emojis only.

Collecting Contacts

IfÌýyou want not only subscribers’ activity, but also their contact information (postal addresses, telephones), then one ofÌýtheÌýmethods can beÌýconducting tests orÌýpolls. It’s simple:

1. Write aÌýquestionnaire from theÌýquestions (you can ask anything, but remember that people like toÌýtalk about themselves most ofÌýall).
2. Promise aÌýbonus forÌýfilling out theÌýquestionnaire (any small prizes andÌýdiscounts).
3. Play out more valuable prizes among those who left theÌýmost complete contact information.

Video Creatives

Video isÌýtheÌýtrend ofÌýtheÌýpast andÌýcurrent seasons. Even ifÌýyou doÌýnot have aÌýdesigner orÌývideographer, you can create itÌýwith aÌýsmartphone andÌýaÌýfree application.

One ofÌýtheÌýeasiest ideas toÌýimplement isÌýsliders (automatically changing images ofÌýone orÌýmore ofÌýyour products):

Whatever psychotype theÌýactive nucleus ofÌýyour community belongs to, remember: itÌýisÌýimpossible toÌýgive subscribers too much attention, but itÌýisÌýeasy toÌýlose aÌýsignificant part ofÌýtheÌýaudience because ofÌýabsence. Play more andÌýhave fun!

Ìý

• Social Commerce: How toÌýSell onÌýSocial Media
• Social Media Strategy forÌýSmall Businesses
• 25ÌýProven Social Media Contest Ideas toÌýPromote Your Online Business
• 19ÌýActivities That Will Wake UpÌýYour Social Media Followers
• How toÌýFind Your Target Audience onÌýSocial Media
• How toÌýPromote Your Brand Outside ofÌýSocial Media
• Mastering theÌýArt ofÌýSocial Listening
• What isÌýInfluencer Marketing? Strategy, Tools andÌýExamples
• What isÌýaÌýMicro-Influencer? Pros andÌýCons ofÌýWorking with Them
• Hyperlocal Social Media Marketing