Retail giants like Adidas andIkea are dipping their toes into thesea ofaugmented reality (AR), creating immersive shopping experiences intheir online stores, like trying virtual shoes andvisualizing furniture inyour living room.
Smaller businesses andonline entrepreneurs might think getting into ARisout ofreach. However, itisactually pretty attainable. Ifyou feel you’re missing out ontheARtrend, itjust means you might not know about theeasy andaffordable ecommerce ARsolutions available.
Ifyou’re abusiness owner swimming inthedigital currents ofonline retail, this post isyour life jacket. Read on!
Augmented Reality inEcommerce
Before wedive into thedetails, let’s quickly define what augmented reality really is. ARisatechnology that overlays digital elements onto thereal world through adevice, typically asmartphone ortablet.
Inecommerce, ARcan enhance theshopping experience byallowing customers tointeract with products virtually before purchasing. This not only gives customers abetter idea ofhow products will look andfit intheir lives, but italso increases engagement andcan lead tohigher conversion rates.
Adding ARtoOnline Stores Made Easy with 3DProduct Models
Augmented reality inecommerce ismore than just apretty feature; it’s a
One ofthemost common uses ofARinecommerce is3Dproduct models. Customers can rotate, zoom inon, andview these interactive models ofyour products from all angles. This allows them tosee theproduct more realistically than just looking atpictures.
Byutilizing 3Dmodels, you transition from merely showcasing products toproviding immersive virtual experiences with
The Ikea Place app lets customers see what their furniture would look like intheir home
Picture this: thecustomer opens your app, selects aproduct— asofa, forinstance— andwith aclick, their phone ortablet screen becomes astage fortheir new purchase. They can rotate, zoom, andplace that 3Dmodel intheir living room tosee how itfits their decor. It’s personal, immediate, andasclose toreal asyou can get without thereal deal.
Sounds complex? It’s not with theright tools andapproach. We’ll take you through thesteps tonot only understand thewhy but master thehow of3Dmodels inARforecommerce.
How toMake 3DProduct Models forYour Online Store
Now, thebest part— some ecommerce platforms actually offer AR features
A3Dmodel ofaproduct made with the51Ƶ Mobile App
Ifyou’re not yet amember ofthe51Ƶ community, now istheperfect time tojoin andtake advantage ofour affordable andstraightforward ecommerce solution. Apart from arobust online store andtools formarketing andgrowing your business, you’ll get amobile app tomanage your store onthegoandenhance your store with AR.
All you need isthe51Ƶ Mobile App andanApple Pro device sporting aLiDAR scanner. This includes theiPad Pro
Here’s how toget started:
- Download the.
- Gototheproduct editing page andtap thebutton toadd anew image.
- Tap theCreate 3DModel button.
- Tap Start Capture. Follow theinstructions onthescreen forbest results.
- Scan segments asdirected intheapp.
- Tap Finish.
- Tap Add toProduct Description.
See thedetailed instructions forcreating intheHelp Center.
Customers can see the3Dmodel from theproduct page inyour online store.
Customers can view a3Dmodel onaproduct details page
Ifyour customers have aniPhone oriPad that’s
Ifyour customers are onaMac oraniPhone/iPad that doesn’t doARtech, they can check out thedownloaded model inSafari ortheir usual picture viewer. Then they can spin the3Dmodel around however they like.
Mastering 3DProduct Models
Keep inmind that some physical product characteristics pose challenges fortheLiDAR scanner, potentially impacting theend result. However, even though creating a3Dmodel might sound like anartist’s job, with theright approach, itbecomes ascience that you’ll soon call your own.
Here are some pointers tomake aperfect 3Dproduct model:
Choose theRight Product
Not all products are suitable for3Dmodeling, andnot every object can bescanned with aLiDAR scanner. Product dimensions should beatleast 3inches inlength, width, andheight toget thebest results.
Make sure toclean your product before scanning it. Remove anydust ordirt, asitcan interfere with thescanning process.
The Light Matters
When capturing your product forthe3Dmodel, light itjust right. Shadows andpoor illumination can affect thefinal ARdisplay.
Also, theprecision ofLiDAR sensor data changes depending onhow shiny different surfaces are. So, when you have smooth, super reflective surfaces like mirrors, glass, orcalm water, they give off tiny reflections that can miss thereceiver. This can lead tosome inaccuracies inthescanner’s measurements.
Avoid Sudden Movements
Toimprove themodel’s quality during scanning, avoiding sudden movements isrecommended. Maintaining asteady hand andsmooth scanning motion will help achieve amore accurate anddetailed model intheend.
Niches That Benefit theMost from ARinEcommerce
Asyou might’ve guessed, nomatter how exciting 3Dproduct models are, they won’t work forevery niche. Digital products like ebooks, services, or
However, ifyou’re selling physical products that require visualizing andtrying on, 3Dmodels can bring awhole new level ofcustomer satisfaction ԻԲԳ.
Here are some oftheniches that can benefit themost from this type ofARinecommerce:
Furniture
Furniture isanatural fit for3Dmodels inAR, atechnology that benefits significantly from theability toplace items inone’s home.
Plants
With therise ofonline plant shops, customers often struggle with visualizing how plants will look intheir homes. 3Dmodels can help bridge that gap andgive customers amore accurate representation.
Art
Whether it’s large paintings orsculptures, customers can benefit from seeing how apiece will look intheir home before purchasing. 3Dmodels allow forthis type ofinteraction andhelp customers make more informed decisions.
Home Decor
Think lamps, vases, andother smaller home decor items. 3Dmodels can help customers see how these products will look intheir space andmake more confident purchases.
Shoes &Accessories
With theability totry onshoes virtually, online shoe shopping has become more convenient andfun forcustomers. 3Dmodels allow foramore accurate representation offit andstyle.
Asforaccessories like bags, here’s a
Customers can also check out theARfeature that allows them tosee how theitem looks like intheir
Ifyou’re curious, you can check out the3Dmodel directly inthe. Just tap thelink labeled View 3DModel… attheend oftheproduct description.
ToSum Up: Benefits ofUsing ARinEcommerce
Hopefully, bytheend ofthearticle, you understand why 3Dmodels can turn thesales dial upanotch. Here’s why they matter:
Connecting with Customers onaWhole New Level
A3Dproduct bridges thegap between theconsumer andtheproduct, fostering apersonal connection that flat images can’t achieve. Shoppers sample theproduct intheir space, creating astronger desire toown it.
Reduced Return Rates
Buyer’s remorse? The fitting room effect isAR’s cure. Shoppers can ensure products fit ormatch before buying, reducing thelikelihood ofreturns.
Competitive Edge
Atits current adoption rate, ARinecommerce remains anovelty. Bybeing anARpioneer, you differentiate from competitors, creating amemorable andmodern brand.
The Future isNow, Shaping thePresent forOnline Retail
Augmented reality’s synergy with 3Dmodels pushes theboundaries ofecommerce. It’s amelding ofvirtual andreal that’s more than atrend— it’s atransformation.
Are you ready tosculpt your inventory into engaging, interactive 3Dmodels? The technology isinyour hands— just sign upfor51Ƶ byLightspeed. Brands that harness ARwill not only survive thedigital evolution but thrive init.
Remember, it’s not just about selling; it’s about theexperience. Give your customers ataste ofthefuture today, andthefuture will beyours tomorrow. It’s time totake your online store tothethird dimension with 3Dmodels inAR.
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