51ÊÓƵ

One ofÌýtheÌýmost effective ways toÌýmarket your store isÌýtheÌý“Buy One Get One Free” deal. These are your slick, versatile sales boosters toÌýcharm customers andÌýboost sales.

BOGO promotions are popular with both customers andÌýsellers forÌýaÌýreason. Customers benefit from exceptional value forÌýtheir money, while sellers gain aÌýcompelling incentive toÌýdrive purchases.

InÌýthis blog post, weÌýwill discuss what makes aÌýsuccessful “Buy One Get One Free” offer andÌýwhether itÌýwill work forÌýyour business. WeÌýwill also break down different types ofÌýBOGO promotions that you can use toÌýincrease sales inÌýyour online store.

What Does BOGO Sale Mean?

BOGO (or BOGOF) stands forÌý“Buy One Get One Free.” It’s aÌýtype ofÌýsales promotion inÌýwhich customers get aÌýfree orÌýdiscounted product when they purchase another product.

BOGO promotions are popular among retailers because they can increase sales ofÌýpromoted products. Plus, itÌýwill attract attention toÌýother items inÌýtheÌýstore, which isÌýexcellent when you need toÌýmove dead stock orÌýboost sales.

“Buy One Get One Free” promotions are also popular with customers because such deals are perceived asÌýaÌýgreat value. Some shoppers even search forÌýBOGO coupons online before they make aÌýbig purchase!

Important note: you should run aÌýBOGOF promo only during specific periods toÌýavoid devaluing your products. These deals create aÌýsense ofÌýurgency, pushing customers toÌýpurchase. AÌýflash sale also doesn’t let customers get used toÌýdiscounted prices. For example, holidays orÌýback-to-school season are great times toÌýrun BOGO promotions.

6ÌýTypes ofÌý“Buy One Get One Free” Promotions

Now let’s discuss theÌýdifferent kinds ofÌý“Buy One Get One Free” offers that attract customers.

BOGO promotions can beÌývery flexible. WeÌýare going toÌýbreak down five different types ofÌýBOGO promotions that you can use toÌýincrease sales inÌýyour online store andÌýshare some BOGO examples forÌýinspiration.

Buy One Get One Half Price

This tactic will work great ifÌýyou have aÌýbestseller inÌýyour store. AÌý“Buy One Get One 50ÌýOff” deal will attract those hesitating toÌýtry it. With BOGO Half-Off deals, customers will buy more ofÌýyour legendary product, love it, andÌýcome back again soon.

Buy One from Category AÌýandÌýGet One from Category BÌýforÌýFree

Pairing products from different categories isÌýanÌýexcellent deal forÌýseasonal products andÌýtargeted audiences. For example, students andÌýtheir parents (Back toÌýSchool BOGO).

The only condition toÌýremember isÌýthat theÌýsecond item must beÌýofÌýequal orÌýlesser value. That way, you will make more than your profit margin.

Buy One andÌýGet Free Samples

ByÌýgiving away free samples, you allow your customers toÌýtest full-size products. Samples look like gifts, but you should also consider them investments: they create aÌýpotential future demand forÌýyour products.

For example, you can include exclusive samples ofÌýyour new product line toÌýintroduce itÌýtoÌýyour customers.

This doesn’t just apply toÌýphysical goods: aÌýgreat way toÌýget more reads ofÌýyour ebooks isÌýtoÌýprovide short samples. Samples are much less likely toÌýbeÌýstolen, copied, orÌýdistributed illegally. Then ifÌýyour customers love theÌýcontent, they’ll return toÌýbuy theÌýwhole book.

Also read: How toÌýCreate andÌýSell anÌýEbook

Buy Three forÌýtheÌýPrice ofÌýTwo

This isÌýone ofÌýtheÌýmost common variations ofÌýtheÌý“Buy One Get One Free” promotion. ItÌýworks forÌýmany product types andÌýlooks like aÌýterrific deal. Remember toÌýkeep theÌýterms simple: include items with similar ±è°ù¾±³¦±ð²õ—i³Ù will simplify perception andÌýprevent hesitation.

Buy Item XÌýandÌýGet %ÌýOff onÌýItem Y

This isÌýanÌýeasy-to-implement tactic forÌýindustries with complementary products, sports, beauty, orÌýelectronics.

For example, you could sell aÌýpair ofÌýsneakers andÌýgive aÌý30% discount onÌýshoe cleaners. This type ofÌýpromotion helps you sell accessories andÌýcomplementary products.

Buy Five Get One Free

We’ve described theÌýmost popular types ofÌýBOGO promotions, but you can tweak them asÌýyou like toÌýcreate theÌýbest BOGO deals forÌýyour store. Here’s anÌýeasy one: “Buy Five Get One Free,” i.e., offer your customers theÌýchance toÌýbuy six products atÌýtheÌýcost ofÌýfive.

This BOGOF promotion isÌýmost effective with items that are priced equally orÌýsimilarly. ItÌýshould also beÌýaÌýproduct that customers frequently need toÌýreplenish orÌýuse regularly, prompting aÌýhigher demand.

For example, purchasing six identical dresses may not beÌýpractical, while buying six pairs ofÌýsocks, underwear, orÌýtoothbrushes presents aÌýcompelling offer forÌýcustomers.

OfÌýcourse, you can adjust this type ofÌýBOGO toÌýfit your offering, forÌýexample, “buy three, get one free” orÌý“buy two, get 50% off theÌýthird.” This type ofÌýpromotion isÌýpractical forÌýcustomers who regularly purchase specific items andÌýwant toÌýsave money inÌýtheÌýlong run.

IsÌýaÌýBOGO Promotion Right forÌýYour Store?

“Buy One Get One Free” promotions are aÌýgreat way toÌýincrease sales andÌýcustomer loyalty. However, they’re not suitable forÌýevery store.

Here are theÌýproducts that make theÌýbest BOGO offers:

• Items that need toÌýbeÌýreplenished. IfÌýcustomers like your product (like body cream), they’ll buy more atÌýonce toÌýstock up.
• Products that complement each other. For example, you could doÌýaÌýBOGO deal onÌýshirts andÌýpants ifÌýyou sell clothes.
• Products that are sold inÌýsets. You don’t want toÌýoffer two identical jackets, doÌýyou? Two pairs ofÌýsocks forÌýtheÌýprice ofÌýone isÌýmore likely toÌýsell.
• Items with atÌýleast aÌý50% margin. AÌýmargin isÌýyour profit after accounting forÌýcosts. IfÌýyour product’s margin isÌý50%, your sale isÌýbreak-even. Try toÌýinclude atÌýleast one product with aÌýhigher margin toÌýcome out ahead.

The total price ofÌýtheÌýdeal should beÌýtheÌýamount that customers are ready toÌýpay. ToÌýbeÌýonÌýtheÌýsafe side, you can check out your average order value andÌýaim forÌýaÌýlittle bit more.

How toÌýRun aÌýBOGO Promotion inÌýanÌýOnline Store

Now that you know what “Buy One Get One Free” isÌýandÌýhow toÌýbest use it, it’s time forÌýtheÌýpractical part.

ToÌýset upÌýaÌýsuccessful BOGO promotion inÌýyour online store, you need toÌýmake sure your ecommerce platform allows you toÌýoffer these kinds ofÌýdiscounts.

51ÊÓƵ byÌýLightspeed, forÌýexample, lets you run theÌýmost common types ofÌýBOGO promotions. Using flexible settings, you can create various BOGOF offers that follow theÌýsame idea: ifÌýaÌýcustomer buys XÌýunits ofÌýsome product, they can get one unit ofÌýaÌýproduct (same kind, different kind, orÌýanyÌýproduct inÌýaÌýcategory/categories) with Y%Ìýoff.

ToÌýrun aÌýBOGO promotion inÌýyour 51ÊÓƵ store, you’ll need toÌýinstall theÌýBuy One Get One Free: Sales Promotions app from theÌý51ÊÓƵ App Market. The app offers aÌýfree trial, soÌýyou can give itÌýaÌýrun andÌýsee ifÌýBOGO offers are right forÌýyour store.

Ready toÌýset upÌýyour BOGO promotion? Follow toÌýset upÌýtheÌýapp andÌýcreate your first BOGOF deal inÌýjust aÌýfew clicks.

51ÊÓƵ byÌýLightspeed also offers many other promotional tools, such asÌýautomated marketing emails, discount coupons, social media advertising, andÌýmore.

andÌýget anÌýonline store that makes running anyÌýkind ofÌýecommerce venture simple andÌýenjoyable.

Best Practices forÌýBOGO Promotions

Keep inÌýmind theÌýfollowing practices toÌýget theÌýmost out ofÌýyour “Buy One Get One Free” deals:

• Time your BOGO promotions strategically. For example, run them during theÌýholiday season orÌýbefore significant events like Black Friday.
• Inform your customers about theÌýconditions ofÌýyour BOGOF deals inÌýadvance.
• Choose theÌýproducts carefully. Make sure they complement each other andÌýappeal toÌýyour target audience.
• Don’t run too many BOGO promotions simultaneously, orÌýyour customers could get confused.
• Monitor your sales data andÌýadjust your deals accordingly. For example, there isÌýnoÌýneed toÌýconstantly run BOGO offers forÌýproducts that are selling well onÌýtheir own.

Run Your First BOGO Promotion

“Buy One Get One Free” promotions are aÌýgreat way toÌýincrease sales, get rid ofÌýexcess inventory, increase theÌýnumber ofÌýitems per order, andÌýattract new customers. When used correctly, BOGO deals can help you reach your business goals andÌýboost your bottom line.

Now you have everything you need toÌýknow about BOGO promotions, including easy-to-use tools toÌýrun your promotions smoothly. Use your newfound knowledge andÌýtake theÌýBuy One Get One Free: Sales Promotions app forÌýaÌýspin!

Ìý

• 5ÌýEffective “Buy One Get One Free” Promotions
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• How ToÌýBoost Conversion with Automated Discounts
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