For clothing, beauty products, food, electronics, andmany other niches, it’s important toshowcase theproduct insuch away that online customers don’t mind that they cannot see, touch, ortry iton, like they are used todoing inphysical stores.
You may have already uploaded several quality pictures foreach product, but can you gofurther? Can you stand out with something that isreally helpful toyour store visitors andpossibly turns them into buyers straight away?
Here are acouple ofways toimprove visualization, increase customer loyalty, raise theaverage order value, andpersonalize theuser experience inyour store.
Some oftheideas below might require web development, but themajority ofthem can beimplemented byyou. All ofthem will get you into current
1.Ready-Made Look
Imagine agirl seeing adress that she likes. Her first thought will probably be, What can Iwear itwith? That thought can lead toher leaving your store
Therefore, it’s smart tooffer anoutfit that can bebought asone piece orseparately.
This also works ifyou sell jewelry orlifestyle accessories (hipster sketchbooks, retro bicycles, orwhatever else).
The look by, model: Frode Goa, thestore owner
Here’s arelated idea foryour email marketing:
- Create awelcome email with aquestionnaire about your customer’s size, body type, andpreferred style.
- Send amonthly collection ofoutfits that match those answers. You can create several
ready-made email chains, andupdate them with products tosave time andeffort.
ٱ:How toSend Trigger Emails That Keep Customers Coming Back
2.360° Product Pictures
Another way tomake your storefront stand out istoreplace flat product pictures with
It’ll beharder tocreate such pictures forlarge products, but ifyou sell digital gadgets, accessories, car parts, andother
See how great
3.Animated GIFs
GIFs are very informative: you can demonstrate your product inaction orshow how itiscreated. Atthesame time, GIFs are short, load fast, anddon’t bother customers with sound.
Check out a
4.Interactive Images
Everyone likes before andafter pictures. They allow potential customers tosee theresult your product delivers.
Check out . The picture isdivided into two parts, andyou can slide theruler toeither side tosee how the
When you click ontheproduct name, you are taken totheproduct page, from which you can easily make thepurchase.
Here are some tools that play with interactive images:
- helps tomake images, videos, or360°/VR content interactive. You can use ittoadd tags, sounds, andlinks. They offer a
14-day free trial. - isafree WordPress plugin that lets you create clickable highlighted areas onyour pictures. Itisperfect forshowcasing new collections orproduct features.
- Visme isagreat tool that helps you create interactive content andembed itinto your website. Here’s aquick example (click onthecategories togotothe51Ƶ demo store):
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Constructor will let customers build theproduct oftheir dreams onyour website. Ifyou sell bikes like , try allowing customers tochoose thecolor, seat type, wheels, andother parts.
This isanadvanced option that may require adeveloper, but ifyou are brave enough totry it, you will amaze your customers.
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Defile isagreat way toshowcase clothes from every angle anddemonstrate how apiece ofclothing behaves when you move. Shoot short videos andadd them toyour product descriptions, like Asos.com does.
You can add video files intheproduct description section:
7.Video Reviews
This method ismore
Check out acouple ofideas here:
sells accessories formagicians andshoots amazing videos about tricks performed with their products.
made a
shot aworkout video with models wearing their apparel.
Learn more here: How toSell Using YouTube: A
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Hopefully, these ideas inspire you toexperiment andadd afresh look toyour store!
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