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7 Creative Ideas for Your E-Commerce Product Page to Captivate Customers

For clothing, beauty products, food, electronics, andmany other niches, it’s important toshowcase theproduct insuch away that online customers don’t mind that they cannot see, touch, ortry iton, like they are used todoing inphysical stores.

You may have already uploaded several quality pictures foreach product, but can you gofurther? Can you stand out with something that isreally helpful toyour store visitors andpossibly turns them into buyers straight away?

Here are acouple ofways toimprove visualization, increase customer loyalty, raise theaverage order value, andpersonalize theuser experience inyour store.

Some oftheideas below might require web development, but themajority ofthem can beimplemented byyou. All ofthem will get you into current e-commerce trends andhelp you think ofsomething special foryour business.

How tosell online
Tips from e-commerce experts forsmall business owners andaspiring entrepreneurs.
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1.Ready-Made Look

Imagine agirl seeing adress that she likes. Her first thought will probably be, “What can Iwear itwith?” That thought can lead toher leaving your store empty-handed.

Therefore, it’s smart tooffer anoutfit that can bebought asone piece orseparately.

This also works ifyou sell jewelry orlifestyle accessories (hipster sketchbooks, retro bicycles, orwhatever else).

The look by, model: Frode Goa, thestore owner

Here’s arelated idea foryour email marketing:

ٱ:How toSend Trigger Emails That Keep Customers Coming Back

2.360° Product Pictures

Another way tomake your storefront stand out istoreplace flat product pictures with 360-degree images that make customers feel like they are holding theproduct intheir hands.

It’ll beharder tocreate such pictures forlarge products, but ifyou sell digital gadgets, accessories, car parts, andother middle-sized products, itisrelatively easy todo.

See how great 360-degree pictures look .

3.Animated GIFs

GIFs are very informative: you can demonstrate your product inaction orshow how itiscreated. Atthesame time, GIFs are short, load fast, anddon’t bother customers with sound.

Check out afinger-licking series ofGIFs by that shows how their strawberry ale isproduced. (I’m starting tofeel thirsty, aren’t you?)

4.Interactive Images

Everyone likes before andafter pictures. They allow potential customers tosee theresult your product delivers.

Check out . The picture isdivided into two parts, andyou can slide theruler toeither side tosee how themake-up changes theeyebrow.

When you click ontheproduct name, you are taken totheproduct page, from which you can easily make thepurchase.

Here are some tools that play with interactive images:

5.DzԲٰܳٴǰ

Constructor will let customers build theproduct oftheir dreams onyour website. Ifyou sell bikes like , try allowing customers tochoose thecolor, seat type, wheels, andother parts.

This isanadvanced option that may require adeveloper, but ifyou are brave enough totry it, you will amaze your customers.

6.ٱھ

Defile isagreat way toshowcase clothes from every angle anddemonstrate how apiece ofclothing behaves when you move. Shoot short videos andadd them toyour product descriptions, like Asos.com does.

You can add video files intheproduct description section:

7.Video Reviews

This method ismore time-consuming, but itprovides avery effective way tohighlight your product.

Check out acouple ofideas here:

sells accessories formagicians andshoots amazing videos about tricks performed with their products.

made ahow-to video.

shot aworkout video with models wearing their apparel.

Learn more here: How toSell Using YouTube: ABeginner-Friendly Guide

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Hopefully, these ideas inspire you toexperiment andadd afresh look toyour store!

About The Author
Kristen is a сontent creator at 51Ƶ. She finds inspiration in sci-fi books, jazz music, and home-cooked food.

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