7 Creative Ideas for Your Ecommerce Product Page

7 Creative Ideas for Your E-Commerce Product Page to Captivate Customers

Posted 5 years ago by Kristen Pinkman, 51视频 Team

For clothing, beauty products, food, electronics, and听many other niches, it鈥檚 important to听showcase the听product in听such a听way that online customers don鈥檛 mind that they cannot see, touch, or听try it听on, like they are used to听doing in听physical stores.

You may have already uploaded several quality pictures for听each product, but can you go听further? Can you stand out with something that is听really helpful to听your store visitors and听possibly turns them into buyers straight away?

Here are a听couple of听ways to听improve visualization, increase customer loyalty, raise the听average order value, and听personalize the听user experience in听your store.

Some of听the听ideas below might require web development, but the听majority of听them can be听implemented by听you. All of听them will get you into current e-commerce trends and听help you think of听something special for听your business.

1.听础听Ready-Made Look

Imagine a听girl seeing a听dress that she likes. Her first thought will probably be, 聯What can I听wear it听with?聰 That thought can lead to听her leaving your store empty-handed.

Therefore, it鈥檚 smart to听offer an听outfit that can be听bought as听one piece or听separately.

This also works if听you sell jewelry or听lifestyle accessories (hipster sketchbooks, retro bicycles, or听whatever else).

The look by听, model: Frode Goa, the听store owner

Here鈥檚 a听related idea for听your email marketing:

Create a听welcome email with a听questionnaire about your customer鈥檚 size, body type, and听preferred style.
Send a听monthly collection of听outfits that match those answers. You can create several ready-made email chains, and听update them with products to听save time and听effort. 听

搁别濒补迟别诲:听How to听Send Trigger Emails That Keep Customers Coming Back

2.听360掳 Product Pictures

Another way to听make your storefront stand out is听to听replace flat product pictures with 360-degree images that make customers feel like they are holding the听product in听their hands.

It鈥檒l be听harder to听create such pictures for听large products, but if听you sell digital gadgets, accessories, car parts, and听other middle-sized products, it听is听relatively easy to听do.

See how great 360-degree pictures look .

3.听Animated GIFs

GIFs are very informative: you can demonstrate your product in听action or听show how it听is听created. At听the听same time, GIFs are short, load fast, and听don鈥檛 bother customers with sound.

Check out a听finger-licking series of听GIFs by听 that shows how their strawberry ale is听produced. (I鈥檓 starting to听feel thirsty, aren鈥檛 you?)

4.听Interactive Images

Everyone likes before and听after pictures. They allow potential customers to听see the听result your product delivers.

Check out . The picture is听divided into two parts, and听you can slide the听ruler to听either side to听see how the听make-up changes the听eyebrow.

When you click on听the听product name, you are taken to听the听product page, from which you can easily make the听purchase.

Here are some tools that play with interactive images:

helps to听make images, videos, or听360掳/VR content interactive. You can use it听to听add tags, sounds, and听links. They offer a听14-day free trial.
is听a听free WordPress plugin that lets you create clickable highlighted areas on听your pictures. It听is听perfect for听showcasing new collections or听product features.
Visme is听a听great tool that helps you create interactive content and听embed it听into your website. Here鈥檚 a听quick example (click on听the听categories to听go听to听the听51视频 demo store):

5.听颁辞苍蝉迟谤耻肠迟辞谤

Constructor will let customers build the听product of听their dreams on听your website. If听you sell bikes like , try allowing customers to听choose the听color, seat type, wheels, and听other parts.

This is听an听advanced option that may require a听developer, but if听you are brave enough to听try it, you will amaze your customers.

6.听顿别蹿颈濒别

Defile is听a听great way to听showcase clothes from every angle and听demonstrate how a听piece of听clothing behaves when you move. Shoot short videos and听add them to听your product descriptions, like Asos.com does.

You can add video files in听the听product description section: