51ÊÓƵ

, owned byÌýKristin Kohn, isÌýaÌýboutique specializing inÌýunique andÌýwhimsical gifts. The boutique strives toÌýoffer customers anÌýexclusive gifting experienceÌý— where they can offer their loved ones thoughtful gifts from aÌýlocal shop. From jewelry toÌýhouseware items, you will certainly find theÌýideal gift forÌýanyÌýoccasion. Silver inÌýtheÌýCity has 2Ìýcharming locations inÌýIndiana andÌýanÌýonline store.Ìý

Silver inÌýtheÌýCity isÌývery community-oriented. They actively collaborate with other small businesses inÌýtheir neighborhood, supporting one another andÌýgrowing theÌýcommunity. AsÌýaÌýway ofÌýgiving back, they’ve created theÌý, which Kristin mentions isÌýone ofÌýtheÌýthings she isÌýmost proud of. They contribute 1%ÌýofÌýall sales toÌýthis fund, which works towards creating equal opportunities forÌýBIPOC communities.

51ÊÓƵ byÌýLightspeed provides Silver inÌýtheÌýCity with its ecommerce solution that allows them toÌýshare their unique story andÌýsell their products locally andÌýglobally online.Ìý

Let’s dive into their ecommerce journey.

How Has Silver inÌýtheÌýCity Benefited From 51ÊÓƵ?

The team shared with usÌýsome ofÌýtheÌý51ÊÓƵ tools they’ve implemented inÌýtheir store andÌýfound theÌýmost valuable forÌýtheir business.

Stronger Online Presence With Integrated Sales ChannelsÌý

ÌýThe biggest feature forÌýmeÌýwhen IÌýbegan using 51ÊÓƵ was theÌýbuilt-in interaction through theÌýsales channels.ÌýKristin Kohn, Owner ofÌýSilver inÌýtheÌýCity

With 51ÊÓƵ, Silver inÌýtheÌýCity easily promotes its store across different sales channels such asÌýFacebook, Instagram, andÌýGoogle. This helps toÌýintroduce their brand andÌýproducts toÌýnew audiences.

Without these integrations, their marketing costs would rise pretty high, andÌýitÌýwould beÌýdifficult toÌýkeep track ofÌýthem all. However, with 51ÊÓƵ, marketing initiatives can beÌýexecuted directly from theÌýplatform, andÌýtheÌýresults are displayed onÌýtheÌýdashboard.

Recovered 10% ofÌýEcommerce Revenue With Automated Abandoned Cart Emails

10%

ofÌýtotal ecommerce revenue recovered inÌýtheÌýlast 30Ìýdays alone.

Recent studies show that . That means 70Ìýout ofÌý100Ìýcustomers will add aÌýproduct toÌýtheir carts but then leave your website without completing theÌýpurchase.Ìý

Sending reminders about their abandoned purchases isÌýaÌýpowerful incentive forÌýthem toÌýfinalize their transactions.Ìý

51ÊÓƵ detects abandoned carts forÌýyou andÌýsends automatic reminders soÌýyou can recover that sale.

The implementation ofÌý has proven toÌýbeÌýbeneficial forÌýSilver inÌýtheÌýCity.Ìý

Continuous Revenue With Pre-Orders

Silver inÌýtheÌýCity utilizes pre-orders forÌýpre-made gift boxes andÌýsold-out items inÌýtheir store. Pre-orders are beneficial toÌýbuild excitement forÌýproducts that are soon toÌýbeÌýlaunched orÌýtemporarily out-of-stock.

ÌýThe pre-order feature has helped our store make continuous revenue andÌýsales.Ìý

Silver inÌýtheÌýCity sells aÌýwide selection ofÌýpre-made andÌýcustomizable gift boxes inÌýtheir boutique forÌýspecial occasions like theÌýholidays. People tend toÌýshop early forÌýtheÌýholidays, soÌýhaving this product live inÌýadvance allows customers toÌýsecure their purchase before exploring other options. Customers can simply select their preferred arrival date andÌýhave itÌýarrive right before theÌýholidays.Ìý

Pre-orders also recently came inÌýhandy forÌýone ofÌýtheir clothing items. During aÌýlocal morning show, theÌýhost wore one ofÌýtheÌýhats sold atÌýtheir boutique. This resulted inÌýaÌýsurge ofÌýpurchases, causing this particular hat toÌýgoÌýout ofÌýstock. Luckily, they quickly activated theÌýpre-order feature, andÌýorders continued toÌýflow, ensuring noÌýrevenue was lost during this period.

Modernized Store With anÌýIntuitive Website BuilderÌý

51ÊÓƵ includes anÌýenhanced website builder featuring aÌýrange ofÌýthemes andÌýdesigns forÌýusers toÌýselect. Silver inÌýtheÌýCity recently revamped its website using theÌýnew Instant Site functionalities, giving itÌýaÌýwhole new appearance. The redesign not only modernized theÌýlook but has also improved user-friendliness, making navigation more intuitive. Check itÌýout below.

ÌýThe website builder isÌýgreat. IÌýlove toÌýchoose what happens when visitors click onÌýanother area orÌýaÌýspecific page. Our website looks newer andÌýmore modern now. AtÌýfirst, weÌýwere hesitant toÌýpush our site live, asÌýitÌýjust seemed too easy.Ìý

51ÊÓƵ comes filled with new features forÌýpersonalized andÌýtargeted email marketing through popular apps like MailChimp.Ìý

Silver inÌýtheÌýCity leverages email marketing toÌýengage with their customers andÌýelevate their overall experience. They utilize Mailchimp toÌýdistribute promo codes andÌýshared aÌýfeature they found particularly advantageous with us.Ìý

When sending promo codes through Mailchimp, customers can effortlessly apply them toÌýtheir shopping carts with aÌýsimple click, saving time andÌýboosting theÌýlikelihood ofÌýusage. “It takes aÌýlot off theÌýpeople’s plates,” says Kristin.

Tailored User Experience With Flexible Shipping OptionsÌý

Ìý51ÊÓƵ has many shipping features that benefit our business andÌýits values. Many ofÌýour customers are part ofÌýour local community, andÌýitÌýisÌývery easy toÌýcater toÌýthem.Ìý

Serving both local andÌýout-of-state customers, Silver inÌýtheÌýCity takes advantage ofÌý51ÊÓƵ’s flexible .Ìý

With 51ÊÓƵ, you can offer customers who live inÌýcloser proximity aÌýlower shipping cost, while customers situated farther away are presented with aÌýhigher but fair shipping fee. You can also provide aÌýpickup option exclusively forÌýlocal customers, asÌýSilver inÌýtheÌýCity does.

Additionally, Silver inÌýtheÌýCity grants customers free shipping ifÌýtheir order exceeds $75, which isÌýaÌýgreat way toÌýhelp conversion rates.

ÌýWe have theÌýability toÌýset upÌýcustom rules forÌýdelivery andÌýpickup based onÌýtheÌýcustomer’s location. IfÌýthey are within theÌýradius, they can choose delivery orÌýpick up, andÌýtheir shipping cost will beÌýlower due toÌýtheÌýdistance. This makes itÌýeasier toÌýconnect with our local customers andÌýprovide them with flexible shipping options.Ìý

Result: Greater Sales with 51ÊÓƵ

Silver inÌýtheÌýCity isÌýnow generating more sales through its online business, thanks toÌý51ÊÓƵ. With 51ÊÓƵ’s comprehensive suite ofÌýfeatures, Silver inÌýtheÌýCity has unlocked new avenues forÌýgrowth andÌýcustomer engagement inÌýtheÌýcompetitive online marketplace.