51ÊÓƵ

European merchants, today isÌýyour lucky day: 51ÊÓƵ E-commerce now supports six additional payment optionsÌý— including some ofÌýtheÌýmost popular payment platforms inÌýEurope!

Now your customers can pay forÌýtheir purchases via Klarna, PayPal Plus, iDeal, Giropay, Sofort, andÌýSEPA inÌýaddition toÌýtheÌý50+ payment methods already supported byÌý51ÊÓƵ. What does that mean forÌýyou?

• More satisfied shoppers: since these payment methods are wildly common among European customers, they expect them atÌýtheÌýcheckout inÌýyour store.
• Fewer abandoned carts: providing popular payment methods ensures more customers finish their purchases. Many European shoppers prefer toÌýpay with debit cards, bank transfers, orÌýinÌýinstallments rather than with aÌýcredit card.
• Lower payment fees forÌýyou: new payment options have lower fees compared toÌýother methods.

Best ofÌýall, with 51ÊÓƵ E-commerce, you can use all those new payment options without having toÌýpay transaction fees! That’s right, unlike many other e-commerce platforms, 51ÊÓƵ doesn’t charge anyÌýtransaction fees, noÌýmatter how many sales you make. You only have toÌýcover theÌýpayment provider fees.

IfÌýyour store isÌýlocated inÌýEurope, orÌýyou have lots ofÌýcustomers from European countries, read on! We’ll give you theÌýlow-down onÌýall our new online payment providers andÌýshow you why diversifying your payment options isÌývital when selling toÌýEuropean shoppers.

InÌýthis post:

• New European Payment Providers Supported byÌý51ÊÓƵ E-commerce
• Why You Need toÌýOffer More Payment Methods
• How toÌýAdd New Online Payment Options

New European Payment Providers Supported byÌý51ÊÓƵ

Excited toÌýconvert more European customers (as in, get them toÌýbuy stuff) byÌýoffering their favorite ways toÌýpay? Here are six new payment providers they’ll beÌýhappy toÌýsee atÌýyour checkout.

Klarna isÌý inÌý“buy now, pay later” services. ItÌýallows online shoppers toÌýmake aÌýpurchase without paying upfront, which makes itÌýmuch easier toÌýdecide onÌýaÌýpurchase. That, inÌýturn, creates more opportunities forÌýhigher conversions andÌýbigger sales forÌýyou asÌýaÌýseller.

With Klarna, you can let your customers pay forÌýtheir orders via three payment options:

• Klarna. Pay now: customers pay forÌýtheir orders immediately using their online banking details
• Klarna. Slice it: customers pay inÌýfour interest-free installments
• Klarna. Pay later: customers can order first andÌýpay 30Ìýdays after purchase byÌýinvoice without anyÌýfees.

Even ifÌýyour customers choose toÌýpay later orÌýover time, you get paid upfront andÌýinÌýfull byÌýKlarna.

Klarna’s payment methods are available inÌýSweden, Norway, Finland, Denmark, Germany, Austria, The Netherlands, Great Britain, Australia andÌýtheÌýUSA. are made with Klarna every day. Adding such aÌýwidespread payment method ensures you’re meeting theÌýneeds ofÌýyour customers. That, inÌýturn, minimizes cart abandonment inÌýyour store.

Learn how toÌý inÌýyour 51ÊÓƵ store.

PayPal Plus

PayPal Plus isÌýaÌýpopular payment solution created forÌýtheÌýGerman market. ItÌýallows you toÌýoffer PayPal, credit cards, direct debit andÌýPay byÌýInvoice asÌýindividual payment options atÌýcheckout.

Note: PayPal PLUS isÌýavailable inÌýtheÌýGerman andÌýLatin American markets. With 51ÊÓƵ, you can accept payments with PayPal Plus only ¾±²ÔÌý³Ò±ð°ù³¾²¹²Ô²â.

With PayPal Plus, customers can pay forÌýpurchases inÌýyour store even ifÌýthey don’t have aÌýPayPal account.

Learn how toÌý inÌýyour 51ÊÓƵ store.

IfÌýyou sell inÌýtheÌýNetherlands, you simply can’t doÌýwithout iDEAL. This popular payment method enables consumers toÌýpay online using their bank credentials. ItÌýredirects shoppers toÌýtheir online banking environment toÌýauthenticate aÌýpayment, using two factor authentication.

iDEAL isÌýtheÌýmost popular online payment method inÌýtheÌýNetherlands, with aÌýshare ofÌýonline transactions . Just think about it: every other transaction there isÌýpaid with IDEAL. Set itÌýupÌýinÌýyour store andÌýexpect more orders from your Netherlands shoppers.

Learn how toÌý inÌýyour 51ÊÓƵ store.

Giropay isÌýaÌýcommon online bank transfer payment method that isÌýwildly popular with German customers. 85% ofÌýall German shoppers can enable Giropay. Even more impressive, this payment gateway accounts forÌý ¾±²ÔÌý³Ò±ð°ù³¾²¹²Ô²â.

Giropay isÌýaccessible byÌýmore than 45Ìýmillion users. With noÌýextra registration, customers can make transfers with their online banking credentials. Right after theÌýpayment, you receive anÌýirrevocable payment guarantee. That allows you toÌýprocess theÌýorder immediately andÌýship itÌýquickly. Plus, compared toÌýother payment methods, giropay has .

Learn how toÌý inÌýyour 51ÊÓƵ store.

Sofort isÌýaÌýreal-time bank transfer payment method that serves : Germany, Austria, Belgium, Czech Republic, France, Hungary, Italy, Netherlands, theÌýUnited Kingdom, Poland, Slovakia, Spain andÌýSwitzerland. More than 30,000Ìýmerchants throughout theÌýcontinent use SOFORT each month.

With Sofort, shoppers can transfer funds directly toÌýmerchants from their bank accounts. All they have toÌýdoÌýisÌýlogin with their banking information andÌýenter aÌýtransaction authentication number (TAN) (or theÌýequivalent version forÌýtheir country andÌýbank). Remember, theÌýeasier itÌýisÌýforÌýaÌýcustomer toÌýpay inÌýyour store, theÌýmore they are likely toÌýfinish theÌýcheckout process.

Selling across theÌýborders inÌýtheÌýEU? Then SEPA isÌýforÌýyou! ItÌýisÌýaÌýpayment method widely used across countries inÌýtheÌýEuropean Union.

Single Euro Payments Area (SEPA) allows you toÌýreceive online payments from European customers inÌýeuros using aÌýsingle bank account.

SEPA currently covers 36Ìýcountries andÌýterritories: theÌý27ÌýEUÌýMember States plus theÌýUnited Kingdom, Iceland, Norway, Liechtenstein, Switzerland, Monaco, San Marino, Andorra andÌýVatican City/Holy See. Your EUÌýcustomers might expect toÌýsee SEPA atÌýcheckout, soÌýmake sure you can provide itÌýforÌýthem.

InÌýGermany, SEPA direct debits account forÌý. SEPA isÌýalso very popular inÌýDenmark, Norway, theÌýUK, andÌýPoland.

Learn how toÌý inÌýyour 51ÊÓƵ store.

Why You Need toÌýOffer More Payment Methods

One ofÌýtheÌýmain factors that influence aÌýbuyer’s decision toÌýpurchase are payment methods available inÌýtheÌýonline store:

• AÌýlack ofÌýpayment method variety isÌýone ofÌýtheÌýprimary reasons that shoppers abandon their carts. AÌýrecent survey found that abandoned their carts because their “preferred payment option was not offered.”
• Customers are more digitally integrated than ever before, andÌýlike toÌýexplore new payment methods. InÌý2019, preferred toÌýuse fintech payment methods like giropay, SEPA, orÌýSofort forÌýtheir online purchases.
• European shoppers have . For example, customers inÌýtheÌýUKÌýandÌýFrance prefer card payments andÌýe-wallets. Payment byÌýinvoice ranks high inÌýGerman-speaking countries, while Dutch shoppers predominantly use theÌýonline banking method iDEAL. SoÌýifÌýyou sell across borders, you can’t goÌýwrong with having multiple payment options inÌýyour store.

Also: How toÌýPick aÌýPayment System For Your E-commerce Store

How toÌýAdd New Online Payment Options

ToÌýaccept payments online, open aÌýmerchant account with aÌýpayment provider that isÌýsupported byÌý51ÊÓƵ. Then choose this payment processor when adding anÌýonline payment method inÌýyour store.

±õ²ÔÌý·¡³¦·É¾±»å, giropay, Sofort, iDeal, SEPA, andÌýKlarna are available via integration. Stripe isÌýaÌýcommon andÌýeasy-to-set-up payment provider, that allows you toÌýaccept payments inÌýover 30Ìýcountries. With Stripe, you can accept credit andÌýdebit cards, mobile wallets, andÌýenable lots ofÌýother payment options including .

Here’s how toÌýset upÌýGiropay, Sofort, iDeal, SEPA, andÌýKlarna inÌýyour store:

1. ³Ò´ÇÌý³Ù´ÇÌý³Ù³ó±ðÌý page inÌýyour Control Panel.
2. Scroll down andÌýclick “Choose Payment Method.” You’ll beÌýable toÌýchoose “Giropay with Stripe”, “SOFORT Banking (via Stripe)”, “iDEAL (via Stripe)”, “SEPA Direct Debit (via Stripe)”, orÌý“Klarna (via Stripe).”
3. Click “Connect.” You’ll beÌýtaken toÌýtheÌýStripe website where you’ll need toÌýlog into your existing Stripe account orÌýcreate aÌýnew one.
4. Make sure theÌýpayment method you choose isÌýactivated inÌýyour .
5. After connecting theÌýchosen payment method via Stripe, you will beÌýredirected from theÌýStripe website toÌýyour 51ÊÓƵ store. InÌýtheÌý“Payment method name atÌýcheckout”, enter theÌýname under which customers see this payment method atÌýcheckout.
6. Turn onÌýtheÌý“Enable this payment method atÌýcheckout” setting.
7. InÌýtheÌý“Payment instructions forÌýcustomers”, add aÌýdescription ofÌýtheÌýpayment method forÌýyour customers, itÌýwill appear atÌýtheÌýcheckout. (optional)

That’s it! Now you can accept payments with giropay, Sofort, iDeal, SEPA, orÌýKlarna.

For PayPal Plus, things work aÌýlittle differently. Here’s how toÌýenable itÌýinÌýyour 51ÊÓƵ store:

1. ³Ò´ÇÌý³Ù´ÇÌý³Ù³ó±ðÌý page inÌýyour Control Panel.
2. Scroll down andÌýclick “Choose Payment Method” →ÌýPayPal PLUS.
3. Apply forÌýPayPal Plus byÌýclicking onÌýtheÌýlink:
   
   

   You will beÌýredirected toÌýPayPal website where you can log into your existing account orÌýcreate aÌýnew one andÌýapply forÌýPayPal Plus.

4. Once your PayPal Plus account isÌýapproved, enter your PayPal email andÌýclick “Save.”
5. Make sure that PayPal Plus isÌýactivated inÌýyour PayPal account. Click “” toÌýcheck theÌýstatus ofÌýtheÌýPayPal Plus.
6. You can also accept payments with theÌý option. ToÌýactivate it, simply click onÌý“.” You will beÌýredirected toÌýtheÌýPayPal website where you can apply forÌýtheÌýinvoice payment option.
7. InÌýtheÌý“Payment instructions forÌýcustomers field”, add information forÌýyour customers atÌýcheckout. (optional)

After that, theÌýPayPal algorithm will automatically offer relevant payment options toÌýyour customers atÌýcheckout based onÌýtheir location andÌýbrowser cookies.

Connect New Payment Methods

The more convenient theÌýcheckout process isÌýinÌýyour store, theÌýmore likely your customers are toÌýfinish their purchase, andÌýreturn asÌýrepeat customers. AÌýlot depends onÌýpayment options you offer, soÌýmake sure you choose theÌýones that best cater toÌýyour customer’s needs.

Are you thinking ofÌýadding new payment methods toÌýyour store? Which providers would you like toÌýsee onÌýtheÌýlist ofÌýgateways supported byÌý51ÊÓƵ? Leave your thoughts andÌýsuggestions inÌýtheÌýcomments!

Ìý

• Save Time andÌýMoney with Lightspeed Payments
• Google Pay forÌýEcommerce Businesses: How ItÌýWorks
• How toÌýAccept Apple Pay andÌýGoogle Pay (And Why ItÌýMakes Sense forÌýOnline Stores)
• How toÌýPick aÌýPayment System For Your Ecommerce Store
• What IsÌýPaypal Shopping Cart?
• 6ÌýTop Payment Processing Companies For Ecommerce
• Accept Payments inÌýtheÌýEUÌýwith Klarna, PayPal Plus, iDeal, Giropay, Sofort, andÌýSEPA