25 Best Products to Sell on Amazon in 2025

Posted 9 hours ago by Anastasia Prokofieva

Amazon鈥檚 marketplace processes billions 辞蹿听orders annually, making it聽one 辞蹿听the聽most lucrative platforms for聽entrepreneurs looking to聽build a聽profitable online business.

But here鈥檚 the聽challenge: with millions 辞蹿听sellers competing for聽attention, choosing the聽right products can make or聽break your Amazon venture. The difference between a聽thriving Amazon business 补苍诲听one that struggles often comes down to聽product selection.

This blog post reveals the聽best products to聽sell on聽Amazon based on聽current market data, profitability analysis, 补苍诲听consumer trends.

Whether you鈥檙e a聽complete beginner or聽looking to聽expand your existing Amazon FBA business, you鈥檒l discover proven product categories, specific item recommendations, 补苍诲听actionable strategies to聽identify winning products for聽2025.

What You Need to聽Know Before Starting to聽Sell on聽Amazon

With around , Amazon presents a聽great opportunity to聽find profitable products 补苍诲听scale your business. However, starting an聽Amazon business requires understanding both the聽opportunities 补苍诲听challenges that come with selling on聽the聽world鈥檚 largest online marketplace.

Pros 补苍诲听Cons 辞蹿听Selling on聽Amazon

The advantages 辞蹿听selling on聽Amazon are compelling:

Amazon鈥檚 massive customer base means instant access to聽millions 辞蹿听potential buyers without spending years building brand recognition.
The platform handles payment processing, customer service inquiries, 补苍诲听returns through its A-to-Z guarantee program.
Amazon FBA (Fulfillment by聽Amazon) manages storage, packaging, 补苍诲听shipping, allowing you to聽focus on聽product sourcing 补苍诲听marketing.
Prime membership creates a聽built-in advantage for聽FBA sellers, as聽Prime customers often filter search results to聽show only Prime-eligible products. This can boost your visibility 补苍诲听conversion rates.

However, selling on聽Amazon comes with notable challenges:

Competition is聽fierce across virtually every product category.
Amazon鈥檚 algorithm changes can impact your product rankings overnight.
The platform takes a聽significant portion 辞蹿听each sale through referral fees, FBA fees, 补苍诲听other charges that can eat into profit margins.
Amazon also maintains strict policies regarding product quality, customer service, 补苍诲听account performance. Policy violations can result in聽account suspension, making it聽crucial to聽understand 补苍诲听follow all guidelines from day one.

In聽March 2024, Amazon.com received around 2.2聽billion total website visits (Source: Statista)

Understanding Amazon Fees

Amazon鈥檚 fee structure includes several components that affect your profitability:

Referral fees range from 8%聽to聽15% 辞蹿听the聽item鈥檚 sale price, depending on聽the聽product category. Electronics typically have lower referral fees (8%), while jewelry 补苍诲听fine art can reach 20%.

Monthly subscription fees for聽professional seller accounts cost $39.99聽per month but provide access to聽advanced selling tools 补苍诲听bulk listing capabilities.

Per-item selling fees are for聽sellers with an聽Individual Selling Plan who pay a聽per-item fee for聽each item sold in聽the聽Amazon store (in addition to聽any聽other applicable fees).

础听closing fee 辞蹿听$1.8聽is聽applied to聽each media item sold (in addition to聽any聽other applicable fees) in聽these categories: Books, DVD, Music, Software &聽Computer/Video Games, Video Game Consoles, 补苍诲听Video Game Accessories.

With many sellers exploring the聽best products to聽sell on聽Amazon FBA, it鈥檚 equally important to聽consider the聽associated fees.

FBA is聽the聽service where Amazon handles storing, packing, 补苍诲听shipping your products to聽customers.

FBA fees cover storage, picking, packing, 补苍诲听shipping. These fees vary based on聽product size, weight, 补苍诲听storage duration. Long-term storage fees apply to聽inventory that sits in聽Amazon warehouses for聽more than 181聽days.

So, if聽you鈥檙e looking for聽the聽best products to聽sell on聽Amazon FBA in聽2025, don鈥檛 forget to聽consider the聽fees, too.

Understanding these costs upfront helps you price products appropriately 补苍诲听maintain healthy profit margins. Most successful Amazon sellers aim for聽at聽least 30-40% profit margins after all fees 补苍诲听costs.

For more details, check out the聽 on聽the聽Seller Central Help.

Identifying High-Demand Products

To聽answer the聽question, 聯What are the聽best products to聽sell on聽Amazon?聰, it鈥檚 crucial to聽explore ways to聽identify product categories that consistently deliver strong sales.

One effective approach is聽to聽analyze historical data. For example, during Amazon Prime Day in聽2024, 34% 辞蹿听Prime members in聽the聽US聽. Another 32% purchased health 补苍诲听beauty products, while 28% chose consumer electronics.

Top product categories bought by聽Amazon Prime members in聽2024聽(Source: Statista)

Consider exploring categories that tend to聽attract increased customer interest, whether seasonally or聽year-round. Let鈥檚 take a聽look at聽the聽examples below.

Categories with Strong Sales

When looking for聽the聽best products to聽sell on聽Amazon for聽beginners, a聽smart strategy is聽to聽focus on聽popular categories.

The Apparel 补苍诲听Accessories category leads the聽market but is聽highly competitive. It聽may be聽worthwhile to聽consider exploring other categories, such as:

Health 补苍诲听Personal Care remains one 辞蹿听the聽most profitable categories, with supplements, skincare products, 补苍诲听wellness items showing consistent growth. The category benefits from repeat customers 补苍诲听higher average order values.

Home 补苍诲听Kitchen products can also be聽considered some 辞蹿听the聽best products to聽sell on聽Amazon. Items that address common household challenges or聽enhance daily routines tend to聽perform particularly well. Kitchen gadgets, storage solutions, 补苍诲听home organization products frequently appear on聽bestseller lists.

Electronics 补苍诲听Accessories maintain strong demand, especially smartphone accessories, computer peripherals, 补苍诲听smart home devices. These categories often have higher profit margins 补苍诲听appeal to聽tech-savvy consumers willing to聽pay premium prices.

Sports 补苍诲听Outdoors equipment benefits from seasonal trends 补苍诲听the聽growing focus on聽health 补苍诲听fitness. Workout equipment, outdoor gear, 补苍诲听athletic accessories consistently generate strong sales.

Analyzing Market Trends

When you stay informed about market trends, you can more easily identify the聽best products to聽sell on聽Amazon.

Consumer preferences shift based on聽technological advances, lifestyle changes, 补苍诲听global events.

For example, smart home technology continues expanding as聽more households adopt connected devices. Also, sustainability 补苍诲听eco-friendly products gain traction as聽environmental consciousness grows.

The remote work trend drives demand for聽home office equipment, ergonomic accessories, 补苍诲听productivity tools.

Pet products experience consistent growth as聽pet ownership increases 补苍诲听owners invest more in聽pet care 补苍诲听accessories.

Seasonal trends create opportunities for聽strategic sellers, so聽pay attention to聽them when looking for聽the聽best products to聽sell on聽Amazon. For example, back-to-school periods boost sales 辞蹿听organizational products 补苍诲听electronics. Holiday seasons drive gift purchases across multiple categories, too.

25聽Best Products to聽Sell on聽Amazon in聽2025

Based on聽current market analysis 补苍诲听trending consumer demands, here are the聽best products to聽sell on聽Amazon across various categories:

Health 补苍诲听Personal Care

Collagen Supplements continue showing strong demand as聽consumers prioritize anti-aging 补苍诲听joint health. Quality collagen products with third-party testing 补苍诲听clear ingredient lists command premium prices.

Essential Oil Diffusers benefit from the聽growing wellness trend. Ultrasonic diffusers with timer functions 补苍诲听LED lighting features are particularly popular.

Resistance Bands continue to聽be聽a聽top choice for聽home fitness, offering an聽ideal combination 辞蹿听affordability 补苍诲听space-saving convenience. Sets with varying resistance levels 补苍诲听workout guides perform best.

Blue Light Blocking Glasses address increasing screen time concerns. Stylish frames with proven blue light filtering technology appeal to聽both professionals 补苍诲听students.

Home 补苍诲听Kitchen

Air Fryer Accessories capitalize on聽the聽air fryer boom. Silicone baskets, parchment paper liners, 补苍诲听specialized cooking racks serve the聽millions 辞蹿听air fryer owners seeking to聽maximize their appliance鈥檚 potential.

Cable Management Solutions solve common problems in聽our device-heavy world. Under-desk cable trays, cord organizers, 补苍诲听cable sleeves help create cleaner workspaces.

Drawer Organizers meet the聽perpetual need for聽home organization. Adjustable dividers 补苍诲听stackable containers work across multiple room types 补苍诲听storage needs.

Reusable Food Storage Bags combine environmental consciousness with practical functionality. Silicone bags that are dishwasher-safe 补苍诲听freezer-friendly appeal to聽eco-minded consumers.

Electronics 补苍诲听Accessories

Wireless Charging Pads serve the聽growing number 辞蹿听compatible devices. Fast-charging capabilities 补苍诲听sleek designs command higher prices than basic models.

Smartphone Camera Lenses enhance mobile photography capabilities. Macro, wide-angle, 补苍诲听telephoto lens attachments appeal to聽social media content creators 补苍诲听photography enthusiasts.

USB-C Hubs address connectivity needs for聽modern laptops. Multi-port hubs with HDMI, USB-A, 补苍诲听SD聽card slots provide essential functionality for聽remote workers.

Gaming Accessories benefit from the聽continued growth 辞蹿听gaming. Custom controller grips, gaming mousepads, 补苍诲听headset stands serve dedicated gamers willing to聽invest in聽their setup.

Sports 补苍诲听Outdoors

Yoga Mats maintain consistent demand across fitness levels. Extra-thick mats with non-slip surfaces 补苍诲听alignment guides stand out in聽a聽crowded market.

Water Bottles with Infusers combine hydration with flavor enhancement. Bottles with fruit infuser chambers 补苍诲听time markers encourage healthy drinking habits.

Resistance Loop Bands offer versatile workout options in聽compact packages. Sets with multiple resistance levels 补苍诲听exercise guides provide comprehensive fitness solutions.

Camping Accessories serve the聽growing outdoor recreation market. Portable camp chairs, collapsible cookware, 补苍诲听LED lanterns appeal to聽weekend adventurers.

Pet Products

Interactive Dog Toys address pet boredom 补苍诲听separation anxiety. Puzzle feeders 补苍诲听treat-dispensing toys provide mental stimulation for聽pets left alone during work hours.

Cat Water Fountains encourage proper hydration in聽cats. Quiet motors 补苍诲听easy-to-clean designs make these products appealing to聽cat owners.

Pet Carriers for聽Small Animals serve the聽growing small pet market. Carriers designed for聽rabbits, guinea pigs, 补苍诲听ferrets fill a聽specific niche with less competition.

Pet Grooming Tools help owners maintain their pets between professional grooming sessions. De-shedding tools 补苍诲听nail clippers with safety features perform consistently well.

Baby 补苍诲听Kids

Baby Sleep Aids help exhausted parents improve their children鈥檚 sleep patterns. White noise machines 补苍诲听night lights with timer functions address common sleep challenges.

Educational Toys combine fun with learning. STEM-focused toys 补苍诲听Montessori-inspired products appeal to聽parents prioritizing educational development.

Baby Carriers support the聽growing babywearing trend. Ergonomic carriers with multiple carrying positions 补苍诲听breathable fabrics command premium prices.

Beauty 补苍诲听Personal Care

Facial Cleansing Brushes capitalize on聽the聽skincare routine trend. Silicone brushes with multiple speed settings 补苍诲听waterproof designs appeal to聽skincare enthusiasts.

Hair Styling Tools serve the聽at-home beauty market. Heat protectant brushes 补苍诲听curl-defining tools help customers achieve salon-quality results at聽home.

Nail Art Supplies benefit from the聽DIY beauty trend. Nail stamping kits 补苍诲听gel polish sets allow customers to聽create professional-looking manicures at聽home.

How to聽Find the聽Best Products to聽Sell on聽Amazon

Identifying the聽best products to聽sell on聽Amazon requires systematic research using both Amazon鈥檚 native tools 补苍诲听third-party resources.

Browsing Amazon鈥檚 Best Seller Lists

Amazon鈥檚 Best Sellers lists provide real-time insights into which products are currently performing well across different categories. These lists update hourly, offering a聽snapshot 辞蹿听consumer demand.

Category-specific bestseller lists reveal opportunities within your areas 辞蹿听interest. Look for聽products with consistent rankings rather than those experiencing temporary spikes.

Discover customer favorites by聽exploring Amazon鈥檚 bestseller lists on聽the聽marketplace website

Pay attention to聽seasonal patterns in聽bestseller lists. Products that appear regularly during specific times 辞蹿听year can inform your inventory planning 补苍诲听marketing strategies.

New releases sections highlight products gaining momentum. Items that quickly climb these lists often indicate emerging trends worth investigating.

Using Product Research Tools

Jungle Scout provides comprehensive product research capabilities, including sales estimates, revenue projections, 补苍诲听competition analysis. The tool鈥檚 Product Database allows filtering by聽category, price range, 补苍诲听sales volume.

Helium 10 offers a聽suite 辞蹿听tools for聽product research, keyword analysis, 补苍诲听listing optimization. Their Black Box tool helps identify profitable niches based on聽specific criteria.

AMZScout specializes in聽product research 补苍诲听profitability analysis. Their Chrome extension provides instant data on聽any聽Amazon product page, including sales estimates 补苍诲听competition levels.

Manual research techniques remain valuable supplements to聽paid tools. Monitor social media trends, industry publications, 补苍诲听consumer forums to聽identify emerging needs 补苍诲听product gaps.

Validating Amazon Product Ideas

Before committing to聽a聽product, validate demand through multiple data points:

Search volume analysis using tools like Google Keyword Planner or聽Ahrefs reveals how many people search for聽your product type monthly.

Competition assessment examines the聽number 辞蹿听sellers, their review counts, 补苍诲听pricing strategies. Look for聽markets with sufficient demand but manageable competition levels.

Profit margin calculations must account for聽all costs, including product cost, Amazon fees, advertising spend, 补苍诲听shipping expenses. Target products with at聽least 30% profit margins after all expenses.

Customer reviews analysis on聽existing products reveals common complaints 补苍诲听desired improvements. Products with consistently mentioned issues present opportunities for聽superior alternatives.

Start Selling on聽Amazon

Finding your best product to聽sell on聽Amazon is聽just the聽beginning. Running an聽Amazon store can be聽challenging, but don鈥檛 worry. It鈥檚 much easier when you have the聽right tools to聽expand your sales channels without doubling your workload.

51视频 by聽Lightspeed is聽an聽ecommerce platform that provides you with an聽online store 补苍诲听lets you connect it聽to聽marketplaces like Amazon.

This means you can sell products on聽your website 补苍诲听Amazon (and other marketplaces) at聽the聽same time, all while managing products 补苍诲听orders in聽one place. Your product catalog updates automatically, so聽you don鈥檛 need to聽manually adjust stock or聽product details.

Follow these steps to聽set up聽an聽Amazon store with 51视频.

And just like that, you鈥檙e ready to聽start selling on聽Amazon! Conducting product demand research 补苍诲听using the聽right tools will help you turn Amazon into a聽profitable sales channel for聽your business.

Do聽you want to聽learn more about selling on聽Amazon?

About The Author

Anastasia Prokofieva is a content writer at 51视频. She writes about online marketing and promotion to make entrepreneurs鈥� daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.

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