Amazon鈥檚 marketplace processes billions of orders annually, making it one of the most lucrative platforms for entrepreneurs looking to build a profitable online business.
But here鈥檚 the challenge: with millions of sellers competing for attention, choosing the right products can make or break your Amazon venture. The difference between a thriving Amazon business and one that struggles often comes down to product selection.
This blog post reveals the best products to sell on Amazon based on current market data, profitability analysis, and consumer trends.
Whether you鈥檙e a complete beginner or looking to expand your existing Amazon FBA business, you鈥檒l discover proven product categories, specific item recommendations, and actionable strategies to identify winning products for 2025.
What You Need to Know Before Starting to Sell on Amazon
With around , Amazon presents a great opportunity to find profitable products and scale your business. However, starting an Amazon business requires understanding both the opportunities and challenges that come with selling on the world鈥檚 largest online marketplace.
Pros and Cons of Selling on Amazon
The advantages of selling on Amazon are compelling:
- Amazon鈥檚 massive customer base means instant access to millions of potential buyers without spending years building brand recognition.
- The platform handles payment processing, customer service inquiries, and returns through its
A-to-Z guarantee program. - Amazon FBA (Fulfillment by Amazon) manages storage, packaging, and shipping, allowing you to focus on product sourcing and marketing.
- Prime membership creates a
built-in advantage for FBA sellers, as Prime customers often filter search results to show onlyPrime-eligible products. This can boost your visibility and conversion rates.
However, selling on Amazon comes with notable challenges:
- Competition is fierce across virtually every product category.
- Amazon鈥檚 algorithm changes can impact your product rankings overnight.
- The platform takes a significant portion of each sale through referral fees, FBA fees, and other charges that can eat into profit margins.
- Amazon also maintains strict policies regarding product quality, customer service, and account performance. Policy violations can result in account suspension, making it crucial to understand and follow all guidelines from day one.
In March 2024, Amazon.com received around 2.2 billion total website visits (Source: Statista)
Understanding Amazon Fees
Amazon鈥檚 fee structure includes several components that affect your profitability:
Referral fees range from 8% to 15% of the item鈥檚 sale price, depending on the product category. Electronics typically have lower referral fees (8%), while jewelry and fine art can reach 20%.
Monthly subscription fees for professional seller accounts cost $39.99 per month but provide access to advanced selling tools and bulk listing capabilities.
A closing fee of $1.8 is applied to each media item sold (in addition to any other applicable fees) in these categories: Books, DVD, Music, Software & Computer/Video Games, Video Game Consoles, and Video Game Accessories.
With many sellers exploring the best products to sell on Amazon FBA, it鈥檚 equally important to consider the associated fees.
FBA is the service where Amazon handles storing, packing, and shipping your products to customers.
FBA fees cover storage, picking, packing, and shipping. These fees vary based on product size, weight, and storage duration.
So, if you鈥檙e looking for the best products to sell on Amazon FBA in 2025, don鈥檛 forget to consider the fees, too.
Understanding these costs upfront helps you price products appropriately and maintain healthy profit margins. Most successful Amazon sellers aim for at least
For more details, check out the on the Seller Central Help.
Identifying High-Demand Products
To answer the question, “What are the best products to sell on Amazon?”, it鈥檚 crucial to explore ways to identify product categories that consistently deliver strong sales.
One effective approach is to analyze historical data. For example, during Amazon Prime Day in 2024, 34% of Prime members in the US . Another 32% purchased health and beauty products, while 28% chose consumer electronics.
Top product categories bought by Amazon Prime members in 2024 (Source: Statista)
Consider exploring categories that tend to attract increased customer interest, whether seasonally or
Categories with Strong Sales
When looking for the best products to sell on Amazon for beginners, a smart strategy is to focus on popular categories.
The Apparel and Accessories category leads the market but is highly competitive. It may be worthwhile to consider exploring other categories, such as:
Health and Personal Care remains one of the most profitable categories, with supplements, skincare products, and wellness items showing consistent growth. The category benefits from repeat customers and higher average order values.
Home and Kitchen products can also be considered some of the best products to sell on Amazon. Items that address common household challenges or enhance daily routines tend to perform particularly well. Kitchen gadgets, storage solutions, and home organization products frequently appear on bestseller lists.
Electronics and Accessories maintain strong demand, especially smartphone accessories, computer peripherals, and smart home devices. These categories often have higher profit margins and appeal to
Sports and Outdoors equipment benefits from seasonal trends and the growing focus on health and fitness. Workout equipment, outdoor gear, and athletic accessories consistently generate strong sales.
Analyzing Market Trends
When you stay informed about market trends, you can more easily identify the best products to sell on Amazon.
Consumer preferences shift based on technological advances, lifestyle changes, and global events.
For example, smart home technology continues expanding as more households adopt connected devices. Also, sustainability and
The remote work trend drives demand for home office equipment, ergonomic accessories, and productivity tools.
Pet products experience consistent growth as pet ownership increases and owners invest more in pet care and accessories.
Seasonal trends create opportunities for strategic sellers, so pay attention to them when looking for the best products to sell on Amazon. For example,
25 Best Products to Sell on Amazon in 2025
Based on current market analysis and trending consumer demands, here are the best products to sell on Amazon across various categories:
Health and Personal Care
Collagen Supplements continue showing strong demand as consumers prioritize
Essential Oil Diffusers benefit from the growing wellness trend. Ultrasonic diffusers with timer functions and LED lighting features are particularly popular.
Resistance Bands continue to be a top choice for home fitness, offering an ideal combination of affordability and
Blue Light Blocking Glasses address increasing screen time concerns. Stylish frames with proven blue light filtering technology appeal to both professionals and students.
Home and Kitchen
Air Fryer Accessories capitalize on the air fryer boom. Silicone baskets, parchment paper liners, and specialized cooking racks serve the millions of air fryer owners seeking to maximize their appliance鈥檚 potential.
Cable Management Solutions solve common problems in our
Drawer Organizers meet the perpetual need for home organization. Adjustable dividers and stackable containers work across multiple room types and storage needs.
Reusable Food Storage Bags combine environmental consciousness with practical functionality. Silicone bags that are
Electronics and Accessories
Wireless Charging Pads serve the growing number of compatible devices.
Smartphone Camera Lenses enhance mobile photography capabilities. Macro,
Gaming Accessories benefit from the continued growth of gaming. Custom controller grips, gaming mousepads, and headset stands serve dedicated gamers willing to invest in their setup.
Sports and Outdoors
Yoga Mats maintain consistent demand across fitness levels.
Water Bottles with Infusers combine hydration with flavor enhancement. Bottles with fruit infuser chambers and time markers encourage healthy drinking habits.
Resistance Loop Bands offer versatile workout options in compact packages. Sets with multiple resistance levels and exercise guides provide comprehensive fitness solutions.
Camping Accessories serve the growing outdoor recreation market. Portable camp chairs, collapsible cookware, and LED lanterns appeal to weekend adventurers.
Pet Products
Interactive Dog Toys address pet boredom and separation anxiety. Puzzle feeders and
Cat Water Fountains encourage proper hydration in cats. Quiet motors and
Pet Carriers for Small Animals serve the growing small pet market. Carriers designed for rabbits, guinea pigs, and ferrets fill a specific niche with less competition.
Pet Grooming Tools help owners maintain their pets between professional grooming sessions.
Baby and Kids
Baby Sleep Aids help exhausted parents improve their children鈥檚 sleep patterns. White noise machines and night lights with timer functions address common sleep challenges.
Educational Toys combine fun with learning.
Baby Carriers support the growing babywearing trend. Ergonomic carriers with multiple carrying positions and breathable fabrics command premium prices.
Beauty and Personal Care
Facial Cleansing Brushes capitalize on the skincare routine trend. Silicone brushes with multiple speed settings and waterproof designs appeal to skincare enthusiasts.
Hair Styling Tools serve the
Nail Art Supplies benefit from the DIY beauty trend. Nail stamping kits and gel polish sets allow customers to create
How to Find the Best Products to Sell on Amazon
Identifying the best products to sell on Amazon requires systematic research using both Amazon鈥檚 native tools and
Browsing Amazon鈥檚 Best Seller Lists
Amazon鈥檚 Best Sellers lists provide
Discover customer favorites by exploring Amazon鈥檚 bestseller lists on the marketplace website
Pay attention to seasonal patterns in bestseller lists. Products that appear regularly during specific times of year can inform your inventory planning and marketing strategies.
New releases sections highlight products gaining momentum. Items that quickly climb these lists often indicate emerging trends worth investigating.
Using Product Research Tools
Jungle Scout provides comprehensive product research capabilities, including sales estimates, revenue projections, and competition analysis. The tool鈥檚 Product Database allows filtering by category, price range, and sales volume.
Helium 10 offers a suite of tools for product research, keyword analysis, and listing optimization. Their Black Box tool helps identify profitable niches based on specific criteria.
AMZScout specializes in product research and profitability analysis. Their Chrome extension provides instant data on any Amazon product page, including sales estimates and competition levels.
Manual research techniques remain valuable supplements to paid tools. Monitor social media trends, industry publications, and consumer forums to identify emerging needs and product gaps.
Validating Amazon Product Ideas
Before committing to a product, validate demand through multiple data points:
Search volume analysis using tools like Google Keyword Planner or Ahrefs reveals how many people search for your product type monthly.
Competition assessment examines the number of sellers, their review counts, and pricing strategies. Look for markets with sufficient demand but manageable competition levels.
Profit margin calculations must account for all costs, including product cost, Amazon fees, advertising spend, and shipping expenses. Target products with at least 30% profit margins after all expenses.
Customer reviews analysis on existing products reveals common complaints and desired improvements. Products with consistently mentioned issues present opportunities for superior alternatives.
Start Selling on Amazon
Finding your best product to sell on Amazon is just the beginning. Running an Amazon store can be challenging, but don鈥檛 worry. It鈥檚 much easier when you have the right tools to expand your sales channels without doubling your workload.
51视频 by Lightspeed is an ecommerce platform that provides you with an online store and lets you connect it to marketplaces like Amazon.
This means you can sell products on your website and Amazon (and other marketplaces) at the same time, all while managing products and orders in one place. Your product catalog updates automatically, so you don鈥檛 need to manually adjust stock or product details.
Follow these steps to set up an Amazon store with 51视频.
And just like that, you鈥檙e ready to start selling on Amazon! Conducting product demand research and using the right tools will help you turn Amazon into a profitable sales channel for your business.
