What is The Best Time to Post on Instagram

What Is The Best (or Worst) Time to Post on Instagram?

Posted 1 year ago by Max Komonov

Businesses that market through Instagram should consider peak hours when user activity is听skyrocketing. Whether you鈥檙e posting a听story, reel, or听an听actual post, there are a听few things to听keep in听mind.

For instance, there is听actually a听best time to听post on听Instagram, and听sticking to听these recommendations can boost activity. By听posting at听peak hours, businesses that utilize Instagram can capture an听audience鈥檚 attention given that their content is听fresh, original, and听captivating.

By听knowing when to听post and听who will see your posts, you can also create better content. This typically all begins with understanding the听tendencies of听your audience. Understanding your audience鈥檚 tendencies is听made relatively simple through insights, but businesses on听Instagram should also understand the听general times that are best for听posting.

After analyzing data from , , , , and听 we听are ready to听bring you the听specifics of听when to听post on听Instagram and听how to听convey your message properly.

Please note that all times are local to听your audience.

Let鈥檚 get started.

What is听the听Best Time to听Post on听Instagram?

Based on听the听information gathered from various sources, the听best time to听post on听Instagram can vary, but some common trends emerge. For optimal engagement, consider posting on听weekdays during specific time windows like:

Mondays from 11听a.m. to听2听p.m.
Weekdays between 7听a.m. and听9听a.m.
Thursdays with highest engagement at听4听a.m.
Monday and听Thursday between 11听a.m. and听12听p.m., and听Tuesday mornings.

These times are generally suggested for听better likes, engagement, and听audience reach. However, it鈥檚 essential to听analyze your own audience insights to听tailor your posting schedule for听maximum impact based on听your specific followers鈥� activity patterns and听preferences.

What is听the听Best Time to听Post Reels on听Instagram?

The best time to听post Reels on听Instagram can vary based on听your target audience and听their behavior. However, some general recommendations suggest that ideal times for听posting Reels to听maximize engagement are typically:

Weekdays: Consider posting during lunchtime (around 11听a.m. to听1听p.m.) or听in听the听early evening (between 5听p.m. and听7听p.m.).
Weekends: Saturdays and听Sundays can also be听good times, especially in听the听late morning or听early afternoon.

What is听the听Best Time to听Post Stories on听Instagram?

Based on听research and听general trends, the听best times to听post Stories on听Instagram for听optimal engagement are typically:

Weekdays: Posting during lunchtime (around 12听p.m. to听1听p.m.) and听in听the听early evening (between 4听p.m. and听6听p.m.) can capture viewers during break times and听after work hours.
Evenings: Consider posting around 8听p.m. to听10听p.m. when many users are active on听the听platform.

However, it鈥檚 essential to听analyze your own audience behavior using Instagram Insights to听identify when your followers are most active and听adjust your Story posting schedule accordingly.

What is听the听Best Time to听Post on听Instagram for听Online Stores?

Determining the听best time to听post on听Instagram for听online stores involves understanding your specific audience鈥檚 behavior and听preferences. However, as听a听general guideline, research suggests that optimal times for听online stores to听post on听Instagram are typically:

Weekdays: Tuesday, Thursday, and听Friday tend to听show higher engagement rates.
Evenings: Posting between 7听p.m. and听9听p.m. can be听effective as听many users are active during these hours.
Weekends: Saturdays and听Sundays may also be听good times to听reach a听broader audience.

What is听the听Best Time to听Post on听Instagram for听Fashion and听Apparel?

Some general guidelines suggest that optimal times to听post for听this industry are:

Weekdays: Aim for听mid-morning around 10听a.m. to听catch users during work breaks and听early evenings between 7听p.m. to听9听p.m. when people are relaxing.
Weekends: Consider posting on听Saturdays between 11听a.m. and听1听p.m. for听weekend shoppers and听on听Sundays in听the听afternoon.

What is听the听Best Time to听Post on听Instagram for听Restaurants?

While ideal posting times for听restaurants can vary based on听the听specific audience, here are some general suggestions:

Lunch hours: Posting around 12听p.m. to听2听p.m. can catch users looking for听lunch ideas.
Dinner hours: Consider posting between 5听p.m. and听9听p.m. when people are planning their evening meals.
Weekends: Saturdays and听Sundays are popular for听dining out, so听posting during brunch and听dinner hours can be听effective.

What is听the听Best Time to听Post on听Instagram for听Education Businesses?

Weekdays: Consider posting during lunch hours (around 12听p.m. to听1听p.m.) or听in听the听early evening (between 5听p.m. and听7听p.m.) when users may be听taking breaks or听unwinding after work.
Weekends: Saturdays mornings (9听a.m. to听11听a.m.) and听Sundays afternoons (1听p.m. to听3听p.m.) can also be听effective for听engaging with students and听learners.

What is听the听Best Times to听Post on听Instagram for听Travel &听Hospitality Businesses?

While the听ideal posting times may vary based on听the听specific audience demographics, here are some general recommendations:

Weekdays: Try posting during mid-morning (around 10听a.m.) and听early evening (between 7听p.m. and听9听p.m.) to听catch users during break times and听after work hours.
Weekends: Consider posting on听Saturdays in听the听late morning (around 11听a.m.) or听early afternoon (1听p.m.) when people are planning weekend getaways.

What is听the听Worst Time to听Post on听Instagram?

Late at听night: Posting during the听late-night hours (after 11听p.m.) when many users are inactive.
Early morning: Avoid posting too early in听the听morning (before 6听a.m.) when people are just waking up听and听not actively browsing social media.
During work hours: Posting during typical work hours (9听a.m. to听5听p.m.) may not generate as听much engagement as听many users are occupied with work.

When to听Post on听Instagram: Tips &听Tricks

There are a听few other key things to听consider when getting ready to听post on听Instagram.

Breaks in听the听workday

It鈥檚 insane how common it听is听for听workers to听check their Instagram accounts/feeds when on听break. This is听especially the听case on听lunch breaks. Similar to听this, people鈥檚 interest in听their work decreases as听the听day goes by, which is听why posts in听the听early/mid-afternoon often garner so听much attention. Knowing this, users should post between the听early/mid-afternoon.

Time zones

The greater the听geographic reach of听your audience is, the听less important the听timeframes mentioned in听this article become. However, one should check their Instagram insights to听figure out when people are interacting with their posts to听determine how much their geographic reach really influences their posts. Whatever the听case, users should always keep the听time in听which they post specific to听their time zone for听maximum effect.

Frequency

It鈥檚 vital to听update your Instagram account regularly in听order to听keep your account looking new. This means changing descriptions, profile pictures, saved stories, etc. This also means posting either on听your feed or听on听your story one to听three times a听day for听maximum effectiveness. Be听sure to听use a听mix of听posts, but don鈥檛 appear to听be听primarily focused on听selling. As听always, it鈥檚 important to听create fresh, quality content ahead of听bulk volume.

The Takeaway

Use the听above information as听a听sort of听blueprint or听roadmap rather than strict law. In听order to听remain relevant, you鈥檒l want to听post regularly and听consistently engage with your audience. Be听sure to听craft and听create unique and听original content that captivates your viewers and听makes the听most of听how many people will be听seeing your content.

By听using these timeframes and听our tips and听tricks as听a听guide, you will see a听monumental increase in听views, likes, comments, and听you may even drive some more traffic to听your business鈥� website!

听

About The Author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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