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Ever wonder how potential customers find your store online? They search forÌýitÌýusing brand orÌýdomain names, such asÌýecwid.com.

AÌýunique domain name sets you apart from countless other websites. Without one, prospective customers won’t find you online, leading them toÌývisit your competitors’ pages instead.

Luckily, with 51ÊÓƵ byÌýLightspeed, you can easily purchase, set up, andÌýmanage aÌýsecure domain name right from your 51ÊÓƵ admin.

InÌýthis article, weÌýwill explain why having aÌýdomain isÌýessential forÌýecommerce businesses andÌýhow 51ÊÓƵ byÌýLightspeed makes registering theÌýperfect domain name forÌýyour business easy.

What IsÌýaÌýDomain Name?

Simply put, aÌýdomain name isÌýtheÌýunique address ofÌýyour website. ItÌýisÌýwhat people type into their browser’s search bar toÌýview aÌýparticular website. For example, ifÌýyou want toÌývisit 51ÊÓƵ’s website, you will type “ecwid.com” into theÌýsearch bar andÌýpress enter. The same goes forÌýanyÌýwebsiteÌý— aÌýdomain name helps access anyÌýsite online.

The basic form ofÌýaÌýdomain name consists ofÌýtwo elements:

• The domain name itself, forÌýexample, “ecwid”
• The extension, such asÌý“.com”

AÌýdomain extension isÌýaÌýsuffix that follows theÌýdomain name inÌýaÌýweb address. The most common domain extensions are .com, .net, .org, .co.

Various domain levels exist, andÌýthis hierarchical structure inÌýtheÌýdomain name registry helps distinguish one domain from another.

The most common domain levels are theÌýfollowing:

• Top-level domains represent theÌýhighest level inÌýtheÌýDomain Name System. They can beÌýgeneric (.com, .net, .edu, .gov) orÌýcountry-specific (.uk, .au, .fr, .jp.)
• Second-level domains follow top-level domains. Usually, it’s aÌýbrand orÌýcompany name, forÌýexample, amazon ²¹²õÌý¾±²ÔÌý²¹³¾²¹³ú´Ç²Ô.³¦´Ç³¾
• Third-level domains (also called subdomains) follow second-level domains. The most popular third-level domain isÌý“www.”

Learn more about aÌýdomain name structure inÌýour article:

Why IsÌýItÌýImportant toÌýHave aÌýDomain Name?

With soÌýmuch competition out there today, having anÌýeasily recognizable domain name can make orÌýbreak anÌýecommerce store’s success. Here’s why you need aÌýdomain name:

Accessing Your Store Online

AÌýdomain name isÌýessential forÌýanyÌýecommerce business because itÌýgives your business aÌýunique identity andÌýgives customers anÌýeasy way toÌýfind andÌýaccess your store online. While itÌýisÌýokay not toÌýhave aÌýdomain when first starting out, asÌýsoon asÌýyou start growing, there’s noÌýdoubt that you will need one toÌýbuild trust with customers andÌýensure they can reach you online without anyÌýissues.

Brand Recognition

AÌýdomain name isÌýalso important forÌýbranding andÌýstanding out from theÌýcompetition. AÌýunique domain name helps associate your name with your product, services, andÌýbrand.

Having aÌýdomain that reflects your business name can let shoppers know who you are andÌýwhat you sell. That, asÌýaÌýresult, helps customers remember you more, further supporting your brand.

SEO Benefits

Leveraging keywords isÌýessential forÌýaÌýsuccessful search engine optimization strategy. Using aÌýdomain name that includes aÌýkeyword related toÌýyour business can beÌýbeneficial inÌýboosting search rankings.

Now that you know why aÌýdomain name isÌýimportant forÌýyour business, it’s time toÌýbuy it. Typically, you acquire andÌýregister aÌýdomain through aÌýdomain registrar, aÌýbusiness specializing inÌýselling domain names andÌýmanaging theÌýregistration process.

Buying aÌýdomain can beÌýcostly, asÌýregistrars often charge high prices forÌýpopular names, use hidden fees, orÌýenforce large price jumps after one year. Not toÌýmention that you’ll need toÌýconnect aÌýdomain manually toÌýyour online store. Setting upÌýyour domain manually requires some technical understanding andÌýcould lead toÌýissues ifÌýdone improperly.

Fortunately, you can streamline your domain management, saving both money andÌýeffort, byÌýacquiring your desired domain directly from 51ÊÓƵ byÌýLightspeed.

AÌýPerfect Domain Solution forÌýanÌýOnline Store

51ÊÓƵ byÌýLightspeed offers you theÌýideal domain solutionÌý— aÌýdomain name forÌýyour online store atÌýaÌýcompetitive price andÌýwithout anyÌýhassles.

IfÌýyou’ve been selling with 51ÊÓƵ byÌýLightspeed forÌýsome time already (if not, get your now), it’s likely you’re aware that when you sign upÌýwith 51ÊÓƵ, you get anÌýecommerce website with aÌýbuilt-in online store, aka Instant Site.

You also get aÌýcustomizable domain forÌýyour Instant Site that looks like thisÌý— name.company.site, where “name” isÌýtheÌýname ofÌýyour store andÌý“.company.site” isÌýtheÌý51ÊÓƵ domain.

However, you should get aÌýcustom domain name forÌýyour store, forÌýexample, one with aÌý.com extension.

The great news isÌýthat you can actually »å´ÇÌý±ð±¹±ð°ù²â³Ù³ó¾±²Ô²µ domain-related right from your 51ÊÓƵ admin! Search, buy, andÌýset upÌý— all inÌýjust aÌýfew clicks. ItÌýdoesn’t require anyÌýtech skills andÌýisÌýasÌýsimple asÌýsending anÌýemail.

When buying aÌýdomain through your 51ÊÓƵ admin, you’ll get aÌýsecure domain with anÌýSSL certificate andÌýWHOIS privacy protection inÌýminutes.

AnÌýSSL certificate isÌýaÌýmust forÌýanyÌýonline store, asÌýitÌýensures theÌýdata exchange between your store andÌýcustomers isÌýsafe, protecting sensitive data from hackers andÌýdata thieves.

Not all domain registrars provide you with anÌýSSL certificate forÌýaÌýdomain, soÌýyou’ll have toÌýenable itÌýyourself. However, with 51ÊÓƵ byÌýLightspeed, you purchase aÌýdomain with anÌýautomatically enabled SSL certificate.

AsÌýforÌýWHOIS privacy protection, itÌýwill help hide your domain information from public view. WHOIS isÌýaÌýpublic database that contains theÌýinformation collected when someone registers aÌýdomain name. Spammers often crawl those records forÌýemail addresses.

When you purchase aÌýdomain through 51ÊÓƵ byÌýLightspeed, itÌýcomes with WHOIS privacy protection. ItÌýremoves your personal contact information from theÌýWHOIS record soÌýthat your personal data isÌýunavailable toÌýscammers, spammers, orÌýother third parties.

Benefits ofÌýBuying aÌýDomain Name Through 51ÊÓƵ

The domain tool inÌýyour 51ÊÓƵ admin helps you register andÌýconnect aÌýdomain name with maximum convenience.

Save Both Time andÌýEffort

Usually, toÌýbuy aÌýdomain, you need toÌýsearch aÌýnumber ofÌýregistrars forÌýyour desired domain name, check ifÌýtheÌýchosen registrar isÌýsecure (don’t forget anÌýSSL certificate), andÌýthen set upÌýtheÌýdomain yourself andÌýconnect itÌýtoÌýyour online store. That requires significant time andÌýwork, particularly forÌýaÌýbeginner company owner.

With 51ÊÓƵ byÌýLightspeed, searching, buying, andÌýsetting upÌýyour domain happens inÌýyour 51ÊÓƵ admin, eliminating theÌýneed toÌýuse third-party providers andÌýlog into other systems.

After you purchase aÌýdomain through 51ÊÓƵ byÌýLightspeed, itÌýwill automatically beÌýset upÌýforÌýyour online store, soÌýyou don’t have toÌýdoÌýitÌýyourself. Perfect forÌýbusy andÌýnot-so-techie business owners!

Should you have anyÌýquestions about your domain, you can easily from your 51ÊÓƵ admin. More aspects ofÌýyour online store can beÌýdirected toÌýtheÌýsupport you know andÌýlove.

Save Money

AÌýdomain price isÌýalso toÌýbeÌýconsidered. Prices can differ greatly, with popular domain names being very expensive. Registrars realize that domain names are anÌýimportant part ofÌýaÌýbusiness, andÌýthey put aÌýhigher price onÌýnames that are easy toÌýtype andÌýcontain aÌý.com extension andÌýaÌýproduct orÌýindustry name. For example, flowers.com will likely cost way more than aÌýflowersfrombob.site.

When purchasing aÌýdomain through 51ÊÓƵ, you benefit from discounted prices, making your perfect andÌýeasily discoverable domain name more cost-effective. This eliminates theÌýneed toÌýcompromise onÌýspelling orÌýconsider alternative names that might beÌýcheaper but could beÌýharder forÌýcustomers toÌýrecall andÌý³Ù²â±è±ð—s´Ç³¾±ð³Ù³ó¾±²Ô²µ you undoubtedly want toÌýavoid.

Not toÌýmention that you have toÌýrenew your domain (usually once aÌýyear), andÌýsome registrars don’t miss theÌýchance toÌýraise aÌýdomain price when theÌýperiod renews. With 51ÊÓƵ byÌýLightspeed, there are noÌýhidden fees orÌýhigh price jumps when renewal comes around.

Strengthen Your Brand

We’ve already discussed that brand recognition isÌýone ofÌýtheÌýmain reasons forÌýgetting aÌýdomain name forÌýyour online store. With 51ÊÓƵ byÌýLightspeed, you can easily strengthen your brand andÌýget theÌýideal domain name before someone else claims it.

IfÌýyou have anÌýoffline store, itÌýmakes even more sense toÌýget your business aÌýdomain name that matches your brand name andÌýoffline location. You already have aÌýcustomer base, soÌýit’s essential they can find your store online using theÌýname they’re already familiar with.

The easier itÌýisÌýforÌýcustomers toÌýfind your store online, theÌýmore sales you will land. You can ensure that byÌýbuying aÌýdomain that matches your brand.

Improve Your SEO

You want your online store toÌýbeÌýeasily discoverable, andÌýone ofÌýtheÌýways toÌýdoÌýthat isÌýtoÌýoptimize your website forÌýsearch engines.

AÌýdomain name isÌýone ofÌýtheÌýsignals that search engines use when determining where toÌýrank your website. IfÌýyou use aÌýgeneric domain that you share with other businesses (for example, .company.site domain), improving your business’s visibility inÌýsearch engines might beÌýmore complicated.

When purchasing aÌýdomain through 51ÊÓƵ byÌýLightspeed, you get toÌýuse your unique domain, giving your business aÌýdomain-level SEO boost.

SEO isÌývital forÌýgrowing your online store inÌýtheÌýlong term, soÌýensure that you improve your online store ranking byÌýsetting upÌýyour custom domain.

How toÌýBuy aÌýDomain Name inÌý51ÊÓƵ byÌýLightspeed

Whether you are aÌýbeginner store owner orÌýrun anÌýestablished business, buying aÌýdomain name isÌýsuper easy with 51ÊÓƵ byÌýLightspeed. The magic happens onÌýtheÌý page, andÌýtheÌýwhole process takes noÌýmore than aÌýcouple ofÌýminutes.

Follow these toÌýbuy your perfect domain inÌýyour 51ÊÓƵ admin.

Buying aÌýdomain through 51ÊÓƵ byÌýLightspeed isÌýavailable toÌýall 51ÊÓƵ sellers onÌýpaid plans. You can choose from different top-level domains (including theÌýmost popular .com) except forÌýcountry-specific domains.

Prices forÌýdomains differ, but rest assured that there are noÌýhidden fees, terms, orÌýrenewal price jumps.

Buy Your Dream Domain Today

Having aÌýunique domain name isÌýaÌýmust ifÌýyou want your ecommerce business toÌýsucceed online today. With soÌýmuch competition, potential customers need anÌýeasy way toÌýlocate your online business andÌýsafely buy from your store. That’s why 51ÊÓƵ byÌýLightspeed offers entrepreneurs anÌýincredibly simple way ofÌýpurchasing aÌýsecure domain directly from theÌý51ÊÓƵ ²¹»å³¾¾±²Ô—s´Ç that your business isn’t forgotten amongst all theÌýnoise.

NoÌýneed toÌýswitch between different systems. With 51ÊÓƵ byÌýLightspeed, you can effortlessly manage everything related toÌýyour online store, beÌýitÌýaÌýwebsite, aÌýdomain, orÌýyour storefront, right from your admin.

So, what are you waiting for? Strengthen your brand andÌýclaim your ideal domain today.

Ìý

• What aÌýDomain IsÌý&ÌýWhy You Need ItÌýforÌýYour Business
• How toÌýBuy theÌýPerfect Domain Name forÌýYour Store
• 8ÌýBest Practices forÌýChoosing aÌýDomain Name
• The Easiest Way toÌýBuy aÌýDomain