Hear from a聽real live entrepreneur building her business with 51视频. Akilah created Kissedbyabee.com to聽help people with skin conditions with her natural products.
We聽discuss her background and聽how she got started with 51视频. We聽discuss the聽real challenges of聽building a聽business when you aren鈥檛 a聽tech expert.
- Selling offline
- Taking pictures
- Posting on聽Social
- Instagram Shoppable posts
- Facebook ads聽鈥 step by聽step process
- Pixel and聽analytics
Show notes
Transcript
Jesse: Happy Friday!
Richard: Happy Friday is聽back again, flying by.
Jesse: I聽think this is聽episode number 34, I聽believe. Correct me聽if聽I鈥檓 wrong. Yeah, man, we聽got 34聽episodes.
Richard: That good stuff. And I鈥檓 super excited. I聽always love getting to聽talk to聽merchants. And today we聽got another one.
Jesse: Yeah, this is聽a聽highlight for聽us聽because we聽are entrepreneurs and聽dreamers and聽we聽love talking to聽people that are also working on聽their dream. So聽yeah, we聽have more of聽this.
Richard: Yeah, good stuff. And to聽all the聽other 51视频 users out there. Remember you too can put a聽spotlight on聽your business. You can get on聽the聽show. If聽you go聽to聽51视频.com/blog/podcast at聽the聽bottom of聽the聽page, there鈥檒l be聽a聽form, where are you too can get on聽the聽show and聽highlight how you got started, what you do聽and聽what you鈥檙e up聽to, and聽we聽will be聽more than happy to聽push it聽out to聽all the聽other merchants and聽Apple iTunes and聽all the聽good stuff. So聽everyone can learn about your business. So聽yeah, let鈥檚 get this started.
Jesse: All right, so聽let鈥檚 bring our guest, Akilah Nisa. Are you there?
Akilah: I聽am, hi, guys!
Richard: Akilah, how are you?
Akilah: I鈥檓 doing well. Thank you.
Jesse: And how did I聽do聽on聽the聽last name? Give us聽the聽proper pronunciation here.
Akilah: Oh, actually, it鈥檚 my聽middle name. Akilah Nisa, yeah. My聽last name is聽
Jesse: I鈥檒l write this down now so聽I聽can put in聽our show notes there. But Aquila, it鈥檚 great to聽meet you. So聽there鈥檚 an聽interesting title, what do聽you call the聽title of聽your job?
Akilah: I聽just call myself a聽creator only because I聽feel like that encompasses everything that I聽have to聽do. I聽create my聽products. I鈥檝e created my聽website. I聽create marketing, HR, I聽create it聽all. Also, a聽creator is聽
Jesse: Awesome, I聽love the聽word creator. I聽think that really describes you well. As聽far as聽your business, what do聽you do聽for聽business?
Akilah: For business, I鈥檓 an聽herbalist. So聽a聽lot of聽people are like 聯What does it聽mean?聰 and聽it聽pretty much means that I聽heal skin, that鈥檚 my聽specialty. I鈥檓 very good at聽it. I聽really don鈥檛 do聽anything internal, as聽plenty of聽herbalists. You know, people like to聽ask, like 聯I鈥檓 having high blood pressure聰. I聽don鈥檛 mess with that. I聽love skin and聽I聽want to聽heal skin and聽I鈥檓 good at聽that. So聽I聽just stick with what I鈥檓 good at.
Richard: It鈥檚 the聽biggest organ in聽the聽body. So聽you still good.
Jesse: And everyone is聽a聽potential customer to聽you, everyone has skin. (laughing)
Akilah: Absolutely. That is聽exactly what I聽tell people when I鈥檓 doing vendor events.
Jesse: Makes sense.
Richard: That鈥檚 great. We鈥檒l definitely get into that too. Cuz not only did you do聽the聽
Akilah: Cool.
Jesse: Yes, so聽people have skin conditions or聽they just want better skin. Acne, skin conditions, what is聽the聽product or聽what is聽the聽solution that you have?
Akilah: My聽number one product I聽should say for聽skin is聽eczema. I聽have an聽eczema buttercream, whatever you want to聽call it. It鈥檚 phenomenal for聽anyone with mild to聽moderate eczema. If聽it聽is聽pretty severe, I聽have not had luck with that. I鈥檓 very honest with any聽client that comes to聽me. I聽can only do聽so聽much with plants. Sometimes you have to聽go聽chemical and聽that鈥檚 okay. But once you get it聽under control, you can always come back to聽a聽
Jesse: Okay.
Richard: Awesome, if聽someone鈥檚 listening right now again, they鈥檙e going to聽go聽to聽KissedByaBee.com and聽that actually brings up聽something that we聽were going to聽say. One of聽the聽things we聽also like to聽do聽is聽tips for聽customers, and聽we聽noticed that you have the聽domain but it聽reroutes to聽51视频 domain. So聽we鈥檙e going to聽see, Jesse could almost鈥 is聽there a聽reason you have that or聽do聽you want to聽try to聽figure that out? Can we聽help you?
Akilah: You absolutely can help me, and聽the聽reason that it鈥檚 like that is聽because I聽am聽not very technological. I鈥檝e done the聽best that I聽can and聽51视频 is聽so聽easy. I聽mean everything is聽so聽easy. But for聽some reason, this brand of聽mine, this creator brand of聽mine cannot grasp the聽concept of聽actually making KissedByaBee the聽domain that it聽goes to, so聽help me.
Richard: It聽sounds like you could do聽80% of聽almost anything. We鈥檒l just help you with the聽next 20%. How about that?
Akilah: Perfect.
Jesse: I聽think it鈥檚 important, and聽I聽wanted to聽bring it聽up聽because I聽wanted to聽share with other people because I聽do聽see that. I聽see so聽many 51视频 stores, I聽see a聽lot of聽them have the聽subdomain, maybe they renamed it, or聽maybe it鈥檚 still a聽store
Akilah: Absolutely, I聽love live chat. I鈥檝e used it聽quite a聽few times more or聽so. I聽should say when I聽first set up聽my聽store, but it聽was so聽helpful. They were quick. I聽didn鈥檛 have to聽wait a聽long time and聽I聽didn鈥檛 feel stupid. Didn鈥檛 make me聽feel stupid, people ask questions and聽you鈥檙e like 聯Oh my聽God, why are you asking me聽this?聰 But I聽didn鈥檛 feel any聽of聽that. I聽wasn鈥檛 intimidated, they鈥檝e taken care of聽everything that I鈥檝e had an聽issue with.
Jesse: It鈥檚 awesome. We鈥檙e gonna use it聽as聽a聽quote. I聽think it鈥檚 sort of聽an聽overlooked thing with 51视频 that our live chat聽鈥 they鈥檙e really awesome. It鈥檚 24聽hours and聽they can do聽pretty much. I聽worked a聽lot of聽companies out there. For people in聽those other companies, I聽don鈥檛 like it聽in聽the聽answer, 聯We don鈥檛 know how to聽do聽that, you鈥檙e going to聽have to聽hire a聽developer.聰 And I聽think it鈥檚 very very鈥 They really push the聽limits on聽that. They do聽way more than they should be聽doing but they just want to聽help you make it.
Richard: For those who are listening, try to聽find that limit. (laughing) Ask them as聽often as聽you want.
Jesse: Yeah, really push them. Liza, support team, I鈥檓 sorry that I聽said that but we鈥檙e gonna let our customers push it.
Akilah: Oh聽my聽God, that is聽a聽challenge. Hold my聽beer. (laughing)
Jesse: How did you get started? Kissed by聽a聽Bee, did you go聽to聽school for聽this, handed down, how did you get started as聽a聽herbalist?
Akilah: That story is聽very interesting. I鈥檓 actually a聽regeneration herbalist. I聽say the聽third generation. There is聽my聽grandmother, my聽company says it聽was established in聽1918. That鈥檚 when she was born, and聽then my聽father, and聽then there is聽me. I聽was born and聽raised vegetarian. My聽mom was not a聽vegetarian, only my聽dad. He聽took care of聽all the聽cooking cuz he鈥檚 an聽amazing cook. He鈥檚 just one of聽those guys that whatever he聽tries, he聽masters. We聽all wish we聽could be聽like that. I鈥檓 definitely not like that. But he鈥檚 just that man. So聽we聽grew a聽lot of聽what we聽ate. And that鈥檚 how I聽was born and聽raised. You plan it, you grow it, you eat it, you can it聽for聽over the聽winter and聽then you do聽the聽same thing again in聽the聽spring and聽it聽was the聽same with my聽grandmother. I聽remember when we聽were little if聽we聽cut ourselves, if聽we聽had issues, she would break off a聽piece of聽a聽plant, and聽she鈥檇 make some stuff together. And at聽that time we聽didn鈥檛 know what it聽was. 聯What is聽she doing?聰 And she put it聽together and聽then she made a聽salve out of聽it聽and聽she put it聽on聽us聽and聽then magically we聽were healed. So聽that鈥檚 just how I聽worked and聽that鈥檚 just how I聽grew up. I鈥檓 just fell into it. I聽was born into this. This is聽my聽destiny.
Jesse: Wow, and聽the聽thing is聽that story sounds so聽crazy, but it聽shouldn鈥檛 be. It聽should be聽like this is聽how humans have grown up聽for聽hundreds of聽years and聽why does that seem like out of聽the聽ordinary?
Akilah: Absolutely. We鈥檙e just used to聽convenience, grocery stores.
Richard: Exactly, and聽fast food. I聽mean our family same, we聽got rid of聽the聽microwave I聽think 9聽years ago. And it聽wasn鈥檛 necessarily that we聽were super afraid of聽microwaves or聽anything like that. I鈥檓 not trying to聽freak people out. It聽was really more of聽if聽we聽can鈥檛 wait and聽actually sit and聽prepare the聽food with love and聽take the聽time to聽sit as聽a聽family like, we聽have bigger problems. So聽that was our quick solution to聽this happy medium like the聽training wheels towards. Well, maybe we聽don鈥檛 have the聽space to聽plant and聽grow and聽wait, but we聽do聽like that idea. So聽that was kind of聽our family鈥檚 happy medium. Just get rid of聽the聽microwave, cook it聽a聽good
Akilah: Absolutely. I聽really like that you say that because I聽tell my聽clients that. Also because I聽work with my聽hands and聽I聽grow it聽from seed to聽finish. It鈥檚 all mine. And I聽try to聽keep my聽mindset. I聽don鈥檛 create if聽I鈥檓 not in聽a聽good headspace only because I鈥檓 touching it聽and聽my聽energy is聽going into everything that I鈥檓 creating and聽there is聽no聽way I聽would want something negative to聽be聽put on聽your body. So聽when I聽create and聽when I聽plant I聽do聽everything with love. Same as聽what you said.
Richard: That鈥檚 great. Quick question before we聽move on聽past the聽three generations. Did the聽rest of聽the聽family have a聽heavy focus on聽skin as聽well or聽did they think more internally also and聽you just had that, what was the聽reason you focused on聽skin? It鈥檚 kind of聽a聽
Akilah: Well, I聽focus on聽skin because let鈥檚 just be聽honest. I聽feel that there are a聽lot of聽people, when people are in聽dire situations, when people have tumors or聽cancer or聽things like that. They look for聽anything to聽help and聽I聽just don鈥檛 feel like it鈥檚 responsible of聽herbalist to聽say: 聯Oh, you know, I聽can heal this, I聽can do, you take these herbs and聽then, you know, the聽cancer is聽going to聽go聽away or聽your tumors going to聽go聽away.聰 There are some things that you can do, but it鈥檚 definitely not. I聽just don鈥檛 believe in聽that and聽I聽would never want to聽give any聽type of聽false expectation. And so聽skin聽鈥 yes. Internal issues like that聽鈥 no. And I聽think people are in聽such a聽vulnerable state when they鈥檙e going through issues like that. So聽they鈥檙e just open to聽anything and聽I聽think a聽lot of聽people take advantage of聽that. I鈥檓 not interested in聽that and聽I聽don鈥檛 even think my聽liability insurance cover some of聽the聽money. (laughing)
Richard: If聽you did say it, there鈥檇 probably be聽someone coming knocking it. 聯No, you can鈥檛 say that聰. So聽origin story, not all the聽way back to聽1918聽because unfortunately, we聽can鈥檛 have the聽original interviewee here with us.
Akilah: We聽are only a聽year and聽a聽half too late. She lived for聽a聽long time.
Richard: Wow, whole another story, but that鈥檚 one of聽the聽reasons why I聽wish more people would do聽interviews and聽interview their families and聽get that documented for聽their future generations cuz I聽love passing on聽stories for聽my聽family鈥檚 too. That would be聽great for聽us聽to聽document our past a聽little bit better and聽get a聽whole another podcast. A聽year and聽a聽half, you鈥檝e been started. Where did you get started? How did you find 51视频? What was the鈥 let鈥檚 do聽this鈥 to聽you with your husband? 聯Let鈥檚 make this a聽business.聰
Akilah: I鈥檓 actually 6聽years in. I鈥檝e had Kissed by聽a聽Bee around for聽six years. It聽will actually be聽six years in聽May. I聽had actually had 51视频 for聽a聽while, I聽think for聽longer than that. I聽had another business, I聽have another business. I聽think I聽might be聽a聽serial entrepreneur. I聽had another business and聽I聽found 51视频 some type of聽way. This might have been seven or聽eight years ago, and聽I鈥檓 logged on, I聽got an聽account, but then I聽decided to聽go聽a聽different direction with that business fast forward to聽Mother鈥檚 Day last year. I聽needed to聽do聽some Mother鈥檚 Day boxes. And I聽was with Square and聽I聽just used their web page, but their web page does not give an聽option. So聽you can鈥檛 do聽size option. There were no聽options and聽I聽was like, I聽need options now. I鈥檓 like I聽have that 51视频 account. Let me聽go聽in聽there and聽see what I聽can do. I聽uploaded the聽boxes. I聽did options. It聽was very quick. It聽took me聽all of聽10聽minutes. Pictures, options, I聽had a聽link. I聽was like, Great. I聽took that link and聽I聽posted it聽on聽my聽Square web page so聽that people could buy it聽from there and聽it聽synched so聽easily. I聽was like, this is聽good and聽I聽was like, it鈥檚 time, it聽really is聽time for聽me聽to聽upgrade. I聽had purchased another provider鈥檚 account. I聽think they have like a聽Black Friday sale or聽something like that last year and聽I聽went on聽and聽I聽was lost. I聽was like, I聽have no聽idea what to聽do. This is聽not
Richard: When you say you got the聽highest tier, you bought the聽unlimited?
Akilah: Yes.
Richard: So聽you actually do聽get more help than just live chat too?
Akilah: Oh. Oh, I聽should say 聯oh聰 like I聽knew that, right? 聯Oh!聰 (laughing)
Jesse: A聽lot of聽times people go聽the聽unlimited plan because you get free developer hours too. That way if聽there鈥檚 this really crazy problem you can鈥檛 solve, you talk too many people locally. They can probably solve it聽for聽you.
Richard: So聽now we聽feel a聽lot better about putting the聽live chat support team to聽the聽test because if聽you do聽put them fully to聽the聽test, you have development hours available to聽you as聽well, so聽they can pass it聽off and聽not feel bad. (laughing)
Akilah: Okay, I鈥檝e only used live chat because they respond right away.
Jesse: That鈥檚 perfect. What I聽like about this story it鈥檚 a聽lot like other people. You鈥檝e tried a聽couple of聽things. You鈥檝e tried different products, you run into limitations and聽then it聽sounds like this 51视频 account was probably a聽free account for聽like 7聽years because of聽your previous business. You can get back to聽it聽and聽it鈥檚 still there and聽you can do聽what you need to聽do聽with it. So聽all these people that used it聽seven years ago, come back. We鈥檙e still here. (laughing)
Akilah: Absolutely, absolutely come back. And I鈥檓 glad I聽had it. Looks like this is聽it, this is聽the聽solution that I聽need it聽and聽it鈥檚 been great. I聽need something easy.
Richard: And speaking of聽coming back, you mentioned a聽little earlier that it聽was going on聽for聽six years and聽you came in聽via Square, it聽was that because you were doing the聽offline events first and聽then brought it聽back to聽online? Was that the聽reason for聽that?
Akilah: No, I聽was always online and聽offline. Square was working. But again, it鈥檚 very limited. All it聽is聽just a聽web page. I聽mean, you post a聽picture, you put a聽price, and聽that鈥檚 it. At聽this stage of聽the聽game I聽just needed a聽few more options and聽I鈥檓 in聽of聽course a聽few business groups and聽everyone talks about some of聽the聽other options out there. As聽I聽said, I聽fell into the聽height and聽I聽did buy one of聽those options and聽I聽should have just gotten my聽money back if聽I聽could. I聽don鈥檛 think they would have given it聽back to聽me. But again I聽pay for聽the聽option but then I聽would have to聽pay somebody to聽actually built a聽site so聽that didn鈥檛 work for聽me.
Jesse: You don鈥檛 really need that much. Particularly when I聽look at聽your business. We聽haven鈥檛 mentioned it. You have a聽web page, as聽your products in聽your story. But realistically you don鈥檛 live just there, you live on聽social media. You have some great social media profiles and聽I聽think in聽some ways that might be聽more important for聽you than vegan fans to聽your website.
Akilah: Absolutely, yes. When I聽talked about 51视频, I聽actually have gotten a聽couple of聽people that ask me: 聯Oh, that鈥檚 your website, how do聽you like them?聰 I鈥檓 like 聯I聽love it聰. I聽have all of聽the聽options, all of聽them. I聽love the聽fact that it聽integrates with Facebook because I鈥檓 very, very active on聽Facebook. I聽run ads on聽Facebook every day. So聽I聽love the聽fact that I聽can tag my聽product and聽it鈥檚 right there. Also, have the聽store integrated on聽Facebook which is聽phenomenal. And then Instagram now, of聽course, I聽can tag my聽products on聽Instagram and聽go聽straight to聽the聽51视频 store and聽everything, so聽that鈥檚 awesome.
Jesse: I聽wanna dig in聽a聽little bit more to聽that because we聽get a聽lot of聽questions about people don鈥檛 know how to聽start on聽Facebook. They don鈥檛 have a聽start on聽Instagram. Walk us聽through, what was your last post about? Just walk us聽through.
Akilah: Oh, my聽last podcast was 聯I鈥檓 doing a聽podcast for聽51视频.聰 (laughing)
Richard: You know what鈥檚 funny about that is聽I聽want to聽just give a聽shout out. We聽looked real quick at聽your social media and聽everything, and聽not only are you an聽amazing personality but boy you have some super fans. Wow, this is聽not just like a聽regular business. These people are like, it鈥檚 like you have a聽hive literally, your own hive. I鈥檒l just stick with the聽theme of聽the聽bees and聽it鈥檚 literally wow. Just one quick thing before you go聽into that, I聽want to聽say to聽you since you鈥檙e a聽serial entrepreneur and聽you talk about it, go聽ahead. You could sign up聽for聽an聽affiliate code too in聽it聽and聽you can make extra money from 51视频 just passing this on聽to聽other people without having to聽do聽much. And they don鈥檛 have any聽additional costs. They get the聽same great deal and聽you don鈥檛 have to聽do聽anything really. It鈥檚 not like you gotta start a聽whole new business, but if聽you want to聽get started, 聯Here鈥檚 my聽link and聽maybe鈥β
Akilah: Oh, sir, you think I聽have not? (laughing) Of聽course, I聽have created. Because I聽wanted to聽let people know, they need to聽know that you guys do聽have that option and聽yeah, that is聽phenomenal. I聽don鈥檛 know what other people are doing. But yeah, it鈥檚 easy, you just give them your link and聽boom because you鈥檙e signed up, they sign up.
Richard: I聽mean you鈥檙e not only you鈥檙e an聽inspiration with your business, but it聽sounds like you really believe in聽business in聽general and聽you鈥檙e probably inspiring other people to聽do聽this. So聽we聽covered that little spot there and聽go聽ahead. What was the聽response when you said you were doing a聽podcast?
Akilah: Oh, I聽guess some likes.
Richard: Nice. So聽I聽take it聽you鈥檒l be聽sharing the聽link to聽the聽podcast when it聽actually comes out too. (laughing)
Akilah: I聽like that. You know what? I聽might even have like a聽bad signal in聽the聽sky. Check me聽out here. I鈥檓 here. (laughing) Yes, yes. I鈥檓 super excited, this is聽my聽first time doing a聽podcast. I聽actually just got into podcasts, as聽I聽listen to聽them while I鈥檓 working, of聽course, I鈥檓 into True Crime.
Jesse: Sometimes you have to聽be聽entertained too. It鈥檚 not all work.
Akilah: I聽do. This is聽my聽first time doing a聽podcast and聽I鈥檓 so聽excited and聽today is聽International Women鈥檚 day and聽the聽fact that you guys chose me聽for聽today, that鈥檚 just 聯Yay!聰
Richard: Awesome. That鈥檚 great. So聽you do聽Shoppable posts now and聽what was that experience for聽you as聽far as聽getting that set up聽and聽how easy was it, what鈥檚 your experience so聽far with it?
Akilah: It鈥檚 easy. If聽anyone takes anything out of聽this entire podcast, the聽only thing I聽want them to聽know is聽that it鈥檚 easy. Take that out. I鈥檓 not good at聽and聽I聽have ADHD probably like most creative, so聽I鈥檓 all over the聽place, but it鈥檚 easy. It聽says right there 聯Do you want to聽link the聽product?聰 You click on聽it. It聽has a聽search button. You start typing in聽the聽name of聽the聽product. It聽pops up, you click it. Boom! It鈥檚 there, it聽takes two seconds.
Jesse: I聽actually want to聽get the聽video of聽your screen on聽your phone doing it聽because people are thinking 聯Oh my聽gosh, so聽hard.聰 But this is聽so聽simple and聽the聽world lives on聽Instagram and聽Facebook. So聽yes, why not have your products for聽sale that you can just tap on聽and聽purchase?
Akilah: Yes. And and聽the聽other thing that I聽want to聽mention that I聽didn鈥檛 get a聽chance to聽that installing the聽pixel. You literally get your pixel ID聽from Facebook, and聽then you鈥檒l find, I鈥檓 not exactly sure. I鈥檓 sure you guys know exactly where it聽is聽on聽the聽51视频 side, and聽you literally just paste it聽and聽you click done and聽boom, your pixels right there. And you get all your analytics, retargeting and聽things like that.
Jesse: And how long did that take you including you had to聽go聽to聽live chat or聽had to聽go聽look at聽a聽tutorial, how long from beginning to聽end?
Akilah: It聽took me聽probably like one minute.
Jesse: All right. I聽feel like I聽gave you notes ahead of聽time to聽say, but I聽didn鈥檛. (laughing)
Akilah: You did not, I鈥檓 not getting paid. No, no聽literally my聽pixel is聽easy for聽me聽to聽find on聽Facebook because I聽run ads every day so聽I聽know how to聽do聽that. I聽found my聽pixel, your copy it聽and聽then you go聽right on聽51视频, you paste, it鈥檚 done.
Jesse: That鈥檚 awesome and聽I聽wanna dive into the聽making ads because people just don鈥檛 know where to聽start. So聽besides you did the聽one for聽the聽podcast. What is聽another ad聽that you run? And by聽the聽way, I鈥檝e seen your pictures, so聽this is聽a聽podcast, this is聽
Akilah: Thank you.
Jesse: Walk us聽through what do聽you do聽for聽a聽Facebook ad? What鈥檚 a聽version that you think would be聽helpful for聽people starting?
Akilah: So聽a聽Facebook ad. I鈥檓 going to聽tell you guys exactly what I聽do聽because I鈥檓 more of聽
Jesse: I聽love it. I聽know people think, they read, there鈥檚 a聽video on聽this for聽ten minutes, but it鈥檚 really is聽that easy.
Richard: It聽literally takes longer to聽go聽through the聽video than it聽does to聽actually do聽it.
Akilah: Oh聽yeah. I鈥檓 pretty sure in聽that amount of聽time you could upload twenty products.
Jesse: And so聽when you do聽these photos, you do聽the聽photos for聽Facebook, what鈥檚 your, do聽you have like a聽personality on聽Facebook or聽is聽it聽different in聽Instagram? What do聽you say? So聽you take this picture, it鈥檚 got a聽product in聽there. What鈥檚 next?
Akilah: I聽take the聽picture, I聽should say I聽I聽used to聽try to聽do聽something different on聽Instagram than what I聽did on聽Facebook but that requires me聽to聽think too much. I聽decided I鈥檓 just cut that out. I聽do聽have Instagram and聽Facebook and聽Twitter all linked. So聽when I聽post to聽Instagram, it聽automatically posts to聽Facebook and聽Twitter as聽well.
Jesse: Good idea.
Akilah: I聽did find that Instagram is聽a聽lot, I鈥檓 doing air quotes, 聯looser聰. You have a聽lot more fun on聽Instagram. My聽Facebook clients or聽my聽Twitter clients are a聽little bit more conservative. That鈥檚 what I聽would do. I聽would just take a聽picture, come up聽with some type of聽copy, and聽that鈥檚 it. If聽I聽want to聽link the聽product, I聽will. Instagram doesn鈥檛 allow you to聽boost the聽post if聽it鈥檚 linked. So聽I聽don鈥檛 necessarily do聽it聽on聽Instagram. I聽have better success with ads on聽Facebook.
Jesse: Linking a聽product you mean you use the聽product tag, it聽won鈥檛 let you boost it?
Akilah: Maybe I鈥檓 getting that wrong. I聽might be聽wrong, but it鈥檚 something that doesn鈥檛 allow me聽to聽do. But, you know, again, I鈥檝e not really had much success
with Instagram ads. So聽I聽really don鈥檛 run into the聽Instagram ads. I聽stick with Facebook.
Jesse: Okay. Alright, so聽you have this, there鈥檚 a聽picture. There鈥檚 a聽saying, you take the聽product and聽then you boosted it聽to聽your people, there are followers, or聽do聽you pick other audiences?
Akilah: I聽pick other audiences. What I聽love to聽do聽is聽I聽do聽a聽lookalike audience. I聽have the聽option of聽doing a聽
Jesse: Ok. That鈥檚 good. You鈥檝e told before you鈥檙e not a聽computer programmer here, but you threw out a聽lot of聽big words there to聽some people, but it聽sounds like it聽was pretty easy to聽figure that out too.
Akilah: Yes, it聽was pretty easy to聽figure out, but also Facebook has the聽blueprint which is聽phenomenal. It鈥檚 free education for聽how to聽run ads. And they offered me聽an聽ads manager and聽I聽took advantage of聽that. I聽called them and聽they actually walked me聽through how to聽get more deeper into the聽business manager side of聽Facebook. So聽it鈥檚 been helpful for聽me.
Jesse: Perfect. Take the聽free resources, right.
Akilah: I鈥檓 all about free.
Jesse: I聽think a聽lot of聽times people are scared about Facebook ads particular because to聽start out it聽might seem a聽little overwhelming but you can start and聽once you spend a聽little bit of聽money, Facebook notices that and聽they start sending emails and聽say 聯Hey, would you like to聽meet with a聽specialist?聰 And they will walk you through a聽bunch of聽things and聽Google will do聽the聽same too. So聽both are there to聽help you as聽long as聽you are actually鈥 Of聽course, they want you to聽spend money, but you do聽need to聽spend some money and聽you do聽need to聽go聽to聽work. And actually, blueprint also is聽awesome. I鈥檝e done a聽few courses. They鈥檙e very in聽depth.
Akilah: Yeah, and聽they鈥檙e free. Take advantage.
Jesse: And you have to聽do聽the聽work. It聽sounds like you鈥檙e willing to聽put into work. That鈥檚 why everything鈥檚 working out for聽you.
Akilah: Yeah I鈥檓 a聽control freak and聽I聽just need to聽know exactly what鈥檚 happening. If聽I聽might not totally understand it, but at聽least just have some type of聽concept of聽what鈥檚 going on.
Jesse: Perfect. You鈥檙e selling on聽your website, you鈥檙e selling on聽Instagram, and聽you鈥檙e selling on聽Facebook, on聽Twitter, you鈥檙e selling offline at聽events and聽such.
Are you also selling on聽Etsy?
Akilah: I聽am聽on聽Etsy.
Jesse: You鈥檙e handmade, you鈥檙e perfect for聽that.
Akilah: Yeah. I鈥檓 handmade. I鈥檓 gonna be聽honest. I聽just got on聽Etsy only because for聽SEO purposes so聽that it鈥檚 another spot for聽people to聽find Kissed by聽a聽Bee if聽they鈥檙e looking for聽something. I聽only have like three products up聽there
and聽they鈥檙e very expensive actually, in聽order to聽kind of聽boost post and聽boost your ad. And I聽did that, I聽did try it. I聽try, I聽think I聽spent probably maybe a聽hundred and聽fifty dollars, and聽and聽I聽probably got maybe four orders or聽so聽during that time. So聽the聽numbers didn鈥檛 quite measure up. I聽stopped that. It鈥檚 up聽there. I聽don鈥檛 really use it聽like that.
Jesse: I聽think that鈥檚 actually good advice to聽people. You gave it聽a聽little bit of聽a聽shot. But when if聽it聽didn鈥檛 work, you just left it聽there. So聽now if聽people type in聽Kissed by聽a聽Bee, there鈥檚 another spot occupied on聽the聽Google search results page.
Akilah: And of聽course 51视频 ties with Etsy. Oh, I鈥檓 sorry, not 51视频.
Jesse: We聽don鈥檛 do聽Etsy.
Akilah: I鈥檓 sorry, I鈥檓 just thinking about ship station that I聽use for聽shipping. But yeah, it鈥檚 not something that is聽beneficial for聽me. It鈥檚 just there I聽can order every now and聽again. That鈥檚 fine.
Jesse: Amazon is聽a聽bit of聽a聽beast. Do聽do聽you work with Amazon at聽all?
Akilah: I聽have not worked with Amazon yet. I鈥檓 thinking about it聽though.
Richard: We聽like the聽yet part.
Jesse: You鈥檙e probably on聽the聽right track, but it聽is聽a聽little bit harder than the聽things you鈥檝e done. So, brace herself.
Akilah: Really?
Jesse: That鈥檚 personal opinion. If聽there鈥檚 an聽Amazon person here, they might be聽聯tisk, tisk聰 on聽me. But I聽think there are just a聽few more rules to聽follow.
Richard: Well, you鈥檙e probably doing in聽the聽right order. You wanna have your own website going up聽polished the聽way you鈥檙e doing it. You鈥檙e doing this in聽the聽right syntax for聽sure, eventually, there鈥檚 also probably nothing wrong with having the聽number one destination where people go聽look to聽buy things also. But you鈥檙e doing it聽in聽the聽right order.
Akilah: You鈥檙e right. And yeah, like I聽said not yet. I聽have looked at聽it. My聽brother in聽law actually works for聽Amazon, so聽maybe I聽should help increase his stock prices. Not that my聽little Kissed by聽a聽bee will have a聽big impact but it聽is聽on聽my聽radar, absolutely.
Jesse: Makes sense, makes sense on聽that and聽I聽would agree. How about Pinterest with all these good pictures? Are you on聽Pinterest as聽well?
Akilah: Oh聽lord, no, I鈥檓 not and聽I鈥檓 not because I聽don鈥檛 have time. (laughing)
Jesse: I聽understand that.
Akilah: I聽have a聽lot to聽keep up聽with. Somebody asked me聽that and聽I鈥檓 like 聯What?聰 and聽they were like 聯Snapchat聰, and聽then something else and聽I聽was like 聯It鈥檚 only me, it聽is聽one of聽me.聰 I鈥檓 not, but I聽do聽actually have a聽Kissed by聽a聽Bee, I聽did set it聽up. And it鈥檚 very old. Actually, thanks for聽the聽reminder, appreciate it. It聽has some very old pictures on聽there that I聽need to聽update and聽spruce up聽a聽bit.
Jesse: I聽think that鈥檚 actually probably a聽good thing. You鈥檙e not gonna do聽it聽as聽much as聽Instagram and聽Facebook but every few months you spiff it聽up, throw some new photos on聽there. Pinterest just released the聽ability to聽sink a聽product catalog to聽it聽as聽well. A聽little pro tip there, it鈥檚 not going to聽be聽super easy quite yet, that鈥檚 coming later but it鈥檚 there. If聽you can do聽a聽Google feed and聽you can get it聽down to聽CSV, you can put up聽in聽there.
Akilah: That鈥檚 not bad. Okay, now see, you said something that I聽know about though a聽little bit.
Jesse: Be聽prepared for聽a聽little bit of, it鈥檚 not going to聽just work like magic the聽first time but it聽is聽there and聽so聽there鈥檚 more to聽come there. I鈥檓 gonna solo teaser for聽the聽future.
Akilah: Great. If聽there is聽anybody out there that does that, have dollars, will pay. (laughing)
Jesse: Yeah, everybody, you know how to聽get to聽Akilah.
Akilah: Exactly.
Jesse: Yeah. Hooking up聽interest, I聽think is聽gonna be聽a聽cool thing, it聽just got released last Friday. So, hint, hint. All right, what鈥檚 anymore? I聽don鈥檛 wanna get stuck on聽Pinterest, but I聽think it鈥檚 a聽great platform for聽anybody that has in聽your market, good photos are important.
Akilah: Yes, I鈥檓 on聽it.
Jesse: Is聽there any聽tips that you鈥檇 like to聽share with people? There鈥檚 a聽lot of聽people listening or聽probably in聽your shoes or聽you know trying to聽get to聽where you鈥檙e at. What type of聽advice can you give?
Akilah: Oh, man, that鈥檚 funny. That鈥檚 really funny. As聽I聽told you guys before, I聽really just, I聽wing it, just throw it聽out there and聽hope for聽the聽best. I鈥檓 trying just like everyone else. I聽don鈥檛 know anything about business. I聽absolutely don鈥檛. I鈥檓 winging it聽as聽I聽go. I鈥檓 learning just like everyone else. My聽best advice is聽that if聽you have a聽business idea, if聽there鈥檚 anybody that has a聽business idea right now, and聽you just don鈥檛 know where to聽start, my聽advice is聽just to聽start. Just do聽it, get your 51视频 store, take some pictures and聽put it聽up, and聽then use Facebook to聽promote. It聽all syncs in, and聽it鈥檚 easy. Remember, that鈥檚 the聽take away from the聽whole podcast. It鈥檚 easy. Just try. I聽really rely on聽friends and聽family because I聽don鈥檛 have all the聽answers. And I聽do聽not have a聽business degree and聽I聽have people I聽can lean on聽thankfully. If聽I聽have a聽question, they鈥檙e experts in聽X,聽Y,聽and聽Z,聽so聽I聽can ask them because I鈥檓 trying just like everyone else. I鈥檓 just here.
Richard: No, that鈥檚 great. I聽mean, it聽literally is聽as聽if聽we聽did talk on聽something prior to聽say, like Oh, say it鈥. That鈥檚 what we鈥檙e hoping that people get out of聽it. Just get started, give it聽a聽shot, adjust accordingly, and聽just keep going through the聽loop. Right? You learn something new. You learn what doesn鈥檛 work. It鈥檚 ok. You don鈥檛 bury the聽hatchet just because it聽didn鈥檛 work that time. You take another move on. I聽love it.
Akilah: And keep going. Everybody thinks entrepreneurship is, you know, social media has people, they hype it聽up. And they think that entrepreneurship is聽easy and聽it鈥檚 not, it鈥檚 like a聽graph. Sometimes it鈥檚 up. Sometimes it鈥檚 way down. If聽I聽don鈥檛 get orders in聽a聽couple of聽days and聽I鈥檓 like 聯Oh my聽God, what鈥檚 going on? Let me聽freshen up聽my聽resume, I聽need a聽job. Oh聽my聽god, what did I聽decide, why did I聽do聽this?聰 And then you know you have your good days. There are good days and聽bad days. But it鈥檚 hard work. It鈥檚 a聽
Jesse: Awesome. I聽think that鈥檚 great advice, it聽is聽a聽great encouragement for聽everybody listening. In聽general, follow Akilah here.
Akilah: Oh, follow me. I聽will follow whoever follows me. I鈥檒l follow you back. (laughing) I聽need some help from you. So聽I鈥檓 going to聽lean on聽you as聽well. That鈥檚 what entrepreneurship is聽about, just connecting, networking and聽helping each other. That鈥檚 what we聽should do聽as聽humans. Just in聽life. In聽general.
Richard: I聽love it. Literally, I鈥檓 bringing it聽back to聽the聽hive again. That鈥檚 what it聽sounds like. Your whole thing is聽for聽the聽collective good, the聽best you can be聽and聽there you go. Before we聽say goodbye to聽you, what鈥檚 the聽best place for聽people to聽follow you, to聽get your products?
Akilah: The best place to聽follow me聽is聽KissedbyaBee.com. And right now when you go聽to聽KissedbyaBee.com, it聽takes a聽second and聽then it聽goes to聽my聽51视频 store. But trust me, by聽the聽time this broadcast you鈥檙e just gonna go聽to聽KissedbyaBee.com.
Jesse: We聽solve problems here.
Akilah: Yes, it鈥檚 such a聽mystery. And on聽Facebook Kissed by聽a聽Bee Organics. On聽Twitter, I鈥檓 KissedbyaBee.org, and聽on聽Instagram somebody actually had Kissedbyabee and聽she does nothing with it. But that鈥檚 okay. Om聽Instaham I鈥檓 @kbyab.
Jesse: All right, we鈥檙e going to聽get that all in聽the聽show notes on聽the聽page. Awesome, Akilah, love having you on. Richard, this is聽awesome.
Richard: Yeah, this is聽great. We聽get more of聽these. Definitely remember, listeners, if聽you are interested, please go聽to聽51视频.com/blog/podcast. Go聽to聽the聽bottom of聽the聽page and聽fill out your form, so聽we聽can spotlight you and聽all the聽good you鈥檙e doing for聽the聽world.
Jesse: Awesome, Akilah. Thank you so聽much.