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18 Digital Product Ideas For Almost Every Small Business

Digital products come with two big perks compared tophysical goods: noshipping andnoinventory. They’re agreat choice tosell ifyou’re just starting out orwant totest anew product inyour existing online store.

You might feel that making adigital product needs special skills andtalent. Sure, when itcomes tomusic andart, that’s true. But e-goods are more than just tunes orimages. Some just need agood plan andabit oftime tobring them tolife.

Take alook atthis diverse list ofprofitable digital products you can sell andsee how you can easily add them toyour store.

How tosell online
Tips from e-commerce experts forsmall business owners andaspiring entrepreneurs.
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What Are Digital Products andServices?

Digital products ore-goods are anyproducts that exist indigital form. Common examples are different types ofdigital media (books, music, images), tickets, software. Professional services can also besold asdigital products. For instance, ifyou’re ateacher, you can sell online courses that you’ve created.

Who Can Sell Digital Products

Ifyou have expertise orskills inanyfield, you can make money with digital products.

Are you great atsewing? Sell sewing patterns ortutorials tobeginners orpros.

Does everyone compliment your cooking? Sell ready-made meal plans. Great forcustomers looking tosave time!

Here’s who can benefit from selling digital products:

What are Examples ofDigital Products?

Digital products are often used toteach andinstruct, forexample, cook, sew, take care ofpets andplants, play amusical instrument, ordesign their Instagram account. Or, e-goods can serve asentertainment (movies, songs, videos).

Find your perfect product below with afew ideas fordigital products!

1.E-books

With therise ofmobile devices, e-books are getting more andmore popular.

The content can vary asmuch as:

It’s best forthose who own aneducational business; sellers ofcomplicated products like electronics; kids’ stores; andhousekeeping products. Also, ifyou are targeting thefitness andhealthcare niche, itopens opportunities tocreate training guides, diaries, anddiet schedules.

You can sell books both inprint andindigital form, just like RETRO Video Game Magazine does:


RETRO Video Game Magazine

Tip: Make audio versions ofyour e-books Ի -Ǵǰ +Audio book” sets toincrease average order amount.

You can also sell shorter, compact magazines foryour online store. For example, ifyou sell cosmetics, you can review new products, share skin care tips andhealthy recipes, orinterview customers.

Sell magazines atalower price, offer them asgifts, orshare samples onyour social media pages. Agreat way toengage your audience andbuild acommunity ofyour customers.

Also: How toCreate andSell anE-book

2.Music andaudio products

Ifyou are amusician born inthe21st century— how lucky you are!

With all those modern instruments, tools, software, thevariety ofmusic genres, andthepower oftheinternet. Now could beyour opportunity tostart!

Selling music products inyour online store isagreat way tofundraise money forrecording your first album. Ifyou are good atsinging andplaying musical instruments, try selling:

There’s one more product you can create with nothing but your own voice— audio books!

Just like with cover songs, it’s important toavoid violating someone’s copyright, but some research andcontacts with authors will bring success, onthecondition that you have adecent pronunciation andamagnetic voice.


offers adigital limited edition oftheir album

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Ifyou know enough about statistics anddata, why don’t you doresearch forpeople who need them?

Check out theresearch store byBusiness Insider— you can make quite afortune with this type ofservice.


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It’s never too late tolearn— andthat’s abottomless pit ofopportunities toteach somebody something.

Let’s say your online store sells guitars. Opportunity detected! You can sell tutorials onhow toplay them. This istrue formany other niches, too.

Tom McLaughlin sells online andoffline classes onwoodworking. Inhis online store, you can buy plans alongside video tutorials andarchived classes onhow tocreate awesome wooden products.

Tutorials andcourses can berecorded onvideo orinaudio format.

With therising popularity ofvideo content— it’s easier than ever torecord onyour smartphone anduse free video editors.

Tip: Upload tutorials one byone andthen sell awhole course with adiscount.

Also: “Look! We’re Learning!”: How toSell Digital Goods forHomeschooling

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Who isontheother side— atalented developer? Inthat case, you may find itinteresting tosee how Teemigs sells software onFacebook!


Your projects have been waiting inacorner ofyour hard drive long enough. Ifyou are abeginner incoding, there’s nothing better totest your skills than getting out there andgiving itatry.

6.Web Elements

alone lists about 1.5million web design studios— needless tosay, this job isvery sexy today.

Besides regular projects, almost every web designer creates something “from theheart” from time totime. Itmay bestickers, clip art, buttons— generally speaking, products ofrandom inspiration. Guess what our advice is? Atleast, add astore toyour Facebook page tosell them.

7.Blueprints andplans

Just like theexample above, sells house, garage, andcabin plans— only without teaching you how tobuild them.

Architects may find itanice approach toonline presence: itmight beeasier topromote astore with ready-made plans than bycompleting individual orders.


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Recipes can besold tomany people— not only housewives.

Ifyou have afood blog, recipes will beagood way tomonetize it. Ifyou’ve got acookie recipe from your grandmother, but you donot want toopen your own bakery, you can make awebsite Ի therecipe torestaurants, bakeries, andcuisine magazines.

Donot neglect your cooking skills orthesecret family recipes you know— you can win acontest andadd value toyour recipe byrewarding itwith amedal.
Choose Instagram foryour marketing strategy, learn more about beautiful food photography, andshare links torecipes onyour online store.

’s website isasource ofinspiration formany foodies.


Read her success story about becoming anauthor oftop-selling cookbooks here: Cooking with Tenina: ARecipe forE-commerce Success

Apart from single recipes, you can sell meal plans. For example, awhole menu foraweek oraspecial occasion with tips onmaking cooking easier andmore convenient.

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Alot ofstores sell tickets. Nowadays, you can buy tickets forevery kind ofperformance, from comedy shows towrestling. Ifyou are putting onanevent ofanykind, tickets are agreat digital product tosell online.

10. DIY printables

Geometry fans will absolutely love this. isaunique store that sells blueprints andplans, which you can print anduse tomake your own trophy head, from lions tounicorns. Not asingle animal was hurt!

These sculptures are super light andeasy toDIY, but thestore owners still provide you with video tutorials andrecommendations forthepaper. Thanks, guys, forbeing with us.

Think out ofthebox andyou’ll find more DIY product ideas— some ofwhich are really surprising.

11. Photography

Photos are apopular digital product tosell online. But rather than submitting your photos tophoto stock websites that normally pay theowner aslittle as30% ofthedeal, consider opening anadditional sales channel. Most photographers tend tohave their own websites with aphoto gallery.

It’s amatter ofminutes toadd astore toyour website Ի photographs.

12. Posters

These are basically high-resolution images that your customers buy toprint inanysize they want. Aconvenient solution, asbig printed posters may crease during shipping.

Even ifyou’re not anartist, you can use various online design tools tocreate your posters (some ofthem are free, like ).

Here are some examples ofposters you can sell:

Posters also make great merch: you can sell images with your logo orsignature design oroffer them asagift toloyal customers.


Ifyour audience loves posters, you can also make other merchandise like t-shirts ormugs with Printful.

13. Maps

Ifyou’re atravel enthusiast oratravel blogger, create maps anditineraries with unusual andpicturesque places you’ve visited. Or, amore advanced alternative— amap forGPS navigators.


You can also sell travel guides like does

14. Checklists

Achecklist isthesimplest type ofe-goods, that’s why it’s one ofthemost popular digital products. You can create achecklist foralmost anything, forexample:

Checklist content iseasy todigest andespecially popular onsocial media. Lots ofInstagram influencers sell them todiversify their income. Try adding them toyour product list!

15. Patterns anddesigns forsewing, knitting, embroidery

Products forDIY hobbies are one oftheonline shopping trends. People take upnew hobbies orreplace store bought items with homemade ones. That’s where good instruction comes inhandy.

Turn your products into patterns andthink about adding video courses too!


16. Pictures forsocial media profiles

This type ofproduct isoften overlooked though it’s one ofthesuccessful digital product ideas. People looking toenhance their profile orblog need unique images. And free stock photos don’t offer much variety. Create acatalog ofimages forInstagram Highlights covers, Facebook groups covers, templates forPinterest pins, illustrations forposts andarticles.

Ifyou have ablog, use the“Buy Now” button topromote your products.

17. Templates

Templates make our routine easier: they help create presentations, design blog covers, ormake infographics. There are also templates forDIY projects, scrapbooking, designing clothes, rooms andsoon. With therange ofproducts, you can come upwith atemplate ofanypurpose andcomplexity.


18. Game andparty scripts

Doyou like hosting parties? Put your talent touse andmake scripts fordinners, corporate parties, team buildings, orschool events. Creating aunique party takes time andpreparation, help your customers save time andenergy bydoing thework forthem!

Ifyou’re not ready towrite awhole script, come upwith afun game that your customers can print toplay with their family, students, orcolleagues.

How toStart Selling Digital Products

The easiest way tostart selling digital goods istocreate anonline store with 51Ƶ byLightspeed. Here’s how you can dothat:

You can sell e-goods onall paid plans. All you have todoistoupload afile inyour Control Panel, set aprice, andchoose apayment option. Learn more about adding andmanaging digital products inour .


Adding adigital product toan51Ƶ store

After customers pay foryour digital goods, they’ll receive adownload link attheemail they entered atcheckout.

Astheprime cost ofdigital products islow, you can give discounts topromote your e-goods. Also, you can sell several products insets toincrease theaverage order amount.

Add Most Profitable Digital Products toYour Store

We’ve created this list ofdigital product ideas with different niches inmind sothat you can find something foryour store nomatter what you sell. Ifyou’re looking foranew profitable item foryour store, we’re sure this list will give you some ideas.

Ifyou also want tosell downloadable items, you can . Here’s how itworks: you upload afile when creating aproduct page, anditwill bedelivered tocustomers automatically via unique download links after they make apurchase.

Toprevent content theft, check out our blog post onprotecting your e-goods from piracy.

About The Author
Kristen is a сontent creator at 51Ƶ. She finds inspiration in sci-fi books, jazz music, and home-cooked food.

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