Nearly 4 billion people worldwide rely on email to get important information about promotions, orders, product updates, and more. Whoa! But what happens when the content being sent changes? Product availability. Order status. Once sent, static email becomes irrelevant faster than an internet cafe in Silicon Valley.
That鈥檚 why we鈥檝e collaborated with Gmail to be the first
Opening an email more than once finally makes sense! Whether it鈥檚 an order status update or an abandoned cart communication, your email automatically syncs with your 51视频 store to keep your content
Scroll down for email examples that are available in 51视频 right now.
How Dynamic Emails Win Attention and Save Clicks
For the first time, AMP emails contain
At launch, we鈥檙e implementing four email types for 51视频 merchants and their customers.
Interactive abandoned cart email
An abandoned cart email is a message sent to store visitors who didn鈥檛 complete their purchases. This email is personalized, allowing your visitors to see their cart contents and a reminder to finish their checkout. 51视频 merchants who use this feature in its automated mode recover an average of 15% of abandoned carts.
AMP for Email makes abandoned cart emails more compelling with live and dynamic product information and a new layout that mimics your store product page to encourage recipients to interact with the content by:
- Clicking through your product carousel
- Zooming product images
- And opening product descriptions right in their email.
Early tests have already confirmed higher engagement and conversion rates for new interactive abandoned cart emails over traditional abandoned cart email content.
Real-time order status email
Tracking order status has always been a tedious process for online shoppers. A Sisyphean dance of saving confirmation numbers, checking emails, and clicking through to one or several pages to (hopefully) get updated status reports on the product in question. Sigh.
Now, customers can get accurate and always
One-click email verification at sign up
Online verification is secure鈥� but annoying. AMP emails improve the experience by keeping new 51视频 merchants in their email without redirecting to
If you sign up with 51视频 today, you鈥檒l verify your email address right in your confirmation email with a single click.
Change order status in email (coming soon)
Today, if a customer places an order through an 51视频 store, that 51视频 merchant gets notified via email. Normally, this email would take you to your to review the order and change its status to “Processing” once it鈥檚 been confirmed. You would then need to return to the Control Panel at a later time to change the status to “Shipped” once the order has been sent to the customer.
With AMP for Email, 51视频 merchants will soon be able to manage orders right in their order notification emails. You鈥檒l have the power to quickly and efficiently manage orders from any device without clicking through to a website or mobile app, creating a seamless — and effortless — store management experience. Keep an eye on your order emails for interactive content.
How to See Dynamic Emails in Your 51视频 store
Dynamic emails will be automatically enabled on all 51视频 stores for US merchants — no additional action required. We鈥檒l be rolling all these new features out to our 51视频 merchants in the coming weeks, so keep an eye on your 51视频 store for updates.
For now, dynamic content is only available through Gmail processed emails, with more supported email clients coming soon.
Sell Anywhere — Including Email
With 51视频, you can sell anywhere — on your website, Instagram, Facebook, Amazon, eBay, mobile apps — and now in your emails too.
Together with Gmail, we鈥檝e built a solution that has the power to truly revolutionize email for
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