When shopping online, people strongly rely onÌýpictures. ofÌýonline shoppers return products because theÌýitems looked different inÌýtheÌýpicture. That’s why product photography isÌýsoÌýimportant.
From our experience atÌý51ÊÓƵ, we’ve noticed that many beginner businesses make theÌýsame photography mistakes. Luckily, they are very easy toÌýfixÌý— andÌýwe’re here toÌýhelp.
This post isÌýnot about pro photo editing tips: onÌýtheÌýcontrary, you’ll learn how toÌýmake aÌýsimple but quality picture that will actually sell your stuff. So, before you announce your grand opening, beÌýsure toÌýavoid theÌýfollowing faux pas.
Product Photography Mistake #1: Poor Background
AÌýpoor background distracts theÌýattention away from theÌýproduct andÌýmakes theÌýpicture look amateurish.
Make sure your background doesn’t draw attention away like here
When inÌýdoubt about what background toÌýchoose, stick toÌýplain white. For small products, use aÌýsheet ofÌýpaper andÌýaÌýcouple ofÌýclips; forÌýbigger products, use thick cloth orÌýaÌýwhite wall.
Product Photography Mistake #2: Blurry Pictures
ItÌýmay sound obvious, but lots ofÌýmerchants still make this mistake.
Blurry orÌýunfocused images won’t make sales
Keep anÌýeye out forÌýblur atÌýevery step ofÌýyour photo session:
- Make sure theÌýlense isÌýclean
- Focus your camera onÌýtheÌýproduct before shooting
- Hold itÌýtight andÌýuse aÌýstabilizer
- Don’t shoot too close toÌýtheÌýproduct
- ±õ´ÚÌý²â´Ç³Ü resize orÌýcrop your pics toÌýoptimize them ´Ú´Ç°ùÌý³Ù³ó±ðÌý·É±ð²ú,
double-check theÌýquality ofÌýtheÌýfinal images.
Product Photography Mistake #3: Extra Stuff inÌýtheÌýPicture
Multiple products inÌýaÌýpicture can look good if:
- They are ofÌýtheÌýsame type soÌýit’s clear what you sell exactly onÌýthis product page
- You arrange them inÌýaÌýflattering way.
However, ifÌýyou’re just starting out, composing your images can beÌýtough. When playing with angles, keep anÌýeye out forÌýaccidental distractions from theÌýitem you’re trying toÌýpresent.
The other cup obviously shouldn’t beÌýinÌýtheÌýpicture
It’s best toÌýhave some air around your product too: even ifÌýsomething gets inÌýyour shot (pet owners will get this), you’ll beÌýable toÌýcrop theÌýimage later.
Product Photography Mistake #4: Poor Lighting
Сheck out theÌýexamples below: inÌýtheÌýfirst case, theÌýimage isÌýtoo dark; inÌýtheÌýsecond case, it’s too bright. Both pictures are unflattering toÌýtheÌýproduct.
One ofÌýtheÌýbasic photography tips forÌýbeginners isÌýtoÌýshoot inÌýdaylight. Artificial lighting can beÌýaggressive, cause hard shadows, orÌýmake your images look too warm. Natural light inÌýtheÌýmorning orÌýatÌýsunset isÌýsoft andÌýbright enough toÌýflatter your products.
Product Photography Mistake #5: Bad Angle
InÌýtheÌýexample below, you can’t see theÌýpicture onÌýaÌýproduct andÌýwhether itÌýhas aÌýhandleÌý— you don’t know what theÌýitem actually looks like.
The actual shape andÌýsize ofÌýthis cup are not clear
That doesn’t mean you shouldn’t play with angles. OnÌýtheÌýcontrary, aÌýcreative andÌýunexpected composition inÌýyour product images can bring fun toÌýtheÌýshopping process. Just make sure you display theÌýmost important features ofÌýyour product inÌýtheÌýmain picture, andÌýadd more pictures .
Product Photography Mistake #6: Different Ratios
The first picture inÌýtheÌýexample below isÌýrectangular, andÌýtheÌýsecond isÌýsquare:
Just like with angles, there’s nothing wrong with combining different ratios, but that’s more ofÌýaÌýpro play. ±õ´ÚÌý²â´Ç³Ü’re aÌýnewcomer toÌý
±õ´ÚÌý²â´Ç³Ü use 51ÊÓƵ
Square ratio
Portrait ratio
Landscape ratio
Learn more about design options inÌý51ÊÓƵ: New 51ÊÓƵ Design Settings: Dozens ofÌýCustomization Options, NoÌýCoding
AÌýChecklist forÌýaÌýSolid Product Picture
Okay, it’s time toÌýreview your product images. Look for:
- AÌýneutral white background;
- High resolution andÌýproper focus;
- NoÌýother items inÌýtheÌýpicture;
- Soft natural light;
- The picture represent theÌýproduct realistically;
- More images ofÌýdifferent angles ¾±²ÔÌý³Ù³ó±ðÌý²µ²¹±ô±ô±ð°ù²â;
- Consistent ratio.
Product photos can beÌýasÌýsimple orÌýsophisticated asÌýyou want. But toÌýmake product pictures sell, itÌýcan beÌýenough toÌýindicate your product’s best features inÌýyour shots andÌýstick toÌýaÌýquality image. The rest comes with time andÌýexperience.
Ìý
- Product Photography Mistakes That May Cost You Sales
- Simple Product Photography Tips
- How toÌýTake Great Ecommerce Product Photos With Your Phone
- The Best Camera forÌýProduct Photography
- Product Photography Pricing Guide
- Cool Product Photography Ideas
- Product Photography Background Ideas
- Super Easy Way toÌýEnhance Your Online Store with Augmented Reality