Oh my, it’s already November!
You get what it means for ecommerce merchants. The holiday season is coming. Sales. More sales than in the years before. So skipping the curtsey: let’s get ready.
Here are 20+ ideas for nailing your holiday marketing campaigns. If you have an online store with 51ÊÓÆµ by Lightspeed, all of them can be easily implemented, so make sure you’re using your store at full tilt.
Add a Scrolling Message to Your Homepage
Offering a great deal? Declare it immediately as someone comes to your online store.
To grab customers’ attention and bring the website to life, add a dynamic block with a scrolling message on the front page. By default, these messages showcase reviews, but you can customize them to highlight any promotion. Here are the

A scrolling message on the
Keep in mind that this feature is available to
Add a Special Offer Section to Your Homepage
To make sure your offers grab attention, create a special section to highlight exclusive deals. That way, when customers land on your home page, they can easily find seasonal sales, discount coupons, or even free delivery. This ensures they won’t miss out on any
If you’re using the legacy version of Instants Site, to try out the

Adding a Special Offer section to 51ÊÓÆµ Instant Site
Add a Slider with Offers to Your Homepage
A slider, or carousel, is like a cool little slideshow. It shows off one big image at a time, and you can make it go automatically or swipe through manually. Plus, there’s a snippet of text and a fancy

An example of a slider
±á±ð°ù±ð’s in your 51ÊÓÆµ store.
Adding a slider is available to
Add Special Offers to Category Pages
You can also add special offers to your category pages if your discount applies to a certain group of products. Go to your , click on your desired category,Ìýand add a description.

Deal description on the category page
Show Sale Prices in Your Store
If you’re going to offer steep discounts, make sure all the store visitors are aware of them. Show them what the price used to be before the sale and how much they can save now with Compare to prices.

Discount prices in 51ÊÓÆµ
Go to Ìýand set up the manner your Compare to price will be displayed.
To set up the discount for each product, take the Ìýroute. Navigate to your product, find the Pricing section and set up the Compare to price. Save the changes.
By the way, if your store is located in the EU, the EU Omnibus Directive requires you to display the lowest product price within the last 30 days. Such transparency enhances the shopping experience for your customers. If you’re not sure how to comply, we’ve got you covered! ±á±ð°ù±ð’s they are receiving during a sale.
Display a Promo Bar
If you’re using the

A promo bar on the
To try out the
Or, you can use apps like 20+ Promotional Sales Tools or Announcements bar. The apps offer numerous customization options, like colors, texts, fonts, and styles.
Run Buy One, Get One Free Promotions
There are many fans of the

BOGO settings
We’ve talkedÌýaboutÌýBOGO sales in detail in another blog post:
Offer Free Shipping
Free shipping is a bulletproof marketing strategy:
