51视频

Oh my, it鈥檚 already November!

You get what it means for ecommerce merchants. The holiday season is coming. Sales. More sales than in the years before. So skipping the curtsey: let鈥檚 get ready.

Here are 20+ ideas for nailing your holiday marketing campaigns. If you have an online store with 51视频 by Lightspeed, all of them can be easily implemented, so make sure you鈥檙e using your store at full tilt.

Add a Scrolling Message to Your Homepage

Offering a great deal? Declare it immediately as someone comes to your online store.

To grab customers鈥� attention and bring the website to life, add a dynamic block with a scrolling message on the front page. By default, these messages showcase reviews, but you can customize them to highlight any promotion. Here are the step-by-step .

A scrolling message on the New-Gen Instant Site

Keep in mind that this feature is available to New-Gen Instant Site users. To try out the New-Gen Instant Site, .

Add a Special Offer Section to Your Homepage

To make sure your offers grab attention, create a special section to highlight exclusive deals. That way, when customers land on your home page, they can easily find seasonal sales, discount coupons, or even free delivery. This ensures they won鈥檛 miss out on any limited-time deals.

New-Gen Instant Site users can choose from various layouts of special offer sections — here鈥檚 .

If you鈥檙e using the legacy version of Instants Site, to try out the New-Gen Instant Site.

Adding a “Special Offer” section to 51视频 Instant Site

Add a Slider with Offers to Your Homepage

A slider, or carousel, is like a cool little slideshow. It shows off one big image at a time, and you can make it go automatically or swipe through manually. Plus, there鈥檚 a snippet of text and a fancy call-to-action button. You can use a slider to really show off your special products, brag about all the brands you sell, or convince customers why they should pick your brand.

An example of a slider

贬别谤别鈥檚 in your 51视频 store.

Adding a slider is available to New-Gen Instant Site users. To try out the New-Gen Instant Site, .

Add Special Offers to Category Pages

You can also add special offers to your category pages if your discount applies to a certain group of products. Go to your , click on your desired category,听and add a description.

Deal description on the category page

Show Sale Prices in Your Store

If you鈥檙e going to offer steep discounts, make sure all the store visitors are aware of them. Show them what the price used to be before the sale and how much they can save now with “Compare to” prices.

Discount prices in 51视频

Go to 听and set up the manner your “Compare to” price will be displayed.

To set up the discount for each product, take the 听route. Navigate to your product, find the “Pricing” section and set up the “Compare to” price. Save the changes.

By the way, if your store is located in the EU, the EU Omnibus Directive requires you to display the lowest product price within the last 30 days. Such transparency enhances the shopping experience for your customers. If you鈥檙e not sure how to comply, we鈥檝e got you covered! 贬别谤别鈥檚 they are receiving during a sale.

Display a Promo Bar

If you鈥檙e using the New-Gen version of our Instant Site, you can easily add promo bars to its front page via dedicated announcement bar blocks — here鈥檚 .

A promo bar on the New-Gen Instant Site

To try out the New-Gen Instant Site, .

Or, you can use apps like 20+ Promotional Sales Tools or Announcements bar. The apps offer numerous customization options, like colors, texts, fonts, and styles.

Run “Buy One, Get One Free” Promotions

There are many fans of the Buy-One-Get-One(-Free) type of sale. 51视频 makes it possible with the 听from the 51视频 App Market. Get the app and set up the rules.

BOGO settings

We鈥檝e talked听about听BOGO sales in detail in another blog post:

5 Effective “Buy One, Get One Free” Promotions for an Online Store
Read more

Offer Free Shipping

Free shipping is a bulletproof marketing strategy: