Under theSuccess Stories section ofour blog, wepublish
They say necessity isthemother ofinvention. Sometimes you don’t know what you need until it’s too late. Aswas thecase with , luxury handbag andaccessory reseller, who quickly realized their desperate need foran
You’ll read thechallenges they faced manually managing a
Learn what tools JRB used toautomate sales while maintaining astrong relationship with her audience. And not only providing luxury products but also anupgraded shopping experience.
51Ƶ merchant Julia Rose Boston automated thesales while maintaining astrong relationship with her audience
Losing Sales, Putting Out Fires
Julia Rose Boston has risen topopularity with thehelp ofsocial media, fans andinfluencers flock toher account topurchase luxury accessories atafraction ofthecost. This was easily managed when demand was low, andnoneed forawebsite orinventory tracking. Shoppers commented onapost orsent aDMforwhich product they wanted, andtheteam sent aninvoice through Paypal. Simple enough forahandful oforders aweek?
Influencer marketing example
Thanks toinfluencers, her follower count swelled andsodid orders. Due tothenature ofthe
Influencers are
Because inventory was manually managed, oversold products lead tocustomer frustration, not ideal foragrowing business. Her team was confused anddisoriented, spending more time putting out fires then growing thebusiness. The sudden growth was becoming ahindrance, not apropeller.
Having toadapt totheir growing audience andorders, Julia (CEO andFounder) andher Product Manager, Humfrey knew they needed anew solution, like yesterday. Humfrey tested over 14different platforms, thoroughly researching which solution was going tobebest forJulia andtheteam. And after much deliberation, they took aleap offaith andmigrated from PayPal to51Ƶ based onafew different factors.
ALeap OfFaith That Lead ToSales
With Humfrey leading thecharge, 51Ƶ was theplatform ofchoice foranumber ofreasons.
Ease ofUse
With agrowing staff, their
The sales team love being able tointake bags andcheck orders from theapp— it’s simple toupdate while out onphotoshoots orinthewarehouseJulia Rose Boston
Build AnAuthentic Customer Connection
One ofthemost important parts ofJRB iscustomer experience andconnection. With selling luxury handbags &accessories, part oftheir brand isgiving customers
JRB sells onInstagram. Transactions are handled by51Ƶ.
With JRB, available products can only befound via Instagram. Before 51Ƶ, transactions were handled via Direct Messages, which led toconfusion andaccidental overselling. Now with 51Ƶ, aproduct listing iscreated within thecontrol panel andthat specific URL isuploaded toIGstories.
Swipe uptopurchase
The story, usually avideo, has a
Aproduct page onInstagram
Asyou can see, JRB has curated avery unique andpersonal relationship with their customers. 51Ƶ gave them theability tohost their online store inaunique way while maintaining apersonal shopping experience with customers.
This also means that themajority ofcustomers are using their mobile devices forshopping. Sotheplatform needed tobeoptimized foramobile shopping experience.
Also: How toSell onInstagram: Complete Guide forBeginners
Was The Leap Worth It?
Wementioned that JRB found aunique way tosell online with 51Ƶ. Ifyou try toaccess her shop link, you are redirected toher Instagram account. Simply put, byhiding her products andputting inaredirect— products can only befound through her IGstories. This creates anurgency forshoppers tobuy immediately, asthey can’t browse through anactual website.
While still keeping aclose connection with shoppers, she isable tosell only via Instagram. The checkout process becomes smoother.
After switching to51Ƶ, theresult was astark contrast tothechaos before. With anorganized inventory catalog, astreamlined workflow they quickly found their rhythm. Long gone were thedays overselling products andfrustrated customers. As51Ƶ was able toserve JRB, sowas thebusiness able tobetter serve customers.
Coming from thebusiness enterprise sector, where companies pay ahigh amount forsoftware services andplatforms. Iwas looking forsomeone who could serve JRB asagreat small business service. Wewere very impressed with theway 51Ƶ was ready toengage andeager tohelp ussucceed.Humfrey (JRB Business &Product Manager)
With themigration to51Ƶ, her business saw anoverall 43% increase inrevenue (comparing September 2019vsFebruary 2020). And even more rewarding was theastounding feedback from her customers, andhow easy andsmooth thecheckout process is! The team morale andcommunication significantly improved, they could see thestatus oforders, which items were sold out, awaiting shipment, etc.
What Ididn’t expect was how much happier theteam are since weintegrated with 51Ƶ— freeing uptime weused tospend sending invoices andtracking orders means more time with thebuyers (and bags) welove.Julia Rose Boston
Level UpCustomer Experience, Increased Sales
While switching to51Ƶ was one part ofthesolution, there were acouple ofother tools that JRB used toupgrade her business. The previous platform forced them tomanually send invoices tocustomers. Now with access tobusiness tools &apps, like Back inStock Notifications andAbandoned Cart recovery, Julia andHumfrey were able toincrease sales andexpand thebusiness.
Back-In-Stock Notifications
Asaluxury reseller, products andinventory are all mostly
With this app they can curate alist ofproducts their customers are interested in, giving them further insight into their audience. Sometimes gauging product interest isdifficult, surveys churn low rates, social media posts lay flat. And sousing this app inaninnovative way, you now have data tosupport future product development.
Abandoned Cart Recovery
Wetalk about automation foryour business because itallows you toearn back time andmake sales. Another way JRB andteam did this was bysimply enabling Abandoned Cart Recovery. It’s apushed notification that goes directly into theinbox ofyour customers. You don’t even have todoanything! And inone month they recovered over 150carts attributing to13% oftheir monthly revenue.
Read how another merchant recovered 17% oftheir abandoned carts. And onBusiness plans orhigher!
Return thecustomers totheir last step andlet them complete thepurchase
While giving customers aneasy andquick checkout isatop priority. Equally asimportant isintegrating business tools &apps tobetter serve your customers. And you’ll likely start tosee arevenue increase, which isexactly what happened with JRB.
Ready toLevel UpYour Customer Experience?
Julia Rose Boston’s story shows theimportance offinding ways tobetter serve your customers. You could have thesleekest, fully optimized storefront. But ifit’s not serving your audience fortheir wants andneeds, you may eventually lose their business.
Wediscussed afew tactics you can try today but formore insight, check out afew more below.
