The Best Email Marketing Software for Ecommerce

Posted 3 years ago by Max Komonov

Email marketing isn鈥檛 a听new practice by听any听means. What began as听an听innovative way to听promote products 补苍诲听businesses has evolved with the听ever-changing digital world. This evolution has paved the听way toward software that can bolster a听business鈥檚 efforts in听marketing its products/services through email. The trick, however, is听to听find the听right email marketing software that works for听you 补苍诲听your business.

With so听many marketing platforms available nowadays, you may be听wondering: 聯Which one is听the听best?聰

If听you find yourself in听a听pickle between one form of听email marketing software 补苍诲听another, read on! We鈥檝e gladly done the听legwork 补苍诲听research regarding which email marketing platforms are better. By听understanding the听benefits 补苍诲听key distinctions of听each of听these email marketing platforms, you can propel your email marketing campaigns into the听stratosphere!

Let鈥檚 get started.

What鈥檚 the听Importance of听Email Marketing Software?

Email marketing is听a听brilliant marketing strategy that has proven to听garner a听promising ROI for听businesses. Not only that, but email marketing serves as听a听great way for听businesses to听stay in听touch with their loyal customers.

However, if听a听business does not have the听right email marketing software in听place to听make the听most out of听their content, then their campaigns are likely to听fall short. Email marketing is听meant to听encourage customer engagement, build relationships, generate leads, 补苍诲听increase overall sales. Without the听right email marketing tools in听place, all of听these benefits fall right out of听a听business鈥� grasp.

With this in听mind, it鈥檚 crucial to听consider which email marketing software will benefit your business the听most.

Which Email Marketing Platforms Are the听Best?

There are a听variety of听email marketing platforms available online given the听ever-growing 补苍诲听ever-changing online/digital landscape. For this reason, we听have devised a听list of听the听ten best email marketing platforms whose email marketing tools can guarantee success.

Let鈥檚 dive in!

Sendinblue

颈蝉听补苍听all-in-one email marketing platform with many key features that separate it听from the听rest of听the听pack of听email marketing tools. This platform covers many business communication types, including CRM, Chat, SMS, Email, Facebook, 补苍诲听more. Users can create professional-looking emails in听no听time while taking advantage of听a听combination of听unique features.

Marketing in听Chat, SMS, Inbox, CRM, 补苍诲听automations, it鈥檚 easier for听users to听create more enticing email campaigns. Facebook Ads functionality is听also built into the听software, making attracting new leads 补苍诲听retargeting contacts much easier. Distinct features include 60+ responsive email templates, contact segmentation, 补苍诲听a听shared inbox.

EmailOctopus

is听considered one of听the听most popular email marketing tools available today. The goal of听the听software is听to听provide email marketing that is听simpler 补苍诲听more intuitive than competitors. This software offers templates that users can customize in听a听drag-and-drop editor, or听users can create their email copy from scratch. EmailOctopus also includes a听landing page builder that features everything users need in听order to听grow their email lists 补苍诲听generate leads.

One of听the听key features of听EmailOctopus is听the听software鈥檚 integrations. With EmailOctopus, many of听users鈥� existing tools like Gravity Forms, WordPress, etc. can easily pair with EmailOctopus 补苍诲听make it听a听more attractive tool that is听unique to听a听user鈥檚 brand. Unique features of听Email Octopus include importing existing subscribers, customizable templates, 补苍诲听data analytics.

EngageBay

is听typically known as听a听standalone Service Bay product. However, the听software is听also available as听three other products, including Marketing Bay, CRM &听Sales Bay, 补苍诲听as听an听All-in-One suite.

While CRM email marketing integration is听a听part of听the听CRM &听Sales Bay, email marketing is听available as听an听addition to听the听Marketing Bay 补苍诲听the听All-in-One suite. EngageBay鈥檚 email marketing system includes a听landing page builder, rich text formatting, free email automation, email marketing templates, 补苍诲听much more.

Omnisend

颈蝉听补苍听all-in-one email marketing platform that caters to听Ecommerce brands. This platform enables users to听expand on听their newsletters 补苍诲听boost sales with segmentation, automated emails, 补苍诲听SMS. This platform also includes pre-built automations for听cart abandonment, welcome series, 补苍诲听transactional emails which are designed to听help streamline buyer engagements.

Unique features of听Omnisend include a听library of听templates, automations library, segmented targeting, pop-ups to听aid in听lead generations, 补苍诲听much more.

GetResponse

颈蝉听补苍听email marketing platform that is听used by听a听variety of听marketers across a听multitude of听industries. This platform includes email templates, email automation, segmentation, 补苍诲听unique personalization features. GetResponse also offers an听Auto Funnel feature which provides a听pre-made marketing funnel for听email marketing campaigns. In听short, GetResponse helps brands grow!

Unique features include autoresponders, one-click integration, 补苍诲听the听opportunity to听create paid advertisements for听social media.

ConvertKit

This email marketing software 颈蝉听补苍听innovative email marketing tool that is听a听great fit for听creatives as听well as听Ecommerce businesses. offers a听streamlined interface that creates a听more user-friendly 补苍诲听creator-friendly experience. This platform includes feature options such as听landing pages, email workflows, data management, list segmentation, tagging systems, automation, 补苍诲听much more.

ConvertKit also features wildly beneficial integrations with other various platforms that creators are accustomed to.

ActiveCampaign

This affordable email marketing software is听a听great fit for听creatives 补苍诲听relatively small marketing teams. includes all of听the听features that a听user would want or听need, including triggered emails, segmentation, automation, autoresponders, email funnels, scheduling, 补苍诲听more. Advanced features that this software offers include managed deliverability, geotracking, conditional content, multi-user editing, 补苍诲听much more.

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For those unfamiliar with geotracking, this feature allows users to听see where subscribers are from. Ultimately, ActiveCampaign is听one of听those hidden gems that works for听the听majority of听small marketing teams 补苍诲听creatives.

Mailerlite

is听considered to听be听a听strong competitor in听terms of听email marketing software, especially for听creatives 补苍诲听small-medium businesses. Mailerlite includes features such as听surveys, automation, landing pages, 补苍诲听pop-ups. This platform provides users with all of听the听bare necessities as听well as听many unique features.

Many people would consider Mailerlite to听be听less flashy than some of听the听aforementioned platforms. But that鈥檚 what makes it听so听great, streamlined, 补苍诲听easy to听use for听users. This affordable 补苍诲听easy-to-use software should definitely be听on听your list of听email marketing software to听consider if听you are a听creative or听a听small-medium business.

Drip

Unlike Mailerlite, is听one of听the听more advanced email marketing tools available today. Drip is听a听great choice for听Ecommerce businesses due to听its streamlined, seamless integration with other platforms like Magento, WooCommerce, 补苍诲听more. CRM data can be听used in听order to听generate personalized marketing, check purchase history, check email opens, 补苍诲听more. Drip also integrates SMS marketing, which allows for听increased user engagement with customers from promotional deals to听abandoned cart reminders. Drip is听PERFECT for听Ecommerce businesses.

Constant Contact

Wrapping up听our top ten is听. This unique software allows users to听create email marketing campaigns like an听expert. The platform includes a听smart email editor which makes customizing 补苍诲听designing enticing 补苍诲听compelling emails a听simple process.

Other features include social media marketing for听lead generation, automation, 补苍诲听the听ability to听create personalized websites 补苍诲听landing pages. Contact lists can also be听uploaded from Salesforce, Outlook, 补苍诲听Excel. Constant Contact is听both a听great choice for听up-and-coming businesses 补苍诲听Ecommerce businesses.

Are You Ready to听Market Your Business?

Take your pick!

Depending on听your business, certain email marketing platforms may do听the听job better than others. Luckily, most of听these platforms are relatively inexpensive.

Some even offer free trials to听get the听hang of听the听platform. Whatever you choose, be听sure to听test out the听software first and, prior to听that, be听sure to听conduct just a听little more research into the听platform you select.

We听hope this helps you in听your journey!

听

About The Author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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