The Best and Must Have Email Marketing Templates

Posted 3 years ago by Max Komonov

Anytime a听company or听brand seeks to听increase awareness about its services, targeted email marketing campaigns are an听excellent way to听start. Despite some conversations floating around the听internet, email marketing is听NOT dead.

We鈥檒l put it听this way: for听every email address that exists, there is听also a听highly effective channel for听companies to听communicate their services to听potential customers. In听fact, as听modern times require most individuals to听have an听email address, one could argue that email marketing is听more alive than ever.

With an听effective campaign, a听company can build relationships with the听individuals who are most likely to听utilize their products or听services through a听series of听emails. By听reaching out directly to听potential customers, the听chances of听substantial growth in听terms of听website traffic and听sales increase exponentially.

However, before you begin planning your campaign, you must familiarize yourself with the听tactics for听creating engaging and听successful marketing emails, specifically, email marketing templates.

The primary reason that a听company uses templates when building campaigns is听to听structure content better and听deliver its message more effectively. In听other words: the听way in听which you present your brand鈥檚 message contributes to听the听response you will receive from recipients. Therefore, the听email marketing designs you implement matter, as听they will either captivate potential customers or听land your email in听the听junk folder.

Before we听dive into the听most successful email marketing templates to听use when formulating your next campaign, let鈥檚 further discuss the听merits of听email marketing in听general. With our advice, you can guarantee more clicks to听your website, and, in听turn, increased sales.

Understand the听Benefits of听Email Marketing

The ability to听easily and听personally reach out to听people directly is听perhaps the听greatest benefit of听email marketing. As听humans, we听desire personal, genuine interactions in听order to听feel seen and听heard in听all aspects of听life. In听email marketing, these characteristics are vital for听establishing connections that inspire people to听take action.

Additionally, email marketing allows companies to听better connect with current and听potential customers in听real-time and, more importantly, at听the听right time. As听the听market booms, customers are constantly coming and听going. For this reason, it听becomes crucial to听ensure that you get your message in听front of听the听people who need it听at听that moment. Unlike other marketing strategies, which often take months of听planning before implementation, email campaigns can be听conceived in听weeks or听even days. This minimal time frame can mean all the听difference between a听customer subscribing to听your services or听those of听a听competitor who got to听them first.

Furthermore, incorporating email marketing into your campaign can provide you with relevant information pertaining to听the听individual experiences of听your customers. Start by听gaining deeper insight into what consumers want through feedback and听surveys. Then, utilizing this data, you can better tailor your content and听thus significantly improve customer experience.

While these are the听most notable benefits of听email marketing, you will find countless more as听you create and听implement your own campaigns. Above all, if听done so听correctly, email marketing will indeed generate more sales for听your company or听brand. Therefore, it鈥檚 imperative to听use content-focused templates that best showcase your company鈥檚 unique message.

Choose Templates that Help Convey Your Unique Message

There are dozens of听email marketing examples and听templates that can aid in听your campaign. However, we听will focus on听the听seven that we听believe provide companies with the听best chance to听successfully convey their unique messages to听potential customers. Whether you鈥檙e seeking to听inform consumers about your services, tell inspirational stories that provoke action, persuade skeptics to听try something new, or听an听array of听other purposes, these templates are guaranteed to听increase brand awareness and听drive sales.

Digital newsletter emails

This type of听email marketing template is听excellent for听companies that publish frequent blog posts for听the听purpose of听making customers aware of听their services. By听sending out digital newsletter emails, you鈥檙e able to听provide a听rundown of听your most popular blogs to听potential customers.

Zapier newsletter email example. .

Essentially, newsletter emails are very simple to听construct. Start by听listing headlines and听summaries of听the听blogs and听articles that best showcase your brand, paired with visually appealing images that further drive the听message. Finally, be听sure to听include a听CTA at听the听end of听the听email to听inspire recipients to听read more on听your website.

New content announcement emails

New content announcement emails are the听way to听go听when you want current and听new audiences to听learn about your upcoming content, sales, free trials, etc. The key with this type of听email marketing template is听to听be听as听brief and听concise as听possible when presenting the听new content.

To听craft these emails, focus entirely on听the听specific content you鈥檙e offering. Use clear, action-driven language when describing the听content and听follow up听with an听engaging CTA at听the听end. Typically, depending on听the听content being promoted, these emails only contain a听few sentences.

Content updates

While one-time buyers are more likely to听be听annoyed by听content and听product update emails, loyal customers will appreciate being kept in听the听loop.

When creating this type of听email, you don鈥檛 want to听send an听individual message for听each new product. Instead, include multiple products in听one email with engaging headlines and听photos attached. Also, rather than providing long descriptions, include links to听the听product pages so听that interested customers can learn more without feeling overwhelmed by听wordy emails. If听done so听correctly, these emails will increase website traffic and听sales.

Invitation to听events

If听your company is听hosting an听important event during which products, services, and听other relevant content will be听displayed, invitation emails are perfect for听attracting guests and听potential customers.

Generally, for听this template, you should limit the听amount of听copy and听increase the听presence of听visuals. Remember, your purpose is听to听make the听event as听attractive as听possible. Include a听CTA at听the听end to听purchase tickets, and听you鈥檙e all set.

Lead driven emails

Lead-driven emails are perhaps the听most effective at听seizing and听reeling in听customers. In听summary, this template deals heavily with identifying leads and听following through with a听series of听targeted content. Based on听the听initial lead, for听example, a听customer accepting an听offer for听a听free trial of听your services, you will send several similar emails to听further attract the听customer.

After identifying the听lead, you鈥檒l want to听send an听email addressing the听customer by听name with the听statement, 聯Our records show you recently signed up听for听our free trial.聰 Following this introduction, you can then provide similar products and听services that the听customer may be听interested in听as听well. After the听initial offer, keep the听following emails as听brief as听possible so听as听to听not deter potentially repeat customers.

Transactional emails

While this type of听email template is听used after a听sale has already been made, transactional emails are excellent for听inspiring customers to听make additional purchases. Of听course, you will need specialized software already in听place to听automatically send emails after receiving a听purchase order, but we鈥檒l still break down the听necessary formatting.

If听you鈥檝e ever made an听online purchase or听subscription, you鈥檙e already familiar with the听layout of听transactional emails. The email starts with an听expression of听gratitude followed by听a听summary of听the听purchase, including product details, shipping information, etc. This is听all very standard, but your opportunity to听inspire additional sales comes at听the听end. Before concluding the听email, include a听list of听several similar or听accompanying products that this particular customer may be听interested in, with links to听each product paired with a听dynamic CTA. With this template in听place, one individual sale could potentially translate into many more.

Social media focused

Nowadays, one can do听anything on听social media, and听for听companies and听brands, this includes reaching out directly to听customers and听initiating sales. Frequently used social media apps for听email marketing include Google+ and听LinkedIn. While this type of听email marketing requires already having followers and听subscribers in听place, it鈥檚 perfect for听reaching your entire audience all at听once.

Essentially, when you publish announcements to听social media apps such as听LinkedIn, your message goes directly to听the听inboxes of听the听users that follow you. Therefore, you can create individual relationships with people interested in听your business in听a听way that seems genuine and听unique.

Fortunately, the听template for听social media-focused emails is听quite simple. As听you will not have the听ability to听customize the听email鈥檚 layout, you鈥檒l have to听focus entirely on听the听quality of听the听copy. Generally, keep the听copy concise, engaging, and听courteous. List the听content, products, or听services you want to听showcase and听follow through with a听CTA that leads to听your company鈥檚 website.

Start Developing Your Email Marketing Campaign Today!

When planning an听email marketing campaign, the听process of听crafting emails that not only get across your message but are also dynamic and听engaging can seem incredibly daunting. Therefore, we听hope these email marketing templates and听examples help you feel more confident in听your endeavors.

You鈥檝e already accomplished the听most challenging part in听creating your product and听bringing it听to听market; now it鈥檚 time to听get it听in听front of听potential buyers and听sell, sell, sell! Do听your own research, and听with our advice, you鈥檙e guaranteed to听achieve success.

Good luck!

听

About The Author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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