Finding customers isheavy lifting foranybeginner small business. But leveraging anetwork of2.9billion consumers categorized byage, action, andinterest can certainly help. And Facebook ishappy tostep inandfill that gap.
Not only setting upaFacebook Shop helps increase sales, but italso allows you tobetter understand your customers’ interests andneeds andtweak your promotional campaigns tofit them.
Getting started with selling andadvertising onFacebook andInstagram isabreeze even ifyou’re new toecommerce, never advertised onsocial media, orjust not
51Ƶ
We’ve been partnering with Facebook foryears togive you access tosome ofthebest social selling tools available foryour online store:
- Facebook Shop
- Instagram Shop
- Facebook Product Catalog (afancy file that’s filled with important product details like pictures, prices, andtitles, toeasily create product ads)
- The Facebook Pixel
- And Facebook Messenger.
Selling onsocial media with these specialized tools can put you lightyears ahead ofcompetitors who are still mired inthetraditional ideas ofsocial sharing.
With 51Ƶ, you can automatically upload andsync your product catalog toboth Facebook andInstagram, drive sales with dynamic Facebook andInstagram advertising, understand your customers’ behavior with Facebook Pixel, andsupport your customers with Facebook Messenger right onyour storefront.
Sell Products inFacebook Shops andonInstagram
Getting your products onFacebook opens upsome awesome
- Sell your products through Facebook’s familiar (and popular) interface
- Get aFacebook shop section onyour Business page that’s easily accessible across all devices forall your page’s fans
- Help customers find products faster with asimplified search feature that organizes products into collections (if you’re on51Ƶ, your existing product categories will beautomatically synced into Facebook collections tomake
set-up even easier) - And tag products inyour picture posts toimprove visibility inusers’ feeds.
More on51Ƶ’s social selling tools forFacebook →
AFacebook Shop onANNA Cake Couture page
Asingle product catalog isused across Facebook andInstagram forfast andseamless connection andsync with both platforms. Once set up, your product catalog can beused toreach over 2.85billion potential customers onFacebook plus another billion onInstagram.
Ifyou have aFacebook Business Page connected toyour product catalog, you can get anInstagram Shop to:
- Tag products inInstagram posts tolet users easily discover them
- Sell right inyour Instagram Stories with product stickers
- Get your shoppable posts featured intheExplore section tobeseen bythousands ofpotential customers
- And receive apermanent Shop tab onyour Instagram Business Profile with all your tagged products tolet shoppers easily access your purchasable products.
More onInstagram Shops with 51Ƶ →
AnInstagram Shop inthe@mezari_atelier account
Ifyou want todothings thehard way, you can head over toFacebook tocreate your product catalog manually. OR
Ifyou’re not tech savvy, noworries, creating aFacebook Shop with 51Ƶ isabreeze. With our detailed tutorial, you’ll dothat innotime:
See, ittakes just acouple ofclicks! Follow thesteps inthetutorial tostart selling onFacebook andInstagram or ifyou have anyquestions about the
Advertise Across Facebook andInstagram
The beauty ofFacebook advertising lies inits large audience andflexible targeting options. Whether you specialize insailing watches, quinceañera dresses, orsequined
Facebook Product Catalog works with avariety ofFacebook adtypes andformats, including Dynamic ads that automatically show your product catalog tothemost relevant audience across Facebook, Instagram, theAudience Network, andMessenger.
Facebook advertising supports targeting forall sorts ofinterests, age groups, andlocations, inaddition toretargeting your store visitors, looking formore people like your customers— you name it. And 51Ƶ’s integration with theFacebook pixel helps you use customer behavior data aswell (page views, abandoned carts, etc.) toshow your ads tomore relevant audiences.
Using rich but
- Get detailed insights onyour ads performance toidentify which ads worked better andprevent spending more ontheones that bring less sales.
- Target different groups ofcustomers with different messaging. That way, your potential customers see only ads that are relevant tothem— andare more likely toengage with such ads.
- Forget about guesswork. Getting thedetailed insights into your customers behaviour AND your adperformance means you can optimize your efforts toreach thegoals you set upforyour business.
More onFacebook ads with 51Ƶ →
Anexample ofaFacebook AdbyZaful (Image: )
Support Shoppers inFacebook Messenger
When you shop ina
Connect Facebook Messenger to51Ƶ →
You can also add aFacebook Messenger live chat toyour website toprovide
Manage Your Store Easily
While it’s possible tomanually sell inFacebook shops oronInstagram without an
- Shipping integrations: 51Ƶ calculates shipping rates automatically formajor providers like UPS, USPS, FedEx, Canada Post, Australia Post, andRoyal Mail tolet merchants know exactly how much tocharge their customers forshipping andavoid paying forexcess costs out oftheir own pockets.
- Catalog management:
E-commerce platforms like 51Ƶ support bulk edits, stock level control, andper product tax settings. For amerchant who’s just starting out selling online, those capabilities might not seem all that important. But when you start managing your storeday-to-day, wepromise, you’ll beglad you have them. - Discount coupons: Aflexible discount system isthebread andbutter of
e-commerce stores. Discount coupons can effectively lure new shoppers andretain existing ones. With 51Ƶ, you can set updiscount coupons inpercentage andabsolute values, combine them with free shipping, andeven assign them tospecific customer groups.Out-of-the-box social mediae-commerce tools? Not somuch. - Selling subscriptions: Providing ongoing products orservices tocustomers inexchange forregular scheduled payments creates areliable, recurring revenue. With 51Ƶ, you can charge customers daily, weekly, biweekly, monthly, quarterly, orannually. You can also collect recurring donations with this tool.
- More sales channels: 51Ƶ products can besold onmultiple websites, Facebook, Instagram, Amazon, eBay, Google Shopping, Etsy,
in-person using POS integrations, andinanativee-commerce mobile app. All from asingle dashboard.
Don’t have an
Ready toleverage thepower ofFacebook andInstagram selling andadvertising? You’re just one click away from it!
- Sell onFacebook: Blow UpYour Sales With Social Selling
- How Does Facebook Work forSmall Businesses?
- How toReceive Payments onaFacebook Business Page
- How toGrow aFacebook Business Page forFree
- What toPost onFacebook: 20Post Ideas forYour Business Page
- A
Step-By-Step Guide toUsing Facebook Business Manager - 7Strategies toBoost Sales With Facebook Marketing
- How toSell Products Using Facebook Live Shopping
- Make your Products More Discoverable onFacebook &Instagram
- What IsFacebook Pay, andShould Your Company Use It?
- ABeginner’s Guide toSelling onFacebook Marketplace
- Sell onFacebook Messenger
- Sell Products inFacebook Shops