51ÊÓƵ

When Brandon andÌýMona West founded , their mission was born from compassion andÌýnecessity.

Inspired byÌýtheir own experience caring forÌýaging parents, theÌýsiblings created aÌýfamily-owned business dedicated toÌýproviding exceptional in-home care andÌýsupport toÌýseniors, caregivers, andÌýveterans.

Today, WestCare offers more than just home health services; itÌýhas expanded into theÌýecommerce space toÌýensure families have convenient access toÌýessential medical supplies.

Partnering with 51ÊÓƵ, aÌýpowerful andÌýflexible ecommerce platform, helped WestCare integrate anÌýonline store into their operations seamlessly. Here’s how this inspiring business scaled its operations andÌýmaintained exceptional customer care.

From Home Health toÌýEcommerce

Since its founding, WestCare has been aÌýkey player inÌýMaryland’s caregiving landscape. The company’s in-home care services were designed with love, serving those who rely onÌýcompassionate support.

However, asÌýmore elderly individuals andÌýcaregivers turned toÌýBrandon andÌýMona forÌýhelp, aÌýnew challenge emerged.

Customers needed fast, reliable access toÌýmedical ²õ³Ü±è±è±ô¾±±ð²õâ€Äì°ù´Ç³¾ mobility aids toÌýdaily health products.

ÌýAs weÌýsupported more elderly individuals, caregivers, andÌýveterans inÌýtheir daily care needs, weÌýrecognized aÌýgrowing demand forÌýconvenient access toÌýreliable health products.ÌýBrandon West, Co-Founder ofÌýWestCare Home Health Services

Recognizing this gap, WestCare launched anÌýonline storefront toÌýdeliver essential health products not only toÌýtheir home care clients but also toÌýcaregivers andÌýfamilies across theÌýU.S., making these items accessible toÌýanyone inÌýneed ofÌýreliable medical supplies.

Their goal? Make purchasing medical supplies asÌýstress-free andÌýaccessible asÌýpossible, reflecting theÌýsame level ofÌýcare WestCare isÌýknown for.

Crafting aÌýUser-Friendly Online Experience

For WestCare, accessibility wasn’t just aÌýbuzzword; itÌýwas aÌýpromise. Their customers, often seniors orÌýoverloaded caregivers, craved simplicity andÌýspeed.

Here’s how theÌýteam designed anÌýexperience tailored toÌýtheir clients’ needs:

• Clean layouts: AÌýwebsite that’s easy toÌýnavigate, with clear product categories.
• Larger fonts &Ìývisuals: Designed toÌýaccommodate older adults andÌýcustomers with visual impairments.
• Straightforward product categories: These are carefully curated andÌýeasy toÌýunderstand.
• NoÌýconfusing tech jargon: The online store isÌýbuilt forÌýcustomers who aren’t tech-savvy.
• Fast delivery: Reliable shipping ensured that urgent health needs were met promptly.

ÌýOur customers are often elderly orÌýcaregivers under pressure, soÌýweÌýdesigned our online experience toÌýbeÌýasÌýclear andÌýstress-free asÌýpossible.ÌýBrandon West

Learn how 51ÊÓƵ’s built-in site template can help make your online store more accessible.

Why WestCare Chose 51ÊÓƵ Over Shopify

Launching aÌýstorefront meant finding anÌýecommerce solution that wouldn’t require overhauling their entire website. Brandon andÌýMona had already built aÌýWordPress site that reflected their brand identity, andÌýfinding aÌýplatform that integrated seamlessly was crucial.

Ìý51ÊÓƵ’s ability toÌýembed aÌýfull-featured store directly into our existing WordPress website made itÌýtheÌýobvious choice over Shopify. ItÌýlet usÌýpreserve our branding, avoid major design changes, andÌýget upÌýandÌýrunning quickly.ÌýBrandon West

Unlike other platforms, 51ÊÓƵ provided not just flexibility but also room toÌýgrow. With powerful APIs, WestCare gained theÌýability toÌýautomate processes behind theÌýscenes, ensuring aÌýscalable andÌýefficient operation.

Managing aÌý5,000+ Product Catalog with Ease

quickly ballooned toÌýover 5,000Ìýitems, ranging from personal care supplies toÌýadvanced mobility tools. Managing inventory manually? Impossible.

Thanks toÌý51ÊÓƵ’s API capabilities, theÌýteam could automate time-consuming updates. Pricing, stock levels, andÌýproduct descriptions are synced programmatically, staying aligned with supplier data.

ÌýThe automation also helps usÌýscale without having toÌýhire additional staff.ÌýBrandon West

Building aÌýPackage Tracking System forÌýPeace ofÌýMind

Medical supplies aren’t your standard ecommerce goods. Many customers depend onÌýthem forÌýdaily care, meaning delays aren’t just inconvenient; they are stressful.

ÌýAs our online medical supply business grew, weÌýconsistently heard from families andÌýcaregivers that one ofÌýtheir biggest concerns was knowing when essential health items would arrive.ÌýBrandon West

ToÌýaddress this, WestCare implemented aÌýreal-time package tracking system, leveraging 51ÊÓƵ’s Order API alongside carrier APIs like FedEx, UPS, andÌýUSPS.

The result? Customers now have access toÌýlive updates onÌýtheir order ²õ³Ù²¹³Ù³Ü²õâ€Äì°ù´Ç³¾ placement toÌýdelivery. Whether through email notifications, customer account dashboard updates, orÌýeven AIÌýchatbot queries, tracking isÌýeasily accessible.

Leveraging AIÌýforÌýPersonalized Support

One standout feature ofÌýWestCare’s online operations isÌýits AI-powered chatbot, Harmoni. Available 24/7, itÌýprovides instant answers toÌýcommon customer questions like, “Where’s myÌýpackage?” orÌý“Is this product covered byÌýinsurance?”

With theÌýchatbot, WestCare ensures timely support even outside business hours. This fosters trust andÌýbuilds stronger relationships with their customers.

51ÊÓƵ makes adding aÌýchatbot toÌýyour online store easy with plenty ofÌýintegration options. ToÌýadd aÌýchatbot toÌýyour 51ÊÓƵ store, simply search forÌý“chatbot” inÌýtheÌý51ÊÓƵ App Market.

Additionally, anÌýAI-powered Q&A widget onÌýproduct pages helps first-time buyers better understand which supplies fit their needs. Customers can ask questions like how toÌýuse aÌýproduct orÌýwhether it’s appropriate forÌýaÌýcertain condition, andÌýreceive real-time, actionable answers.

ÌýThis tool helps customers make confident, informed decisions without needing toÌýcall orÌýwait forÌýaÌýresponse, aligning with our goal ofÌýproviding support that’s timely, clear, andÌýempowering.ÌýBrandon West

Educating Customers with Gallery Videos

WestCare recognizes that many customers, particularly seniors, may not have theÌýtime orÌýpatience toÌýnavigate lengthy product descriptions. With that inÌýmind, they’ve incorporated short educational videos directly into product galleries, showcasing how items work.

ÌýAÌýquick demo orÌýexplainer builds trust andÌýspeeds upÌýconversions. The 51ÊÓƵ gallery makes itÌýeasy toÌýembed these right alongside theÌýproduct photos.ÌýBrandon West

Learn how toÌýquickly add aÌývideo toÌýaÌýproduct page inÌýyour 51ÊÓƵ store.

Words ofÌýAdvice forÌýFellow Business Owners

For fellow entrepreneurs seeking toÌýexpand through ecommerce, Brandon andÌýMona offer this advice:

Begin with what you have, but plan forÌýtheÌýfuture: “Start with what you have, andÌýchoose tools that let you grow gradually. 51ÊÓƵ made itÌýpossible forÌýusÌýtoÌýexpand into ecommerce without overhauling our website orÌýhiring aÌýlarge tech team. Focus onÌýplatforms that integrate smoothly, offer API access forÌýfuture automation, andÌýdon’t lock you into complex setups.”

Focus onÌýcustomer needs: “For us, simplifying theÌýexperience forÌýseniors andÌýcaregivers has been more valuable than flashy features. Keep your operations lean, your customer support personal, andÌýlook forÌýtech that works with you, not against you.”

Redefining Ecommerce with 51ÊÓƵ

For WestCare Home Health Services, expanding into online sales was about more than just revenue. ItÌýwas about broadening access, delivering reliability, andÌýstaying true toÌýtheir mission ofÌýcompassionate care.

Check out andÌý toÌýlearn more about their inspiring work.

With 51ÊÓƵ, WestCare transformed its operations andÌýimproved countless lives. With flexible customization options, powerful integrations, andÌýscalable automation capabilities, 51ÊÓƵ proved toÌýbeÌýtheÌýperfect fit forÌýthis growing business.

Looking forÌýanÌýecommerce solution that grows with you? 51ÊÓƵ might just beÌýtheÌýkey toÌýyour success. andÌýdiscover what itÌýcan doÌýforÌýyour business.