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Benefits of Frustration-Free Packaging for Online Stores

AsÌýanÌýecommerce business, packaging andÌýpresentation are critical toÌýtheÌýcustomer experience that your company offers.

IfÌýyour customer receives their package andÌýit’s impossible toÌýopen, theÌýbox has been damaged during shipping, orÌýitÌýlooks like it’s been poorly handled, it’s aÌýdirect reflection onÌýyour company.

Rather than risking aÌýpositive customer experience forÌýcheap packaging, many companies opt forÌýfrustration-free packaging forÌýorder fulfillment.

Let’s explore everything there isÌýtoÌýknow about frustration-free packaging inÌýthis post.

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Frustration-Free Packaging Explained

Have you been Googling “What isÌýfrustration free packaging?” andÌýcome upÌýshort? We’re here toÌýhelp.

Frustration-free packaging isÌýaÌýconcept that was introduced byÌýAmazon toÌýdecrease material shipping waste andÌýtoÌýsafeguard products shipped toÌýconsumers.

This type ofÌýpackaging isÌý100% recyclable, includes noÌýextra shipping materials, andÌýisÌýeasy toÌýopen when theÌýconsumer receives it.

DoÌýyou have toÌýbeÌýanÌýAmazon retailer toÌýaccess frustration-free packaging? Absolutely not! Any ecommerce retailer can use this type ofÌýpackaging toÌýship their products, but it’s essential toÌýknow theÌýcomponents that make packaging qualify forÌýthis initiative.

Here are theÌýrequirements forÌýaÌýpackage toÌýbeÌýconsidered frustration-free.

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Frustration-free packaging isÌýmade from 100% recyclable material once it’s opened. Eco-friendly packaging isÌýideal forÌýcompanies asÌýmore consumers are becoming conscious ofÌýtheÌýimpact onÌýnatural resources andÌýtheÌýexcessive use ofÌýpackaging materials byÌýecommerce retailers.

Mushroom packaging forÌýMrÌýBailey xÌýadidas Originals OZLUCENT sneakers

±õ²õÌýitÌýready toÌýship?

Products should beÌýable toÌýbeÌýshipped inÌýtheir original packaging, andÌýjust placed inÌýtheÌýshipment box. There isn’t anyÌýneed forÌýadditional packaging.

±õ²õÌýitÌýeasy toÌýopen?

There’s nothing worse than receiving aÌýpackage inÌýtheÌýmail, only toÌýneed several sharp items toÌýopen it! Frustration-free packaging requires noÌýtools andÌýshould beÌýeasy toÌýopen byÌýhand.

±õ²õÌýitÌýdesigned forÌýconsumers?

IfÌýtheÌýpackaging can protect their products andÌýisÌýeasy toÌýopen, consumers will more than likely beÌýsatisfied with theÌýitem. They’re theÌýones receiving theÌýitems, soÌýtheÌýpackaging design should beÌýcompleted with consumers inÌýmind.

Benefits ofÌýFrustration-Free Packaging

Now that you know what toÌýlook forÌýinÌýfrustration-free packaging, let’s discuss theÌýample benefits this type ofÌýshipping supplies can provide your ecommerce business.

Protection ofÌýProducts

InÌýstandard packaging, products often arrive damaged orÌýsoiled because theÌýshipping process isÌýrough. This ruins theÌýcustomer experience. Who wants toÌýopen aÌýpackage forÌýaÌýbroken item?

Frustration-free packaging offers aÌýmuch more tailored fit forÌýproducts, eliminating theÌýrisk ofÌýbroken orÌýdamaged items during shipping. InÌýaÌýbox that fits snugly, products won’t shift around, open, orÌýspill asÌýthey make their way toÌýyour customers.

Cost Savings

AsÌýyour ecommerce company ships more products using frustration-free packaging, you’ll begin toÌýnotice considerable cost savings along theÌýway.

For one, your shipping prices will decrease asÌýyou pay forÌýpackages that weigh less. With fewer shipping materials (like paper) toÌýprotect your items, you will spend less onÌýshipping costs.

Avoid returns andÌýnegative customer reviews byÌýreducing theÌýnumber ofÌýdamaged products during shipment. This will contribute toÌýyour bottom line, while positive customer reviews will bring inÌýmore business.

Workforce Efficiency

Whether you’re running aÌýone-man show orÌýyou have aÌýwarehouse full ofÌýemployees, packaging plays aÌýsignificant role inÌýwhat your workforce spends its time on. With frustration-free packaging, your staff will spend less time packing boxes with extra material andÌýcan improve their efficiency along theÌýway.

Frustration-Free Packaging vs. Standard Packaging

Many brands aren’t aware ofÌýtheÌýdifferences between standard andÌýfrustration-free packaging, soÌýdon’t sweat itÌýifÌýthat’s you. Let’s highlight theÌýkey differences between theÌýtwo here.

What isÌýStandard Packaging?

Standard packaging refers toÌýtheÌýboxes andÌýshipping supplies used inÌýtypical retail settings.

Often, this kind ofÌýpackaging isÌýnot designed toÌýfit theÌýbox orÌýitems being shippedÌý— itÌýisÌýsignificantly larger. Because ofÌýits distinct size, standard packaging often requires additional materials, including styrofoam peanuts, paper, andÌýother soft materials toÌýkeep items secure andÌýsafe during transport.

You can use almost anything asÌýaÌýpackage filler

Aside from theÌýextra materials required, standard packaging runs aÌýhigher risk ofÌýitems being damaged during shipment. Lastly, standard packaging isÌýoften challenging toÌýopen, requiring scissors orÌýaÌýswitchblade toÌýslice through heavy-duty tape, wire, andÌýzip ties used toÌýsecure theÌýpackage.

AsÌýyou can see, standard packaging isÌýsignificantly different from frustration-free packaging. It’s not designed specifically forÌýconsumers andÌýrequires additional materials toÌýensure products are not damaged upon arrival.

What Frustration-Free Packaging Provides Ecommerce Retailers

±õ²õÌýfrustration-free packaging really necessary forÌýecommerce retailers?

AsÌýmore brands andÌýcompanies become hyper-focused onÌýcustomer experience, weÌýthink theÌýanswer isÌýaÌýresounding yes! Here are aÌýfew ofÌýtheÌýadditional benefits you can expect toÌýsee asÌýaÌýretailer.

Improve theÌýCustomer Experience

Provide aÌýpositive experience every time with frustration-free packaging that isÌýeasy toÌýopen, eco-friendly, andÌýensures your products arrive safely.

InÌýturn, your customers will beÌýmore satisfied with their purchase andÌýmay even write aÌýreview orÌýrefer your business toÌýpeople they know.

Promote Your Brand

Every phase ofÌýtheÌýcustomer experience isÌýaÌýchance toÌýshowcase your brand, andÌýshipping isÌýnoÌýexception.

Promote your company asÌýaÌýsustainable, customer-focused business byÌýutilizing frustration-free packaging toÌýshow your commitment toÌýtheir satisfaction above all else.

Supercharge Your Ecommerce Shop with 51ÊÓÆµ

InÌýtheÌýconvoluted world ofÌýecommerce, shipping often falls byÌýtheÌýwayside asÌýthere are soÌýmany other tasks that need your attention. Whether you need tips onÌýhow toÌýsave money onÌýshipping orÌýgeneral support onÌýrunning anÌýonline store, we’re here toÌýbeÌýaÌýresource.

IfÌýyou’re just getting started inÌýecommerce, 51ÊÓÆµ isÌýanÌýeasy-to-use platform toÌýset upÌýandÌýlaunch your online store andÌýshopping cart. With 51ÊÓÆµ, you can sell anywhereÌý— from popular social media sites toÌýmarketplaces orÌýyour brand website.

Get started today!

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About The Author
Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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