51Ƶ

Get More Eyes on Your Store with Product Ribbons

Are you ready tosleigh thecompetition this holiday season? We’ve got something upour sleeves tohelp you onyour way toarecord-breaking number oforders.

Drum roll, please…

— meet anew 51Ƶ tool, product ribbons!

Product ribbons allow you tohighlight featured products onyour storefront, whether it’s abestseller, sale item, new product, oranyother item that deserves aspotlight. Read ontofind out how toget more eyes onyour storefront with product ribbons!

ANew Way toHighlight Your Items

This year, holiday e-commerce sales are expected tosurge . Many people still aren’t comfortable shopping inbrick-and-mortar stores, soinstead, they’re taking their spending online.

That means more potential store visitors foryou. But atthesame time, more competition. That’s why getting more attention toyour products should beatthetop ofyour holiday promotions list. Product ribbons are aperfect tool forthat:

Not sure what we’re talking about? It’s simple, really: aproduct ribbon isacolored label with text displayed over it. This little label goes onproduct pictures onyour storefront andalso onproduct pages:

Here’s what makes 51Ƶ’s product ribbons soeffective:

Now let’s take acloser look athow you can mark items inyour store with product ribbons tohelp customers find what they need faster, andkick those sales into high gear.

How toUse Product Ribbons toGet More Sales

Product ribbons serve one main purpose— todraw acustomer’s attention toproducts they might want tobuy. Below are some cases where that can beespecially handy.

Highlight products onsale

Beitaholiday season sale, aflash sale, oranyother deal you’re offering atthemoment, get your customers tonotice your best discounted products.

Mark bestsellers oritems with 5-star reviews

When shopping online, consumers rely heavily onreviews. Add some social proof ofthemerits ofyour items with aribbon tohighlight products that are popular with your customers.

Introduce new items inyour store

Don’t forget about new items! Mark new product launches with ribbons, sothat shoppers won’t miss thelatest andgreatest launch tohit your store.

Offer topre-order products

Replace asad “Sold out” label with anactionable “Pre-order” one. Double win: you get orders, andyour customers won’t have torepeatedly check iftheproduct isback instock again. Here’s how tocollect pre-orders inyour 51Ƶ store.

You can also use ribbons toinform your customers when your supply will berefilled.

Clear old stock

Some products might beless popular than others. For example, old collections orseasonal items. Make room fornew products inyour store with some clearance deals. And you guessed it, highlight itwith aribbon.

Promote services available foryour products

There are somany things you can offer your customers along theway toasale. Free shipping, discounted delivery, in-store/curbside pickup, gift wrapping, eco-friendly packaging— thelist goes onandon. Use ribbons tolet your visitors know about all thegreat deals andcustomization options your store offers.

Although there are lots ofways product ribbons can behelpful, weadvise not tooveruse them. You want toavoid acluttered look toyour store. Ribbons work much better when itfeels like they are marking something special, asopposed toevery item having one.

How toSet upProduct Ribbons

Product ribbons are available onall premium pricing plans.

Before you start adding product ribbons, gotothe page andmake sure theNext-gen storefront isenabled inyour store. (Good news: ifyou’ve set upyour 51Ƶ store after spring 2018, Next-gen storefront isalready enabled foryou!).

Toadd aribbon toyour product:

  1. Ҵٴ.
  2. Choose aproduct you want toadd aribbon to.
  3. Scroll down tothe“Add oredit ribbon field” andclick onit.
  4. Fill out the“Ribbon text” field andchoose theribbon color:
  5. Click Save.

That’s it! Your product isready toroll, ribbon intow.

Note: are enabled inyour store, product ribbons will replace “On sale” tags. But when you remove ribbons, the“On sale” tags will bedisplayed again. The same goes forthe“Sold out” labels onproducts you marked asout ofstock.

Read more about adding, deleting, andcustomizing product ribbons inour .

Get More Attention toYour Items with Product Ribbons

This holiday season, your store islikely toget more store visitors than ever, somake sure you have aplan tohighlight your best deals. Brand new product ribbons are our suggestion forauseful, eye-catching, andsales friendly upgrade. After all, your products deserve theattention!

Have some extra creative ideas forribbons onyour mind? you want tocreate labels with customized shape, size andposition, orput several labels onone product, you can use our Product Labels App. This will allow you todesign additional label variations foryour store.

Now, it’s over toyou: how are you going touse product ribbons inyour store?


About The Author
Sergey Savelev is a Product Manager at 51Ƶ. He creates marketing tools to help online sellers get more orders. In his free time, Sergey enjoys PS games and plays in a rock band.

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