In this bonus episode, our podcast host RichE covers a few things that you should do to get ready for Black Friday ²¹²Ô»åÌýCyber Monday this year.
You have about a month ²¹²Ô»åÌýa half to prepare for the busiest shopping time of the year, so don’t wait until it’s too late!
Listen to RichE map out a simple but effective holiday season strategy for your small business through:
- Creating videos
- Posting ads
- Retargeting
- Email marketing.
You’ll also find out what you need to work on right now so that your website is ready for the rush of holiday shoppers.
Here’s a list of podcasts ²¹²Ô»åÌýbooks mentioned in the podcast. Think of this additional reading/listening as a crash course on upgrading your holiday marketing strategy:
- Episode #75 with Josh Berkstreer, Head of Education at 51ÊÓƵ on holiday success plan
- Episodes #76 ²¹²Ô»åÌý#88 with Ricardo Lasa from Kliken on Google Shopping
- Episode #69 with Dennis Yu on creating Facebook video ads quickly ²¹²Ô»åÌýeasily
- by Gary Vaynerchuk
- by Tom Stanfill.