One ofÌýtheÌýperks ofÌýbeing anÌýentrepreneur isÌýsetting your own schedule. You’re theÌýboss after all.
But inÌýreality, business owners actually feel guilty about taking aÌývacation andÌýstepping away from their businesses. When everyone else goes offline f´Ç°ùÌýtheÌýholidays, most entrepreneurs stay put.
But vacations matter. Professionals who regularly take time off work than those who spend extra time working. And regular vacations also contribute positively toÌýemotional wellbeing, reducing instances ofÌýdepression.
You shouldn’t feel guilty about taking time off. InÌýthis post, we’ll look atÌýsome steps you can take toÌýfeel less stressed while you break from your grind f´Ç°ùÌýaÌýlittle R&R.
Announce Your Vacation Early
Will you slow shipping during your vacation? Maybe you want toÌýstop itÌýaltogether? Whatever you choose, let your customers know about theÌýchanges inÌýadvance. Depending onÌýtheÌýaverage shipping time, “in advance” can mean anything from three days toÌýaÌýcouple ofÌýweeks.
AnÌýexample ofÌýaÌýbanner you can put onÌýyour website toÌýannounce changes toÌýyour customers
AÌýbanner onÌýyour website can doÌýtheÌýjob. Make itÌýbright andÌýnoticeable f´Ç°ùÌýeveryone toÌýsee. Check out 51ÊÓÆµ apps like Easy Popup ´Ç°ùÌýCountdown Timer Popup toÌýcreate popups right inÌýyour control panel. And don’t forget toÌýspread theÌýword onÌýyour social media pages too.
IfÌýyou want toÌýsell asÌýmuch asÌýyou can before you goÌýonÌývacation, try Facebook remarketing toÌýreach out toÌýprevious site visitors who left without completing their checkout. People who’ve already been thinking about buying are
Organize Pre-ordering
Offer your customers
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Here’s how toÌý inÌýyour 51ÊÓÆµ store.
Ship Only Large Orders
IfÌýyou’re not going anywhere during your break andÌýyou’re ready toÌýtake some orders, consider only shipping large orders.
ToÌýavoid offending shoppers with smaller orders, just change theÌýdelivery terms. For example, offer fast delivery f´Ç°ùÌýorders over $60, andÌýsend smaller orders inÌý
Use Fulfillment Options
“Fulfillment” includes aÌývariety ofÌýservices f´Ç°ùÌýonline stores, from receiving calls toÌýpackaging andÌýdelivery. AÌýfulfillment center can even take over working with your suppliers. You can find fulfillment services right inÌýtheÌý51ÊÓÆµ App Market, like eFulfillment Service.
Fulfillment centers sell packages ofÌýservices, but you needn’t use them all. Pay either byÌýtheÌýhour ´Ç°ùÌýbyÌýtheÌýnumber ofÌýprocessed orders. But pay attention toÌýpricesÌý— sometimes it’s cheaper toÌýpay f´Ç°ùÌýeach delivery separately.
Audit Your Website andÌýSales Funnel
ToÌýreally relax andÌýsave yourself some headaches while you’re away onÌývacation, spend some time conducting aÌýthorough audit ofÌýyour website, sales funnel, andÌýother important processes before you leave. Not only isÌýitÌýaÌýsmart move toÌýmake sure everything’s chugging along asÌýitÌýshould, but it’ll help you spot andÌýfix anyÌýmajor issues before step away.
Here’s what you should pay attention to:
- Check your website performance. For example, enter theÌýdomain onÌý toÌýevaluate your site’s speed, mobile responsiveness, andÌýoverall performance.
- Place aÌýtest order toÌýmake sure your customers won’t have problems placing orders while you’re away.
Double-check that your website andÌýsocial media pages provide aÌýfast way toÌýcontact aÌýcustomer service representative (you ´Ç°ùÌýsomeone you’ve delegated).- Verify that all your passwords are strong.
Automate Your Marketing
Thanks toÌýmodern automation tools, marketing isÌýsimpler than ever before.
Marketing automation allows you toÌýattract new audiences andÌýkeep your customers informed during your vacation. Here are aÌýfew ways you can use it:
- Email marketing automation. About ofÌýonline customers who add products toÌýtheir cart leave without completing their purchase. Recovering abandoned carts can increase sales byÌýupÌýtoÌý20%. And ifÌýyou upgrade toÌý51ÊÓÆµâ€™s Business ´Ç°ùÌýUnlimited plans, we’ll doÌýall theÌýwork f´Ç°ùÌýyou: are sent automatically toÌýtheÌýcustomers’ inbox.
- Scheduled newsletters. Think over theÌýtopics, prepare your email content, andÌýschedule theÌýsend. When theÌýtime comes, theÌýemail will send automatically toÌýyour designated email list. This feature isÌýavailable onÌýall popular mail services.
- Social media automation. Automated scheduling tools allow you toÌýplan andÌý
pre-slot social media content that will automatically post onÌýyour specified date/time. All you’ll have toÌýsupply onÌýtheÌýday isÌýyourreal-time interaction.
With theÌýhelp ofÌýautomated marketing tools, you can improve your operation’s efficiency andÌýspend more time enjoying your vacation.
Leverage Your Remote Capabilities
One ofÌýtheÌýbeautiful things about technology isÌýthat itÌýenables usÌýtoÌýwork whenever weÌýwant from wherever weÌýwant. And ifÌýyou’re traveling f´Ç°ùÌýaÌývacation, having your smartphone, laptop, ´Ç°ùÌýtablet inÌýtow means you can keep tabs onÌýyour business wherever you roam.
IfÌýyour online store isÌýbuilt with 51ÊÓÆµ, you can use theÌý51ÊÓÆµ mobile store management app f´Ç°ùÌýiOS andÌýAndroid toÌýtake care ofÌýimportant business from your mobile device. With theÌýapp, you can:
- Manage orders
- Get notifications when new orders are placed
- Photograph andÌýlist new products
- Share products onÌýsocial media
- Modify andÌýmanage inventory
- Process sales andÌýmuch more.
Editing products inÌý51ÊÓÆµ Mobile App
SoÌýeven when you’re away, you can take care ofÌýthose
Keep inÌýmind that even though you can work from wherever, it’s still okay toÌýenjoy your vacation. Schedule aÌýset block ofÌýtime during theÌýday when you can focus onÌýwork, andÌýthen get back toÌýrelaxing. Having set times f´Ç°ùÌýwork andÌýset times f´Ç°ùÌýrest can help you better manage andÌýfocus onÌýboth.
Delegate What You Can
Inability toÌýdelegate isÌýone ofÌýtheÌýreasons new businesses fail. Pushing responsibilities down isn’t asÌýeasy asÌýitÌýsounds. Sometimes itÌýfeels like noÌýone can doÌýyour job asÌýwell asÌýyou do. But you still need toÌýpause andÌýmake room f´Ç°ùÌýimportant strategic planning. Here’s what you can do:
Document your processes f´Ç°ùÌýyour staff ´Ç°ùÌýtemporary support. This can include customer service policy, guidelines f´Ç°ùÌýrunning social media pages, checklists f´Ç°ùÌýpackaging, ´Ç°ùÌýwhatever else seems important.
Having written instructions isÌýcrucial toÌýsuccessful delegation. AsÌýyou manage your store, develop aÌýhabit ofÌýwriting down (or saving links to) instructions f´Ç°ùÌýall important operations. For example, why create every social media image from scratch ifÌýyou could use aÌýtemplate? Begin toÌýdevelop easily communicable processes, andÌýyour vacation will thank you.
From Jamie Oliver’s brandbook
Add staff toÌýyour 51ÊÓÆµ Store Team. With custom staff permissions, your team members will beÌýgiven restricted access toÌýlog into your 51ÊÓÆµ store, without theÌýrisk ofÌýseeing important private information. For example, you can delegate work andÌýgive access to:
- store managersÌý— toÌýmanage sales andÌýcontrol stock,
- fulfillment operatorsÌý— toÌýprepare orders f´Ç°ùÌýshipping, delivery, ´Ç°ùÌý
in-store pickup, - ´Ç°ùÌýmarketing managersÌý— toÌýrun promotions.
IfÌýhaving some additional support while you’re away makes you rest easy, this isÌýaÌýminor investment that will beÌýworth its weight inÌýgold. Feel free toÌýcheck out live chat apps inÌýtheÌý51ÊÓÆµ App Market toÌýinstall inÌýyour store.
Take aÌýVacation andÌýEnjoy It!
IfÌýyour sales already decline inÌýsummer, seize that moment andÌýtake aÌýrest while customers are inactive. ByÌýtaking advantage ofÌýtheÌýtips we’ve outlined here, you can finally take that vacation you’ve been dreaming of… andÌýactually enjoy it!
You’ll spend less time worrying that your business isÌýfalling apart, andÌýyour travel partners will appreciate you being more present andÌýrelaxed. Don’t let your hesitations keep you atÌýhomeÌý— take aÌýbreak! You deserve it.
When was your last vacation asÌýaÌýbusiness owner?
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