With 51视频, you can add a store to your website, social media page, to marketplaces like Amazon
We call it Instant Site. It comes in handy for those looking to establish a web presence. With the help of an intuitive editor, it鈥檚 possible to create a website with no coding and in no time.
Instant Site is based on customizable blocks that you can design to tell your business鈥檚 story. If you want to explore all the Instant Site opportunities, this guide will walk you through setting up your ecommerce website step by step.
To begin, log into your 51视频 Control Panel and go to . Then click on the “Edit Instant Site” button —听here we go.
Cover Image
Our brain gets .
A stunning cover picture will tell your visitors where they are and spark their interest in your store in a second.
51视频 Starter Site Demo
It鈥檚 a win if your cover image represents your product in action. If it鈥檚 hard to showcase your product (for example, because you sell
Look for a
high-resolution image starting from 1200 px wide for your cover image.
When you鈥檙e choosing your cover image, make sure that your title doesn鈥檛 fully cover your product鈥檚 important details and that it鈥檚 a clear image.
Learn more about beautiful product photography听here: How to Take Great Photos for Your Online Store
Title
Eventually,听it鈥檚 up to you to decide what exactly it should say. It might be a brand name only, or it might not contain a brand name at all. In any case, the title should help the visitor understand if they are in the right place.
Make it actionable and
Subtitle
The subtitle is the best place for a punchline, or听in ecommerce听terms,听the听unique selling proposition. It serves to help your customers understand what you offer and how it鈥檚 different from the others.
It鈥檚 okay to take advantage of two or three lines of text here if they can听convince the visitors it鈥檚 the best place to buy what they came for.
Learn more: How to Create a Strong Unique Selling Proposition for Your Online Store
Your Logo
First of all, get one. It鈥檚 a big investment in making your business recognizable. There are at least six ways to get a logo,听from free to professional and expensive.
Learn more: How To Create An Awesome Logo For Your Brand
The best size for a
retina-ready logo picture on听a听Instant Site is 600脳600 px.
Make sure you鈥檝e protected your brand听and the logo is not only unique but also safe.
Storefront
There is so much to be said about creating a beautiful storefront. The minimum effort consists of听these steps:
- Creating beautiful and converting product categories
- Uploading
high-quality product pictures - Writing outstanding product descriptions
- Creating
- Pricing the products
Pro tip:听51视频鈥檚 Instant Site is the perfect fit听for a landing page on which you want to sell just one product (or test your new products).
Why Choose Us Section
Just like in the subtitle, you need to add听personality to your ecommerce website, but in more detail.
What can put a business forward, apart from low prices and high quality?
Think about your business processes and write down a list of advantages at every step. For example, you:
- Use local and organic materials
- Deliver the same day
- Offer
home-made exclusives - Allow deep order customization
- Have the widest range of colors in the market,听etc.
Pro tip: Be specific. Compare these two statements:
- We
辞蹿蹿别谤听补听丑颈驳丑-辩耻补濒颈迟测 product. - Our product is made of certified,听organic,听raw materials from Georgia.
Everyone hears and sees a lot of marketing phrases these days like “high quality”,听鈥渓ow prices鈥�,听鈥渇ast delivery鈥�, and听鈥渂est service鈥� — and they are usually discarded听as nothing but a buzz.
Just like in any other case, it鈥檚 much more effective to use proof instead of buzzwords in this section.
Testimonials
The majority of online shoppers consider customer feedback as a听social proof.
Excited by the coming launch of their own business, sellers might compose a dozen reviews to be on the safe side. They often neglect how good people are at recognizing fake reviews. Some customers wouldn鈥檛 be impressed enough to buy;听others would leave the store to look for a more honest seller.
So rule #1 is: publish real feedback. Friends and relatives might be able to help, but make sure they stay honest and say more than empty exclamations like “cool, awesome product!”.
You can also get feedback from the comments section on the Product Details page.
If there鈥檚 no feedback yet, you can simply hide this block听or add your own quote to get even more personal with your visitors.
Just don鈥檛 forget to replace the stock picture that is provided听as an example!
Related: How to Collect Customer Feedback and Use It to Build Trust
About Us Section
This section especially matters for startups.
If someone from the press enters your website and eventually gets interested in your product, your “About Us” section will serve as a short interview. Depending on how much this part impressed the reporters, they might contact you to make a sensation out of it.
Here鈥檚 what ,听a professional copywriter, says about this section:
Beyond being a place to educate and inform curious shoppers, it鈥檚 often the first step toward establishing a relationship with new customers. Think of it as the place where you get to introduce yourself as the face behind the brand for the very first time.
Read more tips on writing an “about us”听page like a copywriter in her post: How to Write an “About Us” Page if You鈥檙e Not a Copywriter
For the store owner picture,听use an image of 512脳512 px. Pictures with one person are the best because they can鈥檛听confuse the visitors.
Location
“Why add a physical address on the map if you sell online?” — you may ask. Here鈥檚 the answer.
Many businesses use 51视频鈥檚听Instant Site to launch their first online store. That means they haven鈥檛 got any seller鈥檚 reputation at that time. Displaying a physical address demonstrates the reliability of the store owner. Also, it may be the address for returns, refunds,听or .
You can hide听the听address section if you feel it鈥檚 not relevant to your business.
Contact Details
Don鈥檛 forget to add your contact info and set up social buttons: change links to your business profiles and save the changes. Otherwise, your customers won鈥檛 be able to follow you on听social media and听they听might forget about your store.
Add your phone number and it will appear on the top of your ecommerce website (above the fold) together with the links to your physical address and business hours (if you fill and enable those sections).
Your Store URL
By default, the name of听your听Instant Site will look something like this: store12345.ecwid.com.
Instead of 12345, it will contain your own store ID. That says nothing to your potential customers. You can replace your store ID with the actual store name, e.g.听goodbooks.ecwid.com. That听will make the link more recognizable,
It鈥檚 also possible to connect your Instant Site with a custom domain name (e.g. goodbooks.com) on paid plans.
You can make all the necessary changes to your store URL address in .
Note:听Apps for customizing your storefront like Promo Bar, Coupon Popup, and more, are compatible with Instant Site too. Don鈥檛 forget to have a look at the 51视频 App Market to extend the functionality of your Instant Site.
That is basically it
Share links to your Instant Sites in the comments, and I鈥檒l be happy to give advice.
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Looking for more ways to sell online? Read these posts:
- How To Add an Online Store to Your Existing Website
- How To Open An Online Shop on Facebook
- How to Sell on Marketplaces With 51视频
- 小omplement Your 51视频 Shop with a Mobile App
- Selling With 51视频 “Buy Now” Button
Or, and have a look at 51视频 101 to get the idea of the ways to sell with 51视频.
听
- Inspiring 51视频 Instant Site Examples
- 51视频 Instant Site With Ready Themes and 99+ Design Options
- New 51视频 Design Settings: Dozens of Customization Options, No Coding
- How to Choose an Ecommerce Template for Your Site
- A Comprehensive Guide to Customizing Your 51视频 Store Design
- Designing Your Ecommerce Website From Scratch
- How 51视频鈥檚 Accessible Online Store Template Became a Hit
