51ÊÓÆµ

How Business Owners Can Save With Flat-Rate Shipping

Choosing theÌýright way toÌýship isÌýrarely aÌýset-it-and-forget itÌýprocess. The size, weight, distance traveled, ²¹²Ô»åÌýspeed ofÌýdelivery all impact your shipping costs. Even ifÌýyou simply ship theÌýexact same items over ²¹²Ô»åÌýover again, you should evaluate every different package toÌýensure you use theÌýbest shipping method possible.

One smart way that small business owners can make their shipping aÌýlittle simpler isÌýbyÌýincorporating flat-rate shipping. USPS has offered USPS Priority Mail® Flat Rate forÌýyears, ²¹²Ô»åÌýFedEx offers FedEx One Rate®. InÌýtheÌýautumn ofÌý2019, UPS® introduced UPS® Simple Rate toÌýjoin theÌýother two carriers inÌýoffering flat-rate shipping options.

Each ofÌýthese options has its own pros ²¹²Ô»åÌýcons ²¹²Ô»åÌýunique factors that make them more optimal toÌýuse inÌýcertain instances than their competitors. Here, weÌýwill goÌýover some ofÌýthese differences ²¹²Ô»åÌýexamine when you can put them toÌýuse forÌýyour business.

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What IsÌýFlat-Rate Shipping?

Flat-rate shipping takes many forms across theÌýthree major carriers. Basically, packages ship forÌýtheÌýsame cost regardless ofÌýweight (up toÌýeach carrier’s limit). With FedEx ²¹²Ô»åÌýUPS, you also avoid certain surcharges that normal services would incur (USPS does not charge such surcharges). Flat-rate shipping can make itÌýeasier toÌýbudget shipping, particularly once you figure out when itÌýisÌýmost optimal.

Take aÌýlook atÌýtheÌýbelow side-by-side summary. InÌýthis chart, you can see some ofÌýtheÌýkey similarities ²¹²Ô»åÌýdifferences that may orÌýmay not fit your products ²¹²Ô»åÌýshipping needs. This isÌýtaken from , which isÌýfree toÌýdownload.

When Should You Use Flat-Rate Shipping?

There are certainly instances where using flat-rate shipping will benefit you, but also times when itÌýwill not. Particularly when you ship heavier products and/or products traveling further across theÌýcountry, flat-rate shipping can save you substantially onÌýyour shipping costs.

Lighter weight packages, particularly less than one pound, would likely beÌýcheaper using other services. InÌýfact, USPS First Class Package Service (FCPS) isÌýunbeatable forÌýpackages under one pound. ItÌýdoesn’t come with aÌýguaranteed delivery window, but usually takes anywhere from 2-5Ìýdays toÌýarrive forÌýmost locations. USPS FCPS isÌýzone-based, but theÌýmost you’ll pay forÌýitÌýisÌý$5.70Ìý(with USPS Commercial Rates, available from many shipping software providers).

Here’s anÌýexample:

´¡Ìý²õ³¾²¹±ô±ô, 14-ounce package, shipping from Houston toÌýMiami (Zone 5):

Note: theÌýUSPS rates below use Commercial Pricing

InÌýthis case, you wouldn’t want toÌýuse anyÌýofÌýtheÌýflat-rate shipping options, but rather USPS First Class Package Service.

Heavier packages

Priority Mail Flat Rate lets you ship forÌýtheÌýsame cost all theÌýway upÌýtoÌý70Ìýpounds. Packages weighing 10Ìýpounds ²¹²Ô»åÌý50Ìýpounds ship forÌýtheÌýsame cost. FedEx ²¹²Ô»åÌýUPS allow you toÌýship packages upÌýtoÌý50Ìýpounds using flat-rate options.

These three shipping methods can beÌýespecially useful forÌýbusinesses that ship varying medium-to-large dense items, such asÌýautomobile parts orÌýbags ofÌýcoffee. Below isÌýanÌýexample ofÌýhow aÌýcoffee vendor uses aÌýcombination ofÌýUSPS ²¹²Ô»åÌýFedEx toÌýsave money ²¹²Ô»åÌýmeet customer expectations ofÌý2-day shipping inÌýaÌýcost effective way.

Time-sensitive packages

FedEx ²¹²Ô»åÌýUSPS are theÌýonly carriers that offer next-day delivery onÌýflat-rate options, but USPS only offers this with envelopes. IfÌýyou have products that need toÌýget there inÌýaÌýhurry, these two may beÌýyour best bet. Just beÌýsure toÌýcompare them toÌýother overnight services toÌýensure you are paying theÌýlowest amount you have to.

You have aÌýlot more options when itÌýcomes toÌýtheÌý2-3Ìýday delivery window. This has become nearly anÌýexpectation ofÌýmost e-commerce customers, but itÌýdoesn’t have toÌýbeÌýaÌýmajor burden onÌýyour bottom line. Evaluating your options forÌýlonger-distance orÌýheavier packages against non-flat-rate shipping options isÌýimportant inÌýthis range, asÌýthere are times when itÌýcould goÌýeither way forÌýtheÌýcheaper option.

Odd-shaped products

Carrier provided boxes from FedEx ²¹²Ô»åÌýUSPS can beÌýordered forÌýfree from their respective websites, ²¹²Ô»åÌýwill even beÌýdelivered toÌýyou. One issue using FedEx ²¹²Ô»åÌýUSPS isÌýthat you must adhere toÌýtheÌýpackaging they provide toÌýuse their flat-rate services. IfÌýyour products don’t fit neatly into these box types, you’re out ofÌýluck.

UPS isÌýtheÌýonly carrier that allows you toÌýuse your own packaging. InÌýfact, they require it, outside ofÌýtheÌýability toÌýuse their standard UPS Express® packaging forÌýSimple Rate Second Day Air shipments. AsÌýlong asÌýyou stay within their box volume guidelines (length xÌýwidth xÌýheight) you can use your own boxes ²¹²Ô»åÌýstill get flat shipping rates through UPS Simple Rate.

How Local Businesses Can Save

Using combinations ofÌýtheÌýabove options isÌýaÌýsmart way toÌýship. USPS offers another product that can beÌýparticularly useful forÌýsmall businesses who ship local orÌýnearbyÌý— Regional Rate. USPS Regional Rate takes distance traveled into account but not weight (up toÌýtheÌýcarrier limit). The closer theÌýdestination, theÌýlower theÌýshipping cost.

There are two box types inÌýRegional Rate: Box AÌý²¹²Ô»åÌýBox BÌý²¹²Ô»åÌýyou can ship upÌýtoÌý15Ìý²¹²Ô»åÌý20Ìýpounds respectively. USPS offers aÌýcouple different styles ofÌýeach box, top-loading versus side-loading, each with different dimensions based onÌýyour needs. IfÌýyou can fit your products into these boxes ²¹²Ô»åÌýare shipping within some ofÌýtheÌýlower zone shipping tiers, you can see substantial savings compared toÌýother flat-rate shipping options.

How toÌýSet upÌýFlat Rates forÌýUSPS, FedEx, ²¹²Ô»åÌýUPS inÌýYour 51ÊÓÆµ Store

Choosing shipping options isÌýjust theÌýfirst step. Now you need toÌýlet your customers know which shipping services you use ²¹²Ô»åÌýhow much itÌýwill cost them. The most convenient way isÌýtoÌýdisplay theÌýsame rates atÌýcheckout that you’ll pay when shipping orders toÌýcustomers. You should charge customers theÌýexact amount you’re going toÌýpay atÌýaÌýpost office, carrier store, orÌýthrough shipping software, soÌýasÌýtoÌýnot lose onÌýyour own margins toÌýshipping expenses.

ToÌýmake sure that rates displayed atÌýcheckout cover your costs, you need toÌýset upÌýreal-time (automated) shipping rates inÌýyour store. This allows you toÌýaccurately display shipping costs atÌýcheckout, ²¹²Ô»åÌýyour customers are charged fairly ²¹²Ô»åÌýappropriately. IfÌýyou have anÌý51ÊÓÆµ store, you can set upÌýautomated shipping rates forÌýUSPS, FedEx, ²¹²Ô»åÌýUPS inÌýless than aÌýminute.

Note: Shipping options are delivery speeds, ²¹²Ô»åÌýaÌýflat rate isÌýaÌýpricing option that isÌýapplied toÌýaÌýdelivery speed toÌýsave onÌýits costs. For example, UPS 2nd Day Air®, UPS 3ÌýDay Select®, ²¹²Ô»åÌýUPS® Ground are shipping options, ²¹²Ô»åÌýUPS® Simple Rate isÌýaÌýflat rate pricing option that can beÌýapplied toÌýthem.

USPS, FedEx ²¹²Ô»åÌýUPS offer various shipping services ²¹²Ô»åÌýthey also offer flat rate pricing (USPS Priority Mail®, FedEx One Rate® ²¹²Ô»åÌýUPS® Simple Rate) forÌýsome ofÌýthese services. IfÌýyou want toÌýship with services available forÌýflat rate pricing, you can enable them inÌýyour store toÌýbeÌýdisplayed atÌýcheckout.

First, let’s have aÌýlook atÌýhow you can set upÌýreal-time shipping rates inÌýyour 51ÊÓÆµ store.

Before you start, you need to:

Then, set upÌýreal-time shipping rates forÌýUSPS, FedEx, orÌýUPS:

  1. ³Ò´ÇÌý³Ù´ÇÌý inÌýyour Control Panel.
  2. Scroll down toÌý“Add aÌýnew shipping method” ²¹²Ô»åÌýclick “+ÌýAdd Shipping.”
  3. Select theÌýcarrier companyÌý— USPS, FedEx, orÌýUPS. Click “Set up.”
  4. Choose Automatically calculated rates from theÌýchosen carrier ²¹²Ô»åÌýclick “Set up.”

³Ò´ÇÌý³Ù´ÇÌýour Help Center toÌýread more about setting upÌýreal-time shipping rates forÌý, , orÌý.

IfÌýyou have your own USPS, FedEx, orÌýUPS account, you can connect itÌýtoÌýyour 51ÊÓÆµ store. This way you’ll beÌýable toÌýget live negotiated rates associated with your account. Learn how toÌýconnect your , , orÌý account toÌýyour 51ÊÓÆµ store.

Now toÌýenable flat rate services (shipping options) from USPS, FedEx, orÌýUPS:

  1. ³Ò´ÇÌý³Ù´ÇÌý, click “Actions” next toÌýtheÌýcarrier ²¹²Ô»åÌýchoose “Edit.”
  2. Scroll down toÌý“Shipping options” section ²¹²Ô»åÌýenable theÌýservices you want toÌýoffer atÌýcheckout.

    IfÌýyou ship with UPS, flat rate pricing (UPS® Simple Rate) isÌýavailable forÌýtheÌýfollowing options: UPS 2nd Day Air®, UPS 3ÌýDay Select®, ²¹²Ô»åÌýUPS® Ground. (UPS 3ÌýDay Select® isÌýnot available forÌýUPS® Simple Rate shipments originating inÌýorÌýdestined toÌýAlaska ²¹²Ô»åÌýHawaii).

    IfÌýyou ship with FedEx: flat rate pricing (FedEx One Rate®) isÌýavailable forÌýtheÌýfollowing options: FedEx Express Saver®, FedEx 2Day®, FedEx 2Day® A.M., FedEx Standard Overnight®, FedEx Priority Overnight®, FedEx First Overnight®. (FedEx One Rate® pricing isÌýnot available forÌýintra-Hawaii shipments).

    IfÌýyou ship with USPS, it’s easy toÌýidentify options available forÌýflat rate pricing (USPS Priority Mail® Flat Rate): they have “Priority Mail® Flat Rate” inÌýtheir name. There are 70+ USPS shipping methods ²¹²Ô»åÌýmany ofÌýthem are available forÌýflat rate pricing, soÌýdoÌýyour research first toÌýenable theÌýones that fit your store best.

  3. Disable other services ifÌýyou want toÌýoffer theÌýones available forÌýflat rate shipping only.

After you follow these steps, your customers will beÌýable toÌýchoose from theÌýenabled services atÌýcheckout.

Keep inÌýmind that you’ll need special packaging ifÌýyou use UPS® Simple Rate orÌýUSPS Priority Mail® Flat Rate. You can pick itÌýupÌýatÌýyour local post office orÌýorder onlineÌý— check out ²¹²Ô»åÌý websites.

Listen toÌýpodcast: Shipping Management ²¹²Ô»åÌýCustomer Marketing

Start Saving onÌýShipping

Small businesses are constantly trying toÌýcompete with large retailers ²¹²Ô»åÌýonline marketplaces. BeÌýsmart about shipping ²¹²Ô»åÌýfind theÌýbest way toÌýmanage those costs, ²¹²Ô»åÌýyou can help your business succeed ²¹²Ô»åÌýthrive while still meeting customer expectations.

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About The Author
Rob Zaleski is Head of Brand for , the easiest online shipping and email marketing platform for growing businesses. With ShippingEasy, merchants can access discounted USPS and UPS shipping rates, automate shipping, create repeat business, and get time back to focus on their business.

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