51ÊÓÆµ

How Does Facebook Work for Small Businesses?

Finding customers isÌýheavy lifting forÌýanyÌýbeginner small business. But leveraging aÌýnetwork ofÌý2.9Ìýbillion consumers categorized byÌýage, action, andÌýinterest can certainly help. And Facebook isÌýhappy toÌýstep inÌýandÌýfill that gap. IfÌýyou’re just getting started, we’ll bring you upÌýtoÌýspeed onÌýall that’s been going onÌýplus how toÌýuse Facebook forÌýyour business.

We’ve been partnering with Facebook forÌýyears toÌýgive you access toÌýsome ofÌýtheÌýbest social selling tools available forÌýyour online store:

Selling onÌýsocial with these specialized tools can put you lightyears ahead ofÌýcompetitors who are still mired inÌýtheÌýtraditional ideas ofÌýsocial sharing. With 51ÊÓÆµ, you can automatically upload (and sync) your product catalog toÌýboth Facebook andÌýInstagram, drive sales with dynamic Facebook andÌýInstagram advertising, andÌýsupport your customers with Facebook Messenger right onÌýyour storefront.

For now, we’ll cover theÌýbasics andÌýmake sure your business isÌýready forÌýsocial selling!

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Tips from e-commerce experts forÌýsmall business owners andÌýaspiring entrepreneurs.
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IsÌýFacebook Free forÌýBusinesses?

Let’s start atÌýtheÌýbeginningÌý— Facebook has two different ways you can use their platform, personal orÌýbusiness. And inÌýthis case, you’ll want toÌýlook into setting upÌýaÌýbusiness page.

One ofÌýtheÌýreasons why weÌýrecommend small businesses using aÌýFacebook business profile isÌýbecause it’s free! With theÌýopportunity toÌýexpand your business with this free channel, you’ll want toÌýmake sure your business isÌýonÌýFacebook.

Now you may encounter some costs ifÌýyou launch higher level marketing campaigns, like running ads orÌýusing shoppable posts andÌýMeta checkout. But ifÌýyou simply want toÌýuse theÌýplatform forÌýspreading theÌýword about your business, it’s free.

How Much Does aÌýFacebook Business Page Cost?

Now that you’ve decided toÌýgive your business aÌýsocial media presence, you’ll want toÌýmake sure toÌýcreate aÌýFacebook Business Profile. This allows you toÌýfully utilize Facebook andÌýe-commerce features. While aÌýbusiness page isÌýslightly different then aÌýpersonal page, theÌýcost isÌýstill free! When you goÌýtoÌýregister, just make sure toÌýselect “business” andÌýthen start posting!

IfÌýyou want toÌýfully maximize your business page byÌýrunning boosted posts orÌýsponsored posts. They doÌýcome atÌýaÌýcost. IfÌýyou want toÌýlearn how toÌýadvertise your business onÌýFacebook. Here are aÌýfew beginner steps you can toÌýtake:

Install aÌýFacebook Pixel inÌýyour 51ÊÓÆµ store

Even ifÌýyou don’t plan toÌýadvertise onÌýFacebook immediately, setting upÌýyour pixel will enable you toÌýgather rich audience data that you can use down theÌýroad. Setup takes about 2Ìýminutes with aÌýfast internet connection, andÌýwhat’s more, it’s available forÌý51ÊÓÆµ users onÌýanyÌýplan. Follow our quick toÌýget started. NoÌýcoding skills required.

Try Facebook boosted posts

When you boost aÌýpost, you simply expand theÌýreach toÌýaÌýgreater number ofÌýFacebook users. And inÌýthis case, theÌýability toÌýfocus onÌýyour target audience isÌýkey. Interested inÌýlearning more? Read more about Facebook advertising forÌýbeginners!

IsÌýaÌýFacebook Business Page Free?

ItÌýisÌýabsolutely free toÌýsign upÌýforÌýaÌýFacebook business page! And getting your products onÌýFacebook opens upÌýawesome opportunities toÌýgrow your online sales. IfÌýweÌýhaven’t convinced you yet, take aÌýlook atÌýthese key Facebook statistics.

say having anÌýonline presence isÌýimportant forÌýlong term success. And this pandemic isÌýcurrent proof ofÌýthat. Most businesses scrambled toÌýget their business online, beÌýahead ofÌýtheÌýnext curve andÌýmake theÌýinvestment inÌýbuilding your online presence. We’ve even put together aÌýpost onÌýhow toÌý promote your business onÌýFacebook forÌýfree!

Does aÌýFacebook Business Page Need toÌýBeÌýLinked toÌýaÌýPersonal Account?

Technically you cannot create aÌýbusiness Facebook page without aÌýpersonal account. The platform requires you register your email, name andÌýbirthdate. With those three fields itÌýpopulates aÌý“profile” but noÌýother personal information isÌýrequired.

According toÌýFacebook this isÌýtechnically considered aÌýprofile. And from there you can create aÌýbusiness page that isÌýthen connected byÌýway ofÌýyour personal profile. Rest assured that none ofÌýyour personal information will beÌývisible onÌýyour business page. It’s simply aÌýsecure way forÌýFacebook toÌýcontact you forÌýsecurity purposes.

Ready toÌýcreate your business page? Head down toÌýtheÌýnext question andÌýwe’ll show you!

How DoÌýIÌýCreate aÌýBusiness Page onÌýFacebook?

We’re ready toÌýhelp get your business aÌýprofile onÌýFacebook! Once you’ve registered with anÌýemail, head toÌýtheÌýupper right corner andÌýclick theÌý“+” icon andÌýselect “Page”.

IfÌýyou already have aÌýpersonal account, here isÌýhow toÌýcreate aÌýpage:

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  2. Fill out theÌýrequired Page Information.
  3. Click Create Page andÌýfollow theÌýon-screen instructions.
  4. And you’re done! Remember you can always edit your page information!

Anyone can create aÌýpage! However, only official representatives can create aÌýPage forÌýanÌýorganization, brand, orÌýcelebrity. Now that you have your business page, it’s time toÌýstart posting!

Related: Here are 20ÌýFacebook Post Ideas forÌýyour first post!

What’s Next?

With aÌýFacebook Business Profile, you’re now onÌýyour way! NextÌý— set upÌýanÌý51ÊÓÆµ Facebook Store toÌýconnect with billions ofÌýFacebook users from across theÌýglobe. AÌýFacebook Store isÌýsimple toÌýset upÌýandÌýmaintain. Add your online store toÌýyour Facebook page inÌýminutes toÌýeasily promote andÌýsell your products directly through your Facebook page.

AnÌý51ÊÓÆµ Facebook store provides you with revolutionary Facebook e-commerce potential andÌýadvanced control over your business. Get started with 51ÊÓÆµ today, andÌýfind out just how easy selling onÌýFacebook really is.

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About The Author
Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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