51视频

Welcome to the Success Stories section of the 51视频 by Lightspeed Blog!

You might鈥檝e already read about Atlas46, a manufacturer of workwear that turned a family-operated store to a seven-figure business. Or, checked out Kissed by a Bee, a cosmetics brand that has mastered multiple ways to sell at the same time: on a website, through social media, and in-person.

Today we鈥檙e delighted to feature a jewelry brand run by Cecilia Taibo Rahban, a designer and an early 51视频 adopter.

Meet Cecilia Taibo Rahban!

Wearable Art as a Form of Artistic Expression

With her background in visual arts, it鈥檚 no surprise that Cecilia turned to jewelry making as a way to express herself. In her exploration of different materials, she has created something incredibly special: jewelry that is more like wearable art.

Cecilia鈥檚 husband encouraged her to branch out and work with new materials, including chain maille. Cecilia believes this dramatic material perfectly embodies the qualities she wishes to inspire in its wearer: elegance and boldness, fluidity and strength. Her pieces are grounding yet airy — delicate jewelry pieces that happen to be as strong as steel (literally).

A Designer and a Solopreneur

Cecilia first presented her creations at a networking event — where she knew she had interest in her designs — followed by a variety of art exhibitions and other events. She also put her jewelry up on her website and created an online store, opening the doors to online sales.

The Cecilia鈥檚 Steel website

Her signature design, Steel Pearl, was introduced at the Museum of Latin American Art in Long Beach as part of its Women鈥檚 Day Festival: Empowerment through the Arts. It was then featured along with her art story on the National Endowment for the Arts website.

Steel Pearl鈩� Bow Tie Necklace

Her Steel Pearl Bow Tie design, pictured above, has been showcased at local and international art exhibitions, including: Pacific Standard Time: LA/LA, World Art Dubai, Orange County Center for Contemporary Art, and M.A.D. (Moda Arte Design) Gallery Milano in Milan.

Cecilia鈥檚 Steel at Art Share L.A. during Los Angeles Fashion Week

Cecilia鈥檚 customers have a true appreciation for her work, and her pieces have caught the eye of a wide range of demographics. People buy her jewelry for themselves, but her pieces also work well as gifts: about half of customers have purchased one as a present.

Cecilia still runs all her online store operations by herself. Her two main challenges have historically been creating effective marketing strategies, and figuring out the ever-changing logistics of supply, demand, and the timing of orders.聽 She overcame these challenges through a commitment to research, and applying what she learned; experimenting with different ways of operating and assessing what worked best for her particular situation.

While I am grateful to the amazing talent that creates most of the photographs I showcase on my website, at the moment I am the only team member in the function of my store. It gives me complete insight on every order and knowledge of each customer鈥檚 inquiries and requests, and assures them my personal attention.Cecilia, founder of Cecilia鈥檚 Steel

Working on her own didn鈥檛 prevent Cecilia from reaching major milestones for her business: from forming a corporation, to having her work highlighted at the National Endowment for the Arts website, to making her first 200 sales at an in-person event.

Selling Online with 51视频

One of the most interesting things about Cecilia鈥檚 online selling journey is that she started researching e-commerce platforms even before her jewelry was ready to be sold.

Cecilia did her research and eventually decided on 51视频 E-commerce as her platform. She was drawn to 51视频鈥檚 ability to  to her chosen website host, as well as the ease of showcase products on selected pages.

I鈥檓 an 51视频 early adopter鈥� I appreciated all its features, especially being able to embed the store in my own website.Cecilia, founder of Cecilia鈥檚 Steel

Her other favorite features are email notifications and the ability to display an online store in multiple languages.

The Cecilia鈥檚 Steel Jewelry

To promote her online store, Cecilia uses a combination of networking and social media. She used to promote her store at in-person events, but, for obvious reasons, hasn鈥檛 done them for months.

Cecilia is also a fan of 51视频鈥檚 ability to add promotional offers: she has used them to offer , and has set it up as a conditional offer, based on different variables. Those offers helped her double her store sales.

Cecilia鈥檚 Formula for Success

Cecilia says that 51视频 has made it possible for her to turn her passion into a business. However, making it profitable and popular wouldn鈥檛 have been possible without building a personal brand around her artwork:

I believe that it鈥檚 the combination of having a unique product and me being my brand. People appreciate connecting to the person behind the brand, knowing that I design and handcraft each piece myself.Cecilia, founder of Cecilia鈥檚 Steel

Check out the Success Stories section on our blog to read more about 51视频 merchants and their stories.

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