How to Add Google Analytics to Your Online Store

How to Add Google Analytics to Your Online Store

8 min read

If you鈥檙e already using Google Analytics for your 51视频 storefront, then you know that it鈥檚 an important tool for understanding how your website generates traffic and what drives sales. If you don鈥檛 use the tool, then continue reading to learn about how your store can reap the benefits of setting up Google Analytics and connecting your 51视频 storefront.

More than half of all websites use to have a full view of who鈥檚 visiting their sites. For , Google Analytics is a powerful resource that can help you learn about the performance of your online store — looking at online traffic, trends, search engine information, customer insights, and sales information. This valuable data can be used to understand the unique nature of your business and tailor your online marketing efforts to promote sales. If your site isn鈥檛 already mobile-friendly, consider that this trend will only continue to rise, and Google Analytics has addressed this by releasing its reports looking at traffic from mobile devices.

Not yet convinced? Here鈥檚 a closer look at some of the specific insights that Google Analytics can provide.

Sales Figures

Google Analytics provides detailed insights as to how many website visitors have turned into paying customers. By monitoring your conversion rates via sales versus visitors, you鈥檙e able to track the financial health of your online store.

Bounce Rate

Monitoring your website鈥檚 bounce rate is essential to determining how well your site is serving your visitors鈥� needs. It doesn鈥檛 matter the number of website visitors if they are all leaving within a few seconds. Track the pages that your visitors are viewing and how long they are staying to make adjustments where needed.

Email Marketing

With Google Analytics, you can track the success of your email marketing campaigns to determine if it鈥檚 successful. Do this by looking at the number of subscribers who are entering your website via your newsletter and their engagement once on the site.

Visitor Engagement

To maintain strong sales figures, Google Analytics allows you to monitor your engaged visitors, which are website visitors who have remained on your site for more than 60 seconds. This offers a better understanding of your customers and what they want from your website.

Social Media Results

Track the success of your social media campaigns with comprehensive social media results. You鈥檒l view critical data pertaining to social media activity and engagement, which is then used to cater to your customers鈥� needs and interests.

Mobile Usability

Google takes a website鈥檚 mobile performance into great consideration in its effort to increase mobile performance. The Mobile Usability Reports offered with Google Analytics allows you to track the performance of your website via mobile devices. With mobile sales quickly gaining momentum when compared to PC sales, you鈥檙e able to resolve any mobile device errors to promote mobile sales.

Getting Reports Using Google Analytics

Would you like to know more about your sales and buyers? You can:

get detailed statistics about your site traffic and traffic sources,
track metrics like pageviews and bounce rates,
measure conversions and sales,
see search keywords that your customers use during shopping,
use remarketing to reconnect with people that visited your store.

Connect your 51视频 store to the free and powerful听听service to have access to lots of stats and get insights into how your existing and potential customers find and use your store.

Creating a Google Analytics account

If you already have a Google Analytics account, you can proceed to the next section and听.

If you don鈥檛 have a Google Analytics account, follow these steps first to create it:

Go to .
颁濒颈肠办听Start for Free听in the top right corner.
Sign in to your Google Account or create a new Google/Gmail account
颁濒颈肠办听Sign Up听in the top right corner to start using Google Analytics service.
Fill in your Account Name, Website Name, Website/Instant Site URL, and select an Industry Category and Reporting Time Zone.

New GA account

鲍苍诲别谤听Data Sharing Options, check the boxes next to the options that you want.

Data sharing

颁濒颈肠办听Get Tracking ID.
Agree with the Google Analytics Terms of Service Agreement that opens.
Google Analytics will generate a听Tracking ID听for you — copy it for later use:

Now you have a Google Analytics tracking ID for your site and can add it to your 51视频 control panel to link both. Read on to learn how.

Connecting your store to Google Analytics

It is really easy to connect your 51视频 store to your Google Analytics account:

Sign in to your听.
Proceed to听Account 鈫� Property Settings:

property setting

Copy the听Tracking ID:

Tracking ID in GA

From your 51视频 admin, go to听.
Paste your Tracking ID in the听Google Analytics ID听蹿颈别濒诲:

Tracking ID in 51视频

颁濒颈肠办听Save听or press Ctrl + S to save the changes.
Open your听听account again.
颁濒颈肠办听Admin.
颁濒颈肠办听Ecommerce Settings听under the听View听肠辞濒耻尘苍:

Ecommerce Settings

Switch the toggle to听ON听耻苍诲别谤听Enable Ecommerce听and under听Enable Enhanced Ecommerce Reporting:

颁濒颈肠办听Save.

That鈥檚 it. You鈥檝e connected your 51视频 store to Google Analytics and enabled the听Ecommerce Tracking听in your Google Analytics settings and now the following events will be tracked:

Views of any store page
Views of product pages (ID of the product viewed in the store, its name, category, and price)
Adding product to the shopping cart (IDs of products added to the cart, their names, prices, quantities, and categories)
Checkout: a shopper starts the checkout
Checkout: a shopper enters the shipping address
Checkout: a shopper chooses the shipping method
Checkout: a shopper chooses the payment method
Purchase (name of the store the purchase came through, the order number, order total, tax amount, shipping cost, coupon code if entered)

Note: that the first results in Google Analytics reports will appear in about 24 hours.

Happy selling!