51ÊÓƵ

The checkout page isÌýcrucial when itÌýcomes toÌýonline selling. This isÌýwhere customers finalize their purchase, enter their payment andÌýshipping information, andÌýhit that precious “Buy” button.

However, abandon checkout without aÌýpurchase. One ofÌýtheÌýmain reasons isÌýanÌýinconvenient checkout process, which can beÌýcaused byÌývarious mishaps. One ofÌýthem isÌýwhen your checkout isÌýnot customized toÌýmeet your customers’ needs.

InÌýthis article, weÌýgive you aÌýfew tips onÌýhow toÌýcustomize your store’s checkout toÌýimprove theÌýshopping experience inÌýyour store andÌýincrease sales.

The First Step toÌýaÌýConverting Checkout

The number ofÌýabandoned carts has been rising inÌýrecent years. This means that ecommerce companies are having more andÌýmore trouble converting customers.

According toÌýone study, have abandoned anÌýorder solely due toÌýanÌýoverly long orÌýcomplicated checkout process.

First andÌýforemost, you need toÌýkeep your online checkout simple. The fewer steps there are inÌýtheÌýcheckout process, theÌýbetter. That’s why it’s crucial toÌýchoose anÌýecommerce platform that provides online sellers with aÌýcustomer-friendly checkout.

51ÊÓƵ byÌýLightspeed provides online merchants, andÌýtheir customers, with aÌýconvenient andÌýtransparent one-page checkout:

All theÌýsteps required toÌýplace anÌýorder are clearly visible toÌýcustomers onÌýtheÌýcheckout page. Your customers can finish their purchase inÌýaÌýmatter ofÌýseconds, all without having toÌýfill inÌýunnecessary fields orÌýwait forÌýpages toÌýload.

The 51ÊÓƵ’s one-page checkout isÌýwell-adapted forÌýmost businesses. ItÌýincludes entering aÌýcustomer’s email address, shipping address, andÌýpickup details. Customers can also choose shipping methods, pickup methods, andÌýpayment options.

Sign upÌýforÌý51ÊÓƵ byÌýLightspeed toÌýset upÌýanÌýonline store that’s pleasing toÌýboth browse andÌýbuy.

How Customizing Checkout Improves Shopping Experience

Even ifÌýyour checkout page isÌýimpeccable inÌýterms ofÌýuser-friendliness, it’s worth going aÌýstep further forÌýyour customers byÌýcustomizing it.

Customizing your checkout page isÌýimportant. You can adjust itÌýtoÌýyour business needs andÌýshow your customers that you care about their store experience. Catering toÌýyour customers increases theÌýchances ofÌýaÌýsuccessful transaction.

Imagine that aÌýcustomer isÌýshopping forÌýaÌýgift inÌýyour online store. AtÌýtheÌýcheckout, they think itÌýwould beÌýgreat toÌýorder gift wrapping forÌýtheÌýproduct. However, they don’t see that option ²¹³ÙÌý³¦³ó±ð³¦°ì´Ç³Ü³Ù. OfÌýcourse, they could reach out toÌýyou via aÌýmessenger orÌýemail toÌýfind out ifÌýyou provide gift wrapping… But let’s beÌýhonest, that’s too much fuss. SoÌýthey leave your online store without aÌýpurchase andÌýgoÌýtoÌýyour competitors.

That’s just one example when predicting aÌýcustomer’s needs andÌýadjusting aÌýcheckout toÌýmeet them could have prevented aÌýlost sale.

Businesses are unique, asÌýare their target audiences. That’s why aÌýstandard checkout (asking forÌýaÌýname, email, phone number, andÌýshipping address) sometimes isÌýnot enough, noÌýmatter how convenient itÌýis. You know your customers better than anyone. Why not meet their needs atÌýone ofÌýtheÌýmost important stages ofÌýtheir purchase?

Let’s find out what you can doÌýtoÌýcustomize your checkout andÌýimprove customers’ shopping experiences.

How toÌýCustomize Checkout inÌýanÌýOnline Store

Usually customizing anÌýonline checkout involves coding. Not all online sellers know how toÌýdoÌýthis, soÌýthey have toÌýreach out toÌýdevelopers toÌýcustomize their online checkout toÌýtheir business needs. That means spending time andÌý³¾´Ç²Ô±ð²â—t·É´Ç things aÌýsmall business can’t afford toÌýwaste.

Luckily, some ecommerce platforms provide online sellers with flexible settings forÌýtheir checkout. IfÌýyou sell online with 51ÊÓƵ byÌýLightspeed, you can tweak your checkout with theÌýhelp ofÌýcustom fields. That can beÌýdone inÌýaÌýblink ofÌýanÌýeye without anyÌýcoding!

With 51ÊÓƵ byÌýLightspeed, you can add custom fields toÌýanyÌýpart ofÌýyour checkout page. They allow you toÌýcollect information from customers, such asÌýgift messages, shoppers’ tax ID, packaging preferences, delivery instructions, date delivery preferences, andÌýwhatever other information you might need!

The settings ofÌýcustom fields are very flexible:

• You can choose aÌýfield type, andÌýadd aÌýtitle andÌýplaceholder forÌýinstructions.
• Filling out fields can beÌýrequired orÌýoptional forÌýyour customers.
• It’s possible toÌýadd asÌýmany custom fields asÌýyou need toÌýanyÌýcheckout step.
• You can sort custom fields atÌýcheckout theÌýway you need it.

Speaking ofÌýfield types, you have many options toÌýchoose from:

• Text ´Ú¾±±ð±ô»å²õ—s¾±²Ô²µ±ô±ð-±ô¾±²Ô±ð ´Ç°ùÌý±è²¹°ù²¹²µ°ù²¹±è³ó
• Radio buttons
• Dropdowns
• Date andÌýtime pickers
• Selection buttons
• Checkboxes

The rich custom field settings allow you toÌýadjust theÌýcheckout asÌýyou need while keeping theÌýcheckout process convenient andÌýquick forÌýyour customers. Again, noÌýcoding skills needed!

The information that your customers submit via custom checkout fields will appear inÌýtheÌýorder details. You can choose theÌýfield data position inÌýtheÌýorder details (for example, order comments, customer details, orÌýaÌýshipping block). You can also choose toÌýshow that information inÌýinvoices and/or your store’s notifications.

Want toÌýgive custom fields aÌýtry? Find out how toÌýadd andÌýmanage custom fields atÌýcheckout inÌýtheÌý.

How You Can Use Custom Fields atÌýCheckout

Now that you know why andÌýhow toÌýadd custom fields toÌýyour checkout page, let’s see how you can use them inÌýyour business.

Here are some examples:

Offer Gift Wrapping

IfÌýyou sell aÌýproduct that can beÌýbought asÌýaÌýgift (toys, books, watches, candles, etc.), itÌýmakes sense toÌýoffer gift wrapping forÌýit. That isÌýespecially relevant during gift-giving times ofÌýtheÌýyear andÌýcan encourage customers toÌýbuy presents online.

Specify Delivery Requests

Local businesses such asÌýgrocery stores andÌýrestaurants often offer delivery. With 51ÊÓƵ byÌýLightspeed, you can set upÌý inÌýyour store andÌýeven ask forÌýcustomers’ preferred delivery date andÌýtime ²¹³ÙÌý³¦³ó±ð³¦°ì´Ç³Ü³Ù.

However, sometimes customers might have specific delivery requests. For example, they might want you toÌýleave theÌýorder atÌýtheÌýfront door. You can ask them about their delivery preferences, using theÌýcustom checkout fields.

Ask forÌýTax-Related Information

InÌýsome countries, online sellers are required byÌýlaw toÌýask customers forÌýtax-related information, such asÌýindividual orÌýbusiness tax IDÌýnumbers.

IfÌýyou sell with 51ÊÓƵ byÌýLightspeed, you can doÌýthat byÌýenabling theÌý checkout step inÌýyour store. ItÌýisÌýavailable forÌýsellers from Europe, Brazil, South Africa, Australia, Canada, New Zealand, Malaysia, andÌýSingapore.

IfÌýyou sell inÌýaÌýdifferent country but you also need toÌýask forÌýcustomers’ tax IDs toÌýcomply with local laws, you can doÌýthat byÌýcreating aÌýcustom checkout field.

Ask forÌýAddress orÌýContact Details

The standard checkout contains fields forÌýentering customers’ contact andÌýshipping information. But sometimes you want more precise details, like when you need customers toÌýinclude their province inÌýtheir address.

Some customers might prefer itÌýifÌýyou reach out toÌýthem via messengers instead ofÌýbyÌýphone. You can ask them toÌýspecify their preferred way ofÌýcommunication byÌýusing custom fields.

Ask forÌýEngraving orÌýNote Texts

Businesses selling products that can beÌýpersonalized (such asÌýjewelry, cakes, flower bouquets, posters, etc.) often offer toÌýmake aÌýcustom engraving orÌýnote. Using aÌýtext field atÌýcheckout, you can ask customers what text they want toÌýsee onÌýtheÌýproduct they order.

Collect Customer Feedback

Customer feedback isÌýinvaluable forÌýimproving theÌýshopping experience inÌýyour store. Why not use custom checkout fields toÌýcollect feedback? For example, you can ask “How did you find out about our business?” atÌýtheÌýcheckout. Alternatively, you can add more detailed surveys using radio button orÌýdropdown fields.

However, don’t goÌýoverboard. Your goal isÌýtoÌýkeep checkout asÌýsimple asÌýpossible, soÌýavoid adding detailed surveys.

Track Effectiveness ofÌýPromotional Collaborations

IfÌýyou often collaborate with other brands orÌýinfluencers toÌýpromote your business, you might want toÌýanalyze theÌýeffectiveness ofÌýthose campaigns. Use custom fields toÌýask customers which collaboration brought them toÌýyour store. That will help you identify theÌýmost effective campaigns.

More Ways toÌýImprove Checkout

Customizing your checkout can drastically improve customers’ shopping experience inÌýyour store. That, inÌýturn, helps encourage customers toÌýfinish their purchases.

However, inconvenient checkout isÌýnot theÌýonly reason forÌýcart abandonment. Customers leave checkout without aÌýpurchase forÌýaÌýnumber ofÌýreasons, including theÌýlack ofÌýshipping andÌýpayment options, orÌýanÌýunexpected estimated delivery time.

Take aÌýlook atÌýtheÌýfindings ofÌýthis :

Luckily theÌýmost common reasons forÌýcart abandonment can beÌýprevented. Here’s what you can doÌý(besides customization) toÌýimprove theÌýshopping experience inÌýyour store:

• Show onÌýcheckout toÌýemphasize theÌýadvantage ofÌýfast delivery right away.
• Add more shipping options soÌýthat customers can choose theÌýfastest orÌýtheÌýcheapest shipping method, depending onÌýtheir needs.
• Add more payment methods andÌýinclude theÌýmost popular types that customers trust (such asÌýApple Pay, Google Pay, PayPal, etc.)
• , show product quantity, andÌý from your storefront.
• Write anÌýeffective return policy toÌýdispel customers’ doubts about buying inÌýyour store.
• Set upÌýabandoned cart recovery emails toÌýremind customers about products they left inÌýtheir carts.

IfÌýyou want toÌýincrease your sales, take aÌýlook atÌýyour checkout process andÌýsee where you can make some changes. Try implementing some ofÌýtheÌýadvice we’ve shared inÌýthis article andÌýsee how your sales numbers change.

Ìý

• Accept Tips atÌýCheckout
• One-Page Checkout forÌý51ÊÓƵ Stores
• One-Tap Checkout with Apple Pay &ÌýGoogle Pay
• How toÌýCustomize Online Checkout toÌýImprove Shopping Experience