How to Develop a Theme for Your Instagram Business Profile

How to Develop a Visual Theme for Your Instagram Business Profile

Posted 5 years ago by Bidisha Das, .

A听lot of听this depends on听how you design the听look and听feel of听your Instagram business account. When someone comes across your profile you want them to听stay back and听聯follow聰 you. Your overall Instagram feed should be听visually consistent to听generate interest.

While a听themed Instagram requires planning, it鈥檚 not that hard if听you start by听shortlisting what you want your business account to听reflect.

1.听听Draw inspiration from your favorite feeds

Assess all your favorite Instagram accounts. What do听like about each one of听them? Is听there anything that stands out for听you? Make a听list of听the听things that appeal to听you about each account.

I听like how听鈥檚 account听puts up听user-generated content that goes with their monthly theme. It鈥檚 enough to听inspire you to听get creative with your own account. For instance, as听part of听my听product promotions, instead of听only putting up听my听own pictures of听my听products, I听could ask customers to听send in听their photos with my听products. Not only will it听bring in听more engagement, but it听will also increase the听credibility of听my听business.

And 听posts 听images of听their best BnBs from across the听globe. The images are so听stunning, they would turn even the听most random lurker into a听customer. I鈥檓 inspired to听try different angles from looking at听their feed.

2.听Play with colors

This is听one of听the听most common ways to听go听about a听themed Instagram account.

You can stick to听one color and听have it听repeated in听various ways through the听objects in听your images. 鈥檚 entire feed is听curated in听the听obvious听鈥� pink.

Lifestyle photographer, Dylan Furst鈥檚听doesn鈥檛 have such an听obvious color choice, but the听entire feed has a听tinge of听blue and听green. The photos are all natural, but they blend in听with the听overall color scheme.

For , the听Instagram account of听photographer and听interior stylist Maria Marie, the听theme color changes with the听seasons. The consistent color is听always in听the听background, while the听foreground is听in听soft pastels.

If听you鈥檙e the听experimental kind,听you can change the听color theme in听every row.听For instance, as听a听seller, you can post 3听products of听the听same color in听one row, then change to听another product color in听the听next row. When looking at听your overall feed, this kind of听an听arrangement will make each row pop out.

3.听Try the听checkerboard

The checkerboard theme isn鈥檛 just classy to听look at, it听is听also very effective in听increasing engagement. In听this feed, every alternate photo has a听consistent background. Most users alternate between photo and听text, but many others also alternate between two different background colors.

This is听a听great engagement builder because you can alternate your product promotions with inspirational quotes, facts or听personal photos. A听good mix of听content helps in听not coming across as听spammy and听makes browsers stay back for听both entertainment and听information.

4.听Experiment with borders

The rebel in听you may want to听go听against Instagram鈥檚 square photo grid by听changing the听aspect ratio of听your photographs.

There are a听number of听things you can do听with borders:

The white border:听This is听the听most commonly used border. The most aesthetically appealing way to听use this is听to听crop your photos horizontally and听add border bars on听the听top and听bottom. It听immediately lends a听classic and听professional feel to听the听feed.

You can also use the听white border in听square and听vertical images and听mix it听all up. The disjointed look is听quirky听like you will see on听the.avantguardian鈥檚 feed below.

The black border:听This will immediately make your feed stand out because the听black border is听rarely used. However, ensure that the听black border theme goes with the听whole mood of听your business page.

I听like how the.avantguardian听does not restrict herself to听one particular border. Her overall theme is听a听mix of听both black and听white borders and听is听immensely attractive.

听

The circle frame: This is听also fairly uncommon, and听as听a听seller, might restrict the听kind of听product photos you can post听because a听lot of听it听gets minimized in听the听circular frame, but it听is听still visually an听interesting thing to听try. And, as听with the听others, you can mix it听up听with other frames and听borders.

Some of听the听apps that let you make these borders and听more, are:

5.听Choose your mood

This requires a听good amount of听thinking. What will be听the听content strategy for听your business page? And what mood should that reflect?

For instance, if听you are a听home decor seller, the听white minimalistic approach is听elegant and听artsy.

If听you鈥檙e a听portrait or听still life artist or听photographer, you could try a听moodier, darker tone.

Keep in听mind, that your mood must reflect the听vibe of听your product. If听you sell swimwear, the听vibe will be听neither minimalistic nor dark hues, but beachy and听vibrant. It听is听important to听plan out the听聯mood聰 depiction of听your business page before you start posting.

6.听Stick to听a听filter

Trying only a听particular color or听border or听mood for听your Instagram tends to听restrict the听kind of听images you can post. An听easier way to听maintain a听cohesive theme for听your feed is听to听use only one kind of听filter. If听you鈥檙e changing up听the听sharpness, contrast, and听brightness, use the听same presets for听all your photos. This will make your images flow into each other smoothly, irrespective of听the听subject.

If听there鈥檚 a听photo that doesn鈥檛 fit into your designated filter but you still want to听post it, go听ahead and听do听that, too. Just make sure you go听back to听your theme for听the听next few photos.

Not sure which filter to听use? .

Popular filter apps to听use:

Afterlight

Pro tip: If听you鈥檙e using the听OrangeTwig听app for听your social media marketing, you can also edit your photos听and change filters to听fit your theme.

Or听you can choose layouts with a听similar theme to听showcase your products in. Since these are pre-designed templates, it听will save you a听lot of听time while giving your Instagram a听consistent look and听feel. Here鈥檚 an听example of听how you can use the听聯Blush聰 themed layouts to听promote your products:

Learn more about OrangeTwig here.

7.听Break the听grid听rule

This theme element has been taking over Instagram like a听storm. It鈥檚 no听longer about fitting one photo into one grid.

Imagine a听row of听grids that make up听just one big picture. 听does just that. It听lets you break up听your photos into 3听part grids or听6听part grids or听9听part grids, whichever you decide to听go听with.

While this is听aesthetically very pleasing, you need to听post all the听grid parts at听the听same time to听get the听look. You will also need to听always post your images in听groups of听3听so听you don鈥檛 disrupt the听big image.

Other apps that let you make many part grids:

Pic Slit

A听few things to听note

Good photography is听everything. Chuck images that are blurry or听grainy. High resolution pictures should be听your priority.
Play with composition, color palettes, patterns.
Try interesting angles听鈥� low angles, front angles, flatlays (high angles).
Make use of听negative space.
Don鈥檛 spam your feed with just promotional posts, but don鈥檛 forget your subject. Keeping a听theme is听about portraying a听recognisable universe within the听context of听your business profile, without being boring.

A听word of听advice

You may be听curious to听try out all the听themes at听once or听maybe even just one of听the听themes, but before you begin, do听make sure that what you choose goes along with your brand aesthetic. Ask yourself the听following questions:

What does my听brand stand for?
Will this theme add to听my听brand value?

Maintaining Instagram themes takes a听lot of听time and听effort. When you do听start developing one for听your business profile, you should be听clear about what you鈥檙e aiming for.

Instagram is听one of听the听best social media channels for听marketing. Make the听best use of听it听and听get your brand name out there. Happy marketing!

听

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