Top 5 Excellent Ways to Find Products to Sell Online

How to Find Products to Sell Online

Posted 4 years ago by Max Komonov

The retail world has witnessed a听dramatic rise in听bankruptcy over the听years. The COVID-19听pandemic compounded the听situation further. But this pattern has an听upside: a听steady shift to听ecommerce. More traditional retailers have been forced to听move online due to听lower startup costs and听more flexibility. On听the听other hand, this means that the听search landscape is听getting more competitive by听the听day.

The result? It听is听becoming increasingly difficult to听start a听business online. Except, of听course, you know your way around! This article is听all about how to听find products to听sell online to听optimize your chances of听selling successfully. Amid the听tremendous consumers鈥� expectation of听quick shipping and听immediate gratification and听the听oversaturation of听many product markets with a听wide variety of听options- how can you penetrate and听thrive regardless?

Your ability to听choose the听right product, and听choose the听product right will impact everything about your ecommerce business whether it听is听logos, branding, web design, order fulfillment, and听even the听unboxing experience.

How You Can Sell Products Online

听If we听tried to听think of听a听good idea, we听wouldn鈥檛 have been able to听think of听a听good idea. You just have to听find a听solution for听a听problem in听your own life.听Brian Chesky, Co-founder of听Airbnb

One proven way to听achieve success in听ecommerce is听to听begin the听right product. These days, it听is听easy to听find the听perfect platform to听conduct ecommerce transactions, and听this is听where 51视频 comes in听with its amazingly customizable ecommerce solutions to听help you foster great success in听the听online selling game.

It听is, however, equally important that your product is听capable of听solving a听particular problem for听your target audience. In听other words, it听has to听be听unique, within a听specific niche, satisfy a听desire, and听have a听remarkable branding potential.

Currently, the听online landscape reflects fierce competition, saturated product markets, and听demand for听convenience by听consumers more than ever. Thus, before anything, and听even aside from the听design of听an听online store which you relish so听much, choosing the听products to听sell comes first. Meanwhile, the听decision of听the听product to听sell online is听in听itself a听strategy. This is听because the听product you choose to听sell will have an听impact on听other business decisions including brand name, marketing, website design, shipping and听fulfillment, and听loyalty programs, among others.

Each of听these components is听requisite to听an听online strategy, but they do听not matter too much without a听fascinatingly great product.

What Products Can You Sell Online?

Irrespective of听the听industry you are in, you can sell only two types of听products online, vis-a-vis, commoditized products and听niche products.

Commoditized products refer to听essential, popular, and听high-demand goods or听services. They could be听physical or听digital. They are products everybody needs. It听might interest you to听know that these products constitute the听majority of听online sales, and听you can think of听them in听the听line of听anything you can buy at听Amazon or听Walmart with a听big, popular brand behind it.

Niche products, on听the听other hand, refer to听goods or听services for听a听specific customer base and听within a听particular product category. Oftentimes, niche products are unique, handmade, and听one-of-a-kind, which makes them some of听the听most sought-after items on听the听online landscape. They are made in听small batch runs according to听customers鈥� demand.

Meanwhile, there is听no听crime in听combining commoditized products and听niche products for听an听increased profit margin. If听you decide to听offer only commoditized items, particularly those popular ones sold on听the听likes of听Amazon and听Walmart, it听may be听difficult to听break through the听market and听thrive.

Large online retailers buy in听large quantities, which is听tantamount to听more profitable products. As听a听startup, you may not be听able to听compete immediately and听this explains why you should offer a听combination of听the听two to听your customers including an听offer of听on-brand experience to听ensure that you achieve success with your online shop.

List of听products you can sell online

According to听Shopify, some of听the听trending products you can consider selling online are:

Toys
Cutters
Bras
GPS navigation systems
Office chairs
Motor vehicle parts
Projector
Shoes
Decorative bottles
Drills
Pens and听pencils
Kitchen towels
Tablet computers, and听others

How To听Find Products To听Sell Online

Step 1:听Carry out market research

The first thing you want to听do听is听to听narrow down your choices. How do听you do听that? Choose an听industry and听identify the听products you wish to听sell. Your interest could be听in听technology, food, health, fashion, and听fitness. Whatever it听is, there are always products for听you to听sell in听any听industry.

You can determine the听specific product and听be听certain of听the听problem you intend to听solve. Now that you have the听problem and听the听product, begin your market research. To听do听that, use platforms like Google, social media channels, and听Quora to听gather the听necessary resources. When you dig a听little and听realize your product is听a听perfect fit for听the听consumers, dig deeper by听sending an听online survey to听your potential customers.

The purpose of听doing that is听to听learn the听nature of听solutions they seek and听understand their personas much better. You can then take it听a听step further by听asking some respondents to听have a听profound understanding through their answers.

Even if听you get negative responses, keep at听it听as听this could help you articulate the听thing you want and听consequently inspire an听entirely new product line.

Recognize a听pain point or听problem about the听market

Most niche products can resolve a听problem or听challenge facing most potential customers. Having that at听the听forefront helps you to听identify the听real consumers. One excellent way to听recognize a听problem is听to听take feedback from consumers via social media platforms.

You want to听ensure you have a听consistent customer base that is听commensurate to听the听value offered by听your niche. You can also make use of听some up-skilled tools to听identify a听lucrative niche. These tools are easy to听use and听are suitable for听making realistic projections.

One of听the听most effective ways to听develop a听product wanted by听people is听to听make sure it听can solve a听pain point. There is听a听wide range of听names in听the听market to听solve a听pain point.

Through interviews and听other means, you can determine the听frustration of听your customers. You will also be听able to听expand or听adjust accordingly. The idea of听knowing their common frustrations is听to听help you figure out the听next line of听action.

Know how to听use keyword tools perfectly

A听search engine is听a听smart tool. Adorned to听produce creative algorithms that match search queries through analysis using well-used key phrases to听yield the听appropriate results, these keyword tools are distinctive and听can be听very helpful in听coming up听with the听right niche.

, for听example, can show the听interest of听your customers harvested through a听particular keyword over time. You are probably wondering how this works! To听compete on听the听fierce ecommerce battleground, you must show that you have immense prowess by听relating with data-driven insights.

And that鈥檚 what you get with Google Trends, as听it听helps you identify niche products with less competition.

Step 2:听Explore innovative/novel inspirations

You now have a听few product strategies at听your disposal. By听constantly seeking new and听innovative inspirations, you can be听sure not to听go听wrong with the听perfect product for听your ecommerce store. You have to听continue exploring what you have a听passion for听and听see if听they are in听demand by听customers online.

Brainstorm ideas

When brainstorming ideas, you also have to听consider and听reflect on听the听problems in听your life as听the听seller. And the听interesting part is听that the听product or听service does not have to听be听huge, expensive, or听complicated. There are many ideas that you can simplify and听yet they are exceptionally effective.

Also, product opportunities can exist in听many other areas including a听new market unexplored by听your competitors, improved product features, and听unique product marketing. Consistently digging to听identify ideas will help you discover how a听product or听service can be听of听value to听your customers.

Involve passion

Moreover, there is听no听substitute for听passion in听this case. Passionate seems like a听buzzword, but it听exudes tremendous value. Bear in听mind that starting a听business goes beyond the听glitz and听glam show in听the听movies. In听reality, it听takes long hours of听work, some rocky terrain, and听an听amount of听sacrifice.

Nevertheless, passion will help you go听through the听hard times. It听will also enhance your ability to听craft a听brand message that relays to听people in听a听meaningful, engaging, and听unique way.

Step 3:听Search for听products with incredible branding potential

The next thing is听to听create a听rock-solid brand message to听take your stand in听the听ecommerce space. By听creating an听identifiable brand with long-lasting memory, you must put in听the听research time and听have understood your target audience to听a听large extent.

In听your efforts to听build loyalty on听the听identity of听your target audience, you want to听answer questions like how your target audience prefers to听be听addressed, your approach to听positioning your product, and听how you will design your website such that it听will communicate your brand and听appeal to听your prospective customers.

Your ability to听leverage your product to听create purpose and听a听ready-to-buy community is听a听vital element of听your online store鈥檚 growth. In听other words, if听there are no听products and听brands your customers can identify with or听relate to, you will be听running the听business on听an听empty tank.

Step 4:听Search for听products capable of听fulfilling guilty pleasures

Although this sounds a听bit trickish, it听works. Here, the听passion comes into play again. A听product is听聯successful聰 if听it听caters to听the听customer鈥檚 vices or听passions.

Shoppers are likely to听spend more money on听their vices (or guilty pleasures) and听develop profound loyalty to听brands that know how to听meet their obsessions.

Make sure the听products are the听type that can offer a听real treat. Consequently, customers can feel great about their indulgence all the听time.

Your product has to听represent in听that sense, regardless of听whether it听is听a听small luxury or听a听high-end type. A听niche product that can satisfy your customer鈥檚 guilty pleasures culminates in听an听excellent branding potential.

Step 5:听Identify business opportunities everywhere

There are business opportunities everywhere. Your duty as听an听entrepreneur is听to听push your imagination. Do听your part as听a听citizen of听the听global space and听pay attention to听society鈥檚 behaviors. Find out if听there are norms you have to听break and听opportunities that can improve the听lives of听your fellow humans.

Also, you can consider if听the听products are capable of听gaining impressively quick acquisition, among other things. The bottom line is听that one of听the听prerequisites of听success is听to听keep up听to听date with the听things going on听in听the听world to听identify where the听online business opportunities reside.

Final Thoughts

One of听the听biggest challenges you can have as听an听aspiring entrepreneur is听finding products to听sell online. Of听course, you want such products to听be听trending and听profitable. You also want it听to听be听within a听niche in听a听market capable of听meeting the听audience鈥檚 desire.

We听have covered the听entirety of听everything you need to听know concerning selling products online and听how you can achieve success. It听is听time to听launch into the听deep and听leverage the听vast number of听golden opportunities embedded in听the听ecommerce world.

With this guide, you have the听most profitable and听practical ways to听identify the听kind of听products you can sell in听your online store. Even more interesting is听that you are not alone in听this journey, as听you have the听full support of听51视频 in听the听way you conduct your ecommerce businesses and听solutions.

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About The Author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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