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The 51Ƶ Blog>How To Find Trending Products To Sell Online

How To Find Trending Products To Sell Online

Posted by Lina Vashurina, 51Ƶ Team

Part ofhaving asuccessful online store ishaving products that people actually want tobuy. And many times, that means having products that are “trendy.”

The trouble is, finding trending new products can betough— bythetime you track down asource, thefad isover, andthey’re nolonger indemand. Orother times, you’re just not sure where toeven begin.

Inthis post, we’re going toexplore how tofind trending products tosell online. Bythetime you finish reading this, you’ll beready tosource andspot fantastic, in-demand products that keep you busy packing andshipping orders.

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How DoIFind New Trending Products?

When searching popular products tosell, it’s better tocombine several tactics toget abetter understanding ofwhat customers are looking for. Don’t limit yourself toonly one resource ortool from thelist below: themore sources you explore, thehigher chance you have offinding thenext big hit.

Now let’s jump tohow tofind trending products tosell online:

Explore Google Trends

Ifyou’re not sure about theviability ofaparticular product you want tosell, you can study its trendiness andpopularity bysimply typing itinto .

Using this free tool, you can quickly andeasily see search volume trends over time (search volume isanumber ofsearches forakeyword during aselected period). You can see whether ornot aproduct isontherise— oronthedecline search volume-wise. Bonus: you can also see search volume based ongeographic location.

Say, you want tosell yoga mats. Toget started, gotoGoogle Trends andtype in“yoga mats” tosee what thesearch volume looks like. You’ll see this:

Asyou can see, there has been arise ininterest for“yoga mats” searches inMarch. Which coincides with thebeginning oftheCOVID-19lockdown. Probably, people started searching “yoga mats” because they had todoyoga athome instead ofagym.

Google Trends helps tosee how users’ interest changes over time. For example, atthegraph above, you can see that there has been aslight decrease in“yoga mats” searches inMay, but theinterest isstill quite high compared tobefore spring.

Asarule ofthumb, ifyou see that your product isonadownhill slope inregard tosearch volume, it’s not agood sign— this isnot ahot new product, andyou should look elsewhere.

Browse popular products inonline marketplaces

Aside from getting ageneral indication oftrend popularity, you can also hack into existing online marketplace tools todiscover which products are top sellers. There isalot ofinformation tosort through, but starting here will help you better understand which types ofproducts are standing out aspeak sellers within themarket.

Check out marketplaces toeasily find out which products are their best sellers:

Apart from theBest Sellers section, you can find trending Amazon products inaspecial list ofitems that have experienced thebiggest gains insales ranking over thepast 24hours. It’s called andit’s updated onanhourly basis.

There are also site-specific resources that make this discovery process abit easier, like . This paid resource helps sellers conduct product research sothey can discover trending Amazon products that are both highly profitable andinhigh demand.

Another example ofawebsite-specific tool iseBay Watch Count. Ithelps you discover which eBay items have attracted themost interest. You can see how many users “watch” acertain item, orclicked “Add toWatch List”. The products with thehighest watch count are theones you should pay attention to.

Study influencers inyour niche

Influencers can also beagreat way toget aheads upontrending products early inthegame. Pay attention toinfluencers andthought leaders within your niche, andsee what products they stand behind andsupport intheir social media efforts. With their large followings andsocial pull, they often are theones causing theshifts andtrends that lead tohigh-volume sales.

Vlogger isagreat example ofthis.


Image: howilabs.com

Asanearly supporter oftheelectric skateboard Boosted Board, hehas featured this product inhis daily vlogs andrelentlessly helped bring attention totheproduct. With more than 12M subscribers toNeistat’s channel, this has nodoubt helped evangelize some supporters andfans. Today, theproduct istrending— andsales are booming.

The lesson: find influencers your target customers are paying attention to– andsee what kind ofproducts they are touting. Not only this— but find out what itisabout thebrands they work with that they admire. This will help you figure out thesecret sauce you need tobesuccessful with your trending product.

Peruse trend publications &blogs

There are many different trend publications andblogs you can explore toget some ideas about trending products foryour online business. These are aimed athelping entrepreneurs hit home runs with products that sell, even ifthey are new andemerging within themarket. Whether they’re curated collections ordata-oriented articles, these collections are great forgetting afirm grasp onwhat people are buying.

Here are afew different options toconsider:


Fashion trends inJuly 2020by

Are you going tofind ablog ormagazine that tells you exactly which trending product isright foryour business? No, but that would benice, wouldn’t it?

Like theother options we’ve listed sofar, these resources are helpful forformulating aplan— but can’t tell you which product isasurefire win.

Search fortrending product ideas onYouTube

YouTube isamassive search engine, sodon’t forget towatch some videos too.

Search for“trending products 2021” toget ageneral idea ofwhat’s popular right now. Ifyou already know what you want tosell, you can also discover trends inaspecific niche— just type “Xtrends 2021” or“best Xin2021” where Xisyour product.

Trending products are often featured inunboxing videos. Just search for“unboxing” andsee some popular products insearch results. Don’t forget tobrowse video reviews aswell. Roughly speaking, themore views thevideo has, themore demand foraproduct you can expect.

Again, only use YouTube asanideas database. Itcan give you ideas forhot new products tosell, but itcan’t provide you aguarantee.

Also, check out , it’s apublic repository foruseful YouTube data andexplanations ofcurrent trends. Here you can find information about creators, artists, videos, and, most importantly, trends happening around theworld. You won’t necessarily find aready-made list ofin-demand products tosell ontheresource, but it’ll definitely help you better understand consumer behavior.


You can learn more about trends onthe page ofYouTube Culture &Trends

Check trending sections onpopular online stores

Some popular retailers allow filtering products not only byproduct types, colors, orbrands but also bytrends. Use these filters toyour advantage! This lifehack isespecially useful ifyou sell apparel, asindustry giants regularly update hottest fashion trends ontheir websites.

For example, Missguided has a“Shop byTrend” section. You can see that snake print, faux leather andmilkmaid dresses are popular right now. Plus, some oftheclothes are also tagged “#trending” and“going fast🔥”— pay special attention tothem.

ASOS also has a“” section which can besorted bystyle, new items, orproduct types.

You can find such sections onmany websites, orbrowse other similar pages like “Editors” picks” and“Inspiration”, orlook through theplatform’s blogs.

Browse subreddits dedicated toshopping

isasocial news aggregation anddiscussion website that allows users tovote oncontent that other users have submitted. There are lots ofcommunities (subreddits) onReddit dedicated toall kinds ofthemes, including shopping.

Reddit users discuss andrecommend products, share deals andcoupons. Looking through such subreddits, you can get anunderstanding ofwhat shoppers are searching forwhen shopping online.

For example, you can start with browsing these pages:

Click onthe“Hot” button tofilter subreddits andsee themost popular products:

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People use Pinterest tofind ideas fortheir interests andhobbies andtoplan purchases. 63% ofmillennial Pinners use this visual discovery engine tolook fornew products andbrands.

Most popular categories onPinterest are DIY, home decor, food, travel, health, beauty, fashion, andevents. Users save ideas they like ontheir Boards, add their own Pins, andexplore Topics— feeds ofPins about aparticular category.

Each Pin shows how many times itwas saved. This helps tosee what products are popular among Pinterest users. You can simply type inkeywords into thesearch orbrowse Topics tab.

Topics are feeds ofPins about aparticular category. Each feed contains “10best ideas andinspiration” foracertain Topic, soyou can see what users liked themost.


2,5thousand users saved these sneakers totheir boards

Check Popular sections onwish list websites

People use wish list websites tosave products they want tobuy orreceive asagift. Some ofthose sites also have selections ofpopular items— products that were saved towish lists many times. One more place foryou tolook fortrending product ideas! Toget started, browse the page onMyWish Board or DzѲ𲵾ٰ.

You can also look forproducts onwebsites that feature creative gift ideas like , , or page onAmazon.

Look forpopular products onb2b marketplaces

We’ve already mentioned searching marketplaces that are intended forconsumers (like Amazon andAliexpress), but it’s also worth checking out business-to-business wholesale marketplaces. Not only can you find popular products there, you can also find asupplier ormanufacturer forthose items atthesame time.

Look forsections like “Hot Buys”, “Most Popular”, “Top 20Products” andthen filter them bycategories, number oforders, orcountries.

Here are some business-to-business marketplaces you can use tofind trending products:


You can filter top ranking products onAlibaba bycategories andcountries

Use theThink with Google tools

isaproject that provides you with tools forresearching consumer behavior andarticles tolearn more about themarket. With its help, you can:

The tool set isquite rich infeatures, sobesure toexplore its capabilities foryour business. For example, with the tool, you get personalized reports via email with weekly andmonthly trends forcategories andproducts relevant toyour business.


Rising Retail Categories tool identifies fast-growing product related categories inGoogle Search

What Products Are inHigh Demand?

Now that you know how tofind trending products tosell online, check out our lists ofhot product ideas forinspiration:

Time toFind Trending Products toSell Online

The key tofinding trending products isdoing your research andbeing proactive about discovery.

Not only doyou need tospot apopular product, but you also have tosource it, stock it, list itinyour store, andthen market ittotheright audience. Sowhen you find in-demand products tosell, don’t put off adding them toyour store ifyou don’t want your competitors toget ahead ofyou.

Keep inmind, demand forsome trending products may change with aseason. Itdoesn’t mean you shouldn’t sell seasonal products. However, you doneed tooffer other items that’ll drive customers toyour store during off-season.

About The Author
Lina is a content creator at 51Ƶ. She writes to inspire and educate readers on all things commerce. She loves to travel and runs marathons.

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