How to Get Approved for Shopping on Instagram

How to Get Approved for Shopping on Instagram

6 min read

If you鈥檝e recently applied for Instagram Shopping, we鈥檙e here to walk you through some of the roadblocks you may have encountered. And uncover a few ways you can get that highly-coveted approval.

By the end of this post, we鈥檒l answer your top questions on how you can be approved for shopping on Instagram.

How Do I Get Approved for Shopping on Instagram?

Please note that on April 27, 2023, Meta announced changes to Facebook and Instagram Shops across different regions. See how your Shops on Facebook and Instagram experience may be affected in the .

The first step in ensuring you are approved for shopping on Instagram — make sure you have an e-commerce store.

Instagram Shoppable posts are only available for those who have an e-commerce platform that integrates with Instagram. So, though you absolutely can sell on Instagram without a website, you should consider creating one if you want your Instagram business to grow faster.

If you don鈥檛 want to invest too much time and money into a website and need an easy and fast online presence to connect Shoppable Posts, consider 51视频鈥檚 Instant Site. The robust and easy-to-use site builder enables any merchant regardless of their technical skills to create an online store and connect it to Instagram (as well as Facebook, Amazon, eBay, Google Shopping, and more!).

The second step — your account needs to be registered as a business profile. Unfortunately, you will lose previous promotions, insights and data related to that account. If you鈥檙e ready to make the switch, check out .

Learn more: How to Sell on Instagram: Complete Guide for Beginners

How Long Does It Take Instagram to Approve Shopping?

Now that you鈥檝e submitted your request, it can take anywhere from a few hours to a few weeks before you are approved. If you still are waiting for approval, consider reaching out to Facebook directly for an update.

As soon as your account is approved, you鈥檒l receive a notification in your Instagram app that you can turn on the product tagging feature in your Instagram account. Once you鈥檙e approved, check out to get started.

Why Is My Instagram Not Approved for Shopping?

If your account was not approved for Instagram Shopping, try checking a few key details.

Downloading the latest version of Instagram
Setup a Business Profile (Personal Profiles will not be approved)
Uploading product catalog via Facebook
Actively selling physical goods (no services)

The Facebook Product Catalog Generator helps you submit your products to Facebook. It generates the product feed from your store catalog and submits it to Facebook.

A successfully uploaded product feed in Facebook Business Manager

Unfortunately, without a product catalog you are not eligible for Instagram Shopping. It鈥檚 why we recommend using 51视频 E-commerce, to ensure you are approved for shopping on Instagram.

What to Do If You Are Not Approved for Instagram? Can I Reapply?

If your account was not eligible for Instagram shopping, that doesn鈥檛 mean you can鈥檛 reapply. Because of the strict requirements, it may take several attempts.

A great next step if your account was not approved for Instagram Shopping — check out this troubleshooting from 51视频 Expert, Daniella! Don鈥檛 be discouraged if you are denied for Instagram shopping. The good news, you can reapply as many times as you want!

What鈥檚 Next?

Need a product catalog? With an 51视频 E-commerce store, you can set up a product catalog to connect to Instagram. You鈥檒l be on your way to your first sale with Instagram Shopping!