We’ve already told you that video isahuge
Ifyou sell online with 51Ƶ
First, let’s set themood: everything mentioned inthis post isavailable forforevery 51Ƶ merchant.
Megoing live onmy51Ƶ store home page
How toAdd aLive Video toYour Online Store
I’ll show you how toadd aFacebook live video toyour online store, but you can dothesame with aYouTube live video oranyother embeddable stream.
- Start alive video onyour Facebook business page.
- Copy thevideo embed code.
- Start alive video onyour Facebook business page.
- Paste thecode into thecategory orproduct description ofyour 51Ƶ store andsave thechanges. Your piece ofcode will immediately turn into avideo preview:
Note: Inmyexample, I’m streaming onthestore homepage toengage amaximum number ofvisitors. You can add your streams tospecific product pages orcategory descriptions.
Say, you’ve arranged atest drive forone ofyour products andwant tostream that epic event ontheproduct page. Open your product description editor inControl Panel →Products →Your Product (or category description editor inControl Panel →Categories →Your Category) andpaste theembed code there. Don’t forget toclick Save!
How toUse Streaming Video inMarketing
See, streaming videos inyour online store takes just acouple ofclicks. Ihope you are excited now andthinking: What exactly can Istream inmystore? Well, I’ve got some ideas.
Promote asale
Live video can turn your regular sale into afun party. Tell your store visitors about your deals andcheer them uptobuy more. You can even thank those who purchased from you inreal time: just open your 51Ƶ Control Panel inthenext browser window tosee thesales coming.
Add acountdown timer intheframe (for example, onaTVscreen behind you) tocreate additional FOMO.
Video from manufacturing
Going behind thescenes has always been agreat tactic forgaining customer trust. Show your audience how your products are being made inreal time.
This isespecially cool forrestaurants orother businesses with aspeedy stream oforders. Ifyou offer delivery or, your customers will becurious totrack theprogress.
streams their kitchen, leaving nochance todoubt their high standards
Drop acontest
How about aquick little
For example, Stephanie Corn, founder ofPearlParty.co, hosts virtual parties onFacebook. The participants order pearls from her 51Ƶ store during theevent. Then comes thefun part: Stephanie opens theoysters totake out thepearls you’ve just ordered! Taking part inapearl party also means you have achance towin some additional prizes.
Training how touse your product
Did you know that noone reads product manuals? Ifyou sell some sophisticated electronics, oran
Training issuitable formore products: cosmetics, sports goods, food, hobby items, etc.
Asabonus, invite aguest expert toyour show: this way, you are likely togrow your customer base byattracting his orher audience.
Engage your online audience inyour offline event
Taking part inastreet market, acraft fair, oranart show? Itdoesn’t mean you have todisappear off theradars ofyour online customers.
Set aspare smartphone onatripod next toyour booth andstream thefun you’re having there. Don’t forget that you’ll need your own mobile phone tomanage your sales in51Ƶ Mobile.
