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How to Optimize Inventory Levels Without Sacrificing Sales

Managing inventory well isÌýcritical forÌýbusinesses wanting toÌýbalance supply andÌýdemand. Optimizing inventory levels means you can ensure you have theÌýright products forÌýyour customers andÌýavoid theÌýheadaches ofÌýhaving too much stock.

InÌýthis article, weÌýwill explore some practical strategies forÌýmaintaining optimal inventory levels, avoiding common inventory mistakes, andÌýboosting your business’s overall efficiency.

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Understanding Inventory Management

Efficient inventory management isÌýall about finding theÌýright balance.

One popular strategy isÌýÁªÂá³Ü²õ³Ù-¾±²Ô-³Ù¾±³¾±ð management,” where stock levels are kept low toÌýcut down onÌýwarehousing costs while still meeting customer needs. However, this approach hit some bumps during theÌýCOVID-19Ìýpandemic when supply chains were disrupted.

The main challenge isÌýbalancing theÌýlevels ofÌýinventory. IfÌýyou hold too much, itÌýcan eat into your profits with all those storage costs. But, ifÌýyou run out, you might miss out onÌýsales. So, byÌýfiguring out theÌýright strategies, you can keep your cash flow smooth, make customers happy, andÌýboost your profits overall.

Consequences ofÌýExcessive Inventory

Another common practice isÌýfinding aÌýwarehouse andÌýstoring asÌýmuch inventory asÌýpossible. This became much more popular after theÌýpandemic when theÌýsupply lines shut down. However, this mentality can have some drawbacks. Here are aÌýfew toÌýknow.

Increased Holding Costs

Too much inventory can increase hefty holding costs, such asÌýstorage, insurance, andÌýmanagement expenses. These can eat into profits andÌýdivert resources from other vital parts ofÌýyour business.

The rising costs ofÌýrenting warehousing space are making itÌýincreasingly expensive toÌýstore excess inventory.

The cost ofÌýrenting warehouse space forÌýdistribution inÌýtheÌýUSÌýisÌýconstantly growing (Source: )

Plus, there are hidden costs like inflation andÌýinventory taxes toÌýconsider. And ifÌýyou’re not careful, overstocking could wipe out aÌýyear’s worth ofÌýprofits.

Risk ofÌýObsolescence andÌýSpoilage

Inventory can expire andÌýbecome unusable asÌýtime goes by. Take grocery storesÌý— they deal with produce going bad byÌýincluding aÌýpercentage ofÌýwaste inÌýtheir pricing. When they hit max inventory, they often donate theÌýextra toÌýcharity andÌýwrite itÌýoff asÌýaÌýloss.

Don’t forget about environmental factors like humidity, mold, andÌýtermitesÌý— they can really mess upÌýyour stock andÌýcould even lead toÌýaÌýtotal inventory loss.

Tied-Up Capital

Excess inventory ties upÌýcapital that could beÌýinvested inÌýother areas ofÌýyour business, such asÌýmarketing, product development, orÌýexpansion efforts. Keeping theÌýright amount ofÌýinventory frees upÌýmoney forÌýthings like payroll orÌýother expenses.

Importance ofÌýMaintaining Optimal Inventory Levels

Let’s talk about why inventory optimization makes sense forÌýbusinesses.

Enhances Cash Flow andÌýReduces Holding Costs

Optimizing inventory levels isÌýaÌýsmart way toÌýboost cash flow byÌýmaking sure your capital isn’t tied upÌýinÌýexcess stock. Plus, lower holding costs can further improve your financial health, giving you more flexibility inÌýresource allocation.

Prevents Stockouts andÌýOverstocking

Optimizing inventory levels prevents stockouts, leading toÌýlost sales andÌýunhappy customers. ItÌýalso helps avoid having too much stock sitting around, which can add unnecessary costs andÌýrisks.

Improves Customer Satisfaction andÌýLoyalty

Having theÌýright products available atÌýtheÌýright time enhances customer satisfaction andÌýbuilds loyalty. Customers are more likely toÌýreturn toÌýaÌýbusiness that consistently meets their needs andÌýavoids theÌýfrustration ofÌýout-of-stock items.

How toÌýCalculate Minimum andÌýMaximum Inventory Levels

Minimum andÌýmaximum levels ofÌýinventory are critical components ofÌýinventory management.

The minimum level represents theÌýlowest amount ofÌýinventory you should hold toÌýavoid stock shortages. InÌýcontrast, theÌýmaximum level isÌýtheÌýhighest amount you should keep toÌýprevent excess stock.

Determine Average Daily Demand

Based onÌýhistorical sales data, average daily demand isÌýtheÌýaverage number ofÌýunits sold per day. ToÌýcalculate this, divide theÌýtotal number ofÌýunits sold inÌýaÌýgiven time period (e.g., one month) byÌýtheÌýnumber ofÌýdays inÌýthat period.

AsÌýyou track theÌýitems, you will find some have seasonal highs andÌýlows that shift throughout theÌýyear. For example, you may sell more snow shovels inÌýJanuary than inÌýAugust. So, keep note ofÌýthose ups andÌýdowns forÌýnext year.

ByÌýtheÌýway, your ecommerce platform can help you manage your inventory better. For instance, 51ÊÓÆµ byÌýLightspeed not only gives business owners aÌýrobust online store but also comes with handy sales reports.

The Orders report, forÌýexample, shows you how many items customers usually buy, how many you’ve sold over aÌýcertain period, andÌýother insights.

51ÊÓÆµ also provides aÌýProduct Sales andÌýStock Overview report, which gives you aÌýquick summary ofÌýyour sales over aÌýcertain period andÌýyour stock levels. You can easily compare these stats toÌýtheÌýprevious period toÌýsee ifÌýsales forÌýspecific items have increased orÌýdecreased.

AÌýProduct Sales andÌýStock Overview report inÌý51ÊÓÆµ admin

Determine Lead Time

Lead time isÌýtheÌýtime itÌýtakes forÌýanÌýorder toÌýbeÌýfulfilled andÌýdelivered from theÌýsupplier toÌýyour warehouse. Incorporating lead time into your inventory management helps ensure you always have enough stock onÌýhand.

For example, ifÌýitÌýtakes two weeks forÌýaÌýsupplier toÌýdeliver anÌýitem toÌýyour warehouse, you should maintain atÌýleast two weeks’ worth ofÌýstock inÌýcase there are anyÌýdelays orÌýunexpected changes inÌýdemand.

Again, each item might have its seasonal highs andÌýlows. For example, snow shovels will take longer toÌýstock inÌýJanuary than inÌýAugust.

How toÌýCalculate theÌýMinimum Inventory Level

Multiply average daily usage byÌýtheÌýdaily lead time toÌýdetermine theÌýminimum inventory level.

Minimum inventory level =ÌýAverage daily demand xÌýLead time

This calculation helps you monitor your inventory levels effectively. IfÌýanÌýitem nears its minimum inventory level, you can adjust your next order with theÌýsupplier accordingly.

For example, ifÌýyou sell coffee mugs andÌýyour store sells one mug per day, andÌýitÌýtakes 7Ìýdays forÌýnew mugs toÌýarrive after ordering, you should always have atÌýleast 7Ìýmugs inÌýstock toÌýavoid running out.

How toÌýCalculate theÌýMaximum Inventory Level

While tracking your inventory data, you’ll likely tweak your maximum inventory level. AÌýsimple place toÌýstart isÌýbyÌýmultiplying your minimum inventory level byÌý2.5, which allows you toÌýcover aÌýmissed cycle with your supplier.

The maximum inventory you want inÌýtheÌýcoffee mug example above isÌý17-18Ìýmugs. ItÌýisÌýunlikely that you will goÌýthrough that many mugs inÌýone week, andÌýitÌýbecomes unnecessary toÌýhave more.

You can use this number toÌýdecide ifÌýit’s time forÌýaÌýsale. Since theÌýaverage daily usage ofÌýsnow shovels tends toÌýdrop inÌýspring, why not consider aÌýsale toÌýhelp reduce your inventory below theÌýmaximum level?

How toÌýCalculate theÌýAverage Inventory Level

The average inventory level represents theÌýamount ofÌýaÌýproduct you expect toÌýsell during theÌýnext period. This level can vary depending onÌýseasonal fluctuations, lead time, andÌýanticipated sales.

The goal here isÌýtoÌýlook ahead andÌýdetermine what you should have inÌýyour inventory.

ToÌýdetermine aÌýgood starting point, calculate your average daily sales, multiply that byÌýtheÌýlead time, andÌýthen add aÌýsafety buffer.

AÌýsafety buffer isÌýtypically aÌýpercentage that accounts forÌýunexpected changes orÌýdelays. Depending onÌýyour industry andÌýbusiness, itÌýcould beÌýanywhere from 10% toÌý20%.

Given that, theÌýformula forÌýtheÌýaverage inventory level is:

Average inventory level =Ìý(Average daily sales xÌýlead time) +ÌýSafety buffer

Adjust this based onÌýyour warehouse capacity, available cash, andÌýtheÌýproduct’s sales velocity.

This approach can beÌýused asÌýyour optimal inventory level formula. The key isÌýsetting anÌýinitial safety buffer andÌýmonitoring your inventory. Continuously adjust andÌýreassess this buffer toÌýensure itÌýremains effective.

More Tips forÌýInventory Optimization

Let’s talk about other inventory optimization techniques that can improve your overall efficiency.

Real-Time Inventory Tracking

Tracking inventory inÌýreal-time isÌýmuch more valuable than doing itÌýonÌýaÌýmonth-to-month basis. Implement real-time tracking systems toÌýmonitor stock levels. This enables you toÌýrespond quickly toÌýfluctuations andÌýcomplete orders more efficiently.

Your ecommerce platform can also help with inventory tracking. For instance, ifÌýyou’re using 51ÊÓÆµ byÌýLightspeed, you can easily . When customers make purchases, our system automatically updates your stock levels.

Automated Reorder Alerts

Many inventory software systems help you manage your current stock byÌýalerting you when you’re nearing minimum inventory levels. This prevents stockouts andÌýhelps maintain optimal inventory levels.

For instance, ifÌýyou’re using 51ÊÓÆµ byÌýLightspeed forÌýyour online store, you can . You’ll receive aÌýheads-up when your inventory isÌýrunning low soÌýyou won’t run out unexpectedly andÌýhave time toÌýrestock.

51ÊÓÆµ sends you low-stock notifications automatically, soÌýyou can restock products onÌýtime

Demand Forecasting

Along with managing current stock levels, demand forecasting isÌýanother important aspect ofÌýinventory management. This involves predicting how much inventory will need toÌýbeÌýstocked inÌýtheÌýfuture based onÌýpast trends andÌýcustomer habits.

Your most valuable tool forÌýdemand forecasting isÌýyour own inventory data, which reflects your seasonal trends andÌýcustomer habits. You can doÌýthis manually using spreadsheets orÌýsoftware toÌýanalyze your data andÌýgenerate accurate forecasts.

IfÌýyou’re using 51ÊÓÆµ byÌýLightspeed forÌýyour online store, you can check out theÌý report toÌýsee how many items people typically buy, how many you’ve sold during aÌýspecific period, andÌýmore. This can help with demand forecasting.

Multi-Echelon Inventory Optimization

Multi-echelon inventory optimization involves managing inventory across stages ofÌýtheÌýsupply chain, from suppliers toÌýwarehouses toÌýretail locations. This approach ensures that inventory levels are optimized atÌýeach level, reducing costs andÌýimproving service levels.

This approach could beÌýpricey, effortful, andÌýtime-consuming since itÌýinvolves integrating systems forÌýcoordination across theÌýsupply chain. ItÌýmight beÌýmore practical forÌýlarge enterprises than forÌýsmall businesses.

Wrap Up

Keeping anÌýoptimal level ofÌýinventory isÌýcritical toÌýmaintaining consistent sales. Finding this optimal level requires balancing demand forecasting, supply chain management, andÌýinventory optimization strategies.

When picking anÌýecommerce platform forÌýyour business, goÌýforÌýone with inventory management tools andÌýorder reports toÌýtrack your stock levels easily. For example, 51ÊÓÆµ byÌýLightspeed. ItÌýhelps you streamline your inventory, prep forÌýseasonal spikes, andÌýmanage your online store more efficiently.

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About The Author
Anastasia Prokofieva is a content writer at 51ÊÓÆµ. She writes about online marketing and promotion to make entrepreneurs’ daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.

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