51ÊÓƵ

You know what they say: “Diamonds are aÌýgirl’s best friend.” Well, inÌýthis instance, things are aÌýbit different. Diamonds, andÌýall types ofÌýother jewelry, have become aÌýseller’s best friend, especially now.

IfÌýyou’re looking toÌýsell jewelry, you’ve picked aÌýgreat time toÌýget started. The marketing world has shifted toÌýaÌýprimarily digital format, meaning it’s become easier than ever toÌýlearn how toÌýsell jewelry.

AtÌýfirst, you might think ofÌýthose gleaming shops inÌýtheÌýmall orÌýtheÌývarious specialty jewelry shops sitting around inÌýyour local downtown sprawl. They’ve always been around since you were young andÌýalways have these amazing, ornate displays ofÌývarious jewel-laden trinkets just waiting toÌýbeÌýbought forÌýthat special someone.

With theÌýadvent ofÌýecommerce becoming theÌýcentralized platform toÌýsell jewelry, outlets toÌýsell jewelry are now only aÌýclick away.

AÌýGem inÌýtheÌýMakingÌý— Entering theÌýMarket

Ecommerce has been steadily . Online buying andÌýselling have become theÌýmain form ofÌýbusiness. After all, theÌýinternet has made itÌýmore convenient than ever forÌýsomeone toÌýfind their own place online andÌýset upÌýshop.

Think ofÌýonline markets such asÌýeBay andÌýAmazon. They each facilitate pages andÌýpages ofÌýseemingly endless products, ranging from theÌýmost lavish ofÌýdiamonds toÌýaÌýsimple pair ofÌýcotton socks. They offer spaces forÌýboth sponsored andÌýprivate trading, with eBay offering aÌýmore privatized arena forÌýtrading, auctions, exchanges, asÌýwell asÌýbuying andÌýselling. The push towards aÌýmore digital format forÌýplaces toÌýsell jewelry has also become more prevalent than ever.

The community ofÌýbuyers andÌýsellers isÌývast andÌýdiverse. ItÌýconsists ofÌýpeople looking toÌýget rid ofÌýold jewelry from times past that isÌýsimply cluttering upÌýtheir drawers, closets, orÌýshelves. ItÌýextends all theÌýway upÌýtoÌýpeople who have spent their life devoted toÌýselling jewelry, providing some ofÌýtheÌýrarest ofÌýartisan handcrafted accessories that might someday land themselves onÌýtheÌýneck ofÌýaÌýcelebrity orÌýanyÌýrenowned figure.

The pool ofÌýresources isÌýasÌývast asÌýtheÌýinternet is. Approaching something this expansive andÌýconstantly growing might seem intimidating atÌýfirst. NoÌýreason toÌýfret, though. InÌýaÌývast ecommerce market that hosts hundreds upon hundreds ofÌýbillions ofÌýdollars inÌýsales every year, there isÌýplenty ofÌýspace forÌýsomeone looking toÌýlearn how toÌýsell jewelry. Let’s tackle aÌýlook atÌýwhere toÌýsell jewelry andÌýhow toÌýget inÌýonÌýaÌýshining gem ofÌýaÌýmarket.

Crystal FocusÌý— How toÌýStand Out

ItÌýisÌýaÌýconstantly shifting market with plenty ofÌýpotential toÌýmake asÌýmuch ofÌýaÌýprofit asÌýyou could lose. Don’t let this deter you, though. It’s certainly worth trying toÌýget your piece ofÌýtheÌýpie. Take aÌýlook atÌýthese brief reasons toÌýget invested inÌýtrying toÌýsell jewelry:

1. It’s small, meaning that itÌýisÌýeasy andÌýcheap toÌýship. With many ofÌýtheÌýtransactions you will beÌýfacing happening online, this isÌýaÌýkey factor inÌýtheÌýcost andÌýpotential profit yield. Considering that each piece ofÌýjewelry onÌýaverage yields aÌýrange ofÌý25% toÌý75% inÌýprofit. This certainly offsets theÌýcost ifÌýanything itÌýwill take toÌýship out those gleaming wares toÌýtheÌýnext customer.
2. Diversity isÌýtheÌýname ofÌýtheÌýgame. Thinking ofÌýanÌýornate brooch from theÌý1950s? That’s jewelry. AÌýdiamond ring from 10Ìýyears ago? That’s jewelry. AÌýcute bead bracelet from aÌýyoung relative? While itÌýmay not seem like itÌýatÌýfirst, that counts asÌýjewelry. When learning how toÌýsell jewelry, itÌýisÌýnecessary toÌýunderstand that there’s noÌýreason toÌýbeÌýpigeonholed inÌýanyÌýone genre orÌýproduct type when you’re just starting out. Let specialization take shape over ³Ù¾±³¾±ð—i´Ú it’s necessary.
3. There are plenty ofÌýplaces toÌýsource your supply from, whether itÌýbeÌýyour local thrift shop ranging all theÌýway toÌýtheÌýBulgari atÌýtheÌýlocal mall (capital permitting, ofÌýcourse). With anÌýecommerce market this big, there will beÌýnoÌýshortage ofÌýplaces toÌýstart accruing aÌýdedicated supply ofÌýwares from.

Where toÌýSell Jewelry

The best option forÌýanyÌýnewcomer who wants toÌýsell jewelry isÌýtoÌýset upÌýtheir own website toÌýdistribute their wares from. Websites toÌýsell jewelry may seem aÌýlittle too populated toÌýthink it’s aÌýgood idea toÌýmake your own. After all, oversaturation isÌýaÌýcommon concern ofÌýanyone trying toÌýget their foot inÌýtheÌýdoor ofÌýanÌýalready massive market.

There’s noÌýneed toÌýworry, though, asÌýeveryone was once inÌýyour shoes. The best way toÌýget your own website set upÌýisÌýtoÌýfind one ofÌýtheÌýmany content management systems, orÌýCMSs. These are excellent partners that theÌýecommerce world has toÌýoffer. These CMS companies will give you all theÌýtools necessary toÌýset upÌýtheÌýperfect online shop, with tons ofÌýtools andÌýwidgets toÌýaccurately display what your goal isÌýandÌýwhat your business isÌýabout.

How toÌýStart Selling JewelryÌý— Step byÌýStep

Step1. Find your niche

Think ofÌýsomething that customers can buy only from you. ItÌýdoesn’t have toÌýbeÌýanÌýintricate handmade product. But when looking atÌýone ofÌýyour products, people shouldn’t think they’re able toÌýmake itÌýthemselves orÌýbuy itÌýsomewhere else.

Experienced handmade sellers advise focusing onÌýtheÌýtarget audience. You should picture your customersÌýand understand who are you selling to. It’s not just “women 21-45Ìýyears old”. Think ofÌýtheir lifestyle: how they spend time, where they goÌýout, what they wear. Your accessories must match that specific lifestyle.

30%

ofÌýtheÌýannual income jewelry sellers get during theÌýholidays (10% more than anÌýaverage seller)

Jewelry isÌýbest sold during theÌýholiday season. Historically, rings, bracelets, andÌýnecklaces make perfect gifts, soÌýkeep that inÌýmind when thinking ofÌýwhat toÌýsell. Try toÌýcreate something you’d personally beÌýglad toÌýgive your friends forÌýtheÌýholidays. IfÌýyou are not sure yet, your collections can beÌýbuilt around holiday themes inÌýyour first year. This isÌýaÌýsafe start.

Your success formula isÌýhigh quality +Ìýclear difference from competitors.

AÌýhuge product variety doesn’t mean you’ll necessarily have more customers. Some brands sell aÌýsingle collection ofÌýaÌýfew items andÌýearn more than those with hundreds ofÌýproducts. SoÌýdon’t hurry toÌýfill your store with lots ofÌýproducts.

Step 2.ÌýCreate aÌýcollection

Essentially, you’ll have to:

• Gather ideas
• Choose theÌýmain theme
• Draw theÌýmockup
• Create samples

Pinterest isÌýgreat forÌýsearching forÌýideas. You can find popular products inÌýyour niche, understand how people wear them, andÌýdiscover what competitors doÌýabout it.

Read more: How toÌýUse Pinterest toÌýUnderstand Your Niche

Collect asÌýmany ideas asÌýyou canÌý— don’t let criticism scare away your inspiration. When you get enough ideas, you’ll beÌýable toÌýnotice patterns andÌýmake connections. Then it’s time toÌýthink ofÌýaÌýtheme.

Write down your ideas andÌýconnect them toÌýtheÌýjewelry types. Homogeneous sets work fine, forÌýexample, theÌýclassic combination ofÌý“necklace +Ìýring +Ìýearrings”.

Don’t create aÌýlot ofÌýproducts atÌýonce: start with aÌýfew samples. That way you’ll beÌýable toÌýtest theÌýdemand andÌýimprove theÌýquality ofÌýyour products.

Step 3.ÌýCome upÌýwith aÌýbusiness plan

“Come on, IÌýjust makeÌýbracelets!” you may say. But aÌýbusiness plan differentiates aÌýcraftsman from aÌýbusiness owner. AsÌýsoon asÌýyou write your business plan, you’ll get theÌýfeeling ofÌýowningÌýa real business. It’s not just handmade jewelry ²¹²Ô²â³¾´Ç°ù±ðÌý–Ìýi³Ù’s your income.

AÌýbusiness plan isÌýaÌýmust-have ifÌýyou want someone toÌýinvest inÌýyour business. AsÌýaÌýhandmade seller, you’d probably doÌýwell onÌýyour own, but who knows? IfÌýyour collection strikes theÌýmarket, you’ll start finding yourself surrounded byÌýpotential partners.

Stick toÌýtheÌýbusiness plan instruction inÌý2Ìýparts:

• How toÌýWrite aÌýBusiness Plan That Will Actually Get ReadÌý— Part 1
• What Your Business Plan Should Look Like: SampleÌý— Part 2

Step 4.ÌýCreate your brand name

There should beÌýaÌýstory behind your brand name. People buy from people, soÌýmake theÌýname reflect your personality. Check out available domain names, because you’ll want your brand name andÌýyour domain name toÌýbeÌýtheÌýsame.

Choose theÌýname thoroughly andÌýthoughtfully, soÌýyou don’t have toÌýchange itÌýinÌýaÌýcouple ofÌýmonths. ItÌýwill ²¹±ô·É²¹²â²õÌý–Ìýo°ù atÌýleast forÌýaÌýlong ³Ù¾±³¾±ðÌý–Ìýb±ð associated with your handmade products andÌýyou. IfÌýit’s hard toÌýcome upÌýwith aÌýname, skip this stage, andÌýtake onÌýfinancial mattersÌýfirst.

Learn more:

• How toÌýName Your Store
• How toÌýBuy theÌýPerfect Domain Name forÌýYour Store

Step 5.ÌýCreate your logo

Your logo isÌýasÌýimportant asÌýtheÌýname. ItÌýmust stand out andÌýstick inÌýone’s memory. ItÌýalso should correlate with theÌýstyle ofÌýyour products.

ItÌýdoesn’t have toÌýbeÌýsomething extraordinary andÌýsuper expensiveÌý—Ìýyou’d better have aÌýsimple, minimalistic logo than noÌýlogo atÌýall. Your customers may share pictures ofÌýyour packages onÌýsocial media, andÌýyour logo will beÌýworking forÌýyou.

You sure have some creative vision, since you make all these wonderful handmade products. IfÌýyou don’t trust yourself onÌýthis matter, hire aÌýprofessional.

Learn more: How toÌýCreate anÌýAwesome Logo forÌýYour Brand

Step 6.ÌýThink ofÌýyour brand style

Brand style isÌýnot just about theÌýcolor ofÌýyour website background andÌýtheÌýcraft paper you use forÌýwrapping. ItÌýisÌýyour exclusiveness inÌýevery detail.

You can always think ofÌýaÌýtwist, aÌýsmall hook that’ll catch customers’ attention. For example, send candy orÌýaÌýhandwritten note with every order. ItÌýwill cost you next toÌýnothing, but customers will remember it.

Learn more: 4ÌýTips toÌýMaximize theÌýImpact ofÌýHandwritten Notes

Step 7.ÌýFind wholesale suppliers

When you created handmade things just forÌýyour friends andÌýyourself, you were able toÌýafford purchases atÌýtheÌýnearest craft store. But now you are atÌýa professional level, production will grow atÌýanÌýexponential rate. It’s time toÌýconsider wholesale buying atÌýreasonable prices.

You might need some advice onÌýhow toÌýfind suppliers. Keep inÌýmind that your ability toÌýprovide clients with products inÌýtime depends onÌýtheÌýregularity ofÌýsupplies. Arrange long-term cooperation with suppliers. When setting upÌýaÌýcontract, study itÌýinÌýgreat detail, soÌýyou won’t have problems later.

Read our guide onÌýfinding aÌýreliable AliExpress supplier.

Read also:

• The Science ofÌýContacting Suppliers When You’re Starting aÌýBusiness
• Should You Manufacture, Wholesale, orÌýDropship Your Products?

Step 8.ÌýSimplify your work

IfÌýyou have been thinking about aÌýnew bead loom forÌýaÌýlong time but haveÌýdoubts about making anÌýexpensive purchase, then you should knowÌý— theÌýtime isÌýnow. Outdated equipment won’t keep upÌýwith aÌýgrowing production level.

You can never predict how many orders you’ll get inÌýyour first week, but there’s aÌýchance sales will fall onÌýyou right after you share your first creation onÌýsocial media (this happenedÌýto another 51ÊÓƵ merchant,ÌýAli). It’ll beÌýmuch easier forÌýyou toÌýmake your products with equipment. And itÌýmay also improve theÌýquality.

There are soÌýmany techniques forÌýjewelry-making that weÌýcan’t share theÌýexact set ofÌýequipment you’ll need. SoÌýbeÌýrational. Your business plan (whichÌýyou’ve already written) will show ifÌýyou really need toÌýget inÌýdebt toÌýbuy new equipment, orÌýifÌýtheÌýold equipment isÌýgood enough till theÌýfirst income.

Step 9.ÌýChoose your wrapping

Oh, theÌýbeautifullyÌýcraftedÌýpackages! Sometimes they bring asÌýmuch joy asÌýtheÌýproduct inside. Pretty wrapping isÌýtheÌýfirst joy theÌýcustomer gets from theÌýpurchase. It’s much more pleasant toÌýcarefully unwrap aÌýsandpapery package orÌýopen aÌýboxÌýthan itÌýisÌýtoÌýsee aÌýboring t-shirt bag.

You can even make your own stamp with theÌýlogo andÌýgive your parcels aÌýwax seal. Let your imagination run free, andÌýclients will write enthusiastic reviews onÌýyour wonderful product presenting. And they will never forget who sent them this beauty.

Step 10. Create your store

Now comes theÌý“official” partÌý— it’s time toÌýcreate your store! How toÌýget through it, ifÌýyou have zero knowledge ofÌýsoftware code andÌýdon’t have friends who are ready toÌýtake onÌýthis project forÌýaÌýbottle ofÌýlemonade?

Luckily, nowadays many things can beÌýdone based onÌýtheÌýDIY principle. ToÌýopen anÌýonline store with aÌýcart andÌýaÌýshop window, you’ll need just aÌýcouple ofÌýhours ofÌýyour free time. Using 51ÊÓƵ, you can create anÌýonline store onÌýanÌýInstant SiteÌýor add itÌýtoÌýyour existing websiteÌý(e.g. ifÌýyou’ve been bloggingÌýfor aÌýwhile already) orÌýeven toÌýyour Facebook page.

Sell onÌýmarketplaces andÌýinÌýpop-up stores toÌýget famous among theÌýlocals. The 51ÊÓƵ mobile appÌýwill help you control inventory wherever you areÌý— it’s especially important ifÌýyou sell products inÌýsingle copies.

Step 11. Take pictures ofÌýyour products

NoÌýgreat pictures means noÌýchances toÌýsurvive onÌýtheÌýmarket. NoÌýchance. AtÌýall.

Pictures serve theÌýsame purpose toÌýyour website visitors asÌýaÌýsales assistant does inÌýanÌýoffline store. They say: “Look atÌýthis beautiful color scheme, this unusual design. Check out theÌýhigh quality andÌýhow fancy itÌýlooks onÌýaÌýhand/ears/a neck/a foot.”

Your pictures should show products inÌýdetail andÌýgive anÌýidea ofÌýhow toÌýwear your jewelry. SoÌýdon’t limit yourself toÌýone picture per product: shoot theÌýproduct from different angles andÌýinÌýdifferent combinations.

Check out these two articles that can help you toÌýmake beautiful pictures:

• How toÌýTake Great Photos forÌýYour Online Store
• How toÌýOptimize Product Images: Step-By-Step Instructions andÌýAnÌýOverview ofÌýServices

Step 12. Write product descriptions

Add descriptions toÌýyour expressive photos. Tell what theÌýproductÌýis made of, why this material isÌýbetter, what itÌýgoes well with, where toÌýwear it, what theÌýsizeÌýis. The most important thing isÌýtoÌýpersuade customers that without your turquoise bracelet their life will beÌýdull andÌýtasteless. Read our guideÌýto great product descriptions.

Step 13. Create store accounts onÌýsocial media

You can doÌýthis before you open your store toÌýincrease theÌýinterest ofÌýcurious visitors.

Instagram works great forÌýall thingsÌýbeautiful. Create anÌýaccount with your brand name andÌýpost inspiring product photos.

ItÌýisÌýeven better toÌýpost pictures ofÌýyourself, your friends,Ìýand clients wearing orÌýusing your products. Let potential customers see how toÌýwear/use your products andÌýhow they look inÌýreal life. You can also run contests forÌýtheÌýbest look with your creations.

Constantly Look forÌýInspiration

You have your style,Ìýand you probably already have your customer base, who likes what you make. GoÌýon! The changing market shuts out those who make noÌýheadway, andÌýlets inÌýmore active andÌýcreative competitors.

Subscribe toÌýtheÌýInstagram accounts ofÌýpopular handmade sellers, check out Pinterest, andÌýjust pay attention toÌýpeople inÌýtheÌýstreets andÌýall things around you. ThatÌýway you willÌýbe aware ofÌýtheÌýnew trendsÌýandÌýfind new ideas toÌýfulfill them inÌýyour own manner.

Now you’re almost ready toÌýopen your store. There areÌýjust aÌýcouple ofÌýstepsÌýleft, andÌýyour life may change forever. Sounds like aÌýmovie orÌýaÌýbook quote, doesn’t it? However, this reality can beÌýyours inÌýjust aÌýcouple ofÌýmonths ifÌýyou start toÌýfulfill your dreams right now. Good luck!

Ìý

• How toÌýSell Jewelry Online: Tips from Jewelry Store Owners
• How toÌýStart aÌýJewelry Business from Scratch