You’ve probably heard ofÌýAmazon, theÌýglobal ecommerce giant you see all over theÌýinternet. They sell everything from consumer goods ²¹²Ô»åÌýelectronics toÌýdigital content ²¹²Ô»åÌýservices across theÌýglobe.
IfÌýyou want your ecommerce business toÌýthrive, getting your products onÌýAmazon isÌýaÌýmust. This article has all you need toÌýknow toÌýget started!
Amazon byÌýtheÌýNumbers
isÌýnot aÌýmatter ofÌýopinion but isÌýgrounded inÌýundeniable, concrete data:
- ±õ³ÙÌýranks first among theÌýleading
large-cap ecommerce companies worldwide - ±õ³ÙÌýisÌýtheÌýmost visited marketplace ¾±²ÔÌý·¡³Ü°ù´Ç±è±ð
- The USÌýaccounted forÌýover 80% ofÌýdesktop visits toÌýAmazon, theÌýhighest traffic toÌýtheÌýmarketplace
- About 35% ofÌýglobal consumers prefer marketplaces over other online channels forÌýproduct search. Preferences vary byÌýregion, but consumers ¾±²ÔÌý·¡³Ü°ù´Ç±è±ð, theÌýUS, ²¹²Ô»åÌýtheÌýUKÌýcommonly choose Amazon.
Amazon isÌýone ofÌýtheÌýtop online marketplaces where global shoppers recently made their latest
Top Reasons toÌýSell onÌýAmazon
AtÌýfirst sight, large marketplaces like Amazon can seem like theÌýenemy ofÌýsmall ecommerce websites. Trusted reputation,
But aikido wisdom says that theÌýbest battle isÌýtheÌýone that didn’t happen. 51ÊÓÆµ makes Amazon your ally byÌýenabling you toÌýintegrate your existing online store with ´¡³¾²¹³ú´Ç²Ô’s platform toÌýhelp you get theÌýmost out ofÌýboth.
Build your brand onÌýaÌýseparate ecommerce website while simultaneously making theÌýmost ofÌýtheÌýopportunities afforded byÌý´¡³¾²¹³ú´Ç²Ô’s gigantic scale.
- Amazon isÌýunbelievably big. InÌý2023, itÌýhit nearly revenue worldwide. Amazon owns 228Ìýmillion square feet ofÌýwarehouses, offices, ²¹²Ô»åÌýother facilitiesÌý— theÌýsize ofÌýnearly 100ÌýAmsterdams!
- It’s anÌýadditional revenue stream. Amazon provides its
top-tier service toÌýalmost inÌýtheÌýUSÌýalone. Even ifÌýyou sell toÌýonly 0.01% ofÌýthem, that means 27,800Ìýsales. Not too bad, right? - It’s easy toÌýstart selling onÌýAmazon ifÌýyou already have anÌýonline store. All major platforms, including 51ÊÓÆµ, provide synchronization with Amazon that imports your inventory from your ecommerce site toÌýtheÌýmarketplace.
- Customers love shopping onÌýAmazon. Amazon excels asÌýaÌýbrand discovery tool, with beginning onÌýtheÌýplatform. ±õ³ÙÌýoffers everything from clothes ²¹²Ô»åÌýsmart home gadgets toÌýfresh produce ²¹²Ô»åÌýpaper towels.
- Customers trust Amazon. The marketplace was recognized asÌýtheÌýmost trusted brand inÌýtheÌýUS. IfÌýcustomers don’t find your products there, they are unlikely toÌýbuy from you onÌýother platforms. But ifÌýthey do, your chances forÌýaÌýsale will double. Why? Because customers trust Amazon. And ifÌýyou’re there, they’ll trust you too.
- Amazon supports
small- ²¹²Ô»åÌýmedium-sized businesses. ofÌýAmazon store sales come from independent sellers, primarily small ²¹²Ô»åÌýmedium-sized businesses. Successful Amazon sellers .
Setting UpÌýYour Store onÌýAmazon
Let’s get your awesome products toÌýtheÌýAmazon marketplace, stat!
Choose Your Plan
Amazon offers two plans: Individual ²¹²Ô»åÌýProfessional. The Individual plan costs only $0.99Ìýper sold unit +Ìýadditional selling fees that depend onÌýyour product category. This means that every time someone buys from you, you pay $0.99Ìý²¹²Ô»åÌýsome fees. Simple, cheap, but limited inÌýits features.
The Professional plan costs $39.99/month +Ìýadditional selling fees, but extends your promotions ²¹²Ô»åÌýinventory features toÌýtheÌýmax. For example, you’ll beÌýable toÌýlist your products inÌýadditional categories, advertise onÌýAmazon, ²¹²Ô»åÌýmanage products inÌýbulk. InÌýshort, itÌýcosts more but gives more.
.
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Create anÌýAmazon Seller Account
You can convert your customer account into aÌýseller account, orÌýcreate aÌýnew one (recommended). Either way, toÌýsell onÌýAmazon, you will need theÌýfollowing:
- AÌýbank account number ²¹²Ô»åÌýbank routing number.
- AÌýchargeable credit card.
Government-issued national ID.- Your tax information.
- AÌýworking phone number.
Once you register asÌýaÌýseller, you’ll have access toÌýSeller CentralÌý— theÌýhome ofÌýyour Amazon business ²¹²Ô»åÌýaÌýcontrol panel forÌýmanaging your selling account, editing ²¹²Ô»åÌýadding product information, updating inventory, ²¹²Ô»åÌýmanaging payments. You will also list all your products here.
From here, you’ll have toÌýdecide how you will sellÌý— asÌýanÌýindividual orÌýasÌýaÌýcompany.
Selling asÌýanÌýIndividual | Selling asÌýaÌýCompany | |
Seller information | ±õ¶ÙÌý¾±²õÌý±ð²Ô´Ç³Ü²µ³ó | Legal docs required: Bank account statement, AIN |
Contact person | This can beÌýyou | AÌýresident ofÌýanÌýaccepted country with IDÌýtoÌýverify |
Billing | Can beÌýyour personal debit/credit card | Must beÌýyour company’s credit/debit card |
Ìý
Billing Information
ToÌýtransfer your earnings toÌýyou, Amazon will ask you toÌýverify your credit orÌýdebit card information. Amazon accepts Amex, Visa, ²¹²Ô»åÌýMastercard. Make sure you have one ofÌýthese accounts because Amazon won’t accept prepaid credit cards, checks, orÌýonline payment systems like PayPal.
Confirming Your Information
The last step inÌýcreating anÌýAmazon account isÌýverification. IfÌýyou did everything rightÌý— spelled your name, company name, address, billing information etc., correctly, you shouldn’t have anyÌýproblems with approval. This review may take around theÌýweek. The Amazon verification team may still contact you byÌýemail toÌýask questions, soÌýmake sure toÌýkeep anÌýeye onÌýyour mailbox.
While you wait, you don’t have toÌýsit inÌýfront ofÌýtheÌýwindow counting birds. Instead, learn about some best selling practices onÌýAmazon, watch videos, ²¹²Ô»åÌýread blogs toÌýget aÌýbetter sense ofÌýtheÌýAmazon landscape.
Listing Products onÌýAmazon
Hey, you’re approved toÌýsell. Now what?
AtÌýthis stage, you’ll see some major differences between theÌýtypes ofÌýAmazon selling plans. Individual plan sellers have toÌýcreate aÌýlisting forÌýeach product one byÌýone, while Professional plan sellers can upload their product feed ²¹²Ô»åÌýhave access toÌýAPI that unlocks syncing ²¹²Ô»åÌýautomation.
Another critical thing toÌýknow about listing your products isÌý. Make sure you are not violating theÌýproduct restriction policies inÌýplace, orÌýyou run theÌýrisk ofÌýgetting your selling ability taken away.
What You’ll Need toÌýList Products
All your products must have aÌýGlobal Trade Item Number (GTIN): aÌýUPC, anÌýISBN, orÌýanÌýEAN toÌýidentify theÌýexact item you’re selling.
IfÌýyou’re creating aÌýnew product onÌýAmazon, you may need toÌýpurchase UPCs orÌýrequest anÌýexemption. For ordering UPCs, you can visit . IfÌýyou are aÌý
InÌýaddition toÌýaÌýproduct ID, each ofÌýyour products will have a:
- SKU. AÌýproduct IDÌýyou create toÌýtrack your inventory.
- Product title.
- Product description ²¹²Ô»åÌýbullet points.
- Product image (or, better yet, multiple!).
- Search terms ²¹²Ô»åÌýrelevant keywords.
Product Detail Page Guidelines
Title. Maximum ofÌý200Ìýcharacters. Capitalize theÌýfirst letter ofÌýevery word.
Images. Images ofÌý500ÌýxÌý500ÌýorÌý1,000ÌýxÌý1,000Ìýpixels are recommended toÌýincrease listing quality.
Bullet points. Highlight key features ²¹²Ô»åÌýbenefits inÌýshort form. Catch customer’s eyes toÌýcaptivate them ²¹²Ô»åÌýpersuade them toÌýbuy.
Description. Appeal toÌýemotions, tell theÌýstory, create aÌýconnection. Don’t forget theÌýkeywords. They increase theÌýchances that people will find your listing.
Ìý
Shipping Options onÌýAmazon
You have two options forÌýdelivering products sold onÌýAmazonÌý— byÌýyourself orÌýwith Fulfillment byÌýAmazon (FBA).
Fulfilling your own orders means you store ²¹²Ô»åÌýship products directly toÌýcustomers yourself. Amazon will charge shipping rates based onÌýtheÌýproduct category ²¹²Ô»åÌýshipping service you select ²¹²Ô»åÌýpasses that money toÌýyou asÌýaÌýshipping credit. IfÌýyou sell asÌýanÌýindividual, make sure your prices stay profitable inÌýthis light.
´¡³¾²¹³ú´Ç²Ô’s Buy Shipping tool can help you with shipping calculations ²¹²Ô»åÌýtoÌýfind aÌýgood deal from ´¡³¾²¹³ú´Ç²Ô’s trusted partners.
Fulfillment byÌýAmazon (FBA) allows you toÌýbenefit from 175ÌýAmazon fulfillment centers ²¹²Ô»åÌýstore your products inÌýtheir warehouses (as opposed toÌýinÌýyour living room) forÌýfaster ²¹²Ô»åÌýmore convenient shipping. With FBA, you will almost entirely skip theÌýpackaging, shipping, customer service (related toÌýdelivery), ²¹²Ô»åÌýreturn issues. However, FBA isÌýnot free, soÌýsellers beware.
There are that depend onÌýyour business model:
- Fulfillment fees per unit sold. ±õ³ÙÌýincludes picking, packaging, shipping, returns, ²¹²Ô»åÌýcustomer service.
- Inventory storage fees. Monthly fees are based onÌýtheÌýamount ofÌýinventory stored atÌýtheÌýcenter.
FBA isÌýaÌýgreat option forÌý
Ìý
Setting UpÌýaÌýStore onÌýAmazon with 51ÊÓÆµ
51ÊÓÆµ byÌýLightspeed isÌýanÌýecommerce platform that not only provides you with anÌýonline store but also allows you toÌýconnect itÌýtoÌýmarketplaces, including Amazon.
You can seamlessly integrate your online store with Amazon using one ofÌýtheÌýapps inÌýtheÌý51ÊÓÆµ App Market. ±õ³ÙÌýtakes aÌýfew clicks toÌýsync your online store with one ofÌýtheÌýlargest
Before You Start
You can connect your 51ÊÓÆµ store ²¹²Ô»åÌýsell onÌýAmazon only ifÌýyour store meets these criteria:
- You have anÌýAmazon Professional Seller account. You can only synchronize your 51ÊÓÆµ store inventory with Amazon ifÌýyou have aÌýProfessional seller account, which unlocks API access ²¹²Ô»åÌýallows synchronization with external storefronts.
- Your store complies with , ²¹²Ô»åÌýyour products meet theÌýmarketplace .
- You doÌýnot sell handmade goods. Amazon has aÌýseparate marketplace called Amazon Handmade. You can’t add product offers there using
third-party servicesÌý— you have toÌýcreate them directly inÌýyour Amazon Handmade account. - Your country isÌý.
- You have assigned your products EAN, UPC, ISBN, orÌýGTIN codes. These codes are needed toÌýlist your products onÌýAmazon, ²¹²Ô»åÌýyou can add them asÌý.
Step 1.ÌýConnect Your Amazon Account
ToÌýconnect your 51ÊÓÆµ store toÌýAmazon, you need toÌýinstall one ofÌýtheÌýfollowing apps from theÌý51ÊÓÆµ App Market:
The apps vary inÌýprice ²¹²Ô»åÌýfeatures, including theÌýability toÌýconnect with other marketplaces. DoÌýyour research ²¹²Ô»åÌýchoose theÌýapp that works best forÌýyou.
Every app has its way ofÌýlinking your 51ÊÓÆµ store toÌýAmazon, but don’t worry, it’s pretty easy! Our
- Connect your 51ÊÓÆµ store toÌýAmazon via
- Connect your 51ÊÓÆµ store toÌýAmazon via
- Connect your 51ÊÓÆµ store toÌýAmazon via .
Step 2.ÌýList Your Products onÌýAmazon
Product listing contains information about your product, including its title, images, description, price, ²¹²Ô»åÌýbarcode (UPC/EAN/ISBN/GTIN).
ToÌýlist products from your 51ÊÓÆµ catalog onÌýAmazon via theÌýM2E Multichannel Connect app, you have toÌýcreate theÌýinventory feed. Here’s .
The same goes forÌýtheÌýKoongo app. ToÌýlist products from your 51ÊÓÆµ catalog onÌýAmazon, you have toÌýcreate theÌýinventory feed. Using theÌýInventory Loader feed isÌýrecommended since itÌýautomatically matches items from your 51ÊÓÆµ online catalog toÌýexisting items ²¹²Ô»åÌýcategories onÌýAmazon. Here are theÌý.
The process forÌýtheÌýChannable app isÌýaÌýbit different. ToÌýstart listing your products onÌýAmazon, you have toÌýcreate ²¹²Ô»åÌýset upÌýfour parameters. Here’s .
Step 3.ÌýProcess Orders from Amazon
Another great thing about connecting your 51ÊÓÆµ store toÌýAmazon via theÌýapps above isÌýtheÌýinventory sync. This means your product stock isÌýsynchronized between your Amazon ²¹²Ô»åÌý51ÊÓÆµ accounts, preventing you from overselling.
When your product isÌýbought onÌýAmazon, aÌýnew order will appear inÌýyour 51ÊÓÆµ admin. You will find itÌýonÌýtheÌý page. Like with other new orders, you will get aÌýnotification about aÌýnew order with anÌýemail orÌýaÌýpush notification inÌýtheÌý51ÊÓÆµ mobile app forÌýiOS orÌýAndroid.
Orders from Amazon will have aÌýmarketplace logo onÌýtheir page:
Learn more about processing orders from Amazon inÌýour Help Center. Here’s how toÌýprocess orders from Amazon via each app:
- Process orders from Amazon via
- Process orders from Amazon via
- Process orders from Amazon via .
Making Your First Sale onÌýAmazon
Once your products are onÌýAmazon, it’s time toÌýget busy attracting new customers.
Try Advertising
Investing some money inÌýads onÌýAmazon isÌýanÌýexcellent way toÌýupÌýyour sales. You may fail with your first campaign, but don’t let that scare you away. Soon, you will master theÌý
Bonus tip: running aÌýdeal orÌýadding aÌýcoupon toÌýyour adÌýwill raise your chances ofÌýwinning over aÌýcustomer.
Amazon offers four advertising solutions accessible through Seller Central:
- Sponsored products. Ads forÌýindividual products that appear onÌýsearch results pages ²¹²Ô»åÌýproduct detail pages.
- Sponsored brands. This option showcases your brand ²¹²Ô»åÌýproduct portfolio onÌýsearch results. These ads feature your brand logo, aÌýcustom headline, ²¹²Ô»åÌýupÌýtoÌýthree ofÌýyour products.
- Sponsored display. This
self-service option allows you toÌýshow your ads onÌýtheÌýcustomer journey across Amazon ²¹²Ô»åÌýoutside ofÌýitÌýonÌýpartner’s websites. - Sponsored TV. This option allows you toÌýshow your ads toÌýviewers ofÌý´¡³¾²¹³ú´Ç²Ô’s streaming services. (Sponsored TVÌýisÌýavailable toÌýsellers enrolled inÌýtheÌýAmazon Brand Registry.)
Play with Prices
Remember, prices are theÌýmost significant purchasing driver forÌý88% ofÌýAmazon shoppers. Keep anÌýeye onÌýtheÌýmarket toÌýstay competitive.
It’s important toÌýremember that not every product will sell onÌýAmazon. And theÌýproducts that sell best can have some pretty steep competition. IfÌýyou’ve never sold onÌýAmazon ²¹²Ô»åÌýyou’re not sure ifÌýyour products are quite theÌýright fit, itÌýmight beÌýaÌýgood idea toÌýtest your niche first.
Here’s what weÌýsuggest:
- Upload just one product that you think will sell.
- Set aÌýcompetitive price that’s aÌýbit lower than average forÌýAmazon. This might not beÌýprofitable initially, but itÌýwill allow you toÌýevaluate demand forÌýyour product orÌýniche within theÌýmarketplace.
Alternatively, you can raise prices toÌýinclude shipping, thus offering free shipping onÌýtheÌýstorefront. This can beÌýaÌýstrong motivation forÌýcustomers toÌýbuy, even ifÌýyour prices seem slightly higher than your competitors because ofÌýit.
Run aÌýSale
What’s Next?
Now that you’ve made your first sale onÌýAmazon, you can officially call yourself anÌýAmazon seller. But even celebrating this glorious event, you probably realize that this isÌýjust theÌýbeginning. You have aÌýjourney ahead. Millions ofÌýpotential customers wait forÌýyou toÌýfind them ²¹²Ô»åÌýfill their lives with fun, excitement, ²¹²Ô»åÌýcomfortÌý— depending onÌýtheÌýproducts you sell.
What’s your next step toÌýsuccess? These are aÌýfew things you can focus on.
Collect Customer Reviews
AsÌýanÌýecommerce seller, you probably already know theÌýimportance ofÌýreviews. The value ofÌýhonest, detailed
Reviews are essential forÌýsellers too. They serve asÌýaÌýcritical feedback source that can help you improve your products, shopping experience, orÌýanyÌýother aspect ofÌýtheÌýinteraction between theÌýbuyer ²¹²Ô»åÌýtheÌýseller.
You’re not alone inÌýyour quest forÌýreviews! Amazon can help. They have anÌý that encourages customers who have purchased aÌýproduct from you toÌýshare their experience.
GoÌýPrime
Prime members are theÌýmost profitable customers. There are 100,000,000ÌýofÌýthem, ²¹²Ô»åÌýeach spends anÌýaverage ofÌý$1,000ÌýaÌýyear onÌýAmazon. IfÌýyou want toÌýturn them into loyal customers, you need toÌý
Register Your Brand
IfÌýyou sell aÌýprivate label ²¹²Ô»åÌýhaven’t registered aÌýtrademark yet, consider registering your brand. Otherwise, you’re missing out onÌýsome exciting features that will help you stand out ²¹²Ô»åÌýgrow your business.
You can register your trademark onÌýyour own byÌýapplying toÌýyour orÌýusing theÌýAmazon Brand Registry service. It’s free ²¹²Ô»åÌýnot only helps protect your intellectual property but also unlocks tools like A+ÌýContent ²¹²Ô»åÌýtheÌýBrand Dashboard onÌýSeller Central.
With A+ÌýContent, you can add rich media content toÌýyour Amazon store page ²¹²Ô»åÌýproduct detail pages toÌýincrease both traffic ²¹²Ô»åÌýsales.
Other perks that goÌýwith Brand Registry:
- Brand analytics. You’ll beÌýable toÌýtrack theÌýway customers interact with your brand: search terms, demographics, ²¹²Ô»åÌýmore.
- Manage your experiments. Run experiments like A/B testing toÌýsee what content drives more sales.
- Virtual bundles. Sell bundles ofÌýcomplementary FBA items without packaging them together.
Learn more about .
Brand Registry isÌýavailable forÌýsellers with:
- AÌýProfessional selling account
- AnÌýactive registered trademark that appears onÌýyour products orÌýpackaging
- The ability toÌýverify yourself asÌýtheÌýrights owner orÌýauthorized agent forÌýtheÌýtrademark.
Sell onÌýAmazon Business
IfÌýyou have aÌýProfessional seller account, you can offer Amazon Business customers anÌýexceptional shopping experience, such asÌýbulk pricing ²¹²Ô»åÌýbusiness pricing. Besides standard selling fees, there’s noÌýadditional cost toÌýselling inÌýtheÌýAmazon Business store.
isÌýtheÌýB2B marketplace onÌýAmazon, which provides B2B opportunities. Signing upÌýtoÌýAmazon Business enables you toÌýprovide special business pricing orÌýquantity discounts toÌýbusinesses purchasing from Amazon.
Although you will sell your goods atÌýaÌýlower price, theÌývolume ofÌýsales may goÌýupÌýbeyond your expectations. This option works best forÌýcompanies that are capable ofÌýuninterrupted production forÌýlarge quantities ofÌýtheir inventory.
Scale Your Business Worldwide
With Amazon, it’s easy toÌýexpand your business internationally ²¹²Ô»åÌýsell your products toÌýhundreds ofÌýmillions ofÌýAmazon shoppers globally.
You can reach consumers from Germany, UK, France, Italy, Spain, Netherlands, Japan, ²¹²Ô»åÌýAustralia. The Middle East, Turkey, Singapore, ²¹²Ô»åÌýBrazil are among theÌýdestinations yet toÌýcome.
Here’s theÌýlist ofÌýavailable destinations.
Interested? Follow theÌýAmazon guide toÌýlearn .
Helpful Resources forÌýSelling onÌýAmazon
51ÊÓÆµâ€™s noÌýstranger toÌýselling onÌýAmazon, ²¹²Ô»åÌýwe’ve written some meaty articles over theÌýyears toÌýhelp small businesses beÌýsuccessful. IfÌýyou’re looking forÌýaÌýlittle extra help, check out these resources toÌýget some essential wisdom forÌýAmazon beginners:
- Amazon Strategies ²¹²Ô»åÌýReviewsÌý— onÌýthis podcast, weÌýdiscuss building trust with new customers onÌýAmazon.
- Multichannel Selling Explained: Expanding toÌýBig &ÌýNiche MarketplacesÌý— tune inÌýtoÌýthis podcast toÌýlearn how toÌýhave aÌýstrong presence onÌýseveral marketplaces atÌýonce.
Other Marketplaces Connected toÌýYour 51ÊÓÆµ Store
While Amazon isÌýnever short onÌýopportunities, 51ÊÓÆµ can beÌýintegrated with even more marketplaces, like Google Shopping ²¹²Ô»åÌýeBay, toÌýhelp you get theÌýmost out ofÌýyour online store. Check out theÌýlist ofÌý you can connect your 51ÊÓÆµ store to.
InÌýClosing
IfÌýyou were thinking ofÌýselling onÌýAmazon but always waiting forÌýtheÌýperfect timeÌý— putting itÌýoff might beÌýtheÌýworst decision ofÌýyour business life.
With millions ofÌýshoppers, strong trust inÌýtheÌýplatform, ²¹²Ô»åÌý
±õ³ÙÌýcan take some time, effort, ²¹²Ô»åÌýmoney toÌýstart selling onÌýAmazon effectively, but itÌýcan beÌýworth theÌýinvestment. Many mature merchants wish they had entered theÌýgame earlier.
Amazon isÌýaÌývery competitive placeÌý— hundreds ofÌýthousands ofÌýmerchants selling millions ²¹²Ô»åÌýmillions ofÌýproducts. SoÌýyou will have toÌýbeÌýsmart toÌýstand out, ²¹²Ô»åÌýuse all theÌýmarketing tools Amazon can offer. But, again, theÌýpotential profit isÌýabsolutely worth trying.
Start selling onÌýAmazon today with 51ÊÓÆµ. Sync your Amazon Pro account with anÌýonline store toÌýmanage both sales channels inÌýaÌýsingle admin ²¹²Ô»åÌýsave time without losing effectiveness. IfÌýyou don’t have anÌý51ÊÓÆµ store, what are you waiting for? Get one todayÌý— itÌýtakes just aÌýcouple ofÌýclicks.
DoÌýYou Want toÌýLearn More about Selling onÌýAmazon?
- Amazon forÌýBeginners: Everything You Need toÌýKnow toÌýStart Selling onÌýAmazon
- What IsÌýanÌýASIN Number ²¹²Ô»åÌýWhy Does Your Ecommerce Business Need One?
- What toÌýSell OnÌýAmazon: How ToÌýFind Products ToÌýSell OnÌýAmazon