51ÊÓƵ

Facebook has over 2.91Ìýbillion active monthly users ofÌýdifferent ages andÌýwith different hobbies andÌýinterests. With 51ÊÓƵ E-commerce, you can tap into this network andÌýgrow your reach onÌýaÌýchannel where your customers already spend aÌýlot ofÌýtime.

We’ve been working closely with Facebook toÌýcreate Sell onÌýFacebook, theÌýsocial commerce solution that isÌýmade upÌýofÌýfour major Facebook products: Facebook Shop, Facebook Product Catalog, theÌýFacebook Pixel, andÌýFacebook Messenger.

With 51ÊÓƵ’s Sell onÌýFacebook solution, selling andÌýadvertising isÌýalmost effortless. You can automatically upload (and sync) your 51ÊÓƵ product catalog toÌýtheÌýmobile-friendly “Shop” section onÌýyour Facebook business page, drive sales with dynamic advertising andÌýsupport your customers inÌýFacebook Messenger right onÌýtheÌýstorefront.

InÌýthis article, we’re going toÌýexplain every feature ofÌýSell onÌýFacebook andÌýhow itÌýcan benefit your business.

Sell onÌýFacebook with aÌý“Shop” Section onÌýYour Page

Sure, getting likes andÌýshares onÌýFacebook feels good… What about earning some money?

IfÌýyou’ve been trying toÌýfigure out how toÌýadd aÌýshopping cart onÌýFacebook, you’re inÌýluck here. With 51ÊÓƵ’s Facebook Shop, you can add aÌýShop section toÌýyour Facebook business page while selling your products onÌýmultiple platforms atÌýonceÌý— onÌýyour site, marketplaces, andÌýeven other social media.

The Shop section makes itÌýeasy forÌýboth desktop andÌýmobile users toÌýdiscover andÌýbuy your products inÌýtheÌýfamiliar Facebook interface.

65.7% ofÌýSMB owners promote their products onÌýsocial media, making itÌýtheÌýmost popular marketing channel among small businesses (according toÌýour blog readership survey). With Facebook Shop, not only does your business page spread theÌýword about your storeÌý— itÌýactually generates sales.

How toÌýset upÌýaÌýFacebook store onÌýyour page

ToÌýuse theÌýSell onÌýFacebook toolkit, you’ll need toÌýbeÌýonÌý51ÊÓƵ’s Venture, Business, orÌýUnlimited plan. Note that Facebook Shop isÌý, though.

Follow these simple steps toÌý.

Your products will beÌýavailable forÌýpurchase onÌýyour Facebook page within aÌýfew minutes, depending onÌýtheÌýsize ofÌýyour product catalog.

From there, your product catalog will sync with Facebook automatically twice aÌýday toÌýensure your Facebook Shop isÌýalways upÌýtoÌýdate.

Create Shoppable Posts onÌýFacebook

Apart from adding aÌýShop section toÌýyour business page onÌýFacebook, you can also create shoppable posts. With these, you can tag products inside ofÌýaÌýpost. When aÌýcustomer clicks onÌýtheÌýtag, they can see theÌýproduct name andÌýprice. They can also goÌýtoÌýtheÌýproduct page onÌýFacebook toÌýlearn more about theÌýitem, andÌýeven buy it! This way, customers can buy your products when browsing their news feed orÌýgoing through your business page.

Shoppable posts work best toÌýshow off new products, promote sales, andÌýincite customers toÌýbuy products without leaving their favorite social media platform.

ToÌýcreate aÌýshoppable post, start byÌýmaking aÌýregular post onÌýyour business page. Then, click theÌý“tag products” button andÌýselect theÌýproducts you want toÌýtag from your shop catalog.

Put Your Ads onÌýAutopilot With Product Catalog

The Facebook Product Catalog contains information forÌýall ofÌýtheÌýproducts you’d like toÌýadvertise onÌýFacebook, including availability, description, images, title, price, brand, andÌýmore.

Product Catalog works with multiple Facebook adÌýtypes andÌýformats, including dynamic ads ²¹²Ô»åÌý³Ù³ó±ðÌýcollection adÌýformat that isÌýalso used onÌýInstagram andÌýAudience Network.

What are Dynamic Ads?

Dynamic ads allow you toÌýuse your product catalog toÌýcreate engaging ads andÌýautomatically advertise multiple products orÌýyour entire product catalog onÌýFacebook, across all devices. They can beÌýused forÌýretargeting (following store visitors who viewed your products), orÌýtoÌýget your products inÌýfront ofÌýnew people.

Dynamic ads are:

• Effortless: they can beÌýused toÌýpromote all ofÌýyour products without you having toÌýcreate individual ads forÌýeach item.
• OnÌýtarget: advertise toÌýpeople who are already interested inÌýyour products andÌýincrease theÌýprobability ofÌýaÌýpurchase.
• Automatic: once your campaigns are set up, they run seamlessly onÌýtheir own andÌýreach your potential customers atÌýtheÌýright time.
• Available onÌýanyÌýdevice: your ads will reach people onÌýanyÌýdevice they are using.

Learn how toÌýstart .

Dynamic ads can appear inÌýtheÌýfollowing placements:

• OnÌýFacebook: feeds, right column, marketplace
• OnÌýInstagram: feed andÌýStories
• OnÌýAudience Network: types ofÌýplacementÌý— native, banner andÌýinterstitial
• °¿²ÔÌý²Ñ±ð²õ²õ±ð²Ô²µ±ð°ù

Use Facebook Pixel forÌýConversion andÌýOptimization

The Facebook pixel isÌýaÌýpiece ofÌýcode that tracks your store visitors andÌýtheir behaviorÌý— providing you with aÌýlot ofÌýuseful data:

• ItÌýmeasures conversions soÌýthat you know exactly how your ads are performing.
• ItÌýrecords visitors that left your store without making aÌýpurchase soÌýyou can follow upÌýwith ads later (remember retargeting!).
• ItÌýhelps you advertise toÌýpeople similar toÌýyour existing customers.

The pixel makes advertising onÌýFacebook more effective. Not only doÌýyou know exactly who you’re advertising to, but you also have aÌýbetter understanding ofÌýhow your ads are performing. All inÌýall, your ads hit theÌýtarget, leading toÌýaÌýbetter return onÌýyour advertising dollars.

How toÌýadd theÌýFacebook pixel toÌýyour 51ÊÓƵ store

The installation isÌýaÌýbreeze forÌýevery 51ÊÓƵ store owner, regardless ofÌýtechnical skills. You just need toÌýgenerate your Pixel IDÌýandÌýadd itÌýtoÌýyour Control Panel.

See theÌýfull guide: Introducing theÌýFacebook Pixel forÌý51ÊÓƵ Stores: How toÌýRun More Effective Facebook Ads Easily

How toÌýuse theÌýpixel forÌýselling onÌýFacebook

Here are some ofÌýtheÌýstrategies forÌýusing theÌýFacebook pixel inÌýyour store:

• Recover abandoned carts with aÌýretargeting campaign. You can target shoppers who’ve visited your store andÌýadded products toÌýtheir carts but didn’t finish theÌýcheckout process. The pixel records theÌýexact products aÌýshopper left inÌýtheir cart andÌýreminds them about those products using shopper-specific Facebook ads.
• Get repeat customers with Custom Audiences. You can create aÌýCustom Audience based onÌýtheÌýpeople that bought from you already andÌýreach them with your ads. For example, you can target them with aÌýnew collection similar toÌýproducts they’ve bought before.
• Use Lookalike Audiences toÌýadvertise toÌýpeople who are similar toÌýtheÌýshoppers who’ve shown interest inÌýorÌýpurchased your products. IfÌýyou want toÌýget new customers but don’t want toÌýmiss your target audience, “lookalikes” will help you toÌýnarrow your market andÌýuse your adÌýdollars even more effectively.
• Get more Facebook followers with aÌývideo ad. Using Custom Audiences, you can target people who visited your store with aÌývideo adÌýthat features your product inÌýaction. Why use video? People look atÌývideos five times longer than static Facebook content.

DoÌýyou want toÌýtry out anyÌýofÌýthese Facebook pixel strategies? Check out our detailed instructions forÌýimplementing them inÌýyour store.

Use Facebook Messenger Live Chat asÌýaÌýCustomer Care Channel

Most people prefer toÌýmessage than call customer service. With this inÌýmind, you can’t solely rely onÌýphone orÌýemail anymore asÌýaÌýsingle way toÌýprovide customer service. The easier you make itÌýforÌýcustomers toÌýreach out toÌýyou, theÌýmore likely you are toÌýcapture new customers andÌýretain existing ones. That’s why live chats became theÌýnew favorite customer care channel forÌýmany businesses: they are convenient both forÌýsellers andÌýtheir audience.

The fastest andÌýmost effortless way toÌýadd aÌýlive chat toÌýyour store isÌýtoÌýconnect your store toÌýFacebook Messenger. It’s one ofÌýtheÌýmost popular messaging apps that people already use toÌýcommunicate with friends andÌýbrands. 51ÊÓƵ integration with Facebook Messenger allows you toÌýadd aÌýreal-time chat toÌýyour store soÌýthat customers can reach out toÌýyou from anyÌýpage ofÌýyour website.

How toÌýconnect your store toÌýFacebook Messenger

With 51ÊÓƵ E-commerce, adding aÌýlive chat via Facebook Messenger just takes aÌýhandful ofÌýclicks:

1. GoÌýtoÌýyour Control Panel andÌýopen .
2. Click theÌý“Connect Facebook page” button.
3. Choose aÌýpage that you use toÌýcommunicate with customers andÌýclick “Save.”
4. Specify your store’s domain andÌýclick “Save”. This step ensures your store’s domain isÌýwhitelisted onÌýyour Facebook page. For security reasons, theÌýMessenger plugin only works with domains that you’ve whitelisted. ToÌýchange theÌýstore’s domain orÌýadd other domains goÌýtoÌýyour Facebook page →ÌýSettings →ÌýMessenger Platform →ÌýWhitelisted Domains.

How toÌýsell onÌýFacebook with Messenger live chat

Facebook Messenger live chat helps toÌýreally connect with your customers andÌýbuild relationships with them. Personalized andÌýefficient customer care isÌýessential when competing with huge marketplaces that attract people with services not available forÌýsmall business owners (like next-day orÌýfree shipping).

Here’s how you can use Facebook Messenger inÌýyour store forÌýtheÌýbest results:

• Answer customers’ questions asÌýsoon asÌýpossible. Your Facebook Business Page shows how fast you respond toÌýmessages. When people see that you reply very fast, they feel more confident about your brand.
• Remind customers about current deals while you exchange messages. For example, ifÌýaÌýcustomer asks ifÌýyou deliver toÌýEurope, your reply might beÌýsomething like, “Yes, weÌýalso offer free shipping onÌýglobal orders till theÌýend ofÌýtheÌýweek.”
• Set upÌýauto-response forÌýsituations when you’re away andÌýcan’t answer immediately. Don’t forget toÌýspecify when you’ll beÌýinÌýtouch again. You can also set upÌýautomatic greetings andÌýauto-responses toÌýtheÌýfirst message someone sends toÌýyou.
• Install theÌýFacebook Pages Manager app toÌýmanage Facebook messages, comments onÌýyour posts, andÌýInstagram comments inÌýone inbox. You’ll stay inÌýtouch with your customers noÌýmatter where they leave their questions: inÌýMessenger, onÌýInstagram DMs, orÌýinÌýcomments onÌýyour pages.

For more detailed instructions onÌýimplementing theÌýstrategies above, check out our blog post onÌýusing FBÌýlive chat forÌýyour business. There are even more ways toÌýperfect your customer service with Facebook Messenger, ²¹²Ô»åÌý³Ù³ó±ðÌýbest thing about them isÌýthat they don’t require much time orÌýeffort.

What You Need toÌýKnow toÌýSell onÌýFacebook

Besides powerful tools forÌýselling onÌýFacebook, you need toÌýunderstand theÌýplatform’s nature andÌýhow you can use itÌýtoÌýpromote your business. Read onÌýtoÌýget aÌýbetter understanding ofÌýFacebook selling andÌýadvertising.

Frequently asked questions about selling onÌýFacebook

IfÌýyou’re just starting out with selling products onÌýFacebook, you might beÌýlooking forÌýtheÌýanswers toÌýthese questions:

How doÌýyou sell onÌýFacebook? Can you sell directly onÌýFacebook?
You can sell directly onÌýFacebook byÌýuploading your product catalog toÌýtheÌýShop section onÌýyour Facebook business page. The steps forÌýsetting upÌýaÌýFacebook store onÌýyour page are described atÌýtheÌýbeginning ofÌýthis blog post.

DoÌýIÌýneed aÌýbusiness license toÌýsell onÌýFacebook?
ItÌýdepends onÌýwhether your country’s orÌýstate’s laws require you toÌýhave aÌýlicense forÌýonline selling. Facebook Commerce Policies state that “buyers andÌýsellers are responsible forÌýcomplying with all applicable laws andÌýregulations.”

How much does itÌýcost toÌýsell onÌýFacebook? Are Facebook Shops free?
When you sell onÌýFacebook with 51ÊÓƵ, you pay forÌýtheÌýpricing plan you’re on. Also, that Meta charges payment fees forÌýsales onÌýFacebook andÌýInstagram Shops Checkout.

Can IÌýsell onÌýFacebook without aÌýwebsite?
IfÌýyou don’t have aÌýwebsite andÌýdon’t use anÌýe-commerce platform, you can upload products toÌýFacebook yourself manually. However, manually managing orders might beÌýtime-consuming. Also, using anÌýe-commerce platform such asÌý51ÊÓƵ allows you toÌýextend your reach beyond Facebook andÌýsell onÌýother social media platforms, marketplaces, orÌýwebsites.

What isÌýFacebook Marketplace? How does Facebook Marketplace work?
Facebook Marketplace isÌýnot theÌýsame thing asÌýFacebook Shop. ItÌýisÌýaÌýplace where people can arrange toÌýbuy, sell andÌýtrade items with other people inÌýtheir area. Simply put, onÌýFacebook Marketplace, you’ll find items that people near you have listed forÌýsale.

How much does itÌýcost toÌýsell onÌýFacebook Marketplace?
There’s noÌýfee toÌýjoin Facebook Marketplace, andÌýitÌýcosts nothing toÌýsell there forÌýindividuals.

IsÌýFacebook Marketplace aÌýgood place toÌýsell?
Facebook Marketplace serves asÌýlistings ofÌýlocal personal ads, andÌýitÌýisÌýaimed atÌýusers, rather than businesses. You can think ofÌýitÌýasÌýCraiglist forÌýFacebook users. So, ifÌýyou run anÌýonline store, it’s better toÌýset upÌýaÌýShop section onÌýyour Facebook Business page andÌýuse Marketplace asÌýanÌýadditional sales channel.

What you can’t sell onÌýFacebook pages

Before you start selling onÌýFacebook (and Instagram), you need toÌýmake sure that your products comply with theÌýplatform’s ²¹²Ô»åÌý³Ù³ó±ðÌý. It’s clear that stolen goods andÌýweapons won’t beÌýallowed onÌýFacebook pages, but some ofÌýtheÌýprohibited products are less obvious.

Here are some ofÌýtheÌýproducts that are prohibited from selling onÌýFacebook:

• events orÌýadmission tickets
• gift cards
• drugs, drug paraphernalia, orÌýprescription products
• alcohol andÌýtobacco products orÌýtobacco paraphernalia (yet you can sell apparel featuring aÌýtobacco brand logo)
• ingestible supplements (including vitamins, protein bars, andÌýprotein powder)
• healthcare products (but lifestyle andÌýfitness accessories like watches are allowed)
• downloadable digital content, digital subscriptions, andÌýdigital accounts
• services andÌýjob opportunities (jobs may only beÌýpromoted onÌýJobs onÌýFacebook, Pages, andÌýGroups asÌýallowed byÌýtheÌýCommunity Standards ²¹²Ô»åÌý³Ù³ó±ðÌý)

Check out theÌýCommerce Policies page forÌýtheÌýfull andÌýmore detailed list ofÌýtheÌýcontent prohibited forÌýselling onÌýFacebook pages.

Tips forÌýSelling onÌýFacebook

The competition onÌýtheÌýplatform isÌýjust asÌýbig asÌýits audience. ToÌýstand out andÌýpromote your store among numerous businesses, follow these practices when selling products onÌýFacebook pages.

Add aÌýCTA toÌýYour Page

AÌýCTA orÌýÁª³¦²¹±ô±ô-³Ù´Ç-²¹³¦³Ù¾±´Ç²Ô´Ï button isÌýdisplayed under aÌýcover picture. ItÌýcan direct people toÌýshop, book aÌýreservation, learn more about your business, andÌýsoÌýon.

Here’s aÌýlist ofÌýFacebook CTA buttons you can choose from:

• Book Now
• Contact Us
• Send Message
• Call Now
• Sign Up
• Send Email
• Watch Video
• Learn More
• Shop Now
• See Offers
• Use App
• Play Game

Think about which CTA button best reflects your business andÌýgoals. For example, ifÌýyou’re building anÌýemail list, use “Sign Up”. IfÌýyou want potential customers toÌýcontact you try “Call Now” orÌý“Send Message”.

Educate, Entertain, andÌýHelp

One ofÌýtheÌýbest advice onÌýhow toÌýsell things onÌýFBÌýmay sound contradictory: don’t try too hard. The truth is, being salesy inÌýevery post you share will get you only soÌýfar. People quickly get tired andÌýunsubscribe when there’s anÌýabundance ofÌýpromotional content without anyÌývalue.

Stick toÌýtheÌý“80/20” rule: share 80% ofÌýeducational andÌý20% ofÌýpromotional content. This way, people will engage with your posts rather than scroll them without aÌýthought.

Entertaining andÌýeducational posts will beÌýmore beneficial inÌýtheÌýlong run. They not only positively build your relationships with your audience but also help toÌýbuild aÌýcommunity. For example, ifÌýyou sell paints, you can share tips onÌýusing enamels orÌýDIY-videos, start aÌýdiscussion onÌýtheÌýchoice ofÌýindoor paints, andÌýremind people about safety precautions.

Use Your Facebook Cover toÌýPromote Deals

AÌýcover image isÌýusually theÌýfirst thing that catches people’s attention when they visit your page. Don’t waste aÌýchance toÌýuse aÌýFacebook cover forÌýdriving sales. For instance, when running aÌýholiday sale, highlight your bestsellers onÌýtheÌýcover. Or, ifÌýyou run aÌýcontest, you can use aÌýpicture ofÌýtheÌýprize asÌýaÌýcover toÌýget more contestants.

Make theÌýMost ofÌýDynamic Ads Formats

Different dynamic adÌýformats help toÌýachieve theÌýgoal you’ve set forÌýyour advertising campaign. The format you choose depends onÌýwhether you’d like toÌýfeature one product orÌýmultiple products atÌýonce. For example, ifÌýyou target people who have already viewed several items inÌýyour store, you may want toÌýshow them ads with multiple products.

When creating aÌýDynamic Ad, you can choose its format: single image orÌýcarousel. The latter allows you toÌýmake anÌýadÌýwith two orÌýmore scrollable images (see theÌýexample from LaModa above).

You can also create aÌýcollection adÌýusing dynamic adÌýtargeting. AÌýcollection includes aÌýCanvas that opens instantly when someone interacts with your adÌýonÌýaÌýmobile device. ItÌýmay feature images, videos, products, andÌýcall-to-action buttons.

You can create aÌýcollection using one ofÌýtheÌýtemplates:

• Grid Layout: lets you show upÌýtoÌý50Ìýproducts from your catalog.
• Lifestyle Layout: lets you can tag products inÌýtheÌýlifestyle images from your catalog.

Best Practices forÌýDynamic Ads

Dynamic ads show relevant product recommendations toÌýpeople soÌýthat they take action from your ad. Based onÌýtheÌýgoal you optimized your adÌýfor, Facebook will choose products from your catalog that will generate theÌýbest outcome forÌýyou. For example, ifÌýyou decide toÌýoptimize forÌýpurchase, Facebook will show products expected toÌýdrive purchases like bestsellers orÌýpopular items.

That makes dynamic ads aÌýpowerful tool forÌýpromoting your store, but you can make your ads stand out even more.

ToÌýmake theÌýmost ofÌýdynamic ads, you can apply different practices while creating your ad:

• • Add aÌýslideshow toÌýyour ad. When using aÌýcarousel format, choose this option toÌýadd multiple pictures orÌývideos ofÌýtheÌýproduct. The adÌýwill beÌý“animated”Ìý— it’ll display theÌýitem from different angles, without users having toÌýclick onÌýtheÌýad.
  • Add aÌýfixed card toÌýbeÌýdisplayed atÌýtheÌýbeginning and/or ending ofÌýyour dynamic carousel ad. This way, you can introduce aÌýmessage, concept, orÌýtheme about your store.

• • Add anÌýoffer toÌýyour adÌýwhen using theÌýcarousel format. When you add it, anÌýoffer appears asÌýaÌýcard with aÌýdiscount inÌýyour carousel ad.
  • Use Creative tools toÌýshow frames andÌýpricing andÌýshipping details over products that appear inÌýaÌýdynamic ad.

• Make your dynamic ads multilingual. “Create inÌýDifferent Languages” option allows you toÌýadjust your adÌýcopy forÌýaudiences inÌýdifferent countries.

How toÌýSell Things onÌýFacebook: More Resources

Don’t miss theÌýopportunity toÌýreach billions ofÌýconsumers andÌýsell more with theÌýgreat, new 51ÊÓƵ-Facebook integrations. Add aÌýshopping cart toÌýyour Facebook page, run high-performance ads, andÌýbuild lasting customer relationships.

Check out theÌýfollowing collection toÌýfind more blog articles that will help you toÌýmake theÌýmost ofÌýtheÌý51ÊÓƵ tools andÌýexplain how toÌýsell products onÌýFacebook: Sell onÌýFacebook.

Happy selling!

Ìý

• Sell onÌýFacebook: Blow UpÌýYour Sales With Social Selling
• How Does Facebook Work forÌýSmall Businesses?
• How toÌýReceive Payments onÌýaÌýFacebook Business Page
• How toÌýGrow aÌýFacebook Business Page forÌýFree
• What toÌýPost onÌýFacebook: 20ÌýPost Ideas forÌýYour Business Page
• AÌýStep-By-Step Guide toÌýUsing Facebook Business Manager
• 7ÌýStrategies toÌýBoost Sales With Facebook Marketing
• How toÌýSell Products Using Facebook Live Shopping
• Make your Products More Discoverable onÌýFacebook &ÌýInstagram
• What IsÌýFacebook Pay, andÌýShould Your Company Use It?
• AÌýBeginner’s Guide toÌýSelling onÌýFacebook Marketplace
• Sell onÌýFacebook Messenger
• Sell Products inÌýFacebook Shops