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You may have watched aÌýFacebook live video ofÌýyour favorite influencers atÌýsome point inÌýyour life onÌýsocial media. But have you considered using Facebook Live toÌýsell your products? It’s aÌýgreat way toÌýconnect with potential customers, give them aÌýbehind-the-scenes look atÌýyour business, andÌýincrease sales inÌýtheÌýprocess. Plus, you can make itÌýaÌýfun andÌýinteractive experience that they’re sure toÌýremember!

InÌýthis blog post, we’ll introduce you toÌýlive shopping onÌýFacebook andÌýexplain how toÌýfeature products inÌýyour live video. Let’s find out how toÌýmake theÌýmost ofÌýthis tool!

What IsÌýLive Shopping?

ToÌýunderstand what live stream shopping is, you need toÌýknow what live streaming is. Live streaming isÌýwhen aÌývideo isÌýbroadcasted inÌýreal-time, without being recorded first.

Live streaming isÌýpopular because ofÌýits interactive nature. Viewers can communicate directly with aÌýpresenter andÌýother viewers via aÌýchatroom where they ask questions andÌýshare their opinions.

Not only isÌýlive streaming used byÌýinfluencers andÌýgamers, but itÌýisÌýalso popular with experts that share their knowledge online. Recently, online sellers joined this trend andÌýstarted live stream shoppingÌý— using live videos toÌýshare what they sell, how they make it, andÌýtheÌýstories behind their brand.

InÌý2020, theÌýcoronavirus pandemic triggered anÌýexponential rise inÌýecommerce. Live shopping isÌýamong theÌýmost prominent trends forÌýpeople toÌýbuy new products.

According toÌý, theÌýpercentage ofÌýpeople who made purchases through live streams increased byÌýanÌýaverage ofÌý76% worldwide from before toÌýduring theÌýcoronavirus pandemic. Europe had theÌýhighest growth inÌýlive stream purchases, with shoppers increasing byÌý86%. The Middle East followed with 76%, while North America recorded aÌýusage spike ofÌýabout 68%.

Live shopping combines theÌýinteractivity ofÌýlive streaming with theÌýthrill ofÌýonline shopping. It’s different from live streaming because it’s specifically commerce-driven. Using live shopping, you can feature your product onÌývideo while engaging with your audience during your streams.

Podcast: What IsÌýLive Shopping andÌýWhy DoÌýYou Need ItÌýtoÌýSell Online?

What IsÌýFacebook Live Shopping?

Facebook Live isÌýaÌýfree tool that allows anyone onÌýFacebook toÌýstream live video from aÌýmobile orÌýdesktop. ItÌýisÌýalso one ofÌýtheÌýtop ¾±²ÔÌý³Ù³ó±ðÌý±«³§.

AsÌýaÌýbusiness owner, you can use Facebook Live toÌýconnect with your customers while showcasing your products inÌýaÌýlive video. You can show your items inÌýreal-world scenarios, bring product details front andÌýcenter, andÌýdirectly interact with your potential customers.

Facebook allows you toÌýtag products inÌýyour live streams. AÌýproduct tag contains details andÌýaÌýlink toÌýyour website. Customers can even buy items right from your live stream! Imagine what itÌýcan doÌýforÌýyour business ifÌýorganized properly, taking Facebook shopping toÌýaÌýwhole new level.

Benefits ofÌýLive Shopping forÌýOnline Sellers

There are many reasons why live shopping onÌýFacebook isÌýbecoming soÌýpopular. Here are theÌýtop benefits:

• ItÌýstimulates sales asÌýitÌýisÌýeasy forÌýcustomers toÌýpurchase theÌýitems you ²õ³ó´Ç·É³¦²¹²õ±ð–l¾±²Ô°ì²õ toÌýtheÌýproducts are featured right inÌýtheÌýlive videos.
• ItÌýshows products inÌýreal-world situations. Instead ofÌýbrowsing your site toÌýlearn more about your merchandise, your potential customers can watch you demonstrate benefits inÌýreal-time.
• ±õ³ÙÌý³Ù²¹°ì±ð²õ customer service onÌýsocial media toÌýaÌýwhole new level. Your followers can easily chat with you during your live stream, which makes answering all ofÌýtheir questions about your products, shipping, payment, andÌýbrand easier than ever.
• ItÌýhelps build relationships with your audience because you’re not only selling your products, but you’re also providing real-time entertainment.
• ItÌýcan beÌýused forÌýcollaborations with influencers. Co-host aÌýlive video with anÌýinfluencer inÌýyour niche toÌýshare your expertise andÌýpresent your brand toÌýaÌýnew audience.

How toÌýSet UpÌýLive Shopping onÌýFacebook

Now that you know theÌýbenefits ofÌýusing Facebook Live forÌýyour business, here isÌýhow toÌýstart with it.

Before you run your first live shopping video, here’s what you need:

• Set upÌýaÌýFacebook Shop. andÌýyou can create your Facebook Shop byÌýimporting andÌýsyncing your products. Here’s .
• Check that you’re theÌýadmin ofÌýyour Facebook page.
• Create aÌýproduct playlist onÌýFacebook. ItÌýisÌýaÌýcollection ofÌýproducts you want toÌýfeature during your live shopping video. Follow these steps toÌýcreate aÌýproduct playlist.
• Ensure that items you want toÌýfeature are inÌýyour catalog atÌýleast three days before your live stream.

Checked all theÌýpoints above? It’s time forÌýsome live shopping!

Here’s how toÌýcreate aÌýlive shopping video with tagged products from your Facebook page:

1. OnÌýyour Facebook page, click “Live”.
2. Turn theÌý“Enable Live Shopping” toggle onÌýtheÌýLive Shopping tab.
3. Under “Select aÌýPlaylist”, click “Choose MyÌýPlaylist” andÌýclick “Save.”
4. Enter aÌýtitle forÌýyour video under “Post.”
5. Click “Go Live.”
6. Click “Feature” under theÌýproduct you want toÌýshow your viewers. IfÌýyou want toÌýfeature aÌýdifferent item, click “Stop featuring”, choose theÌýnew product, andÌýclick “Feature.”
7. Click “End Live Video” when you’re done.

When you’re running aÌýlive shopping video onÌýFacebook, you’ll see this dashboard. Use itÌýtoÌýfeature different products inÌýyour live stream:

Your viewers will beÌýable toÌýclick onÌýanÌýitem they like andÌýsee product details orÌýbuy itÌýright away:

Tips forÌýLive Shopping onÌýFacebook

ToÌýmake sure both you andÌýyour customers enjoy your live shopping events, keep inÌýmind theÌýfollowing advice.

Promote Your Live Shopping Events

Announce andÌýpromote your live shopping videos aÌýcouple ofÌýdays before theÌýevent toÌýspark interest andÌýbuild anticipation with potential customers. Encourage viewers toÌýfollow your Facebook business page soÌýthey know when you goÌýlive.

Don’t hesitate toÌýuse other channels: announce your live shopping events inÌýyour newsletter, inÌýyour Instagram posts andÌýstories, andÌýother social media. Or, invite people toÌýyour live streams inÌýrelated Facebook groups.

Make aÌýTest Run First

Want your first video toÌýbeÌýaÌýsuccess? Test your live video beforehand! Change your privacy settings soÌýthat only you andÌýtheÌýpeople you choose can see your test live video. Test out your equipment andÌýpay attention toÌýcamera angles, volume, andÌýbackground noise.

Keep Your Environment Organized

Whether you’re presenting live from home, work, orÌýatÌýanÌýevent like aÌýconference, keeping your surroundings tidy andÌýorganized will help give your viewers aÌýgood impression ofÌýyou andÌýyour brand.

Ask Someone toÌýHelp You

Having someone with you behind theÌýcamera during your live stream can beÌýaÌýgame-changer. They can assist you with products, comments, andÌýmessages.

IfÌýyou don’t have aÌýlarge audience onÌýFacebook, ask aÌýfriend orÌýfamily member toÌýpose questions inÌýcomments toÌýcreate more engagement andÌýencourage other viewers toÌýjoin theÌýdiscussion.

Actively Communicate with Viewers

Get your audience ¾±²Ô±¹´Ç±ô±¹±ð»å–t³ó²¹³Ù’s theÌýpoint ofÌýaÌýlive stream! Let viewers know they can make comments during theÌývideo orÌýreach you through Facebook Messenger. Respond toÌýviewers’ comments andÌýreactions asÌýthey happen.

Avoid Being Too Sales-y

Being too sales-focused andÌýpushy might annoy your audience, soÌýyou need toÌýwalk aÌýfine line. Common topics forÌýlive shopping are recommendations forÌýnew products toÌýtry, tips onÌýhow toÌýchoose theÌýright item, discussion ofÌýnew trends, orÌýQ&A.

For example, let’s say you sell face masks. Instead ofÌýdevoting theÌýwhole live video toÌýpitching your masks, tell your audience how toÌýchoose theÌýbest fitting andÌýcomfortable one. OfÌýcourse, tag your products asÌýexamples. You’ll see your Facebook live sales skyrocket!

Save Your Live Streams

Don’t let your hard work disappear! Instead ofÌýdeleting your live videos, keep them onÌýyour timeline toÌýattract aÌýnew audience. People can also watch those videos again forÌýmore information about products, orÌýfind theÌýitems they were interested inÌýbut didn’t buy right away.

Get Started with Live Shopping

Now you know everything you need toÌýcreate your first live shopping video onÌýFacebook! Are you asÌýexcited asÌýweÌýare?

Just remember that live shopping isÌýall about building relationships with your customers. Focus onÌýyour viewers’ needs first, andÌýtheÌýsales will follow. With time, you’ll learn new tricks toÌýincrease theÌýengagement ofÌýyour live streams andÌýturn viewers into customers.

Have you already tried live shopping onÌýFacebook orÌýother platforms? DoÌýyou want toÌýlearn something else about live shopping? Don’t hesitate toÌýshare your experience orÌýask questions inÌýtheÌýcomments below!

Ìý

• Sell onÌýFacebook: Blow UpÌýYour Sales With Social Selling
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• How toÌýReceive Payments onÌýaÌýFacebook Business Page
• How toÌýGrow aÌýFacebook Business Page forÌýFree
• What toÌýPost onÌýFacebook: 20ÌýPost Ideas forÌýYour Business Page
• AÌýStep-By-Step Guide toÌýUsing Facebook Business Manager
• 7ÌýStrategies toÌýBoost Sales With Facebook Marketing
• How toÌýSell Products Using Facebook Live Shopping
• Make your Products More Discoverable onÌýFacebook &ÌýInstagram
• What IsÌýFacebook Pay, andÌýShould Your Company Use It?
• AÌýBeginner’s Guide toÌýSelling onÌýFacebook Marketplace
• Sell onÌýFacebook Messenger
• Sell Products inÌýFacebook Shops