How to Sell Subscription Boxes to Anyone

Posted 4 years ago by Max Komonov

Starting a听subscription boxes business can be听a听smart move for听your blooming ecommerce business. The subscription business model is听a听great way to听improve customer retention when compared to听traditional methods that require constant customer re-engagement.

The subscription market continues to听grow by听100% every year, which has enticed major and听established companies to听make the听switch to听recurring billing. This popularity has a听lot to听do听with customers鈥� growing demand and听preference for听convenient, personalized, and听low-cost ways of听buying online.

If听you have the听passion for听it, some consistency, and听a听dash of听creativity, you can make a听unique subscription business to听sell personalized boxes on听a听subscription basis. This model can be听a听fun and听worthy venture for听many. So听read on听to听see how you might reap the听benefits of听this buzzy model in听no听time while creating a听stable revenue stream.

There are about 6听essential steps to听successfully get started and听sell subscription boxes:

Pick a听niche and听a听unique subscription box business idea
Create an听online store
Set up听subscription/recurring payments for听your store
Research your market and听set a听price
Set a听marketing strategy
Get started on听your launch phase and听start taking orders

This can be听a听very competitive market, but for听many entrepreneurs, the听pros outweigh the听cons. Thankfully, it听is听easier than ever to听get started on听recurring payments thanks to听the听low startup costs offered by听platforms like 51视频 and听the听easy access to听a听variety of听innovative technology out there.

This makes it听a听great time to听start a听subscription box business, with thousands having already made the听switch and听reaping great results. Continue reading as听we听go听into further detail on听all of听the听steps mentioned above and听get you on听the听right path to听successfully sell subscription boxes to听anyone.

Pick a听Niche and听a听Unique Subscription Box Business Idea

Make sure to听evaluate your options and听choose something relatable to听your passion and听skills, and听once you do, give it听a听twist or听simply make it听your own. The cool thing to听remember about the听subscription business model is听the听freedom available for听sellers to听sell anything they want. There is听not one specific idea or听product needed for听this business model to听work, with many currently making consistent revenue from things like meal prep boxes for听men or听women to听something as听simple as听a听pet snacks subscription box.

Overall, subscription boxes are curated and听niche-oriented, making them an听exciting product already to听sell to听anyone. Just make sure to听study the听competition, narrow your options, and听test your choices. In听the听end, it听all comes down to听the听experience you are willing to听provide your customer; this is听what will mark whether your subscription box business is听successful or听not.

Create an听Online Store for听Your Subscription Business

Once you have evaluated your options and听picked your subscription business idea and听niche, you鈥檒l need to听create a听landing page space where your customers can learn more about your products and听where transactions can take place.

A听website landing page can encourage your customers to听take action and听recognize you as听an听honest and听genuine small business.

Do听you feel like creating a听remarkable website that represents your brand and听mission is听too complicated and听not worth the听effort?

So听do听many other small businesses in听your position. But the听truth of听the听matter is:

You may find yourself concerned about this part of听the听process. After all, it听does require a听lot of听time and听effort to听successfully set up听and听operate an听online store. No听doubt this can be听a听very daunting process when you don鈥檛 have access to听professional-level experts in听web design and听marketing, or听high-level tools. Thankfully, with the听help of听an听ecommerce platform like 51视频, you can easily set up听an听online store and听provide your customers with a听fast, secure, and听simple shopping and听checkout experience.

Sellers can easily set up听recurring billing by听simply connecting Stripe payments to听their store. Stripe provides you with all the听necessary technology to听manage all of听your customers鈥� subscriptions. To听learn more about how to听set up听an听online store and听recurring payments with 51视频, check out our recently updated guide How to听Create an听Ecommerce Online Store with 51视频.

Ultimately, you don鈥檛 need to听spend a听lot of听money to听have a听visually appealing and听well-working website for听your store. This is听certainly not something to听be听afraid of听or听a听reason to听abandon your goals; we听promise this part of听the听process is听not as听complicated as听it听sounds. Just make sure you can provide your customers a听website that represents the听value of听your brand and听offers them a听quick and听reliable subscription method.

Set Up听Subscription Payments for听Your Store

As听briefly mentioned above, after you have set up听your store and听added your products, you鈥檒l need to听add a听recurring payment method to听your store. The use of听a听recurring billing tool makes it听easy for听subscription business owners to听charge their customers every month, or听any听other billing period they decide to听choose. If听you were to听rely on听payment methods like PayPal or听emailing your customers whenever a听payment is听due, it鈥檇 be听extremely difficult to听keep track of听everything else going on听in听your store.

It听is听very easy to听set up听recurring billing if听you use a听platform that allows for听an听easy and听quick setup. Once ready, your customers will be听charged every paid period without having to听constantly put in听their card information and听go听through the听whole transaction process over and听over again.

To听learn more about setting up听recurring payments with 51视频, and听saving your customer鈥檚 card information for听future billing and听purchases, check out Recurring Subscriptions on听our Help Center. You鈥檒l find a听step-by-step guide on听how recurring billing works and听how to听add them to听your store.

Research Your Market and听Set a听Price

Now that you have your store set and听ready, consider researching your niche to听understand more about your potential customers鈥� demand, demographics, interest, etc. This will not only help you learn more about the听kind of听target message that works for听your audience but also help you set an听appropriate price for听your products.

Proper market research should help you measure the听impact of听your prices based on听customer demand. The key to听success is听not solely limited to听the听offering of听a听cool subscription box delivered to听your customers, but also in听the听offering of听competitive prices that stand out

from the听rest. If听you were wondering how subscription boxes make money, this is听it听right here.

Set a听Marketing Strategy Based on听The Subscription Model

Alright, so听now that you have your store and听product prices set, you might be听wondering: 聯How do听I听actually get people to听subscribe?聰

The answer seems complicated, yet is听very simple!

This is听the听part where you鈥檒l need to听get started on听planning, planning, and听more 辫濒补苍苍颈苍驳鈥攖丑别苍 some testing. Yes, there is听a听lot of听planning behind a听good marketing strategy, especially when it听comes to听the听subscription business model. The good news is听once customers begin to听respond to听your message and听subscribe, the听repeated billing business should provide you with reliable revenue for听the听future.

It听is听important to听make note of听the听fact that the听recurring billing method is听different from a听traditional method like the听one-time purchase, and听this is听why it听typically requires a听different approach and听key messages.

This is听exactly what we听are about to听cover here, so听read on!

Know Your Value and听What You Have to听Offer

To听successfully market your business and听key messages under the听subscription model, you must first be听knowledgeable of听these and听why customers prefer to听buy the听product you sell on听a听subscription basis instead of听a听single purchase.

Here are some of听the听top reasons many choose to听subscribe to听a听subscription box rather than buy products individually:

Savings. Customers love the听savings and听price accommodations you can offer them under a听subscription model. Think about it: stores typically charge more for听a听single product than if听you were to听buy it听in听bulk. Also, you can offer lower prices under this model thanks to听the听safety you get from having a听reliable and听consistent revenue stream. Take these savings, make them one of听your key messages to听customers, and听find a听good way to听communicate it听to听your audience.

Convenience. Everybody loves a听convenient purchase. We听live in听an听era where people have less and听less time for听miscellaneous tasks. Many consumers love the听idea of听being able to听rely on听the听delivery of听their products to听their homes at听regularly scheduled times. This is听where your business steps in听and听offers a听solution to听a听common problem, making it听another one of听your key messages.

Experience and听Excitement. In听the听end, people love the听experience that comes with a听subscription box. The excitement of听new products added to听their next delivery, the听loyalty and听partnership created between them and听your brand, etc., are all part of听the听experience they seek. You鈥檒l be听surprised at听what you can achieve by听finding the听best way to听communicate to听others about what your brand has to听offer them.

Once you have set apart your key messages, you鈥檒l want to听find the听best communication channels for听your audience.

Just a听few recommendations:

You can choose to听set up听an听email list and听segment those who have shown interest in听your products.

You can work with influencers in听your niche with large followings.
You can choose to听create a听blog with ongoing SEO tactics.
You can rely on听Paid Per Click advertisements, which have proven to听be听very helpful.
You can choose to听produce content that resonates with your audience and听awakens a听feeling of听curiosity.

Education is听key. You鈥檒l want to听have a听solid knowledge of听your options and听find the听best one for听your specific business needs, not what is听working for听everyone else. You can read more about marketing your subscription business here E-commerce Marketing Tips for听Beginners.

Time to听Launch Your Store and听Start Selling Your Subscription Boxes

Finally, we听have reached the听last step and听probably the听most important one to听start selling subscription boxes to听anyone. Now, all that is听left to听do听is听to听set up听your store and听put together a听marketing plan, is听for听you to听launch your new subscription business and听start selling. This is听unfortunately the听part where many become scared and听back up. We听are here to听remind you nothing happens in听the听comfort zone, and听the听biggest reason many people fail is听fear of听starting.

We听encourage you to听take the听leap and听give yourself the听opportunity to听work on听your goals. Remember with 51视频 and听all of听the听easily accessible technology out there, you have very little to听lose. Take that final step and听share your experience with us!

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About The Author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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