51ÊÓƵ

With each passing year, selling onÌýFacebook andÌýInstagram gets more effective andÌýmore popular. 51ÊÓƵ E-commerce wants toÌýdoÌýeverything possible toÌýget merchants using these two social media channels toÌýreach ideal prospects affordably.

That’s why we’ve made itÌýeasy forÌýall 51ÊÓƵ users toÌýget started with theÌýFacebook pixel. 51ÊÓƵ powers 50,000ÌýFacebook stores. Our merchants report additional revenues ofÌý15% after selling their products onÌýFacebook.

You might beÌýwondering: “Why isÌýFacebook Pixel important?” Big companies have their tech departments toÌýbridge theÌýtechnology gap between their products andÌýthese social platforms. Without 51ÊÓƵ, small andÌýmedium-sized business owners would have toÌýstruggle through hours ofÌýwork andÌýpages ofÌýdocuments toÌýdoÌýtheÌýsame.

Our developers have hidden all theÌýtough coding behind aÌýfriendly user interface soÌýyou can install theÌýFacebook pixel inÌýyour 51ÊÓƵ control panel inÌýunder one minute, with noÌýtechnical skill whatsoever.

Implementing theÌýFacebook pixel inÌýyour marketing today lays aÌýsolid foundation forÌýsocial marketing andÌýadvertising success inÌýtheÌýfuture. Understand that, among theÌýmany advantages itÌýdelivers (discussed below), theÌýFacebook pixel can prevent you from spending more money onÌýads than you earn from them.

ToÌýtake advantage ofÌýthis opportunity, please read theÌýfollowing article.

What isÌýtheÌýFacebook Pixel?

IfÌýyou’re not aÌýmarketer, you might beÌýconfused: “What isÌýtheÌýmeaning ofÌýpixels?” Let usÌýclarify that forÌýyou.

The Facebook pixel isÌýaÌýpiece ofÌýcode that tracks your store visitors andÌýtheir behaviorÌý— andÌýgives you ²¹Ìý±ô´Ç³ÙÌýof data:

• ItÌýmeasures conversions soÌýthat you know exactly how your ads are performing
• ItÌýrecords visitors that left without making aÌýpurchase soÌýyou can follow upÌýwith ads later
• ItÌýcan help you advertise toÌýpeople similar toÌýyour existing customers.

IfÌýyou want toÌýadvertise onÌýFacebook andÌýrest assured your ads are effective, this integration isÌýforÌýyou. You can install andÌýuse theÌýfull power ofÌýtheÌýFacebook pixel inÌýyour 51ÊÓƵ store without touching anyÌýcode.

FAQ: theÌýFacebook pixel explained

Now that you know what theÌýFacebook pixel is, you might have more questions. Let’s answer them!

Does theÌýFacebook pixel collect personal data?
The Facebook pixel identifies anonymous visitors onÌýtheÌýwebsite but Facebook doesn’t reveal anyÌýpersonal information about theÌýusers that they collect through theÌýpixel. So, theÌýFacebook Pixel doesn’t collect personal data like aÌýuser’s name, address, orÌýfinancial information.

IsÌýtheÌýFacebook Pixel aÌýcookie? What’s theÌýdifference between aÌýcookie andÌýaÌýpixel?
Cookies andÌýpixels are different things. Pixels records information toÌýbeÌýsent toÌýtheÌýserver andÌýcookies store that information onÌýtheÌýbrowser forÌýlater use.

IsÌýpixel tracking legal?
IfÌýyou are using Facebook Pixel, you are liable toÌýcomply with General Data Protection Regulation. Under theÌýGDPR, aÌýcompany can legally process aÌýperson’s data ifÌýitÌýcomplies with theÌýregulation. ToÌýcomply with GDPR, .

Does theÌýFacebook Pixel work with Instagram?
Yes, Facebook andÌýInstagram run onÌýtheÌýsame ads platform. IfÌýyour business profiles are connected, your Facebook Pixel will work forÌýInstagram.

DoÌýIÌýneed multiple Facebook pixels?
Even though it’s possible toÌýcreate several Facebook pixels, you only need one Facebook pixel ´Ú´Ç°ùÌý²â´Ç³Ü°ù store.

Can IÌýuse theÌýsame Facebook pixel onÌýmultiple websites?
Yes, you can install theÌýsame Facebook Pixel onÌýmultiple websites.

Can IÌýuse Facebook pixel without aÌýwebsite?
ToÌýfunction properly, theÌýFacebook pixel needs toÌýbeÌýinstalled onÌýaÌýwebsite. Luckily, with 51ÊÓƵ E-commerce, you can create aÌýwebsite without anyÌýtech knowledge.

How Can IÌýUse theÌýFacebook Pixel?

The Facebook pixel can track various actions that happen inÌýyour 51ÊÓƵ store. So, what data does theÌýFacebook pixel collect? It’ll “know” when your visitors:

• View products andÌýcategories
• Search products
• Add items toÌýtheÌýshopping cart
• Enter theÌýcheckout flow
• Start theÌýcheckout
• Complete theÌýcheckout.

But how does theÌýFacebook pixel work? This data allow you toÌýachieve theÌýfollowing:

Retarget your store visitors

Many people don’t buy during their first visit toÌýtheÌýstore. With theÌýFacebook pixel, you can create Ìýto follow upÌýonÌýthose customers with your ads onÌýFacebook, Instagram, andÌý. This isÌýcalled retargeting.

Since theÌýFacebook pixel tracks different sorts ofÌýevents inÌýyour store, you can group people byÌýtheir actions. Here are some cases:

• People who visited your specific product pages, forÌýexample, those who viewed your new arrivals
• People who appeared inÌýyour store but haven’t been there forÌýaÌýwhile
• People who spend ²¹Ìý±ô´Ç³Ù ofÌýtime browsing inÌýyour store but hesitate toÌýmake aÌýpurchase.

Custom combinations are also available: you can mix theÌýrules forÌýpages, types ofÌýdevices, andÌýtheÌýnumber ofÌývisits.

The remarkable thing isÌýthat inÌýall cases, you’ll advertise toÌýpeople who have already shown anÌýinterest inÌýyour store. That means they are more likely toÌýbuy from you.

After clicking theÌý“Create Audience” button, it’ll start collecting automatically. You won’t need toÌýrestart orÌýrenew it. Assign your ads toÌýthese audiences right away orÌýrefer toÌýthem later.

Measure your results

What exactly happens asÌýaÌýresult ofÌýyour ad? The Facebook pixel makes itÌýclear. ItÌýtracks conversions, soÌýyou can .ÌýIt prevents you from spending more money onÌýads than you earn from them.

It’s not only purchases that you can track with theÌýFacebook pixel.

The 51ÊÓƵ integration with theÌýFacebook pixel saves you from all theÌýcode work. Without it, you would copy aÌýline ofÌýcode forÌýeach separate event andÌýinstallÌýitÌýin your store code.

Now you can easily get your Facebook pixel installed, andÌýitÌýwill support theÌýmajority Standard Events automatically:

• ViewContent:Ìýthe Facebook pixel will trigger this when visitors view product orÌýcategory pages.
• Search:Ìýthis event shows when people use your search box toÌýfind products.
• AddToCart: learn when visitors add products toÌýtheÌýshopping cart without finishing theÌýpurchase.
• InitiateCheckout:Ìýthis event detects people who click “Checkout”.
• AddPaymentInfo:Ìýlearn when people are halfway through their checkout.
• Purchase: know when visitors turn into buyers.

Get more conversions

Every Facebook a»åÌý³¦²¹³¾±è²¹¾±²µ²Ô needs toÌýhave anÌýobjective. ThatÌýis how Facebook optimizes theÌýbids andÌýadÌýdelivery.

Installing theÌýFacebook pixel inÌýyour 51ÊÓƵ store allows you toÌýset conversions asÌýyour objective.ÌýThatÌýway your bid will beÌýoptimized toÌýget your more conversions,Ìýand you’ll beÌýable toÌýsee theÌýresults inÌýyour AdÌýManager.

It’s possible toÌýselect different conversion events (identical toÌýyour Standard Events range) toÌýachieve specific goals.ÌýIf you want toÌýknow how many purchases your adÌýgenerated, stick toÌý“Purchase” here.

How toÌýAdd theÌýFacebook Pixel toÌýYour 51ÊÓƵ Store

Now that you get theÌýidea ofÌýwhat theÌýpixel is, you might have other questions: “Is Facebook pixel free? How doÌýIÌýfind myÌýFacebook pixel? ”ÌýLet’s answer them!

The Facebook pixel integration isÌýnow available onÌýall 51ÊÓƵ plans. You don’t have toÌýpay extra forÌýusing Facebook pixel with your 51ÊÓƵ store.

The installation ofÌýFacebook pixel isÌýeasy forÌýeveryone, regardless ofÌýtechnical skills. ToÌýset upÌýtheÌýFacebook pixel, you just need toÌýgenerate your Facebook pixel IDÌýandÌýadd itÌýtoÌýyour Control Panel. Here’s how toÌýdoÌýthat:

1. InÌýyour Facebook profile, click theÌýdrop-down menu onÌýtheÌýright. Choose “Create Ads” (if you’ve never logged into Facebook Ads before) orÌý“Manage Ads” (if you’ve used Facebook Ads before).
2. You’llÌýthen find yourselfÌýin theÌýAdÌýManager. Click theÌýdrop-down menu andÌýselect “Pixels”.
   
   
3. OnÌýtheÌýnext screen, click theÌýgreen button “Create aÌýPixеl”.
   
   
4. Click “Use anÌýIntegration orÌýTag Manager”.
   
   
5. Select 51ÊÓƵ from theÌýlist ofÌýofficial Facebook integrated partners.
   
   
6. Follow further instructions.
   
   

Then check ifÌýyour Facebook pixel isÌýworking. Navigate toÌýyour store toÌýget theÌýpixel triggered. Then goÌýback toÌýyour AdÌýManager →ÌýPixels andÌýcheck your pixel’s status. The green light means it’s active. ItÌýmight take upÌýtoÌýtwenty minutes toÌýactivate your Facebook pixel.

What’s Next

All your Facebook pixel activity will beÌýdisplayed inÌýyour AdÌýManager. There you’ll see theÌýgraph showing how many times theÌýpixel was triggered. Below you’ll see theÌýtabs with theÌýstats forÌýtheÌýFacebook pixel events.

AsÌýsoon asÌýyour Facebook pixel has gathered some data, you’ll beÌýable toÌýuse itÌýinÌýall gears. Here isÌýaÌýstep-by-step guide onÌýcreating your Facebook A»åÌý³¦²¹³¾±è²¹¾±²µ²Ô.

Facebook Pixel Strategies toÌýRun More Targeted Ads

Here are four actionable strategies you can use right now toÌýbetter target your advertising using your Facebook pixel.

Strategy 1:ÌýRetargeting andÌýAbandoned Cart Recovery

This one’s aÌýno-brainer strategy. Let’s say you’ve set upÌýyour store andÌýyou have some good traffic coming in, but sales are aÌýlittle slow. ItÌýmight beÌýfrustrating, but it’s not fatalÌý— especially ifÌýyou can get things moving with some well-targeted Facebook ads.

AsÌýweÌýalready mentioned above, retargeting isÌýaÌýtype ofÌýcampaign that tracks andÌýserves ads toÌýtheÌýspecific customers who’ve visited your store. There are plenty ofÌýgreat reasons toÌýrun retargeting campaigns, but one ofÌýtheÌýbest reasons isÌýcost-per-sale. It’s almost always cheaper toÌýclose sales with shoppers who are already familiar with your brand. And more sales forÌýless money sounds like aÌýgood deal toÌýus.

Retargeting isÌýeven more important ifÌýyou’re paying aÌýthird party (Google, Bing, Facebook, etc.) toÌýdrive traffic toÌýyour site. You’ll want toÌýrecover asÌýmuch ofÌýthat cost asÌýpossible through converted sales toÌýensure aÌýprofitable online store.

Abandoned cart ads are aÌýspecial type ofÌýretargeting campaign used toÌýtarget shoppers who’ve visited your store andÌýadded products toÌýtheir carts but didn’t finish theÌýcheckout process. Your pixel records theÌýexact products aÌýshopper left inÌýtheir cart andÌýreminds them about those products using shopper-specific Facebook ads.

The best part about retargeting ads isÌýthat they can beÌýfully automated without anyÌýextra fees orÌýmanagement inÌýyour Control Panel. But ifÌýyou don’t want theÌýeasy button, we’ll still show you how toÌýmanage theÌýcampaigns yourself asÌýwell.

What you need forÌýretargeting:

• The Facebook pixelÌý— toÌýtrack store visitors andÌýpages they browse.
• Facebook product catalogÌý— toÌýadvertise your products onÌýFacebook.

How toÌýlaunch aÌýretargeting campaign toÌýyour store visitors:

1. Create your ´Ú´Ç°ùÌý²â´Ç³Ü°ù .
2. Connect your 51ÊÓƵ Store toÌýFacebook.
3. Export your 51ÊÓƵ product catalog toÌýFacebook. ifÌýyou have aÌýVenture orÌýhigher-tier plan andÌýwant toÌýdoÌýthis automatically. OrÌý. After that’s done, you’ll see your catalog inÌý:

4. Install theÌýFacebook pixel. InÌýjust aÌýcouple ofÌýclicks, your pixel will start tracking your website visitors. (Note: ItÌýcould take upÌýtoÌý20Ìýminutes ´Ú´Ç°ùÌý²â´Ç³Ü°ù pixel toÌýactivate before itÌýbegins tracking.)
5. ³Ò´ÇÌý³Ù´ÇÌý²â´Ç³Ü°ù andÌýcheck your pixel’s status. The green light means it’s active. You’ll see aÌýgraph ofÌýtheÌýtriggered events:

6. inÌýtheÌýCatalog Manager (you can also doÌýthis while creating anÌýad).
7. Create your ads. You can start creating ads asÌýsoon asÌýyou’ve installed theÌýpixel. Click onÌýCreate Ad:

   OrÌýgoÌýtoÌýyour Facebook Business page andÌýclick onÌýCreate Ad:

8. Choose Catalog sales asÌýyour marketing objective:

9. .

While following theÌý, you need toÌýpay close attention toÌýtheÌýblock Audience toÌýuse theÌýpixel:

• Make sure you click Associate Pixel orÌýApp With your Catalog:Ìý

• Then identify your target audience byÌýselecting theÌýoption “Retarget products toÌýpeople who visited your website orÌýapp.” The pixel will help with that.Ìý

This isÌýwhat your adÌýwill look like:

ToÌýmake your ads even more effective, andÌýadd itÌýtoÌýyour adÌýcopy.

Strategy 2:ÌýGet More Repeat Customers

Loyal customers are theÌýbackbone ofÌýyour business. Because they already know andÌýtrust your brand enough toÌýtransact with you, they’ll beÌýmuch easier toÌýsell toÌýinÌýtheÌýfuture. SoÌýit’s crucial you invest inÌýkeeping them active.

Increasing your base ofÌýloyal andÌýregularly transacting customers isÌýimportant, especially ifÌýyou sell seasonal products, your sales have dropped, orÌýyour budget isÌýlow. ToÌýleverage this group with your pixel, create anÌýaudience ofÌýpeople who’ve made aÌýpurchase recently andÌýtarget them with aÌýnew collection.

First, follow steps 1-6Ìýfrom Strategy 1.ÌýThen create anÌýaudience andÌýtarget them with your new ad.

ToÌýcreate anÌýaudience ofÌýyour existing customers:

1. 1. ³Ò´ÇÌý³Ù´ÇÌý²â´Ç³Ü°ù .
   2. Click onÌýCreate aÌýCustom Audience:Ìý

   3. Choose Website Traffic:

   4. Choose your pixel andÌýselect theÌýevent Purchase. Specify theÌýtime frame (from 30ÌýtoÌý180Ìýdays). You can target your ads atÌýpeople who have bought aÌýcertain product, e.g. shoes. However, when you’re first starting out, itÌýmight beÌýeasier toÌýtarget aÌýbroader audience.Ìý

   5. When you finish creating your audience, follow these instructions toÌýcreate anÌýad. During adÌýset creation, select theÌýaudience you just created toÌýreach them with your new ads:Ìý

Strategy 3:ÌýStrengthen Your Brand Following

People who are already interacting with your business onÌýyour website would also make great Facebook followers. You’ll need them toÌýbuild aÌýstrong social media presence, which isÌýimportant forÌýbrand recognition. Beyond that, people who already like your products will beÌýmore interested inÌýyour news andÌýnew collections, which means more sales forÌýyou (woot woot).

Use aÌýCustom Audience ofÌýyour website visitors orÌýaÌýcustomer list toÌýpromote your Facebook Page with ads. Just make sure you exclude people who’ve already liked your Page toÌýavoid serving ads toÌýexisting Facebook fans.

ToÌýbuild aÌýstrong social media presence, make aÌývideo about your products andÌýadvertise itÌýtoÌýyour site’s visitors. People look atÌývideos than static Facebook content. ItÌýhelps toÌýfeature your product inÌýaction while you deliver your message. Check out this that compels you toÌýsubscribe asÌýyou watch.

Note: You should use aÌý andÌýmake sure your video meets toÌýdeliver your adÌýsuccessfully.

ToÌýcreate aÌývideo ad:

1. 1. 1. Follow .
      2. ToÌýuse your pixel, pay attention toÌýtheÌýblock Audience: choose Create New andÌýclick Custom Audience.Ìý

      3. Select Website Traffic:Ìý

      4. Choose All Website Visitors, set theÌýtime frame, andÌýgive your audience aÌýname. Click Create Audience:Ìý

      5. Choose “Create anÌýadÌýusing theÌýaudience”:Ìý

Then continue .

This isÌýwhat your video adÌýwill look like:

Strategy 4:ÌýCreate Lookalike Audiences

IfÌýyou’re ready toÌýexpand your business, Facebook can help you find people similar toÌýyour existing customers. Using your existing ads, you can target “Lookalike” audiences, who are similar toÌýtheÌýshoppers who’ve shown interest inÌýorÌýpurchased your products. This highly targeted pixel strategy can help you narrow your market andÌýuse your adÌýdollars even more effectively.

ToÌýcreate aÌýLookalike Audience:

1. 1. 1. ³Ò´ÇÌý³Ù´ÇÌý²â´Ç³Ü°ù .
      2. Click Create aÌýLookalike Audience:Ìý

      3. Choose your pixel asÌýaÌýsource:Ìý

      4. Choose theÌýcountry/countries where you’d like toÌýfind aÌýsimilar set ofÌýpeople. Use theÌýslider toÌýchoose your desired audience. Then click Create Audience:Ìý

Note: ItÌýcan take anywhere from 6ÌýtoÌý24Ìýhours ´Ú´Ç°ùÌý²â´Ç³Ü°ù Lookalike Audience toÌýbeÌýcreated.

Learn More About Facebook Pixel

IfÌýyou’d like toÌýlearn more about using Facebook pixel forÌýadvertising, check out theÌýfollowing podcast: Easy Facebook andÌýGoogle Remarketing. This isÌýanÌýepisode onÌýusing automated advertising tools soÌýthat tracking data with Facebook pixel isÌýput toÌýgood use.

Now that you’ve learned how toÌýuse Facebook pixel audiences, you’re ready toÌýget theÌýmost out ofÌýyour Facebook ads. IfÌýyou need help building andÌýadvertising your store, don’t forget about theÌý.

Ìý

• How toÌýAdvertise aÌýBusiness onÌýFacebook forÌýBeginners
• What IsÌýFacebook Pixel andÌýHow toÌýUse It?
• 5ÌýWays ToÌýLower Your Facebook Ads CPC
• AÌýFoolproof Way toÌýMake Your Facebook Ads More Effective
• 7ÌýSteps toÌýtheÌýBest Ads forÌýFacebook andÌýGoogle Campaigns
• How toÌýSecure andÌýHandle User Data Responsibly inÌýFacebook Advertising