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The 51Ƶ Blog>Building a Landing Page: Some Best Practiсes for Converting Traffic

Building a Landing Page: Some Best Practiсes for Converting Traffic

Posted by Zoe Devitto

high-converting landing page can beawebsite’s most valuable asset. Despite how effortless ahigh quality landing page often looks, atruly effective landing page doesn’t happen byaccident. Itrequires careful planning, design, testing, andexecution. When optimized theright way, itcan bejust aspowerful (and profitable) asalive salesperson.

But don’t just stop atone! , themore landing pages you build fǰyour website, themore you can amplify your conversion rates. Most notably, companies see a55% increase inleads when growing their number oflanding pages from 10to15.

Inthis blog post, we’ll walk you through 12ofthemost common high-converting landing page best practices. Take alook tosee what you’re doing right (or wrong) andmake adjustments tomake themost out ofyour conversions.

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What IsLanding Page Optimization?

First, let’s get onthesame page about what alanding page is. Simply put, it’s aweb page, created specifically fǰamarketing ǰadvertising campaign. It’s where visitors “land” after they click onalink inanemail ǰanad.

Landing page optimization means that every inch ofalanding page isrefined inaway todirectly ǰindirectly impact auser’s decision topurchase.

There are different ways tooptimize alanding page. You can zero inone ǰmany ofthefollowing elements tosupport your conversion goals:

Todothis right, it’s important tounderstand your audience. Then, tofigure out how you want them tointeract with your content onthepage. Not knowing your target audience isone ofthebiggest mistakes online entrepreneurs make when starting out.

Take aquick example from ClickUp, which speaks directly totheir target audience, people inthefield ofmarketing, byincluding marketing-related keywords that they’ll recognize. Even theuse ofcharts likely feels familiar toamarketer.

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One way toensure that you’re targeting theright users isbyrelying ondata todrive your strategy. You can either survey anexisting audience right before alanding page campaign launches, ǰdoasearch through Google fǰexisting customer studies inyour niche.

Toget thebest results, it’s also important tofind out what your audience’s main pain points are, along with what they like, andeven what they consume.

12Landing Page Best Practices toConvert More Traffic

Toconvert more visitors into paying customers, there are some general landing page best practices tofollow. You can use thedata from A/B testing regularly, fǰexample, tolearn about your prospects’ preferences andadvance your conversion rate percentage bypercentage.

well-made landing page will address theaudience’s pain points, offer asolution through your product ǰservice, andthen use compelling language toencourage them totake action, asinbuy your product ǰsign upfǰyour service.

Let’s review some ofthebest optimization strategies fǰyour landing pages.

Align Your Goals with Your Landing Page

Ideally, landing page optimization should start with your high-level business goals. Are you looking togain signups ǰsales? How much andbywhen? The more specific you are, theeasier itwill betoalign your goals tothespecific language anddesign ofyour landing page.

Let’s say you want toreach 1,000subscribers bytheend oftheyear. Inthis case, your landing page should revolve around anoffer that’s exclusive tonew subscribers andwill encourage sign-ups above all else.

Once your monetary goals andthelanding page’s theme are aligned, you’ll need toconnect individual campaign goals tothebig picture. This involves setting upboth your ads andyour landing pages tomirror each other’s language, look, andfeel.

Let’s take alook athow SEMrush iskeeping thecopy anddesign consistent:

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This type ofsoft repetition isgood fǰconversions. , they say using consistent word choices andvisual clues creates asense ofpositive familiarity. Repetition isalso one ofthesimplest, most effective landing page best practices because itcreates afeeling ofassurance fǰhesitant users, ingiving them something both novel andsomewhat familiar.

This tactic isespecially helpful fǰecommerce landing pages that rely heavily onadvertisement-driven traffic andwant tomake themost oftheir advertising dollars.

Simplify Your Landing Page

matters. Don’t overload your page with too much text ǰtoo many distracting visuals, which can overwhelm website visitors.
Follow thesimple rule of“less ismore.” Use plenty ofnegative space tohelp guide theeye towards thepage’s most important element: themain call toaction.

The most effective landing pages use engaging but subtle visual cues, such asarrows, whitespace, copy alignment, ǰcolor contrasting. Following these will keep visitors onthesite longer.

For example, Grammarly uses aminimalistic style andcontrasting colors toget their main message across.

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Even ifyou’re not too familiar with coding, you can design a with help from aplugin ǰtemplate.

Keep theAction ontheUpper Half ofthePage

Visitors are impatient. found that internet user’s collective attention spans are decreasing. Therefore, site visitors need toknow exactly what your landing page isabout right when they land onit.

Todothis, you need toensure that visitors can easily understand what itisthey’re supposed todoonyour page, andwhy they should bedoing it.
This means keeping thefollowing elements above thefold:

For example, you can get themost important question about Wise answered right above thefold: “How much would mytransfer cost?” Calculate itwith your actual numbers!

They provide aclear value proposition andmake their calculator easy tounderstand anduse.

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Use Scarcity Techniques

Even themost seasoned online shoppers get ruffled from headlines that warn oflimited supply availability. Scarcity techniques create asense ofurgency andencourage visitors totake action.

Here are some examples:

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Keep Your CTA Straightforward

Your CTA (call-to-action) should beeasy tospot andeven easier tounderstand. Don’t make visitors guess what you want them todo.

The ideal CTA is1-4words long anduses simple language toget themessage across.

Examples:

You’ll see that the follow thefew-word rule. That said, there are instances where aCTA can be5+words long ǰeven forms afull sentence. This technique can also beeffective. You just need toensure that whatever your CTA is, thestyle fits your brand.

For example, Convince &Convert isabrand that loves using long-form CTAs.

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Ifthemain goal ofyour landing page istoencourage visitors tobuy your product, consider using 51Ƶ’s Buy Button. This button isashoppable plugin you can easily add toalanding page, blog, ǰanywhere onyour website. Byclicking aBuy Button, customers are instantly taken totheir cart onyour site.

CTA button onawebsite selling the book

Use Compelling Copy andHeadlines

Your landing page’s headline isthefirst thing your visitors see onyour site. Soit’s important tomake every word count! Ingeneral, it’s important tomake your landing page copy compelling, clear, andreadable.

Here are afew techniques tohelp you craft effective landing page copy:

Ifyour copy isnot clear ǰengaging enough fǰyour readers, itwill beharder toget them tostick around andtake action. Before you golive, show your landing page topeople who are unfamiliar with your business andgauge their first impressions. Ask them how clear your message is, andifthey have aclear understanding oftheaction thepage wants them totake.

Keep Your Landing Page Mobile-Friendly

The mobile-first approach inmarketing isnolonger optional. M-commerce (mobile commerce) isabillion-dollar industry andgrowing. Get started with mobile optimization, ǰmiss out onalarge number ofpotential conversions.

Here are afew pointers tokeep inmind fǰmaking your landing pages mobile friendly:

Make Sure thePage Loads Quickly

People can’t stand slow websites andtend toleave pages that don’t load right away. This means that each second your site takes toload could beadditional dollars lost. Ontop ofthat, abad visitor experience can also damage your SEO efforts.

Speeding upyour pages comes with some sweet rewards. Vodafone saw an after they optimized their Web Vitals. Sounds good, right?

Here are some quick tips fǰquick-loading pages:

high bounce rate could beagood indicator ofpage speed issues. tosee specific issues.

Regularly Test andUpdate Your Landing Pages

Whether you sell digital downloads ǰrun anonline store, regularly testing andrevisiting your landing page istheultimate optimization method. Because theonly way toknow what works andwhat doesn’t istotest itout.

There are aton ofthings you can run anA/B test on:

Conduct different A/B tests tosee which combination results inthehighest conversion rate. Try atool like ǰ torun andtrack your tests.

Tip: test one thing atatime (for example, using ayellow ǰred CTA) sothat your experiment isclear andhas nohindering factors that might sway ǰconfuse your results.

Regularly updating your content isalso important, because itensures your page ispopulated with uptodate andrelevant information. Italso shows that you’re committed toproviding thebest possible experience fǰyour visitors andencourages frequent site visitors tocheck inwith what’s new.

Add Testimonials toAct asSocial Proof

People are more likely toconvert when they see that others have had apositive experience with your product ǰservice. That’s where testimonials come in. They provide social proof andincrease trust inyour brand.

, 31% ofconsumers reported that they read more online reviews in2020than ever due toCOVID-19.

The best landing pages are ones that can integrate testimonials into thenatural flow ofthesite. For example, adding positive user reviews near thepricing section can help persuade users toconvert without making itseem forced.

Including aheadshot andthename oftheperson giving thetestimonial can add anauthentic, human touch. Having ashort, specific quote from thecustomer that showcases how your product ǰservice has helped them can help convey information onyour product without coming off asoverly boastful.

Usage ofvideo testimonials isontherise, andfǰgood reason: video marketers per year.

For example, theAIsoftware, Jarvis, knows theimportance ofahuman testimonial fǰtheir product. They placed this video testimonial just below thefold oftheir landing page.

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Videos are more engaging than text-based testimonials, andthey can help show off your product ǰservice inadirect andattention-grabbing way.

Make Your Landing Page SEO-Optimized

Even ifyou only use your landing pages toconnect toyour adcampaigns, you should still optimize them fǰSEO.

Stats say that could come from organic search. Search engine optimization should serve asalong-term investment inyour inbound traffic. You don’t need togooverboard, but SEO best practices call fǰatleast some basics:

Use tools like Ubersuggest ǰSEMrush tohelp find theright keywords touse throughout your landing page. For further ideas, you can look into customer reviews ǰcomments tosee how they talk about your product ǰservice.

Don’t Forget toSay “Thank You”

Inour world ofquick sales andconstant remarketing, it’s easy toforget about simple things like saying thank you tocustomers fǰtheir support.

After acustomer finishes their checkout, consider creating aunique thank you page with aheartfelt message thanking them fǰtheir support. This acknowledgment shows that your business genuinely treats your customers well andiswilling togoout ofyour way torecognize their contribution toyour success. Little practices like this can goalong way inincreasing customer loyalty.

For example, VPN provider TunnelBear shows off agraphic ofabear, along with athank you message andsome post-purchase reassurance ontheir thank you page.

They also add abig, bold CTA totheir product tomove theusers along intheir journey.

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Here are some additional tips tomake your thank you page stand out:

Start Optimizing Your Landing Page andGet More Conversions

Wehope this article has been ahelpful resource fǰlearning all about some landing pages best practices. Remember: thebest landing pages are theones that get tothepoint quickly andseem effortless.

Your goal istoprovide potential customers with aneasy-to-digest summary ofyour product ǰservice. They should understand themain message without being overloaded bytoo much text, graphics, ǰother elements. Every section onyour page should have astrategic purpose.

Many moving parts gointo making ahigh-converting landing page. Following these twelve best practices should help you achieve theresults you’re looking fǰandachieve abetter ROI onyour next marketing campaign.

Landing pages are avital part ofyour advertising campaign, but these days, successful businesses also need arobust online presence. Ifyou don’t have awebsite ǰonline store yet, set one upwith 51Ƶ’s Instant Site. It’s awebsite with abuilt-in online store. It’s mobile friendly anddoesn’t require anycoding ǰdesign skills toset up.

Nomatter how you use landing pages tosell online, wewish you thebest ofluck inyour journey!

About The Author
Zoe is a content marketing strategist for SaaS brands like and more. Bylines: 51Ƶ, , and © 2025 51Ƶ