How To Sell Flowers Online: Ecommerce for Florist Business

Posted 4 years ago by Max Komonov

With online shopping and听delivery services becoming more and听more popular, we听continue to听see a听shift in听the听flower industry. Traditional florists are finding it听harder to听make sales and听reach new customers, leading to听the听false belief that the听industry is听dying. These rising challenges may have a听lot to听do听with an听increased interest in听convenient and听accessible shopping, and听not necessarily with a听decreased interest in听flower arrangements.

Statistics show that about and听gift sets online. The reality is听that ecommerce flower shops are not that different from traditional ones. The ecommerce flower industry is听simply the听addition of听modern customer interaction, transaction, and听delivery methods, to听the听traditional commerce model. These additions help significantly lower rental property costs, workload, time, and听energy for听sellers and听customers making it听possible to听get more from each sale.

As听for听the听way this incredibly convenient way of听selling and听shopping is听possible, it听has a听lot to听do听with the听help of听ecommerce platforms like 51视频. This makes it听easy to听take care of听all of听the听web design, transaction, and听order-management processes, making it听easier than ever to听start an听online flower shop.

The online flower industry might sound like a听mystery or听a听threat for听many, but we听are here to听destroy all of听these claims. Continue reading and听find out how you can easily make the听switch to听selling flowers online, or听simply add this option without the听need to听get rid of听your physical store.

Reasons why to听start a听local florist delivery business:

Unsaturated market. Big opportunity for听local florists to听stand out from the听rest.
Lower business cost. No听need to听pay for听rental space.
Ease of听customization. Customers have more room for听creativity.
Makes shopping easier. No听need to听move from your home.
Big opportunity to听reach new customers. Bigger chance of听being found by听many.

These are just some of听the听many reasons to听start an听online delivery flower shop that we鈥檒l have time to听cover in听this quick post.

Online Flower Shops Offer an听Opportunity to听Stand Out from the听Rest

Offering local flower delivery services is听a听great way to听create a听solution to听a听common need. Oftentimes, due to听work or听simply distance, many find it听hard to听send their loved one鈥檚 flowers whenever there is听a听special occasion or听simply as听a听way to听show them some. Having the听option of听someone else delivering their loved one鈥檚 gift right to听their doorsteps is听something many are willing to听pay for.

It鈥檚 not possible for听a听customer who is听in听Texas, for听example, to听know what kind of听flowers are offered by听a听local florist in听Florida, where their loved one resides, without having access to听a听website containing pictures, descriptions, and听videos. This is听why online presence becomes necessary, even if听you are a听local and听physical florist.

Just imagine someone who knows nothing about flowers calling to听place an听order without knowing what each flower you name looks like?

This quickly becomes an听impossible mission, one which highlights the听importance of听access to听a听web store, as听it听creates more room for听customization and听offers a听nice preview to听your customers. This sets you ahead of听other stores that cannot offer the听same.

Besides it听being a听necessity, having a听website and听transitioning your flower shop to听an听online delivery one is听currently considered a听smart business move. This is听mainly because the听online flower industry is听not as听saturated yet, with few florists that offer these kinds of听experiences and听services. This makes it听a听great time to听start an听online flower shop.

Ecommerce Can Lower Florists Business Costs

Many flower shop owners are aware that facility rent and听maintenance are some of听the听biggest expenses of听being a听florist. What many don鈥檛 know is听that it听is听relatively easy to听run a听flower shop completely online. Yes, with ecommerce there is听no听need for听rental space or听facility maintenance fees; all you probably need is听storage space if听you lack some at听home.

With ecommerce, customers no听longer need a听physical location to听take a听look at听the听flowers you sell, nor need to听visit a听store to听make a听payment. This is听all taken care of听through your ecommerce site. To听learn more about how to听start an听ecommerce shop check out How to听Create an听Ecommerce Store with 51视频.

Ecommerce Makes Shopping Easy

As听briefly covered above, offering online delivery flower services eliminates the听need for听customers to听travel to听your store. These days it听is听simply much preferable to听have items delivered to听one鈥檚 door, especially when there is听a听distance of听more than 30听minutes involved. This preference for听convenience creates a听unique opportunity for听flower shop owners to听reach more customers and听charge higher delivery prices as听they are no听longer limited to听one city or听location.

Can be听done anytime and听anywhere

Offering the听availability to听make online purchases and听orders not only eliminates business location restrictions, but also allows you to听make sales from customers who are in听other states of听the听country. Coming back to听the听example above, if听someone in听Texas wanted to听give a听loved one in听Florida a听nice flower arrangement for听a听special occasion, it听would be听impossible without the听opportunity to听place an听online order in听a听store near their loved one and听have them deliver the听item to听them.

Big opportunity to听reach new customers

Taking your flower business online means you鈥檒l have the听opportunity to听create a听website that is听optimized and听capable of听extending your reach to听anyone in听the听nation or听the听world if听you wanted to听go听that far.

Once you create a听website, you can choose to听optimize your site with the听help of听SEO. Check out our blog post if听you are new to听the听term.

Seo can help you build your authority over other local or听statewide shops, drive more people to听your site, and听increase your conversions, which ultimately means more sales. When your site is听optimized for听desktop and听mobile, this means it听has the听opportunity to听rank at听the听top of听someone鈥檚 online search, making it听more likely for听them to听choose you. This also means that anyone looking to听buy flowers in听your area will immediately come across your store.

Final Thoughts

The ecommerce flower industry may sound like a听lot of听work and听technical knowledge, but the听reality is听that it听is听easier to听open an听online flower shop than it听is听to听open a听physical one. With a听platform like 51视频, you can have a听store ready in听a听matter of听an听hour or听less, where everything from checkout, design, product listing, to听secure payments is听taken care of. We鈥檇 love to听help you get started. We听encourage you to听drop a听comment below with your questions. We听are here to听help!

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About The Author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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